Inhaltsangabe
This new edition of Store Windows contains a year's worth of display and promotional presentation ideas - and more. Arranged by the four seasons of the year, each section is crammed full of clever, amusing, stimulating and shopper-stopping images as well as suggested concepts for promoting seasonal fashions in unexpected ways. With over 400 full color pictures, selected and simply described by Martin M. Pegler, recognized authority on Display & Visual Merchandising, the book leads from the first shows of Spring and the new Spring fashions, Mother's Day and Father's Day into Summertime when the living is casual, easy and fun. Then there are the falling leaves of Fall - the many textures of the season and the baring of the branches, and that blends into the color, excitement, animation and make-believe of Christmas and the things that dreams are made of. The spectacle of the holiday morphs into Sales and ends in a blast of red, hearts and flowers - messages of love - and Valentine's Day.
As readers turn these pages and get caught up in the myriad ideas and concepts and the clever and imaginative use of inexpensive, easy-to-find, and easy-to-make props and decorative devices, they will also find some promotional presentations that graced the windows of retail department stores and specialty stores in the U.S., Canada and elsewhere. This is not a book for "copy-cats" but for creative people looking for the "hook" - that "certain something" that will start them on their own way to creating new and original displays. These imaginative seekers will find stimulating images to fill each day of the year - and any promotion that pops up in Store Windows No. 15.
Reseña del editor
This new edition of Store Windows contains a year's worth of display and promotional presentation ideas - and more. Arranged by the four seasons of the year, each section is crammed full of clever, amusing, stimulating and shopper-stopping images as well as suggested concepts for promoting seasonal fashions in unexpected ways. With over 400 full color pictures, selected and simply described by Martin M. Pegler, recognized authority on Display & Visual Merchandising, the book leads from the first shows of Spring and the new Spring fashions, Mother's Day and Father's Day into Summertime when the living is casual, easy and fun. Then there are the falling leaves of Fall - the many textures of the season and the baring of the branches, and that blends into the color, excitement, animation and make-believe of Christmas and the things that dreams are made of. The spectacle of the holiday morphs into Sales and ends in a blast of red, hearts and flowers - messages of love - and Valentine's Day.
As readers turn these pages and get caught up in the myriad ideas and concepts and the clever and imaginative use of inexpensive, easy-to-find, and easy-to-make props and decorative devices, they will also find some promotional presentations that graced the windows of retail department stores and specialty stores in the U.S., Canada and elsewhere. This is not a book for "copy-cats" but for creative people looking for the "hook" - that "certain something" that will start them on their own way to creating new and original displays. These imaginative seekers will find stimulating images to fill each day of the year - and any promotion that pops up in Store Windows No. 15.
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