wiley sons mär 2008 (38 Ergebnisse)

Buch. Zustand: Neu. Neuware - Praise for The Milkshake Moment'Little gives leaders a crucial reminder not to be their own worst enemies in their quest for growth. You'll never forget the hilarious milkshake story that gives the book its name. This book will help your organization get out of its own way.'DAN HEATH, coauthor of Made to Stick: Why Some Ideas Survive and Others Die'Little's milkshake story is straightforward, compelling, and irresistible. It teaches leaders a hundred vital lessons on growth.Sip it slowly and enjoy.'ROD BECKSTROM, coauthor of The Starfish and the Spider:The Unstoppable Power of Leaderless Organizations'Little is a gifted storyteller, and his stories always lead to practical ways for organizations to reach another level. The Milkshake Moment is not only a great read, it is truly a call-to-arms for all of us looking for growth in the twenty-first century. Read it today so you can mix it up tomorrow.'JON GORDON, author of The Energy Bus: Ten Rules to Fuel Your Life, Work,and Team with Positive Energy and The No Complaining Rule: Positive Waysto Deal with Negativity at Work.

Taschenbuch. Zustand: Neu. Neuware - Endlich ist es da, das neue Buch von Bestsellerautor Geoffrey Moore. In 'Living on the Fault Line' richtet Moore seine Aufmerksamkeit auf die wichtigste Geschäftsfrage des beginnenden 21. Jahrhunderts, dem Zeitalter des Internet. Wie können Unternehmen angesichts des rapiden, für traditionelle Branchen zerstörerischen technologischen Wandels, im Zeitalter des Internet erfolgreich bestehen Moore macht deutlich, daß die alten Managementweisheiten überholt sind. Geschäftsmodelle, die noch bis in die 90er Jahre des 20. Jahrhunderts bemerkenswert gut funktionierten, müssen jetzt durch neue ersetzt werden. Das E-Business erobert jeden Bereich des Handels; es führt zur Aufhebung bestehender Beziehungen und zur Umstrukturierung der Märkte. Wie muß die Unternehmensleitung auf diese Entwicklung reagieren Wie können alt eingesessene Unternehmen in diesem Umfeld wettbewerbsfähig bleiben 'Living on the Fault Line' hat die Antwort auf diese Fragen. Darüber hinaus erläutert dieses Buch detailliert, warum Aktienkurssensitivität das wichtigste Druckmittel ist für die Unternehmensleitung der Zukunft und für die Umsetzung von Veränderungen in jenen Unternehmen, die sich bisher jeglicher Veränderung verschlossen haben. 'Living on the Fault Line' ist ein normativer Leitfaden für den Umgang mit den zerstörerischen Kräften der New Economy. Es beschreibt eine neue Management-Agenda, die speziell auf das Internet-Zeitalter zugeschnitten ist.

Taschenbuch. Zustand: Neu. Neuware - The Study Guide to Accompany Managerial Economics, Third Edition provides students with the homework drill necessary to fully understand and apply concepts covered in the textbook Managerial Economics, Third Edition.\* Contains multiple choice questions to guide students through their development of crucial graphing and algebraic skills\* Builds student vocabulary needed to succeed in the subject\* Fully explicated solutions are provided for each question\* Extensive online resources are available at comp.nus.edu.sg/~ipng/mecon.htm including updates to the book, PowerPoint slides, an Instructor's Manual, and answers to discussion questions\* A wiki site linked at polar.alaskapacific.edu/dlehman provides additional examples as well as contributions from readers and instructors.

Taschenbuch. Zustand: Neu. Neuware - 3,000 years of ideas about the nature of love in Western culture are brought together in this concise history. By blending the works of many scholars and examining the significant lives, works, and movements associated with love, Love: A Brief History Through Western Christianity traces the evolution and impact of this timeless topic.

