Wiley jun 2024 (87 Ergebnisse)

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Taschenbuch. Zustand: Neu. Neuware - The most useful skill you'll ever learn.

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Taschenbuch. Zustand: Neu. Neuware - Byung-Chul Han is one of the most important living philosophers, renowned for his critiques of the digital age. In response to the idea that new technological devices expand our freedom, he argues that they lead to burnout and self-absorption and that we must redevelop contemplative practices… which slow us down and open us up. He has brought to his thought forms of deep cosmopolitanism developed from both Zen Buddhism and a renewed Romanticism.This book is the first critical introduction to Han's body of work. Wyllie, Stoneman, and Knepper explore Han's rich oeuvre to date and his incisive contributions to a range of disciplines, including critical theory, media studies, political philosophy, and aesthetics. They unpack his key terms and illustrate his concepts with a range of examples, revealing how the critiques of the 'achievement society' and burnout for which Han is best known in the English-speaking world build on his earlier accounts of power, violence, and mood. This broader view addresses the most frequent criticisms of Han and makes a compelling case that he is not only an insightful diagnostician of the present moment, but one whose interpretation of both Western and Eastern traditions offers wisdom for navigating the now-acute problems of modernity.This lively book is essential reading for anyone getting to grips with Han's extraordinary work.

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Taschenbuch. Zustand: Neu. Neuware - BOOST YOUR TRADING PERFORMANCE WITH POWERFUL STRATEGIES THAT WORK.

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Taschenbuch. Zustand: Neu. Neuware - We are inclined to assume that digital technologies have suddenly revolutionized everything - including our relationships, our forms of work and leisure, and even our democracies - in just a few years. Armin Nassehi puts forward a new theory of digital society that turns this assumption on it…s head. Rather than treating digital technologies as an independent causal force that is transforming social life, he asks: what problem does digitalization solve When we pose the question in this way, we can see, argues Nassehi, that digitalization helps societies to deal with and reduce complexity by using coded numbers to process information. We can also see that modern societies had a digital structure long before computer technologies were developed - already in the nineteenth century, for example, statistical pattern recognition technologies were being used in functionally differentiated societies in order to recognize, monitor and control forms of human behaviour. Digital technologies were so successful in such a short period of time and were able to penetrate so many areas of society so quickly precisely because of a pre-existing sensitivity that prepared modern societies for digital development.This highly original book lays the foundations for a theory of the digital society that will be of value to everyone interested in the growing presence of digital technologies in our lives.

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Taschenbuch. Zustand: Neu. Neuware - A scientific approach to teaching in a way that helps students learn.

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Taschenbuch. Zustand: Neu. Neuware - Unpack the power your MacBook(R) laptop has to offer.

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Buch. Zustand: Neu. Neuware - When Meta's CEO Mark Zuckerberg testified before Congress, the tech titan traded his hoodie for a suit. This place between 'hoodies' and 'suits' is exactly where the digital assets industry is right now. Hoodie-wearing entrepreneurs developed blockchain and created an alternative to banking and fina…nce. Now it's time for the 'suits' of Wall Street and Main Street to innovate digital assets for traditional, regulated financial markets. In From Hoodies to Suits: Innovating Digital Assets For Traditional Finance, finance innovation leader Annelise Osborne delivers an educational and entertaining guidebook for finance professionals, traders, asset managers, investment bankers, and corporate treasurers to apply digital asset technology to the traditional finance system. Osborne makes a compelling case for understanding, innovating, and adapting to the inevitable technology changes already in progress in finance. From Hoodies to Suits bridges the gap between the 'hoodies' and the 'suits' to shift the focus from cryptocurrencies to payments, investments and regulations. It explains the possibilities unlocked by these technological advancements, including alternative investment opportunities, new marketplaces, interoperability between counterparties, and new forms of diversification. You'll explore the past, present, and future of the digital asset industry, including its most promising platforms and technologies--and its most spectacular flameouts and missteps--as you firm up your understanding of the innovations that are poised to remake the regulated finance industry from the ground up. From Hoodies to Suits gives you a firsthand look at how the next decade (and beyond) may very well play out. It's a must-read resource for traders, investors, portfolio managers, bankers, asset managers, corporate executives, and other finance professionals.

