wiley mai 2012 (133 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - Discover the pros of probioticsProbiotics are beneficial, live microorganisms (in most cases, bacteria) that are similar to those found naturally in the human intestine. Also known as 'friendly' or 'good' bacteria, probiotics are the cornerstone of any successful health program because they restore a healthy balance between friendly and bad bacteria in the intestinal tract, a balance that is critical for the health of the entire body. Probiotics are associated with treating everything from IBS to certain forms of cancer, allergies, eczema, and even the effects of aging.Probiotics For Dummies reveals how taking the right probiotics--in the form of food and supplements-- as part of a total health program benefits one's overall health, as well as improving specific conditions. This hands-on, essential guide features 20 probiotic recipes and gives you a step-by-step plan for infusing probiotics into your diet to improve the health of the GI tract, alleviate allergies and asthma, restore reproductive and urinary tracts, bolster the immune system against disease, enhance weight loss, and more.\* Advice on how to ingest the right probiotics\* 20 probiotic recipes from breakfast to dessert\* Information on naturally occurring probiotic compounds as well as the effectiveness of supplementsProbiotics For Dummies gives you everything you need to make informed decisions about adding probiotics to your daily diet.

Taschenbuch. Zustand: Neu. Neuware - Organize your life, your likes, and more with Pinterest and this fun how-to guideNow you can organize your digital life with Pinterest, a hot new site that lets you create visual bookmarks of your favorite things and 'pin' them on virtual pinboards. Want to save something from a blog Have a favorite retail website Want to pin a quick photo you took with your phone Organize them all with Pinterest and this fast, friendly guide that shows you just how to do it. You'll see how to set up an account and your boards, how to pin and re-pin, where to use hashtags, find ways to share pins with your other social networks, and more.\* Helps you get the most out of Pinterest, a visual collection of bookmarks that you can organize into virtual pinboards\* Shows you how to set up an account and boards, how to pin and re-pin, use hashtags and like pins, and even share pins with your other social networks\* Also discusses Power Pinners, using search, and finding people to follow\* Offers tips, trick, and techniques to make the process easy and enjoyablePinterest is fun and easy, and even more so with Pinterest for Dummies!

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware - You can achieve anything when you know how to put your mind to itWe all know that a positive mental attitude can work wonders. but there's so much more to it than that. With the right coaching you can move from positive attitude to determined success magnet! Mark Rhodes trains people every day on just how to achieve that level of concentrated resolve. In this book he'll show you how to build the mindset you need to achieve your goals and dreams and start to notice more opportunities and have the confidence to act on them.Whilst NLP based, no prior knowledge of NLP is needed! Mark keeps the science in the background. And don't worry, he doesn't ask us to trust the powers of the Universe and have 'faith' that it will work. Mark's steps are practical and actionable, using real examples. Think Your Way to Success will supercharge your performance, helping you to:\* Map out exactly what you want to achieve\* Find the confidence to act on opportunities\* Use visualization to get results\* Conquer your fears and phobias\* Beat the 'I can't' virus and shake off limiting beliefsPraise for the book:'I know that there are hundreds of people who are more focused and more successful today because of the help Mark has given them.' Bev James, CEO of The Coaching Academy'The perfect antidote to negativity and a powerful reminder that attitude changes everything.' Guy Rigby, Director - Head of Entrepreneurs, Smith & Williamson Limited, author of From Vision to Exit'This book shows the really important things about mind power so that you will be able to emulate Mark's success. Keep it with you and read it over and over again!' Ron G Holland, author of Talk & Grow Rich'Mark Rhodes has given NLP a new look. I recommend it to NLPers everywhere.' Dr Richard Bandler, Co founder of the field of NLP, Author of The Secrets of Being Happy.

Taschenbuch. Zustand: Neu. Neuware - A lighthearted meditation on the philosophical quandaries of the hit television show The Big Bang TheoryEver wonder what Aristotle might say about the life Sheldon Cooper leads Why Thomas Hobbes would applaud the roommate agreement Who Immanuel Kant would treat with 'haughty derision' for weaving 'un-unravelable webs ' And-most importantly-whether Wil Wheaton is truly evil Of course you have. Bazinga!This book mines the deep thinking of some of history's most potent philosophical minds to explore your most pressing questions about The Big Bang Theory and its nerdy genius characters. You might find other philosophy books on science and cosmology, but only this one refers to Darth Vader Force-chokes, cloning Leonard Nimoy, and oompa-loompa-like engineers. Fo-shizzle.\* Gives you irresistibly geek-worthy insights on your favorite Big Bang Theory characters, story lines, and ideas\* Examines important themes involving ethics and virtue, science, semiotics, religion, and the human condition\* Brings the thinking of some of the world's greatest philosophers to bear on The Big Bang Theory, from Aristotle and Plato to Nietzsche, Wittgenstein, Simone de Beauvoir, and moreEssential reading for every Big Bang Theory fan, this book explores whether comic-book-wielding geeks can lead the good life, and whether they can know enough science to 'tear the mask off nature and stare at the face of God.'.