Taschenbuch. Zustand: Neu. Neuware - The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction.Table of contents:Section I Starting the ProcessThe Successful BusinessGetting Your Plan StartedMaking Your Plan CompellingSection II Business Plan Components The Executive SummaryCompany DescriptionIndustry Analysis & TrendsTarget MarketsCompetitionStrategic Position & Risk AssessmentMarketing Plan & Sales StrategyOperationsTechnology PlanManagement & OrganisationCommunity Involvement & Social ResponsibilityDevelopment, Milestones & Exit PlanThe FinancialsThe Plan's AppendixSection III Putting the Plan to WorkPreparing, Presenting & Sending Out Your PlanLooking for MoneyUsing Your Plan for Classes & CompetitionsInternal Planning for Existing Businesses & CorporationsTime Saving TipsSection IV Special ConsiderationsConsiderations for Internet, 'e-businesses'Considerations for RetailersConsiderations for ManufacturersConsiderations for Service BusinessesSection V ReferenceOutline of a Business PlanBusiness Terms GlossaryFunding SourcesResearch Sources Entrepreneur's Sources.

Taschenbuch. Zustand: Neu. Neuware - This illuminating guide places key issues and debates in the philosophy of religion in their historical contexts, highlighting the conditions that led to the development of the field. A range of core topics is addressed, among them:\* The relationship between religion and philosophy\* The existence of God\* Religion and morality\* The problem of evil\* Death and the afterlife\* The problem of religious diversityRich with argument, yet never obtrusive, this engaging text not only provides an accessible overview of this vibrant field, but also invites readers to think through the issues in the philosophy of religion themselves.

Taschenbuch. Zustand: Neu. Neuware - The Hollywood Historical Film is an entertaining and erudite cinematic journey through the controversial portrayal of history on film--from the swashbuckling epics of the silent era to up-to-the-minute dramas like World Trade Center.With thought-provoking analysis, film historian Robert Burgoyne reveals the dual nature of historic films--how they deepen our understanding of historical events while shaping and often altering our views of the past. Burgoyne examines the power of historic films to entertain and promote national myths while influencing public opinion. He also reviews how contemporary filmmakers like Oliver Stone cleverly re-stage the past to reframe our memories of actual historic events.For students of film and history--and fans alike--The Hollywood Historical Film is a timely exploration of the world of historical films.

Taschenbuch. Zustand: Neu. Neuware - Ethics and International Relations offers a comprehensive introduction to the philosophical issues raised by international politics.Presupposing no prior philosophical knowledge and deliberately avoiding the use of technical language, it is ideally suited for use on political philosophy, applied ethics and international relations courses.The author begins by setting the international scene and discusses the dispute between cosmopolitan ideals and national sovereignty, and the moral scepticism of the political term 'realism' which has been so influential in the study of international relations. Subsequent chapters explore the practical applications of ethical theories to issues of global importance. Including suggestions for further reading in each chapter as well as a full bibliography, this book not only introduces readers to material that has attracted critical discussion, but also offers a complete general survey of the principle issues in ethics and international relations.Revised and updated, new material includes coverage of the war on terror and on the impact of globalisation on environmental sustainability and ideas of cosmopolitan governance.

Taschenbuch. Zustand: Neu. Neuware - This volume deals with two momentous and interrelated events in American history. The American Civil War is the country's largest and most significant war, as northern victory created national sovereignty and ended legal slavery. Reconstruction, although intricately linked to the Civil War, has a more complicated and darker legacy. During this era, the U.S. government undertook a limited effort in behalf of black citizenship, and--faced with violent resistance from white southerners--abandoned the effort. Emancipated and enfranchised after the Civil War, African Americans contributed to the economic, social, and political Reconstruction of the South only to see their efforts come to an end due to southern white resistance and northern indifference.This reader provides students with a collection of more than sixty essential documentary sources for these periods, including presidential addresses, official reports, songs and poems, and a variety of eyewitness testimony concerning significant (and often dramatic) events. Contextualizing headnotes explain the importance of each document.Harrold's introduction includes an explanation of how historians analyze, contextualize, and interpret a variety of primary sources related to the Civil War and Reconstruction, allowing students to acquire a better understanding of the raw materials with which historians create narratives of the past, and making this volume a valuable supplement to a variety of courses.