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Buch. Zustand: Neu. Neuware - We're all in the people business. Leading is never just about the what and the how--it's always about the who. What it takes to lead today goes well beyond strategy, vision, financial acumen, growth mindset. It starts with Selflessness--it's not about us. It's all about helping others exceed their P…otential--with Empathy, Connection, and conscious Inclusion. This takes Authenticity and, perhaps most surprisingly, Love. And fortuitously, these seven words spell out Special. Each is a Special Edition--reflecting our stories and experiences of leadership, with hope for tomorrow and, most importantly, our belief in the people around us. After all, leadership is inspiring others to believe and enabling that belief to become reality.

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Taschenbuch. Zustand: Neu. Neuware - Stay organized and collaborate anywhere.

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Taschenbuch. Zustand: Neu. Neuware -Transform any organization with proven strategies and tools for innovation Bringing together a wealth of experience from 60+ distinguished global thought leaders, How to Create Innovation is a comprehensive guide to becoming a leader in innovation and an organization that plays to win, contain…ing all of the working methods, separate business innovation models, and processes you need to transform your organization digitally. The book includes 50+ ready-to-use tools, models, and canvases you can start applying to your organization immediately. Written by Stefan F. Dieffenbacher, founder of an international award-winning consulting agency, the book draws upon Dieffenbacher's experiences working with clients like Amazon, BMW, Google, and Pfizer to deliver a one-stop, end-to-end solution to innovative transformation. In this book, readers will learn how to: - Uncover opportunities by finding your niche and devising a more nuanced business strategy - Lead culture change by recognizing and avoiding common reasons for failure - Harness proven strategies developed under the Understanding and Navigating Innovation and Transformation in Enterprises (UNITE) model With ready-to-use assets included to help you start taking action immediately, How to Create Innovation earns a well-deserved spot on the bookshelves of business leaders, entrepreneurs, and managers who want to take their organizations to the next level and overcome the competition through tried and tested strategies for innovation.Wiley-VCH GmbH, Boschstraße 12, 69469 Weinheim 464 pp. Englisch.

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Taschenbuch. Zustand: Neu. Neuware -Full-length practice tests covering all CISSP domains for the ultimate CISSP prep TheISC2 CISSP Official Practice Testsis a major resource for ISC2 Certified Information Systems Security Professional (CISSP) candidates, providing 1300 unique practice questions. The first part of the book provi…des 100 questions per domain. You also have access to four unique 125-question practice exams to help you master the material. As the only official practice tests endorsed by ISC2, this book gives you the advantage of full and complete preparation. These practice tests align with the 2024 version of the CISSP Detailed Content Outline to ensure up-to-date preparation, and are designed to cover what you will see on exam day. Coverage includes: Security and Risk Management, Asset Security, Security Architecture and Engineering, Communication and Network Security, Identity and Access Management (IAM), Security Assessment and Testing, Security Operations, and Software Development Security. The CISSP credential signifies a body of knowledge and a set of guaranteed skills that put you in demand in the marketplace. This book is your ticket to achieving this prestigious certification, by helping you test what you know against what you need to know. - Test your knowledge of the 2024 CISSP domains - Identify areas in need of further study - Gauge your progress throughout your study and preparation - Practice test taking with Sybex's online test environment containing the questions from the book The CISSP objectives are refreshed every few years to ensure that candidates are up-to-date on the latest security topics and trends. Currently-aligned preparation resources are critical, and periodic practice tests are one of the best ways to truly measure your level of understanding.Wiley-VCH GmbH, Boschstraße 12, 69469 Weinheim Englisch.

- Softcover
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Taschenbuch. Zustand: Neu. Neuware - Transform any organization with proven strategies and tools for innovation.

- Hardcover
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Buch. Zustand: Neu. Neuware - Praise for THE PUZZLE OF SUSTAINABLE INVESTMENT.

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Buch. Zustand: Neu. Neuware - Understand the full range of systems approaches and how to use them with this innovative overview. Leaders and managers face increasing complexity and uncertainty because technical, organizational, socio-cultural, political, and environmental issues have become intensely interconnected. Systems thin…king is recognized as the essential competence for managing complexity. As the demand for systems thinking grows, however, the fragmentation of the field into different methodologies has become a potential liability. Critical systems thinking (CST) shows how this diversity can be a strength rather than a weakness by revealing how different systems methodologies address various aspects of complexity and how they can be used in combination to resolve the messiest of wicked problems. Critical Systems Thinking offers, in a single volume, an account of the value of systems thinking and CST in the modern world, an explanation of the pragmatic philosophy and expansion in mindset necessary to embrace CST, and detailed instructions on how to undertake critical systems practice (CSP) using the variety of systems approaches to navigate multi-dimensional complexity. Readers will find: - An accessible introduction to systems thinking and CST. - A description and critique of the best-known systems methodologies. - A guide to the mindset changes, the steps required, and the toolkit necessary to undertake successful CSP. - Case studies and examples of CSP. - A discussion of the nature of systemic leadership. Critical Systems Thinking is ideal for leaders and managers in government, business, the public sector, the professions, and beyond who want to understand the potential of systems thinking and use it in their work. It is essential for systems researchers and practitioners who want a deeper understanding of the field.