Taschenbuch. Zustand: Neu. Neuware - How to defeat stress, worry, and anxiety to achieve more in business and life. From the international bestselling author of Self-Confidence.Are You A Worrier Do you seem to worry more than most Do you find that insignificant things stress you out Do you sweat the small stuff and the big stuff too Well, now's the time to stop worrying and start living.Worry, stress, anxiety - whichever label you prefer to use - can have consequences that impact not only our lives, but the lives of others around us. When we worry it's like the engine of our mind is constantly being revved up. It doesn't allow us time to switch off and rest. It tires you out. And when you're tired you're less likely to think straight. And when you're not thinking straight it's easy to make stupid mistakes and confuse priorities.But relax. There is a way forward.In How Not to Worry Paul McGee shows us that there is a way to tackle life's challenges in a calmer and more considered way. It is possible to use a certain degree of worry and anxiety to spur us on towards positive, constructive action, and then leave the rest behind. With down to earth, real life advice, How Not to Worry helps us understand why worrying is such a big deal and the reasons for it, exposing the behavioural traps we fall into when faced with challenges. It then helps us to move on with tools and ideas to deal with our worries in a more constructive way.

Taschenbuch. Zustand: Neu. Neuware - Search has changed everything. Has your business harnessed its full potential A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes.\* Updated statistics, tools, and recommendations\* Details about the latest changes from Google, Bing, and the overall search landscape\* Explanation and recommendations related to Google's substantial new search algorithm, know as 'Panda'\* Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mixTraditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.

Taschenbuch. Zustand: Neu. Neuware - A fascinating guide on the psychology of crimeThinking of a career that indulges your CSI fantasies Want to understand the psychology of crime Whether studying it for the first time or an interested spectator, Forensic Psychology For Dummies gives you all the essentials for understanding this exciting field, complemented with fascinating case examples from around the world.Inside you'll find out why people commit crime, how psychology helps in the investigative process, the ways psychologists work with criminals behind bars - and how you too can become a forensic psychologist. You'll discover what a typical day is like for a forensic psychologist, how they work with the police to build offender profiles, interview suspects or witnesses, and detect lies!\* Covers the important role psychology plays in assessing offenders\* Explains how psychology is applied in the courtroom\* Explains complicated psychology concepts in easy-to-understand termsIf you're a student considering taking forensic psychology or just love to learn about the science behind crime, Forensic Psychology For Dummies is everything you need to get up-to-speed on this fascinating subject.

Taschenbuch. Zustand: Neu. Neuware - The guide to creating engaging web content and building a loyal following, revised and updatedBlogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a 'voice,' including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.\* Find an authentic 'voice' and craft bold content that will resonate with prospects and buyers and encourage them to share it with others\* Leverage social media and social tools to get your content and ideas distributed as widely as possible\* Understand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy\* Write in a way that powerfully communicates your service, product, or message across various Web mediumsBoost your online presence and engage with customers and prospects like never before with Content Rules.

Buch. Zustand: Neu. Neuware - Unorthodox success principles from a billionaire entrepreneur and philanthropistEli Broad's embrace of 'unreasonable thinking' has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, 'reasonable' people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the 'unreasonable' principles--from negotiating to risk-taking, from investing to hiring--that have made Eli Broad such a success.\* Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles\* His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research\* At his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region\* Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmericaIf you're stuck doing what reasonable people do--and not getting anywhere--let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.