Taschenbuch. Zustand: Neu. Neuware - The philosophy of motion pictures has typically been explored in a top-down fashion. The essence of motion pictures is identified - usually understood in terms of photographic film - and every other feature of the film is weighed in relation to that essence.Philosophy of Motion Pictures offers a new approach, championing the concept of the moving image in a more freestyle manner. Motion pictures are defined in a way that not only embraces the media in which moving images exist, but which also affirms the variety of purposes they may legitimately serve. Characterizations of key cinematic elements -- the shot, the sequence, the erotetic narrative, and its modes of affective address -- are not deduced from first principles, but rather from topic to topic in a piecemeal fashion. The result is a more pluralistic review of this emerging field of study than is found in more conventional texts on film theory.Topics include film as art, medium specificity, defining the moving image, representation, editing, narrative, emotion and evaluation. These topics reflect the legacy of traditional film theory for the contemporary philosophy of the moving image, while suggesting a new direction for theorizing the motion picture.

Taschenbuch. Zustand: Neu. Neuware - This authoritative edition of Milton's great epic, Paradise Lost, presents the poem in the original language (spelling and punctuation) of its 1674 publication. It thereby recovers pronunciations, sonorities, and rhythms often lost in modernized editions. Barbara K. Lewalski offers readers the opportunity to experience the brilliance and beauty of Paradise Lost as that poem was experienced by Milton's contemporaries.Beginning with a brief historical and critical introduction, Lewalski also provides judicious explanatory annotations that clarify names and places, identify biblical and literary allusions, and gloss unfamiliar words. She includes as well a textual apparatus of variant readings, a select bibliography, and several illustrations from the 1688 Folio edition.Lewalski's Paradise Lost is the first of three paperback volumes presenting authoritative texts of the complete poetry and major prose of John Milton in original language, thereby making these texts readily available to students and scholars.

Taschenbuch. Zustand: Neu. Neuware - This student-friendly text brings together a formidable range of expert insight to introduce the key ideas, concepts and themes of transport geography. Using an issues-based, qualitative approach, the text features a wide range of case-study material. It explores the relationship between transport geography and wider geographical concerns, as well as connections to other areas of study - economics, engineering, environmental studies, political science, psychology, spatial planning, sociology and transport studies.Topics emphasized in the book include:\* Centrality of transport as a creator of space and place\* Geographical development of transport systems\* Links between transport and sustainability, mobility, accessibility and spatial developmentThe book highlights the role of transport geography in globalization, and its interplay with economic, social and environmental geographies at a range of spatial scales. It reviews contemporary policy and the role transport geographers can play in policy debates. Both empirically informed and theoretically robust, this compelling text shows the significance of transport in terms of the needs and demands of future travel.

Taschenbuch. Zustand: Neu. Neuware - This comprehensive book illuminates the most fertile and exciting period in American film, a time when the studio system was at its peak and movies played a critical role in elevating the spirits of the public. Richard B. Jewell offers a highly readable yet deeply informed account of the economics, technology, censorship, style, genres, stars and history of Hollywood during its 'classical' era.A major introductory textbook covering what is arguably the most fertile and exciting period in film, 1929-1945Analyzes many of the seminal films from the period, from The Wizard of Oz to Grand Hotel to Gone with the Wind , considering the impact they had then and still have todayTackles the shaping forces of the period: the business practices of the industry, technological developments, censorship restraints, narrative strategies, evolution of genres, and the stars and the star systemExplores the major social, political, economic, and cultural events that helped to shape contemporary commercial cinema, as well as other leisure activities that influenced Hollywood production, including radio, vaudeville, theatre and fictionWritten in a jargon-free, lively style, and features a number of illustrations throughout the text.

Taschenbuch. Zustand: Neu. Neuware - Philosophy of Religion: Classic and Contemporary Issues offers a comprehensive and authoritative overview of the most important ideas and arguments in this resurgent field. The text moves beyond the borders of Western theism to more accurately reflect the nature of the twenty-first-century world.Featuring eighteen original essays from leading scholars, this collection offers a wide variety of viewpoints for a well balanced perspective on both traditional and cutting-edge topics in philosophy of religion.Designed for course use, this accessible text includes study questions and annotated further reading lists to stimulate reflection and provide opportunities for deeper exploration of the fundamental questions of the nature of religion.

Taschenbuch. Zustand: Neu. Neuware - Some of the most distinguished active contributors to the field join together for a collection of their most recent work.Brings together important new papers by many of the most distinguished philosophers of languageTakes up some of the central issues in the field in recent yearsIncludes some of the best cutting-edge work in philosophy of language.