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Taschenbuch. Zustand: Neu. Neuware - Full-length practice tests covering all CISSP domains for the ultimate CISSP prep TheISC2 CISSP Official Practice Testsis a major resource for ISC2 Certified Information Systems Security Professional (CISSP) candidates, providing 1300 unique practice questions. The first part of the book prov…ides 100 questions per domain. You also have access to four unique 125-question practice exams to help you master the material. As the only official practice tests endorsed by ISC2, this book gives you the advantage of full and complete preparation. These practice tests align with the 2024 version of the CISSP Detailed Content Outline to ensure up-to-date preparation, and are designed to cover what you will see on exam day. Coverage includes: Security and Risk Management, Asset Security, Security Architecture and Engineering, Communication and Network Security, Identity and Access Management (IAM), Security Assessment and Testing, Security Operations, and Software Development Security. The CISSP credential signifies a body of knowledge and a set of guaranteed skills that put you in demand in the marketplace. This book is your ticket to achieving this prestigious certification, by helping you test what you know against what you need to know. - Test your knowledge of the 2024 CISSP domains - Identify areas in need of further study - Gauge your progress throughout your study and preparation - Practice test taking with Sybex's online test environment containing the questions from the book The CISSP objectives are refreshed every few years to ensure that candidates are up-to-date on the latest security topics and trends. Currently-aligned preparation resources are critical, and periodic practice tests are one of the best ways to truly measure your level of understanding.

Sprache: Englisch
Verlag: John Wiley & Sons Inc Jun 2024 2024
Serie: Fundamentals of Philosophy, Buch 9 von 11. Buch 9 von 11 - Fundamentals of Philosophy
- Softcover
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Taschenbuch. Zustand: Neu. Neuware - Fundamentals of Paramedic PracticeAn indispensable guide for aspiring paramedics and emergency medical professionalsParamedic practice is swiftly evolving, driven by changes in the paramedic curriculum. To meet the growing demands of the community, student paramedics and clinicians working in… out-of-hospital care must stay abreast of this rapid evolution.Fundamentals of Paramedic Practice, Third Edition contributes to driving the profession forward and provides a comprehensive, accessible text authored by experienced paramedics and academics. This third edition has undergone comprehensive updates, introducing new chapters that provide students and recently registered practitioners with a vital overview of the theory and practice of contemporary paramedicine. This is an essential resource for the next generation of paramedics and out-of-hospital practitioners. Readers of the third edition of Fundamentals of Paramedic Practice will find:\* A multidisciplinary approach incorporating varied and dynamic research\* New chapters on subjects including end of life care, domestic violence, and paramedic wellbeing\* Learning activities to aid understanding and retentionFundamentals of Paramedic Practice, Third Edition is ideal for undergraduate paramedic and emergency care students, as well as registered paramedics, clinicians, and educators.

Sprache: Englisch
Verlag: John Wiley And Sons Ltd Jun 2024 2024
Serie: Fundamentals, Buch 22 von 22. Buch 22 von 22 - Fundamentals
- Softcover
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Taschenbuch. Zustand: Neu. Neuware - An essential introduction to pathophysiology for paramedicsParamedics are specialists in out-of-hospital emergency healthcare; they are also capable of operating as generalist clinicians whose work is indispensable in a variety of healthcare settings. The response to the COVID-19 pandemic, es…pecially, has revealed the versatility of the paramedic workforce. Contemporary paramedic practice continues to break new ground as the workforce is called upon to undertake critical roles in support of the wider healthcare sector. However, to perform their crucial work paramedics require a strong understanding of pathophysiology to enable them to make rapid and effective clinical decisions.Fundamentals of Applied Pathophysiology for Paramedics is a comprehensive introduction to this subject for aspiring, early-career, and experienced paramedics. This textbook links theory to practice and supports high-quality care in dynamic, fast-paced environments. Drawing on the latest available evidence and clinical best practice, it promises to support current paramedics, and prepare student paramedics for their future as healthcare professionals.\* User-friendly organisation of topics broken down by body systems\* Detailed discussion of patient-focused issues, common and specialised diseases, and more\* Physiological and psychological alerts to aid in diagnosis and responseFundamentals of Applied Pathophysiology for Paramedics is ideal for all paramedic students and early career paramedics.

