Titel: A Handbook of Qualitative Methodologies for Mass Communication Research
Verlag: Taylor & Francis Group
Ver�ffentlichungsdatum: 1991
Sprache: Englisch
ISBN-10: 0415054052
ISBN-13: 9780415054058
Bindung: Softcover
Ausgabe: 1st Edition.
Zustand: Good

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This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

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Nicholas W. Jankowski, Klaus Bruhn Jensen

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