eMarketing eXcellence: Planning and Optimising your Digital Marketing. Third Edition.
Bei weiteren Verkäufern erhältlichAlle Exemplare dieses Buches anzeigen
508p very thick paperback, as new, this title was published in the series Emarketing Essentials. Buchnummer des Verkäufers PAB 163095
Über diesen Titel:
A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to:
* Draw up an outline e-marketing plan
* Evaluate and apply e-marketing principles and models
* Integrate online and offline communications
* Implement customer-driven e-marketing
* Reduce costly trial and error
* Measure and enhance your e-marketing
* Drive your e-business forward
Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.
Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.
"eMarketing eXcellence successfully combines breadth of subject mater with a depth that gives the reader more than a superficial understanding of the issues. Smith and Chaffey have also broken down the subject into the type of granular level that should allow busy marketing managers to find exactly what they need in the few moments that they have in the working environment"
Danny Meadows-Klue, President of Interactive Advertising Bureau (Europe)
Titel: eMarketing eXcellence: Planning and ...
Verlag: Elsevier, Amsterdam
Einband: Soft cover
Zustand: As New
Zahlungsarten, die dieser Verkäufer akzeptiert
Vorauskasse Money Order PayPal Bankwechsel Banküberweisung
Plurabelle Books Ltd
Cambridge, Vereinigtes Königreich
AbeBooks Verkäufer seit 10. Juli 2002
Major Credit Cards accepted, also Paypal We can also take payment in Euros with our German Postbank account. For more information call, mail or visit our premises in Cambridge.
Orders usually ship on the day received. Standard shipping to International destinations is by Airmail. Please let us know if you'd like a quote for tracked shipping. If your order is for multiple heavy volumes and our default shipping rate is based on one volume only, we may contact you regarding additional postage.
We are pleased to answer any questions you may have and are happy to send images on request.
Anbieterinformationen: We have been selling academic and scholarly books in Cambridge since 1996. Today we occupy an old warehouse on Coldhams Road, adjacent to the railway tracks leading to Ely, not too far from the airport. The site is called Restwell House. We are an internet bookshop, but visitors are very welcome. Some drop off a few boxes of unwanted books, some pick up a book to save on the postage, some just drop by to get to know us, or want to take advantage of the many bargains on our wooden shelves bookshop, which is distinct from the internet stock offered on the web. Our mission has always been to find new homes for the books we are looking after. If we cannot sell them online, we offer them at very low prices to our visitors. We try to give you a serious and dedicated service which is focussed on the individuality of each single book: its condition, its origin, sometimes even its smell. You come to us for real books, not just instances of ISBNs.