Taschenbuch. Zustand: Neu. Neuware - What are the rights and duties of citizens Who should rule What is justice How far should the authority of government extend These are among the perennial questions of political theory.This innovative textbook facilitates a comprehensive and systematic understanding of these and other questions by describing the alternative answers provided by the major ideologies of the 19th and 20th centuries, and by a wide variety of contemporary radical and extremist perspectives. The book demonstrates that adherents to these various outlooks can come to greater agreement about these questions than is often recognized.Ideal as text for first courses in both political theory and political ideologies, students of the book gain both a deep appreciation of the diversity of political thought and of the ideas that are central to the governance of pluralist democracies.

Taschenbuch. Zustand: Neu. Neuware - Jetzt als Neuauflage: der am besten verkaufte Leitfaden für das Microsoft Framework zum Programmieren von Spielen für Xbox 360 und Windows. Nitschke gibt seine große Erfahrung im Umgang mit dem XNA Framework weiter und lehrt die Nutzung des XNA Game Studio Express 2.0.

Taschenbuch. Zustand: Neu. Neuware - What is evidence-based nursing Simply, it is the application of valid, relevant, and research-based information in nurse decision-making. Used effectively, evidence-based nursing methods can be used to dramatically enhance patient care and improve outcomes.Evidence-based Nursing is a practical guide to evidence-based nursing for students and practitioners. Proceeding step-by-step, it enables nurses to understand and evaluate the different types of evidence that are available, and to critically appraise the studies that lay behind them. It also considers the ways in which these findings can be implemented in clinical practice, and how research can be practically applied to clinical-decision making.\* Easy to use step-by-step approach\* Explores all aspects of the evidence-based nursing process\* Includes updates of popular articles from 'Evidence-based Nursing'\* Examines dissemination and implementation of research findings in clinical practice\* Includes clinical scenarios\* Chapters include learning exercises to aid understandingEvidence-based Nursing is a vital resource for students and practitioners wanting to learn more about research based nursing methods.About the Editors:Nicky Cullum is Director of the Centre for Evidence Based Nursing at the University of York, UK and formerly UK Editor of Evidence Based Nursing.Donna Ciliska is Professor, School of Nursing, McMaster University ,Canada, and Editor, Evidence-Based NursingBrian Haynes is Professor and Chair, Clinical Epidemiology & Biostatistics and Medicine, McMaster University, Canada and Co-ordinating Editor, Evidence Based NursingSusan Marks is Senior Research Associate, Evidence Based Nursing.

Taschenbuch. Zustand: Neu. Neuware - Post-War Hollywood Cinema is an accessible and comprehensive history of the American film industry, from 1946 to 1962. Drew Casper chronicles the restructuring of Hollywood cinema against the backdrop of the major political, economic, and social changes taking place after World War II.The most complete of its kind, this innovative book looks at a broad range of topics as it examines the cultural history, business practices, new technologies, censorship standards, emerging genres, and styles of postwar cinema. In-depth discussions of important and often-neglected films illustrate the culture/filmmaking interface, and demonstrate the triumphs and failures of Hollywood's new methods. Casper also includes valuable footnotes and a select bibliography.An ideal text for students of time-specific and broad survey courses, as well as for the home viewer devotee, Post-War Hollywood is an entertaining resource for readers studying this unique period of the American film industry.

