wiley nov 2011 (94 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - A fully updated follow-up to Peter Schiff's bestselling financial survival guide-Crash Proof, which described the economy as a house of cards on the verge of collapse, with over 80 pages of new materialThe economic and monetary disaster which seasoned prognosticator Peter Schiff predicted is no longer hypothetical-it is here today. And nobody understands what to do in this situation better than the man who saw it coming. For more than a decade, Schiff has not only observed the economy, but also helped his clients restructure their portfolios to reflect his outlook. What he sees today is a nation facing an economic storm brought on by growing federal, personal, and corporate debt; too little savings; and a declining dollar. Crash Proof 2.0 picks up right where the first edition-a bestselling book that predicted the current market mayhem-left off. This timely guide takes into account the dramatic economic shifts that are reshaping the world and provides you with the insights and information to navigate the dangerous terrain. Throughout the book, Schiff explains the factors that will affect your future financial stability and offers a specific three step plan to battle the current economic downturn.\* Discusses the measures you can take to protect yourself-as well as profit-during these difficult times\* Offers an insightful examination of the structural weaknesses underlying the economic meltdown\* Outlines a plan that will allow you to preserve wealth and protect the purchasing power of your savings\* Filled with in-depth insights and expert advice, Crash Proof 2.0 will help you survive and thrive during the coming years of economic uncertainty.

Taschenbuch. Zustand: Neu. Neuware - Say ¡hola! to instant Spanish.

Buch. Zustand: Neu. Neuware - Acclaim for Joel Greenblatt s New York Times bestsellerTHE LITTLE BOOK THAT BEATS THE MARKET 'One of the best, clearest guides to value investing out there.' -Wall Street Journal 'Simply perfect. One of the most important investment books of the last fifty years!'-Michael Price'A landmark book-a stunningly simple and low-risk way to significantly beat the market!'-Michael Steinhardt, the dean of Wall Street hedge-fund managers'The best book on the subject in years.' -Financial Times 'The best thing about this book-from which I intend to steal liberally for the next edition of The Only Investment Guide You ll Ever Need-is that most people won t believe it. . . . That s good, because the more people who know about a good thing, the more expensive that thing ordinarily becomes. . . .'-Andrew Tobias, author of The Only Investment Guide You ll Ever Need 'This book is the finest simple distillation of modern value investing principles ever written. It should be mandatory reading for all serious investors from the fourth grade on up.'-Professor Bruce Greenwald, director of the Heilbrunn Center for Graham and Dodd Investing, Columbia Business School.

Taschenbuch. Zustand: Neu. Neuware - A philosophical look at the movie Inception and its brilliant metaphysical puzzlesIs the top still spinning Was it all a dream In the world of Christopher Nolan's four-time Academy Award-winning movie, people can share one another's dreams and alter their beliefs and thoughts. Inception is a metaphysical heist film that raises more questions than it answers: Can we know what is real Can you be held morally responsible for what you do in dreams What is the nature of dreams, and what do they tell us about the boundaries of 'self' and 'other' From Plato to Aristotle and from Descartes to Hume, Inception and Philosophy draws from important philosophical minds to shed new light on the movie's captivating themes, including the one that everyone talks about: did the top fall down (and does it even matter) \* Explores the movie's key questions and themes, including how we can tell if we're dreaming or awake, how to make sense of a paradox, and whether or not inception is possible\* Gives new insights into the nature of free will, time, dreams, and the unconscious mind\* Discusses different interpretations of the film, and whether or not philosophy can help shed light on which is the 'right one'\* Deepens your understanding of the movie's multi-layered plot and dream-infiltrating characters, including Dom Cobb, Arthur, Mal, Ariadne, Eames, Saito, and YusufAn essential companion for every dedicated Inception fan, this book will enrich your experience of the Inception universe and its complex dreamscape.

Buch. Zustand: Neu. Neuware - The key to building wealth the low-priced stock wayLow-priced gems, or what author Hilary Kramer calls 'breakout stocks' come in all kinds of shapes and sizes but they all have three things in common: (1) they are mostly under $10; (2) they are undervalued; and (3) they have specific catalysts in the near future that put them on the threshold of breaking out to much higher prices. In The Little Book of Big Profits from Small Stocks, small stock expert Hilary Kramer looks for stocks with fifty to two hundred percent upside potential!From drug stocks that may have been punished because an FDA approval failed to materialize when Wall Street expected it to, to the overly zealous selling off of Ford, there are many great low-priced stock opportunities. In this Little Book you'll learn:\* How to identify the low cost stocks that have the potential to yield big profits\* The most important secret to making money in stock investing\* Plus, you'll gain instant access to a website with educational videos, interactive tools and stock recommendationsThe Little Book of Big Profits from Small Stocks explains Kramer's methodology and gives you the ability to analyze the opportunities to pick your own winners.

