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Bibliografische Details

Titel: Creating a Company for Customers : How to Build and Lead a Market Driven Organization
Verlag: Pearson Education, Limited
Erscheinungsjahr: 2000
Sprache: Englisch
ISBN-10: 0273642499
ISBN-13: 9780273642497
Einband: Hardcover
Auflage: 1st.
Zustand: Very Good
Gewicht: 1,29�Pfund

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Inhaltsangabe

Competitive advantage comes from service and added value. The competitive arena has shifted towards an emphasis on people: employees and customers. Now, in order to command that crucial customer preference, the company must be focused on customers, service and employee communication at all levels.

�ber die Autorin bzw. den Autor

Malcolm McDonald is Professor of Marketing Strategy and Deputy Director of Cranfield School of Management. He has extensive industrial experience, including a number of years as marketing director of Canada Dry. Adrian Payne is Professor of Services and Relationship Marketing and Director of the Centre for Relationship Marketing at Cranfield School of Management. Martin Christopher is Professor of Marketing and Logistics and Deputy Director of Cranfield School of Management with special responsibility for management development programmes. Simon Knox is Professor of Brand Marketing at Cranfield School of Management and consultant to a number of multinational companies including McDonald's and Levi Strauss.

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