Buch. Zustand: Neu. Neuware - To make money in this troubled economy you need to understand where the markets are headed, not where they've been. Clinging to outdated strategies and played out market trends are sure ways to miss out on new investments, and in The Little Book of Bull's Eye Investing, acclaimed investment expert John Mauldin teaches you how to read the direction of the markets to make decisions that capitalize on today's investment opportunities.A practical road map to what's in store for the markets to help you stay ahead of the curve, the book debunks many of the myths that have come to govern investment logic, particularly the buy-and-hold, relative return vehicles that Wall Street peddles to unsuspecting investors. Giving you a clear view of the trends shaping the markets right now which are likely to provide investment options for the decade ahead, The Little Book of Bull's Eye Investing teaches the value of careful research before you put your money to work.Whether the market is on its way up or down, there are always excellent opportunities to invest profitably. You just need to know where they are. Looking at how the markets have behaved in the past to make an educated prediction about where they're going, The Little Book of Bull's Eye Investing explains how to make investment decisions that make sense today, whether you're trading stocks, bonds, gold, real estate, or anything else.Making the most of the markets is like hitting a moving target-difficult, but not impossible-and with The Little Book of Bull's Eye Investing in hand, you have everything you need to improve your eye for investing and make stable and secure trading decisions that can turn a profit in even the most turbulent of times.

Taschenbuch. Zustand: Neu. Neuware - The secrets of the UK's biggest online entrepreneurs revealedThinking of starting a business Already have a business online and looking to take it to the next level The wonderful world wide web has made creating a start-up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you've come to the right place.Profiling today's foremost web entrepreneurs, Lucy Tobin - who meets successful business founders every week writing an enterprise column for The Evening Standard - takes us through their start-up stories and maps out exactly what's made them so successful. You'll hear first hand from the bright sparks behind some of the UK's top online businesses. With interviews, practical advice and insights, you'll learn how they did it, what they recommend, and how you can do it too.

Taschenbuch. Zustand: Neu. Neuware - The fast and easy way to improve your Spanish grammar.

Taschenbuch. Zustand: Neu. Neuware - This cutting-edge text offers an introduction to the emerging field of media archaeology and analyses the innovative theoretical and artistic methodology used to excavate current media through its past.Written with a steampunk attitude, What is Media Archaeology examines the theoretical challenges of studying digital culture and memory and opens up the sedimented layers of contemporary media culture. The author contextualizes media archaeology in relation to other key media studies debates including software studies, German media theory, imaginary media research, new materialism and digital humanities.What is Media Archaeology advances an innovative theoretical position while also presenting an engaging and accessible overview for students of media, film and cultural studies. It will be essential reading for anyone interested in the interdisciplinary ties between art, technology and media.

Taschenbuch. Zustand: Neu. Neuware - Celebrate the Dude with an abiding look at the philosophy behind The Big LebowskiIs the Dude a bowling-loving stoner or a philosophical genius living the good life Naturally, it's the latter, and The Big Lebowski and Philosophy explains why. Enlisting the help of great thinkers like Plato and Nietzsche, the book explores the movie's hidden philosophical layers, cultural reflection, and political commentary. It also answers key questions, including: The Dude abides, but is abiding a virtue Is the Dude an Americanized version of the Taoist way of life How does The Big Lebowski illustrate the Just War Theory How does bowling help Donny, Walter, and the Dude oppose nihilism Yes, the Dude is deep, and so is this book. Don't watch the movie-or go to Lebowski Fest-without it.\* Explores many of The Big Lebowski's key themes, such as nihilism, war and politics, money and materialism, idealism and morality, history, and more\* Gives you new perspective on the movie's characters--the Dude, the Big Lebowski, Walter Sobchak, Donny, Maude Lebowski, Bunny Lebowski, and others\* Helps you appreciate the Coen Brothers classic even more with the insights of Aristotle, Epicurus, Kant, Derrida, and other philosophical heavyweights.

Buch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware - Want to supercharge your life Effective networking is the answer and this book will teach you how.

Taschenbuch. Zustand: Neu. Neuware - Smart marketing techniques to get your business noticed.Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.

Taschenbuch. Zustand: Neu. Neuware - Use technology to increase loyalty and productivity in your employees50 Digital Team-Building Games offers fun, energizing meeting openers, team activities, and group adventures for business teams, using Twitter, GPS, Facebook, smartphones, and other technology. The games can be played in-person or virtually, and range from 5-minute ice-breakers to an epic four-hour GPS-based adventure. Designed to be lead by managers, facilitators, presenters, and speakers, the activities help teams and groups get comfortable with technology, get to know each other better, build trust, improve communication, and more. No need to be a 'techie' to lead these games--they're simple and well-scripted.Author John Chen is the CEO of Geoteaming, a company that uses technology and adventure to teach teams how to collaborate.\* How to lead a simple, fast, fun team building activity with easy-to-follow instructions\* How to create successful 'virtual' team building that requires NO travel and little to no additional expenses\* How to engage standoffish engineers, 'hard to reach' technical teams, or Gen X/Y teammates with technology they enjoy usingSuccessful technology-based team building can build buzz for your company, build critically important relationships and communication internally, and keep your team talking about it for weeks afterward!