Taschenbuch. Zustand: Neu. Neuware - How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession worldHow did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition Chalk it up to perfect timing--and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the 'King of Beers' was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance as a nation.\* Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history\* Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board\* Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but infighting and dysfunctionality behind the scenes forced it to capitulateFrom America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide reaching and profound.

Taschenbuch. Zustand: Neu. Neuware - The must-read guide to understanding corporate politics in order to get aheadDesigned to provide the reader with an understanding of corporate politics from a positive perspective, I Wish I'd Known That Earlier in My Career uses case studies to teach the essentials of organizational dynamics, power networks, and the decision-making processes and dilemmas involved in business. Examining corporate politics and the barriers many managers face in their efforts to reach the top, the book works to build awareness and strategies for business and career success.Taking a refreshing new approach to workplace politics, the book presents new ways to think about embracing opportunities in order to achieve personal and organization-wide career satisfaction. Rather than encouraging employees to move on and start their own businesses, it instead details how to move up within their current companies by learning to understand power bases and conversation more thoroughly.\* Combines individual case studies and real life situations with helpful tips and techniques designed to help overcome corporate challenges\* Each chapter tells a story that illustrates a constructive concept that can be easily learned and applied in the real world\* Covers topics including: political savvy, the benefits of self-promotion, performance management, sexual harassment, and other organizational challengesEssential reading for anyone looking to move forward in their professional life, I Wish I'd Known That Earlier in My Career provides genuinely helpful advice in a highly accessible, easily applicable way.

Taschenbuch. Zustand: Neu. Neuware - DEBT is everyone's problem.

Buch. Zustand: Neu. Neuware - Discover the secrets to influencing the performance of the people you leadManagers don't get paid for what they do but rather for the performance of their people; therefore, a manager's most important job is coaching behaviors in order to improve performance. In People Follow You managers will learn five easily understood and implemented levers critical to influencing the performance of the people they lead. Ultimately, people follow people that they like, trust, and believe in. Understand how to build stronger relationships with direct and indirect reports that lead to loyalty, higher productivity, and long-term development.Relevant to middle and high level managers, People Follow You provides a foundation for managing people. Practical lessons help managers employ winning interpersonal skills to move others to take action.\* Learn how to leverage the basics of interpersonal relationships to inspire others to take action\* Get a simple and actionable formula for connecting with employees and indirect reports and gaining their buy-in through the use of personal power vs. the power of authority\* Discover the fundamental on-the-job coaching skills that deliver instant performance improvement\* Author Jeb Blount is the most downloaded sales expert in iTunes history; his Sales Gravy and Sales Guy audio programs have been downloaded more than 3 million timesWhen all else is stripped away, people don't work for companies, paychecks, perks, or slogans, people work for you. Become a manager people will follow, and lead your team to greater achievements and measurable gains.

Taschenbuch. Zustand: Neu. Neuware - Bestselling author of Million Dollar Consulting shares the secrets of writing winning proposalsIntended for consultants, speakers, and other professional services providers, Million Dollar Consulting(r) Proposals ends forever the time-consuming and often frustrating process of writing a consulting proposal. It begins with the basics--defining these proposals and why they are necessary--and coaches you through the entire proposal process. In this book, you'll learn how to establish outcome-based business objectives and maximize your success and commensurate fees.From bestselling author Alan Weiss, Million Dollar Consulting Proposals delivers step-by-step guidance on the essential element in creating a million dollar consultancy.\* Outlines the nine key components to a Million Dollar Consulting proposal structure\* Presents a dozen Golden Rules for presenting proposals\* Offers online samples, forms, and templates to maximize the effectiveness of these tools\* The New York Post calls bestselling author Alan Weiss 'one of the most highly regarded independent consultants in America.'Alan Weiss's expert guidance can lead your consulting business to unprecedented success, and it all starts with a million dollar proposal.

Taschenbuch. Zustand: Neu. Neuware -A practical guide to being a trusted advisor for leaders in any industryPetersen Buchimport GmbH, Weidestraße 122 a, 22083 Hamburg 288 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -THIS BOOK IS FORWeb designers and programmersOnline editors and content editorsMarketing & e-commerce managersBloggers and hobbyistsLibri GmbH, Europaallee 1, 36244 Bad Hersfeld 490 pp. Englisch.

