Wear Clean Underwear: Business Wisdom Form Mom - Softcover

Reinterpreting timeless tenets of maternal wisdom in terms of the modern business climate, this witty and insightful approach shows how these lessons and the values they represent can form the foundation of a great company. Reprint.

successful companies like Disney, Nordstrom, and Kinko's have triumphed by heeding Mom's timeless advice.

Mom. She's the quintessential leader. She not only manages, but she teaches, nurtures, sustains, and guides. She patiently taught us right from wrong as well as how to think, to care, and to be decent human beings. In this eye-opening guide, a leading business writer and consultant shows us how great companies have excelled by embracing timeless values--and how, in an age of increasing cynicism, the time is right for thinking like Mom. Filled with sage advice from top business leaders and based on in-depth research and personal interviews, Wear Clean Underwear illustrates how successful businesses--including Disney, Kinko's, and 3M--have triumphed by heeding Mom's advice:

Southwest Airlines bucked industry trends and succeeded--by listening to Mom's If All Your Friends Jumped off a Bridge, Would You Jump off One Too?

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