Taschenbuch. Zustand: Neu. Neuware -Spin Dynamics: Basics of Nuclear Magnetic Resonance, Second Edition is a comprehensive and modern introduction which focuses on those essential principles and concepts needed for a thorough understanding of the subject, rather than the practical aspects. The quantum theory of nuclear magnets is presented within a strong physical framework, supported by figures.The book assumes only a basic knowledge of complex numbers and matrices, and provides the reader with numerous worked examples and exercises to encourage understanding. With the explicit aim of carefully developing the subject from the beginning, the text starts with coverage of quarks and nucleons and progresses through to a detailed explanation of several important NMR experiments, including NMR imaging, COSY, NOESY and TROSY.Completely revised and updated, the Second Edition features new material on the properties and distributions of isotopes, chemical shift anisotropy and quadrupolar interactions, Pake patterns, spin echoes, slice selection in NMR imaging, and a complete new chapter on the NMR spectroscopy of quadrupolar nuclei. New appendices have been included on Euler angles, and coherence selection by field gradients. As in the first edition, all material is heavily supported by graphics, much of which is new to this edition.Written for undergraduates and postgraduate students taking a first course in NMR spectroscopy and for those needing an up-to-date account of the subject, this multi-disciplinary book will appeal to chemical, physical, material, life, medical, earth and environmental scientists. The detailed physical insights will also make the book of interest for experienced spectroscopists and NMR researchers.\* An accessible and carefully written introduction, designed to help students to fully understand this complex and dynamic subject\* Takes a multi-disciplinary approach, focusing on basic principles and concepts rather than the more practical aspects\* Presents a strong pedagogical approach throughout, with emphasis placed on individual spins to aid understanding\* Includes numerous worked examples, problems, further reading and additional notesPraise from the reviews of the First Edition:'This is an excellent book. that many teachers of NMR spectroscopy will cherish. It deserves to be a 'classic' among NMR spectroscopy texts.' NMR IN BIOMEDICINE'I strongly recommend this book to everyone.it is probably the best modern comprehensive description of the subject.' ANGEWANDTE CHEMIE, INTERNATIONAL EDITIONLibri GmbH, Europaallee 1, 36244 Bad Hersfeld 714 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware - This intellectual bulldozer of a book attacks the all too prevalent mindset that views marketing as essentially a managerial function best studied from a logical positivist perspective. In its place the editors champion a far broader view of marketing's complex role in today's world, a view that only tools and insights from historical analysis and critical thought, in all its many forms, can provide. Students and graduates of marketing programs that all too often provide an unduly and unjustifiably restricted view of what's intellectually good, true, and beautiful should find this book a truly 'mind blowing' learning experience.Stanley J. Shapiro, Professor of Marketing (Emeritus), Simon Fraser UniversityCritical Marketing: Issues in Contemporary Marketing is an urgently needed and field-leading contribution to this growing area. Key authors offer detailed, scholarly and historically framed perspectives on the many dimensions and traditions of critical scholarship in marketing. The Editors provide authoritative analytical comment in a text which not only sums up the field but advances it. This book is essential reading for the serious Marketing scholar.Professor Chris Hackley, Royal Holloway University of London.Marketing is central to our everyday lives. As an academic subject its popularity has been steadily growing for the last thirty years. In this space of time, it has become increasingly fashionable to gesture to the uncritical, managerialist focus of the discipline. By contrast, this book makes the case that marketing has actually been critical in the sense of a Frankfurt School version of 'unmasking critique' for most of its history. The key concern underwriting this collection is to rethink the way that we understand the development of marketing theory and practice, as it took place in the past and the directions that we would like it to move in the future. The contents critically interrogate the history of marketing and consumer research, highlighting the elision of productive avenues for research and practice in relation to the biological basis for consumer behaviour and the forgotten dimensions of the cognitive revolution. It also includes chapters which explicitly connect marketing activities to the society in which they take place.The topics examined include:\* Sustainable marketing\* Anti-globalisation challenges to marketing\* Ecofeminism\* Post colonialism and marketing practice\* The interconnection of cultural studies and Consumer researchThis book will be essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.

Taschenbuch. Zustand: Neu. Neuware - The second edition of this highly successful book, Dyslexia and Learning Style builds on the latest research to extend its practical, evidence-based approach to learning style in the educational environment. Containing a response to the most recent critical insights into style theory and new suggestions for practical work for students within a range of educational contexts, this book remains essential for any teacher wishing to use awareness of style preferences to ensure that all students are helped to succeed.Recent government policy emphasises inclusive teaching for all and personalised learning. This means that all teachers need to consider how they can adapt the ways in which they teach to maximise success for all learners.The first section of this practical book provides an overview of the latest research into both dyslexia and learning style and how pupils should be helped to consider the ways in which they can take responsibility to make use of their style preferences to learn effectively. The second section provides ways in which style preferences can be established. It offers techniques to help students absorb, process and create responses to information across the curriculum. It suggests practical ways in which teachers can adapt material to make it accessible to a range of learners and provides activities to help students develop a more flexible approach to learning throughout their studies in school and higher education.

