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eMarketing eXcellence: Planning and Optimising your Digital Marketing. Third Edition.

Chaffey, David ; Smith, P R

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ISBN 10: 0750689455 / ISBN 13: 9780750689458
Verlag: Elsevier, Amsterdam, 2008
Gebraucht Zustand: As New Softcover
Verkäufer Plurabelle Books Ltd (Cambridge, Vereinigtes Königreich)

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508p very thick paperback, as new, this title was published in the series Emarketing Essentials. Buchnummer des Verkäufers PAB 163095

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Bibliografische Details

Titel: eMarketing eXcellence: Planning and ...

Verlag: Elsevier, Amsterdam

Erscheinungsdatum: 2008

Einband: Soft cover

Zustand:As New

Über diesen Titel

Inhaltsangabe:

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.

A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to:

* Draw up an outline e-marketing plan
* Evaluate and apply e-marketing principles and models
* Integrate online and offline communications
* Implement customer-driven e-marketing
* Reduce costly trial and error
* Measure and enhance your e-marketing
* Drive your e-business forward

Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.

Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.

About the Author:

A leading internet marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave is an examiner on the CIM e-Marketing Award and course director for CIM e-marketing workshops since 1997. He is the managing director of Marketing Insights Limited and also lectures in e-business at the Universities of Cranfield, Leeds and Warwick.

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