S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

Kern, Russell

ISBN 10: 0658006223 ISBN 13: 9780658006227

Verlag: McGraw-Hill Companies, The, 2001

Sprache: Englisch

Gebraucht Zustand: Very Good Hardcover

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Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verk�ufers 3365068-75

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Bibliografische Details

Titel: S.U.R.E. - Fire Direct Response Marketing : ...

Verlag: McGraw-Hill Companies, The

Erscheinungsdatum: 2001

Einband: Hardcover

Zustand: Very Good

Auflage: 1st Edition.

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Inhaltsangabe:

Book by Russell M Kern

Rese�a del editor:

S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.

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