Landing Page Optimization : The Definitive Guide to Testing and Tuning for Conversions

Ash, Tim

ISBN 10: 0470174625 ISBN 13: 9780470174623

Verlag: Wiley & Sons, Incorporated, John, 2008

Sprache: Englisch

Gebraucht Zustand: Good Softcover

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Bibliografische Details

Titel: Landing Page Optimization : The Definitive ...

Verlag: Wiley & Sons, Incorporated, John

Erscheinungsdatum: 2008

Einband: Softcover

Zustand: Good

Auflage: 1st.

�ber diesen Titel

Inhaltsangabe:

Book by Ash Tim

Rese�a del editor:

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you'll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

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