Sprache: Englisch
Verlag: Wiley John + Sons Jun 2024 2024
Serie: Sybex Study Guide, Buch 7 von 27. Buch 7 von 27 - Sybex Study Guide
- Softcover
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Taschenbuch. Zustand: Neu. Neuware -Your Complete Guide to Preparing for the CISSP Certification, Updated for the CISSP 2024 ObjectivesLibri GmbH, Europaallee 1, 36244 Bad Hersfeld 1169 pp. Englisch.

- Softcover
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Taschenbuch. Zustand: Neu. Neuware - Practical, research-based tools for using classroom assessment to improve learning outcomes.

- Hardcover
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Buch. Zustand: Neu. Neuware - Advanced guidance for institutional investors, academics, and researchers on how to construct portfolios of private capital funds. The Art of Commitment Pacing: Engineering Allocations to Private Capital provides a much-needed analysis of the issues that face investors as they incorporate closed end…ed-funds targeting illiquid private assets (such as private equity, private debt, infrastructure, real estate) into their portfolios. These private capital funds, once considered 'alternative' and viewed as experimental, are becoming an increasingly standard component of institutional asset allocations. However, many investors still follow management approaches that remain anchored in the portfolio theory for liquid assets but that often lead to disappointing results when applied to portfolios of private capital funds where practically investors remain committed over nearly a decade. The Art of Commitment Pacing offers a systematic approach for building up and controlling allocations to such investments.

- Softcover
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Taschenbuch. Zustand: Neu. Neuware -Byung-Chul Han is one of the most important living philosophers, renowned for his critiques of the digital age. In response to the idea that new technological devices expand our freedom, he argues that they lead to burnout and self-absorption and that we must redevelop contemplative practices…which slow us down and open us up. He has brought to his thought forms of deep cosmopolitanism developed from both Zen Buddhism and a renewed Romanticism. This book is the first critical introduction to Han's body of work. Knepper, Stoneman, and Wyllie explore Han's rich oeuvre to date and his incisive contributions to a range of disciplines, including critical theory, media studies, political philosophy, and aesthetics. They unpack his key terms and illustrate his concepts with a range of examples, revealing how the critiques of the 'achievement society' and burnout, which have earned Han a global audience, build on his earlier accounts of power, violence, and mood. This broader view addresses the most frequent criticisms of Han and makes a compelling case that he is not only an insightful diagnostician of the present moment but one whose interpretation of both Western and Eastern traditions offers wisdom for navigating the now acute problems of modernity. This lively book is essential reading for anyone getting to grips with Han's extraordinary work. Englisch.

- Softcover
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Taschenbuch. Zustand: Neu. Neuware.

- Softcover
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Taschenbuch. Zustand: Neu. Neuware - Design and execute life-saving trials with this accessible resource.

- Hardcover
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Buch. Zustand: Neu. Neuware - 'Religious diversity is a key feature of countries across the world today, but it also presents governments with very real challenges. Controversies around religious free speech, symbols, social values and morals, and the role of faith leaders as critical voices, are just a few of the issues that ha…ve given rise to fierce social, political and scholarly debate. So how do states include and accommodate religious diversity and should this change What are the key difficulties facing states when it comes to governing religious diversity Understanding this complex phenomenon means thinking through secularism, liberalism, multiculturalism and nationalism in theory and practice. In this new book, Tariq Modood and Thomas Sealy draw on original research to present new ways of analysing the governance of religious diversity in different regions of the world. Identifying the key challenges at stake, they also argue for a new statement of multiculturalism in relation to the governance of religious diversity, that of 'multiculturalised secularism', which represents a constructive and productive response to the reality of religiously plural societies.'--.