Buch. Zustand: Neu. Neuware - Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.\* Discover ways for brands and products to form emotional bonds with customers\* Includes ideas for small businesses and non-profits\* Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and salesBrainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

Buch. Zustand: Neu. Neuware - Do you speak money You should. It is the world's most important language. It's spoken everywhere. Speaking--or at least understanding--this language allows you to follow the real conversations in politics, business, and at work. Understanding money and speaking the language fluently is critical to preparing for a comfortable retirement, building a small business, planning for college and a career for your children. Everyone speaks it differently, with different dialects. Some are riskier than others. Some want to save their money; others want to see it grow. There is no one accent, but understanding the differences will make couples, business partners, and coworkers happier--and wealthier. Authors and CNN financial experts Ali Velshi and Christine Romans speak the global language of money and translate it every day for hundreds of thousands of viewers. And they are here to teach you, too. It's easier to learn than you might think.Speaking money affects every area of your life. It's more than simply your savings or the investments you may have. It involves the way you think about money, the way you teach your children about it, and the way you were taught about it yourself. It's about the way you spend it, save it, invest it, use it, need it and want it. The book will:\* Shed light on the male and female spending and investing disparity\* Discuss emerging international economies\* Weigh the financial hurdle of student debt culminating in a successful job\* Explain how to budget wisely and build wealth\* Show how to plan appropriately for retirementHow to Speak Money is an easy-to-read, practical book that helps readers become fluent in the world's most universal language.

Buch. Zustand: Neu. Neuware - A timely guide to making the best investment strategies even betterA wide variety of strategies have been identified over the years, which purportedly outperform the stock market. Some of these include buying undervalued stocks while others rely on technical analysis techniques. It's fair to say no one method is fool proof and most go through both up and down periods. The challenge for an investor is picking the right method at the right time. The Little Book of Stock Market Profits shows you how to achieve this elusive goal and make the most of your time in today's markets.Written by Mitch Zacks, Senior Portfolio Manager of Zacks Investment Management, this latest title in the Little Book series reveals stock market strategies that really work and then shows you how they can be made even better. It skillfully highlights earnings-based investing strategies, the hallmark of the Zacks process, but it also identifies strategies based on valuations, seasonal patterns and price momentum.Specifically, the book:\* Identifies stock market investment strategies that work, those that don't, and what it takes for an individual investor to truly succeed in today's dynamic market\* Discusses how the performance of each strategy examined can be improved by combining into them into a multifactor approach\* Gives investors a clear path to integrating the best investment strategies of all time into their own personal portfolioInvesting can be difficult, but with the right strategies you can improve your overall performance. The Little book of Stock Market Profits will show you how.

Taschenbuch. Zustand: Neu. Neuware - The essential companion to Stieg Larsson's bestselling trilogy and director David Fincher's 2011 film adaptationStieg Larsson's bestselling Millennium Trilogy--The Girl with the Dragon Tattoo, The Girl Who Played with Fire, and The Girl Who Kicked the Hornet's Nest--is an international phenomenon. These books express Larsson's lifelong war against injustice, his ethical beliefs, and his deep concern for women's rights. The Girl with the Dragon Tattoo and Philosophy probes the compelling philosophical issues behind the entire trilogy. What philosophies do Lisbeth Salander and Kant have in common To catch a criminal, can Lisbeth and Mikael be criminals themselves Can revenge be ethical Drawing on some of history's greatest philosophical minds, this book gives fresh insights into Larsson's ingeniously plotted tale of crime and corruption.\* Looks at compelling philosophical issues such as a feminist reading of Lisbeth Salander, Aristotelian arguments for why we love revenge, how Kant can explain why so many women sleep with Mikael Blomkvist, and many more\* Includes a chapter from a colleague of Larsson's--who worked with him in anti-Nazi activities--that explores Larsson's philosophical views on skepticism and quotes from never-before-seen correspondence with Larsson\* Offers new insights into the novels' key characters, including Lisbeth Salander and Mikael Blomkvist, and investigates the author, Stieg LarssonAs engrossing as the quest to free Lisbeth Salander from her past, The Girl with the Dragon Tattoo and Philosophy is ideal reading for anyone interested in unraveling the subtext and exploring the greater issues at work in the story.

