Web services fundamentally change the way that information systems will be structured, and the resulting new business model will fundamentally change the way that business will be conducted in various segments of the computer industry. Failure to understand these services and the resulting changes in the business model will likely result in lost revenue opportunities, competitive exposure, and increased development costs.
JOE CLABBY, President of Sensory Virtual, served until recently as Vice President of Platforms and Services at the Aberdeen Group in Boston, one of the top five technology research and analysis firms in the United States. At Aberdeen, he managed a team of research analysts and wrote several of Aberdeen's key reports on strategic technology. His technical background includes 23 years in the IT marketplace, in roles ranging from sales and marketing to program/project management, research, and analysis. He is author of Visualize This: Collaboration, Communication, and Commerce in the 21st Century.