Taschenbuch. Zustand: Neu. Neuware - Ecological Applications offers a progressive examination of the way ecological theory can be applied to remedy the many problems confronting us. The text moves through the levels of individual organisms, populations, communities, and ecosystems, culminating with the macroecological scale of landscape, regional, and global issues. The book is designed to grab the reader's interest with real-life problems but also to instil an understanding of the fundamentals of ecology.Applications including species conservation, pest control, harvest management, biosecurity, restoration, and reserve design are explored in both terrestrial and aquatic settings. The focus is on ecological sustainability, but economic and sociopolitical dimensions related to the sustainable use of natural resources are also examined.Ecological Applications is a current and comprehensive guide to the theory and practice of ecology for students and practitioners alike.

Taschenbuch. Zustand: Neu. Neuware - This indispensable textbook provides a comprehensive, up-to-date overview of all aspects of plant anatomy.\* Emphasizes the application of plant anatomy and its relevance to modern botanical research.\* Features expanded treatment on vegetative anatomy and additional material on functional anatomy.\* Includes a CD ROM of high quality photographs and scanning electron microscope images giving students access to the microscopic detail of plant structures essential to gaining a real understanding of the subject.\* Exercises for the laboratory are also included on the CD ROM making this work an indispensable resource for lectures and laboratory classes.

Taschenbuch. Zustand: Neu. Neuware - A Companion to Literature and Film provides state-of-the-art research on world literature, film, and the complex theoretical relationship between them. Twenty-five essays by international experts cover the most important topics in the study of literature and film adaptations.Contributors explore, in a highly innovative and groundbreaking way, important topics in the field. These include:\* Key issues such as dialogism, hidden intertextuality, and adaptation as readings, critiques, and rewritings of source novels\* Cultural concerns including iconophobia and the word/image wars\* Theoretical issues such as 'transécriture' and 'intermediality'\* Genre topics including 'hagiopic' and the apocalyptic film\* The relationship with other media, including photography and painting\* Consideration of format, including seriality, and diverse source material\* Thematic subjects such as hetero-masculinity in The Talented Mr Ripley and libertinage in the work of Eric Rohmer.The combination of theory and sophisticated readings of novels and adaptations adds up to a tour de force that reshapes and reconfigures the very field of literature and film studies.

Taschenbuch. Zustand: Neu. Neuware - This key textbook introduces the diverse and vibrant field of mental health practice to students, learners and workers, who are new to the subject.Written in a lively and engaging style, Learning About Mental Health Practice covers all the essentials of professional practice that students need to master in order to be successful in both their qualification course and their future career.Illustrated and augmented throughout with case studies, practical examples and interactive exercises, Learning About Mental Health Practice covers all 10 Essential Shared Capabilities - recommended by the Department of Health to be core in the curricula of all pre and post qualification training for professional and non-professionally affiliated staff as well as being embedded in induction and continuing professional/practitioner development. Other topics covered include:\* Socially inclusive practice\* Equality and rights\* Challenges to the concept of 'mental illness'\* The Trauma model of psychosis\* Drugs, alcohol and mental health\* Service user involvement\* Working with families and carers\* Multi-disciplinary team working\* Approaches for practice - therapeutic relationships, psychological, psychosocial, creative, spiritual and holistic approaches\* Promoting recoveryInvaluable as a student resource, readers will continue to refer to this book throughout their working lives.