Taschenbuch. Zustand: Neu. Neuware - The acclaimed approach to helping children with autism, profiled in the award-winning documentary Autism: The MusicalThis groundbreaking book outlines seven integrated keys for educators and parents to make meaningful connections with children on the autism spectrum. The book is based on the unique approach used by Elaine Hall and Diane Isaacs of The Miracle Project, a musical theater program for children with autism and their peers and siblings. The Miracle Project integrates traditional and creative therapies in an interactive, social dynamic. The book shows how to apply these effective strategies at school and at home to nurture kids' self-expression and social skills.\* Elaine Hall and The Miracle Project were profiled in the two-time Emmy Award-winning HBO documentary, Autism: The Musical\* Seven Keys reveals the seven-step program that has proven so successful for children in the Miracle Project\* After reading Seven Keys teachers and parents will better understand this puzzling disorder and be able to help children with autism draw connections and form more meaningful relationshipsSeven Keys to Unlock Autism offers readers strategies for creating a personal skill set to make their encounters with autistic children as successful and rewarding as possible.

Buch. Zustand: Neu. Neuware - Tested principles for transforming an idea into a fully operational companyStartup Weekend--the organization behind 54-hour events where developers, designers, marketers, and startup enthusiasts come together to share ideas, form teams, build products, and create startups--has spawned both a global initiative in entrepreneurship as well as numerous successful startups. Startup Weekend, the book, contains best practices, lessons learned, and empowering examples derived from the organization's experiences for individuals and small organizations to follow as they launch businesses. Each of the key beliefs outlined has been tested by Startup Weekend and has yielded powerful results.The principles described in each chapter will give any business idea a greater chance for success.\* Chapter topics include trust and empowerment, flexible organizational structures, the power of experiential education, action-based networking, and much more\* Describes consequences for startup development as entrepreneurs and founders begin doing much more, even faster\* Profiles successful Startup Weekend companies, including two powerful examples: Memolane, an application that captures a user's online life in one timeline making it easy for users to travel back in time and relive memories; and Foodspotting, a mobile and desktop app that allows users to find and share the foods they loveApply these simple actionable principles to launch your own startup revolution.

Buch. Zustand: Neu. Neuware - In recent years, banks and lending institutions have foreclosed on several million properties, and now they have to unload them--at fire-sale prices. As banks desperately seek buyers for these properties, homeowners and investors have opportunities they may never see again in their lifetime.

Taschenbuch. Zustand: Neu. Neuware - A practical guide to being a trusted advisor for leaders in any industryIn this hands-on successor to the popular book The Trusted Advisor, you'll find answers to pervasive questions about trust and leadership--such as how to develop business with trust, nurture trust-based relationships, build and run a trustworthy organization, and develop your trust skill set. This pragmatic workbook delivers everyday tools, exercises, resources, and actionable to-do lists for the wide range of situations a trusted advisor inevitably encounters. The authors speak in concrete terms about how to dramatically improve your results in sales, relationship management, and organizational performance.Your success as a leader will always be based on the degree to which you are trusted by your stakeholders. Each chapter offers specific ways to train your thinking and your habits in order to earn the trust that is necessary to be influential, successful, and known as someone who makes a difference.\* Self-administered worksheets and coaching questions provide immediate insights into your current business challenges\* Real-life examples demonstrate proven ways to 'walk the talk'\* Action plans bridge the gap between insights and outcomesPut the knowledge and practices in this fieldbook to work, and you'll be someone who earns trust quickly, consistently, and sustainably--in business and in life.

Buch. Zustand: Neu. Neuware - Based on a proven leadership model, Everybody Leads shows how leadership can be found in uncommon places and reveals how to inspire and cultivate the leadership of those focused on social change. It shows how to take responsibility to work with developing leaders to make a difference and outlines the five key leadership values. Sponsored by Public Allies, the book helps leaders to connect across cultures, facilitate collaborative action, recognize and mobilize all of a community s assets, continuously learn, and be accountable to those they work with and those they serve.

Buch. Zustand: Neu. Neuware - Ditch traditional corporate branding to create a powerful, recognizable brandBrand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered.Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing.\* Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider\* The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters--because it creates a stronger bond with those who love youDitch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

Buch. Zustand: Neu. Neuware - Silver Medal Winner, Success and Motivation, 2012 Axiom Business Book AwardsAn essential guide for mastering failure in order to achieve your goalsSuccess is often just a moment--a goal fulfilled, soon to be replaced with new goals. But failure is the ambitious person's constant companion, often dogging us for months, years or even decades before we finally reach our aim. In the groundbreaking book Why People Fail, Siimon Reynolds, one of the world's most successful entrepreneurs, explores the main causes of failure, in any field, and reveals solutions for overcoming them and creating a successful personal and professional life.Why People Fail offers strategies and ideas for defeating the sixteen most common failure habits such as destructive thinking, low productivity, stress, fixed mindset, lack of daily rituals, and more.\* Outlines the common habits that lead to failure and shows how to overcome them\* Features dozens of tips and exercises to help increase business and personal success\* Written by Siimon Reynolds, an internationally recognized expert on high performance and business excellenceMany people have changed their lives by mastering just one of the timeless principles in this book. Master five or ten and your life will rocket to a totally new level.

