Titel: Making Your Point : Communicating Effectively with Audiences of One to One Million
Verlag: St. Martin's Press
Ver�ffentlichungsdatum: 2008
Sprache: Englisch
ISBN-10: 0312378963
ISBN-13: 9780312378967
Bindung: Hardcover
Ausgabe: First Edition.
Zustand: Good

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Inhaltsangabe

We all need to speak, write and communicate more effectively. Dave Bartlett shares his decades of experience as a communications strategist in an accessible, easy-to-apply guide to help anybody - students, business people, public speakers, or politicians - improve their speaking and presenting skills. The tricks are as old as Aristole. Know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style to deliver a memorable message. Bartlett's advice is common sense backed by dozens of real-world examples.Learn: how to devise a simple strategic goal for every interview, meeting, or speech; how to deliver your message in a way that will appeal to your audience; how to make your messages positive, concrete, and empathetic; how to use blogs, podcasts, and Web sites like YouTube to promote your message; and, how to reach even the largest audiences one person at a time.

�ber die Autorin bzw. den Autor

David Bartlett is senior vice president of Levick Strategic Communications and one of the country's most sought-after communications strategists and executive coaches. He has helped top executives at corporations, trade associations, nonprofits, and multinationals communicate effectively with a wide variety of key stakeholder groups. Dave served as president of the Radio-Television News Directors Association (RTNDA), as well as vice president of News and Programming for NBC Radio, managing editor for Metromedia Television News, director of News and English Broadcasts for the Voice of America, and director of Global New Services for the WorldSpace direct broadcast satellite system. He has written for the Media Institute, the Aspen Institute, the Media Studies Center, the International Press Institute, the American Journalism Review, Broadcasting & Cable Magazine, and the Federal Communications Law Journal.

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