The Price Is Wrong : Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing. Dieser Artikel ist nicht verfügbar.
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Sprache: Englisch
Verlag: Wiley & Sons, Incorporated, John, 2008
- Erstausgabe
- Hardcover
- Gebraucht
Anbieter: Better World Books: West, Reno, NV, USABetter World Books: West
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei ZVAB seit 14. März 2016
Nicht verfügbar
Hardcover
Zustand: Gebraucht - Gut
EUR 8,01
Artikelbeschreibung des Verkäufers
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Bestandsnummer des Verkäufers 4846520-6
- Titel
- The Price Is Wrong : Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
- Autor
- Maxwell, Sarah
- Verlag
- Wiley & Sons, Incorporated, John
- Erscheinungsjahr
- 2008
- Zustand
- Very Good
- Einband
- Hardcover
- Sprache
- Englisch
- ISBN-10
- 0470139099
- ISBN-13
- 9780470139097
- Auflage
- 1st Edition.
- Artikelgewicht
- 0,992 Pfund
- Abmessungen
- N/A
Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.
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Über die Autorin bzw. den Autor
Sarah Maxwell, PhD, is an expert in fair pricing, with both academic and business experience in this field. She is an Associate Professor at Fordham University and is Co-Director of the Fordham Pricing Center. Dr. Maxwell is also Associate Editor of Pricing for the Journal of Product and Brand Management and has written for a variety of publications, including the Journal of Business Research, Journal of Economic Psychology, and the American Journal of Economics and Sociology. Previously, Dr. Maxwell was a vice president of marketing for Aramark and consulted with divisions in Europe and Japan. She has also consulted and taught in several countries including India, China, and Brazil.
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