Taschenbuch. Zustand: Neu. Neuware - Get a second stream of income without getting a second job!For anyone looking for a practical blueprint in creating an additional stream of home-based income, Double Your Income with Network Marketing is for you. This book offers a fresh look at the home-based business industry, offering an original step-by-step plan for home business success that includes a detailed look at the network marketing industry. By combining specific, turnkey strategies with inspiring stories of successful home based entrepreneurs readers will move through the author's 'success blueprint' learning.Double Your Income with Network Marketing outlines a blueprint for success.\* How to create financial security in just a few focused hours a week\* Ways to turn a hobby or interest into a thriving home business\* Reveals the freedom that a home business/internet marketing lifestyle can provideJob security is dead. Join the many new entrepreneurs who are firing their boss in favor of the more flexible and healthier home business lifestyle.

Buch. Zustand: Neu. Neuware - The 800 years of scientific breakthroughs that will help salvage your retirement plansPhysics, Chemistry, Astronomy, Biology; every field has its intellectual giants who made breakthrough discoveries that changed the course of history. What about the topic of retirement planning Is it a science Or is retirement income planning just a collection of rules-of-thumb, financial products and sales pitches In The 7 Most Important Equations for Your Retirement.And the Stories Behind Them Moshe Milevsky argues that twenty first century retirement income planning is indeed a science and has its foundations in the work of great sages who made conceptual and controversial breakthroughs over the last eight centuries.In the book Milevsky highlights the work of seven scholars--summarized by seven equations--who shaped all modern retirement calculations. He tells the stories of Leonardo Fibonnaci the Italian businessman; Benjamin Gompertz the gentleman actuary; Edmund Halley the astronomer; Irving Fisher the stock jock; Paul Samuelson the economic guru; Solomon Heubner the insurance and marketing visionary, and Andrey Kolmogorov the Russian mathematical genius--all giants in their respective fields who collectively laid the foundations for modern retirement income planning.\* With baby boomers starting to hit retirement age, planning for retirement income has become a hot topic across the country\* Author Moshe Milevsky is an internationally-respected financial expert with the knowledge you need to assess whether you are ready to retire or not\* Presents an entertaining, informative narrative approach to financial planningUnderstanding the ideas behind these seven foundation equations--which Moshe Milevsky explains in a manner that everyone can appreciate--will help baby boomers better prepare for retirement. This is a book unlike anything you have ever read on retirement planning. Think Suze Orman meets Stephen Hawking. If you ever wondered what the point of all that high school mathematics was, Moshe Milevsky's answer is: So that you can figure out how to retire.while you can still enjoy your money.

Buch. Zustand: Neu. Neuware - How to become a trusted resource for consumers in a society of constant manipulationPeople decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including:\* An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products\* A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years\* A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships\* Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companiesWith Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.

Taschenbuch. Zustand: Neu. Neuware - The fast and easy way to learn the art of fashion drawingThis fun guide gives you dozens of step-by-step diagrams that walk you through the process of preparing creative illustrations that you can later develop into dynamic presentations for your design portfolio. Plus, you'll not only learn how to draw clothes and fabric, but also how to show details that make up the total look: faces and hairstyles, fashion accents, and a wide variety of textures.If you're an aspiring fashion designer, you know it's essential to be able to draw, prepare, and present a fashion drawing. Whether you have little or no prior drawing experience, Fashion Drawing For Dummies gives you easy-to-follow, non-intimidating instructions for mastering the drawing skills you need to design like a pro.\* Learn the rules and techniques of fashion drawing\* Draw the fashion figure in different poses and from multiple angles\* Discover how to complement your drawings with accessories, clothing, and styleIf you're a fledgling designer looking for non-intimidating guidance on learning the ins and outs of fashion drawing, this friendly guide has you covered!

