Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators
Crano, William D., Selnow, Gary W.
ISBN 10: 0899302084 ISBN 13: 9780899302089
Verlag: Praeger (edition First Edition), 1987
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Hardcover
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Beschreibung
Beschreibung:
The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Bestandsnummer des Verkäufers 0899302084-7-1
Inhaltsangabe:
This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a `manual for business communicators.' It is more than a book of `how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. Public Relations Review
This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how to's, but with the why's as well.Über die Autorin bzw. den Autor: Dr. William D. Crano is a professor of psychology at Claremont Graduate University, an American Psychological Association and Association for Psychological Science fellow, and a former NATO senior scientist. He is the author of The Rules if Influence. He is married with three children and lives in California.
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Bibliografische Details
Titel: Planning, Implementing, and Evaluating ...
Verlag: Praeger (edition First Edition)
Erscheinungsdatum: 1987
Einband: Hardcover
Zustand: Fair
Auflage: First Edition.