Taschenbuch. Zustand: Neu. Neuware - A full-color introduction to the basics of HTML and CSS from the publishers of Wrox!Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach.\* Introduces HTML and CSS in a way that makes them accessible to everyone--hobbyists, students, and professionals--and it's full-color throughout\* Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging\* Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisureThis educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!

Taschenbuch. Zustand: Neu. Neuware - Have you ever thought about investing in the stock market but weren't sure where to start or what to buy Share investing is easier than you think!

Buch. Zustand: Neu. Neuware - An insider points out the holes that still exist on Wall Street and in the banking systemExile on Wall Street is a gripping read for anyone with an interest in business and finance, U.S. capitalism, the future of banking, and the root causes of the financial meltdown.Award winning, veteran sell side Wall Street analyst Mike Mayo writes about one of the biggest financial and political issues of our time - the role of finance and banks in the US. He has worked at six Wall Street firms, analyzing banks and protesting against bad practices for two decades.In Exile on Wall Street, Mayo:\* Lays out practices that have diminished capitalism and the banking sector\* Shares his battle scars from calling truth to power at some of the largest banks in the world and how he survived challenging the status quo to be credited as one of the few who saw the crisis coming\* Blows the lid off the true inner workings of the big banks and shows the ways in which Wall Street is just as bad today as it was pre-crash.\* Analyzes the fallout stemming from the market crash, pointing out the numerous holes that still exist in the system, and offers practical solutions.While it provides an education, this is no textbook. It is also an invaluable resource for finance practitioners and citizens alike.

Taschenbuch. Zustand: Neu. Neuware - Learn to:

Taschenbuch. Zustand: Neu. Neuware - Written by Fred Frankel and Jeffrey Wood, two nationally known experts in friendship formation and anxiety management, this book draws from the only evidence-based program addressing the social challenges faced by adolescents with autism spectrum disorders (ASD). This valuable resource shows how to teach social etiquette as a series of simple rules to follow. Using this approach, teachers can offer adolescents with ASD an easy way to understand how to fit in with peers, based on social context. The book also contains best practices for working with parents--the key to helping kids learn social skills.

Buch. Zustand: Neu. Neuware - 'The average life expectancy at 'birth' of a firm is roughly 15 years, and only one out of twenty lives longer than fifty years.Firms are born, they grow, then they struggle to keep up with changing markets. Slow adapters often become big losers, fall by the wayside, and die. Serial Innovators studies the factors affecting the aging of firms, particularly those that slow down their ability to adapt to changes in the marketplace. The book reviews recent findings in relevant academic fields--behavioral economics, psychology, neuroscience, organizational science, network theory, anthropology, sociology, and strategy--to understand how firms, as they grow, develop rigidities that prevent change.It develops a model of organization that is adaptive, innovative, and can create significant value for its stakeholders for long periods of time'.

Buch. Zustand: Neu. Neuware - A framework for overcoming the six types of innovation killersEverybody wants innovation--or do they Creative People Must Be Stopped shows how individuals and organizations sabotage their own best intentions to encourage 'outside the box' thinking. It shows that the antidote to this self-defeating behavior is to identify which of the six major types of constraints are hindering innovation: individual, group, organizational, industry-wide, societal, or technological. Once innovators and other leaders understand exactly which constraints are working against them and how to overcome them, they can create conditions that foster innovation instead of stopping it in its tracks.The author's model of constraints on innovation integrates insights from the vast literature on innovation with his own observations of hundreds of organizations. The book is filled with assessments, tools, and real-world examples.\* The author's research has been featured in the New York Times, Wall Street Journal, London Guardian and San Jose Mercury News, as well as on Fox News and on NPR's Marketplace\* Includes illustrative examples from leading organizations\* Offers a practical guide for bringing new ideas to fruition even within a previously rigid organizational cultureThis book gives people in organizations the conceptual framework and practical information they need to innovate successfully.