The Ten Minute Marketer's Secret Formula. Dieser Artikel ist nicht verfügbar.The Ten Minute Marketer's Secret Formula

A guide to the simplicity and power of neighborhood marketing by the man who perfected the art for McDonald's Corporation Trying to pull in business beyond a 10- minute drive of one's enterprise is a waste of time, money, and the chance for enviable success. That's the eye-opening assertion of the modern-day father of strategic neighborhood marketing, Tom Feltenstein, in The Ten Minute Marketer Handbook. Echoing his mentor, McDonald's late founder Ray Kroc, that "it's all local," Feltenstein makes a powerful argument for focusing on one's own backyard. He describes how to win against bigger companies, bigger ad budgets, and bigger campaigns, explaining in detail: Why mass-media marketing is a dead end Why the best marketing strategy is the oldest--building local customer loyalty Why everything you need to grow their business they already have

Tom Feltenstein has counseled some of the world's best-known retailers, e-stores, hotels, and restaurants, including Hyatt Hotels & Resorts, Subway, Ben & Jerry's, Disney Development Company, and Westin Hotels.

Tom Feltenstein is the CEO of Tom Feltenstein's Power Marketing Academy.