A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies - Softcover

'An authoritative, stimulating and rigorous survey of diverse research traditions in media and communications. The emphasis on identifying the potential for convergence across these traditions is both original and welcome.' Sonia Livingstone, London School of Economics and Political Science, UK

'This Handbook takes on a full range of communication research approaches with intelligence, skill, and agility not found in methodology texts' - Vincent Mosco, School of Journalism and Communication, Carleton University, USA

'Presents an excellent overview of and introduction to the concepts and elements within major quantitative and qualitative research processes.' - Marit Bakke, University of Bergen, Norway

A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts.

The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media.

• Each chapter addresses shifting configurations of established media organizations, media discourses, and media users in networked practices of communication.
• The introduction and one further chapter probe changing conceptions on mass and interpersonal, online and offline communication – in research as in everyday life.
• Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts.

List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrøder