Wireless Data for the Enterprise - Hardcover

Here's the plan to follow when a company decides to "go wireless". This book helps enterprises extend their knowledge base to encompass mobile workers, customers, suppliers - and make money doing it. It maps out how far (and in how many directions) wireless can take businesses, and details methods and technologies to get there. It details new strategies for benefiting from mobile customers and suppliers. It contains case studies of several early Fortune 500 wireless adopters.

George S Faigen, Chief Marketing and Strategy Officer George S. Faigen is Broadbeam's Chief Marketing ; Strategy Officer, driving the company's strategy as it rapidly expands its presence in new markets. Prior to joining Broadbeam, Faigen was the head of RONIN Consulting, where he developed market entry and growth strategies for products and services offered by global computer and telecommunication firms. In that role, Faigen developed a series of marketing frameworks that distinguish the critical differences between marketing high technology products and the more well known rules associated with fast-moving consumer goods. A frequent speaker at industry events, Faigen has presented at conferences including COMDEX Chicago, Marcus Evans conferences, the Wireless Symposium, Supercomm and Mobile Application Development. Faigen previously worked as VP of Marketing at Wang Laboratories and at IBM, where he held positions in marketing, sales, product development and product research. He has an M.S. in mechanical engineering from the University of Kentucky, a B.S. in mechanical engineering from Carnegie-Mellon University and holds a Professional Engineering License.