Taschenbuch. Zustand: Neu. Neuware - Spin Dynamics: Basics of Nuclear Magnetic Resonance, Second Edition is a comprehensive and modern introduction which focuses on those essential principles and concepts needed for a thorough understanding of the subject, rather than the practical aspects. The quantum theory of nuclear magnets is presented within a strong physical framework, supported by figures.The book assumes only a basic knowledge of complex numbers and matrices, and provides the reader with numerous worked examples and exercises to encourage understanding. With the explicit aim of carefully developing the subject from the beginning, the text starts with coverage of quarks and nucleons and progresses through to a detailed explanation of several important NMR experiments, including NMR imaging, COSY, NOESY and TROSY.Completely revised and updated, the Second Edition features new material on the properties and distributions of isotopes, chemical shift anisotropy and quadrupolar interactions, Pake patterns, spin echoes, slice selection in NMR imaging, and a complete new chapter on the NMR spectroscopy of quadrupolar nuclei. New appendices have been included on Euler angles, and coherence selection by field gradients. As in the first edition, all material is heavily supported by graphics, much of which is new to this edition.Written for undergraduates and postgraduate students taking a first course in NMR spectroscopy and for those needing an up-to-date account of the subject, this multi-disciplinary book will appeal to chemical, physical, material, life, medical, earth and environmental scientists. The detailed physical insights will also make the book of interest for experienced spectroscopists and NMR researchers.\* An accessible and carefully written introduction, designed to help students to fully understand this complex and dynamic subject\* Takes a multi-disciplinary approach, focusing on basic principles and concepts rather than the more practical aspects\* Presents a strong pedagogical approach throughout, with emphasis placed on individual spins to aid understanding\* Includes numerous worked examples, problems, further reading and additional notesPraise from the reviews of the First Edition:'This is an excellent book. that many teachers of NMR spectroscopy will cherish. It deserves to be a 'classic' among NMR spectroscopy texts.' NMR IN BIOMEDICINE'I strongly recommend this book to everyone.it is probably the best modern comprehensive description of the subject.' ANGEWANDTE CHEMIE, INTERNATIONAL EDITION.

Taschenbuch. Zustand: Neu. Neuware - There is no doubt about it, innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity 2nd edition brings these three strands together in a discussion built around a collection of up-to-date case studies.New features to this edition:\* Insights into how innovation and knowledge of innovation management has evolved since the beginning of the millennium\* Exploration of leading edge topics such as understanding discontinuous innovation, open innovation and user-led innovation\* The new chapter is supported with two new case studies\* Stronger emphasis on the role of design, using Procter & Gamble and BMW as examples.\* General expansion and revision of other chapters according to current researchManaging Innovation, Design and Creativity, 2nd edition has been written for students on innovation and design courses, and also for business managers with responsibility for innovation within their organizations.Dr Bettina von Stamm, a renowned expert in her field, is passionate about understanding and enabling innovation. For this purpose she has set up the Innovation Leadership Forum, part of which is a Networking Group to exchange and add further knowledge around innovation. Current members contributing their innovation expertise include BASF, Cancer Research UK, Cargill, ICI Paints, Marks & Spencer, Masterfoods, The National Health Innovation Institute, Nestle, Ordnance Survey, Smith & Nephew, Unilever and Visteon). Dr von Stamm also teaches and conducts research in design and innovation management at a number of leading universities in the US, Germany and the UK.

Buch. Zustand: Neu. Neuware - The debate about what to teach as science in our schools has reached boiling point, both inside and outside the classroom. From Young Earth to Intelligent Design creationism, the intrusion of political and religious ideals is damaging the integrity of our public education system. Doubting Darwin puts the dispute into its scientific and historical context, illuminating the intellectual debate that is shaping educational policy.In his thought-provoking book, noted biologist and philosopher Sahotra Sarkar exposes the frauds and fallacies of Intelligent Design Theory and its claim to be 'good science.' An expert exploration of key arguments, Doubting Darwin adamantly rejects Intelligent Design's claim to legitimacy, showing clearly how and why it is an unsuitable alternative to evolutionary biology in the classroom. This book examines the concrete arguments and positions of the Intelligent Design Movement, analyzes the use of computer science and information theory by the creationists, and discusses the relation between Darwin and modern evolutionary theory. Doubting Darwin is an accessible and engaging read for anyone looking to gain a genuinely informed perspective on this heated debate.

Buch. Zustand: Neu. Neuware - Television. Love it or hate it, it is still the most popular pastime ever. It reflects and shapes our knowledge of contemporary life across the economic, political, social and cultural spectrum, and yet TV is still among the most criticized phenomena of modern life. Everyone watches it, but everyone's also a critic.This engaging book, written by one of television's best known experts, invites us to explore television's most controversial coverage and fascinating formats: TV citizenship, live TV, 'plebiscitary' shows, reality TV, synchronized sports and TV's own history. At a time of unprecedented change in technologies and business plans, Hartley explores television's evolving place and transforming role in our knowledge-based society.