Writing a Business Plan : How to Win Backing to Start up or Grow Your Business

'I particularly like this book?s emphasis on market and competitive analysis ? often we entrepreneurs tend to go with our gut feel rather than proper analysis. Evans gets the priorities behind business planning right.'

Anthony Karibian, co-founder, XLN Telecom Ltd (exited September 2010)

'Vaughan Evans' excellent book shines a light on what suppliers of capital expect in a business plan and why. It is an invaluable resource for all managers and budding entrepreneurs.'

Hugh Lenon, Managing Partner, Phoenix Equity Partners, and Chairman of the British Venture Capital Association, 2010

'Evans has nailed it! Clear, readable, no-nonsense thinking about the fundamentals every business plan must address. If writing a business plan is your next step, this book's for you.'
John Mullins, Professor at London Business School and author of The New Business Road Test

YOUR ESSENTIAL GUIDE TO BUSINESS PLANNING

Whether you seek financial backing or board consent, The FT Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to convey the necessary evidence and address your backer?s concerns. It will also help you develop your planning skills for the future by showing you how to coach yourself and improve your performance.

Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing planwith your backer?s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed.