Predictive Analytics : The Power to Predict Who Will Click, Buy, Lie, or Die

Praise for Predictive Analytics "What Nate Silver did for poker and politics, this does for everything else. A broad, well-written book easily accessible to non-nerd readers." DAVID LEINWEBER, author of Nerds on Wall Street: Math, Machines and Wired Markets "This book is an operating manual for twenty-first-century life. Drawing predictions from big data is at the heart of nearly everything, whether it's in science, business, finance, sports, or politics. And Eric Siegel is the ideal guide." STEPHEN BAKER, author of The Numerati and Final Jeopardy: Man vs. Machine and the Quest to Know Everything "Simultaneously entertaining, informative, and nuanced. Siegel goes behind the hype and makes the science exciting." RAYID GHANI, Chief Data Scientist, Obama for America 2012 Campaign "This is Moneyball for business, government, and healthcare." JIM STERNE, founder, eMetrics Summit; chairman, Digital Analytics Association "Predictive Analytics is not only a deeply informative dive into a topic that is critical to virtually every sector of business today, it is also a delight to read." GEOFFREY MOORE, author of Crossing the Chasm "The future is right now you're living in it. Read this book to gain understanding of where we are and where we're headed." ROGER CRAIG, record-breaking analytical Jeopardy! champion; CEO, Cotinga