Titel: Marketing Higher and Further Education : An Educator's Guide to Promoting Courses, Departments and Institutions
Verlag: Taylor & Francis Group
Ver�ffentlichungsdatum: 2001
Sprache: Englisch
ISBN-10: 0749432942
ISBN-13: 9780749432942
Bindung: Softcover
Ausgabe: 1st Edition.
Zustand: Good

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A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

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Paul Gibbs, Michael Knapp

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