The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management. Dieser Artikel ist nicht verfügbar.
Sprache: Englisch
Verlag: McGraw-Hill Education, 2003
- Erstausgabe
- Softcover
- Gebraucht
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes KönigreichBetter World Books Ltd
Verkäufer:in bei ZVAB seit 13. Oktober 2008
Zustand: Gebraucht - Befriedigend
EUR 5,78
Artikelbeschreibung des Verkäufers
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Bestandsnummer des Verkäufers 247933-6
- Titel
- The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
- Autor
- Gorchels, Linda
- Verlag
- McGraw-Hill Education
- Erscheinungsjahr
- 2003
- Zustand
- Good
- Einband
- Softcover
- Sprache
- Englisch
- ISBN-10
- 0071410597
- ISBN-13
- 9780071410595
- Auflage
- 1st Edition.
- Artikelgewicht
- 0,9 Pfund
- Abmessungen
- N/A
- Serie
- Buch 28 von 81: MARKETING/SALES/ADV & PROMO
The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.
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Über die Autorin bzw. den Autor
Linda Gorchels has extensive experience as a product and marketing manager and is currently managing director of executive marketing seminars in the executive education department of the school of business, University of Wisconsin-Madison. She is the author of the bestselling The Product Manager's Handbook.
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