How Pleasure Works : The New Science of Why We Like What We Like

"Paul Bloom is among the deepest thinkers and clearest writers in the science of mind today. He has a knack for coming up with genuinely new insights about mental life - ones that you haven't already read about or thought of - and making them seem second nature through vivid examples and lucid explanations" (Steven Pinker)

"How Pleasure Works has one of the best discussions I've read of why art is pleasurable, why it matters to us, and why it moves us so" (Daniel Levitin, Author Of This Is Your Brain On Music)

"This book is not just a pleasure, but a revelation, by one of psychology's deepest thinkers and best writers. Lucid and fascinating, you'll want to read it slowly and savor the experience." (Daniel Gilbert, Author Of Stumbling On Happiness)

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In this eloquent and provocative book, Paul Bloom takes us inside the paradoxes of pleasure, exploring everything from cannibalism to Picasso to IKEA furniture. The quirks of delight, it turns out, are a delightful way to learn about the human mind

" (Jonah Lehrer, Author Of How We Decide)

"Following the path of pleasure, Bloom leads us through a menagerie of human strangeness. By the end of the trip, the 'magic inside us' begins to make sense. This book is a pearl, a work of great beauty and value, built up around a simple truth: that we are essentialists, tuned in to unseen order" (Jonathan Haidt, Author Of The Happiness Hypothesis)