310, notes, note on sources, index, Compliments of the Chairman of the Board card laid in. Study of the parent company of Harcourt-Brace, Neiman-Marcus, and Bergdorf Goodman.

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Bibliografische Details

Titel: The Making of Harcourt General: A History of Growth Through Diversification, 1922-1992
Verlag: Harvard Business School, Boston, MA
Erscheinungsjahr: 1994
Sprache: Englisch
ISBN-10: 0875845096
ISBN-13: 9780875845098
Einband: Hardcover
Auflage: First Printing.
Zustand: very good, good

�ber diesen Titel

Inhaltsangabe

Traces the company's seventy-year evolution from a small family-owned company operating drive-in theaters into a multi-billion dollar corporation deriving 12% of its revenues from movie theaters, 50% from its ownership of the Neiman Marcus Group, and the remaining 38% from the businesses of its diversified publishing subsidiary, Harcourt Brace Jovanovich (HBJ). The author focuses on two themes that have had a strong influence on the company's success. The first of these is the issue of succession and professionalization in a family firm: Harcourt General is one of the rare companies in which the founding family has both maintained a controlling interest and sustained active participation of family members in corporate management into the third generation. The second theme relates to Harcourt General's strategy of diversification by acquisition, particularly during the mergers-and-acquisitions period of the late 1980s and early 1990s, when the company struggled to expand into the three major businesses mentioned above.

�ber die Autorin bzw. den Autor

Eric van Heck is a Professor at Erasmus University's Rotterdam School of Management, The Netherlands.

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