Paperback. Minor wear on cover. Lower front edge bumped and rubbed. Lower front leading corner slightly creased and bent. Remaining edges and corners slightly rubbed and bumped. Page block is grubby. Publishers stamp on FEP. There are small, isolated pen marks in the marginalia on pages 2, 11, 12, 15, 16, not affecting text. Pages are bright, text is sharp, in good condition. BW.

Bestandsnummer des Verk�ufers 260792

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Bibliografische Details

Titel

Basic Marketing: Principles and Practice

Verlag

Cassell, London

Ver�ffentlichungsdatum

1996

Sprache

Englisch

ISBN-10

0304332216

ISBN-13

9780304332212

Bindung

paperback

Ausgabe

Fourth Edition.

Zustand

Good

Buchtyp

Used

Verk�uferkataloge

Business/Management

�ber diesen Titel

Inhaltsangabe

Focuses on the interplay of academic and practical knowledge needed to understand and apply marketing techniques. This edition has extended coverage of strategy and development, technology and innovation, environmental and ethical issues and service marketing. An ELBS/LPBB edition is available.

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��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

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PsychoBabel Books in Oxfordshire and Skoob Books in London (Russell Square Tube) are solely owned by Chris Edwards, 1 Churchward, Didcot, Oxfordshire. OX11 7HB. Prompt dispatch on clearance of payment. If any doubt about condition of book in addition to that described please e-mail or call. PsychoBabel & Skoob Books 1 Churchward, Didcot, Oxfordshire. OX11 7HB Telephone 01235 861411 www.psychobabel.co.uk VAT Regi...

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