Buch. Zustand: Neu. Neuware - Save your organization by building the skills to deal with difficult peopleWe all have to work with people we can't stand to be around. Our challenge is to find creative ways to handle these difficult people. In the fable Make Difficult People Disappear, the skills and strategic plan needed to change your mindset are told through a clear, concise story. By first understanding the four main personality types in the workplace, Commander, Organizer, Relater, and Entertainer, readers can then devise effective strategies for diffusing unproductive and damaging behavior.This book serves to change the mindset and behavior of people who deal with difficulty on a regular basis.\* Wofford describes how through understanding our behavior differences and natural reactions to stress, that utilizing a plan based on these differences the difficulty simply seems to disappear\* Advises everyone from frustrated executives to entrepreneurs tired of dealing with difficult people who suck the life out of their organizationsComplete with a step-by-step action plan, Make Difficult People Disappear serves to replenish your confidence and build skills in leading those who until now you didn't know how to manage and felt there was no choice but to continue to deal with or ignore.

Taschenbuch. Zustand: Neu. Neuware - The easy way to get a grip on International Reporting StandardsIFRS For Dummies is your complete introduction to IFRS and international accounting and balancing standards. Combining all the facts needed to understand this complex subject with useful examples, this easy-to-read guide will have you on top of IFRS in no time.In plain English, it helps you make sense of IFRS and your understanding of: what they are and where they apply; how to adopt IFRS for the first time; how IFRS affects the key components of your financial statements; how to disclose information in financial statements; and much more.\* Covers what to do if you're applying IFRS for the first time\* Explains complicated material in plain English\* Helps you make sense of this principles-based set of standards that establish broad rules for financial reportingIf you're an accountant, student, or trainee in need of accessible information on IFRS, this hands-on, friendly guide has you covered.

Buch. Zustand: Neu. Neuware - With the weakening dollar a hot topic for retirees, savers, and investors, this Little Book delves into the economic turmoil in the U.S. and shows how to survive itThe United States dollar is losing value at an alarming rate. According to the Organisation for Economic Co-operation and Development (OECD) index, the U.S. currency is 37 percent below fair value against the Australian dollar and 20 percent versus the Canadian dollar. The decline of the U.S. dollar is one of the biggest threats facing American investors today, but with the Little Book of the Shrinking Dollar: What You Can do to Protect Your Money Now in hand, you have the knowledge and the expertise you need to fight back.Written by New York Times bestselling author Addison Wiggin, a leading economic forecaster, the book explores the reasons for the dollar's decline, and its precarious relationship to other currencies around the world. Filled with invaluable strategies for retirees, savers, and investors who want to keep their money safe no matter what lies ahead, the book is your one-stop guide to weathering the storm.\* Covers strategies for safeguarding your wealth, including safer havens for money, alternative investments, and other opportunities\* Written by Addison Wiggin, a three-time New York Times bestselling author and leading economic forecaster\* Wiggin's predictions about the decline of the dollar have proven true time and again, making him the right man for the job when it comes to predicting what lies aheadThe U.S. dollar is no longer the secure and stable currency that most Americans grew up believing in. Even after recent gains, the dollar remains weak. But with the Little Book of the Shrinking Dollar you have a concise guide to what's driving its demise and everything you need to protect your money today and in the years to come.

Taschenbuch. Zustand: Neu. Neuware - Gender and the City before Modernity presents a series of multi-disciplinary readings that explore issues relating to the role of gender in a variety of cities of the ancient, medieval, and early modern worlds.\* Presents an inter-disciplinary collection of readings that reveal new insights into the intersection of gender, temporality, and urban space\* Features a wide geographical and methodological range\* Includes numerous illustrations to enhance clarity.

Buch. Zustand: Neu. Neuware - Everything you need to know about the most important trend in the history of the worldWithin most people's lifetimes, the developments in the biotechnology sector will allow us to live increasingly long and healthy lives, as well as provide us with technological innovations that will transform the way we live. But these innovations offer more than just hope for a better life, but hope for better returns too. Financial returns of incredible magnitude await savvy investors and businesspeople who can see the massive changes on the horizon. This book details these fast-moving trends and innovations and offers extensive advice on how to profit from them in business and investing.

Buch. Zustand: Neu. Neuware.

Buch. Zustand: Neu. Neuware - Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile.\* Demonstrates how to integrate mobile into marketing programs and how to effectively measure it\* Explains how to make your existing marketing spends work harder\* Delivers step-by-step instructions on how to optimize campaigns in real-time\* Shows how to determine which mobile tactics are keepers and which are notIt's time to mobilize your marketing programs and drive your profits to new heights.