Managing Product and Service Development : Text and Cases. Dieser Artikel ist nicht verfügbar.
Sprache: Englisch
Verlag: McGraw-Hill Higher Education, 2006
- Erstausgabe
- Hardcover
- Gebraucht
Anbieter: Better World Books: West, Reno, NV, USABetter World Books: West
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Hardcover
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Artikelbeschreibung des Verkäufers
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Bestandsnummer des Verkäufers 5304889-6
- Titel
- Managing Product and Service Development : Text and Cases
- Autor
- Thomke, Stefan
- Verlag
- McGraw-Hill Higher Education
- Erscheinungsjahr
- 2006
- Zustand
- Good
- Einband
- Hardcover
- Sprache
- Englisch
- ISBN-10
- 0073023019
- ISBN-13
- 9780073023014
- Auflage
- 1st Edition.
- Artikelgewicht
- 2,4 Pfund
- Abmessungen
- N/A
This text offers a new option for instructors interested in emphasizing a balance between products and services.
Managing Product and Service Development is about the managerial aspects critical to conceiving, designing, and developing innovative products and services. The course exposes students to some of the best management practices, tools, and frameworks known today, and introduces new approaches that hold promise for the future. Many texts are either aimed at engineering or marketing specialists and do not adequately address the often difficult general management issues that arise in complex development project. This book does not require training or experience in a technical field but addresses the role of new technologies in product development.
In this text students learn about innovation through exploration. All the material has been developed and tested in the MBA and executive education classroom at Harvard Business School. The Instructors Manual (IM), as only part of this texts proven teaching materials, describes an optional student project that complements in-class sessions.
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Über die Autorin bzw. den Autor
Stefan H. Thomke is Associate Professor of technology and operations management at Harvard Business School.
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