Sprache: Englisch
Verlag: Wiley John + Sons Jun 2024 2024
Serie: Sybex Study Guide, Buch 7 von 27. Buch 7 von 27 - Sybex Study Guide
- Softcover
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Taschenbuch. Zustand: Neu. Neuware - CISSP Study Guide - fully updated for the 2024 CISSP Body of Knowledge ISC2 Certified Information Systems Security Professional (CISSP) Official Study Guide, 10th Editionhas been completely updated based on the latest 2024 CISSP Detailed Content Outline. This bestselling Sybex Study Guide cov…ers 100% of the CISSP objectives. You'll prepare smarter and faster with Sybex thanks to expert content, knowledge from our real-world experience, access to the Sybex online interactive learning environment, and much more. Reinforce what you've learned with key topic Study Essentials and chapter review questions. The book's co-authors bring decades of experience as cybersecurity practitioners and educators, integrating real-world expertise with the practical knowledge you'll need to successfully prove your CISSP mastery. Combined, they've taught cybersecurity concepts to millions of students through their books, video courses, and live training programs. Along with the book, you also get access to Sybex's superior online interactive learning environment that includes: - Over 900 practice test questions with complete answer explanations. This includes all of the questions from the book plus four additional online-only practice exams, each with 125 unique questions. You can use the online-only practice exams as full exam simulations. Our questions will help you identify where you need to study more. - More than 1000 Electronic Flashcards to reinforce your learning and give you last-minute test prep - A searchable glossary in PDF to give you instant access to the key terms you need to know - Audio Review.Author Mike Chapple reads the Study Essentials for each chapter providing you with more than 2 hours of up-to-date audio review for yet another way to reinforce your knowledge as you prepare. Coverage of all of the CISSP topics in the book means you'll be ready for: - Security and Risk Management - Asset Security - Security Architecture and Engineering - Communication and Network Security - Identity and Access Management (IAM) - Security Assessment and Testing - Security Operations - Software Development Security.

- Softcover
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Taschenbuch. Zustand: Neu. Neuware - INTRODUCTION TO PARTICLE TECHNOLOGYA new edition of the indispensable guide to particulates and powdersParticle technology concerns the formation, processing and properties of the particles and powders which make up many of the products that surround us. Such products range from the cement an…d aggregate in the built environment to pharmaceuticals and processed foods. Most of the process industries involve particles, either as essential components such as catalysts or as intermediate or final products, and minerals such as the rare earths that are generally mined and processed in particulate form. Particles can have many beneficial uses but they can also cause harm in the environment and, through inhalation, to the individual. In all cases, the powder properties, particularly particle size, are crucially important.This well-known textbook, now in its 3rd edition, provides an easily-understood introduction to the underlying scientific principles of particle technology, together with examples of how these principles can be used in practical design and operation of industrial processes. Each chapter contains both worked examples and exercises for the student. Based on feedback from students and users of the earlier editions, this revised and expanded text includes introductory chapters on particles as products and on computational methods. The topics have been selected to give coverage of the broad areas of particle technology and include:\* Characterization (size analysis, surface area)\* Processing (granulation, fluidization)\* Particle formation (granulation, crystallisation, tableting, size reduction)\* Storage and transport (hopper design, pneumatic conveying, standpipes)\* Separation (filtration, settling, cyclones)\* Safety (fire and explosion hazards, health hazards)\* Engineering the properties of particulate systems to achieve desired product performance\* Discrete element modelling of particulate systemsIntroduction to Particle Technology, 3rd Edition is essential reading for students of chemical engineering. The text is also recommended reading for students of mechanical engineering, applied chemistry, pharmaceutics, physics, mineral processing, and metallurgy, and is an excellent source for practising engineers and scientists looking to establish a working knowledge of the subject.

- Hardcover
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Buch. Zustand: Neu. Neuware -The Professional Chef is the quintessential kitchen companion from The Culinary Institute of America, used by hundreds of America's top chefs. This updated 10th Edition presents the skills and quality standards needed to master the fundamentals of cooking. A refreshed, modern design features simplifi…ed definitions and techniques streamlined into step-by-step instructions to support aspiring chefs and culinary students of any level. Revisions in the 10th edition include using modern plant-forward ingredients, in line with the CIA and Harvard's Menus of Change initiative, highlighting that vegetables can also be the star at the center of the plate. The authors merged meat and vegetable cookery chapters, and updated some recipes to feature plant-based ingredients, all revised in the CIA's own test kitchen. Chapters are reorganized to follow the CIA Culinary Fundamentals course more closely, with new troubleshooting sections based on frequent classroom questions, to help students and chefs solve problems before they occur, with updated text and photo examples. Updates for instructors and students include: - 'Method at a Glance' and 'Method in Details' features provide overviews and in-depth step-by-step guidance - 'Beyond the Basics' sections offer ideas for expanding and improving upon techniques and recipes, with 'Tips of the Trade' advice from real world kitchens - 'Preserving the Flavor' provides finishing instructions for each recipe and suggestions for reusing recipe byproduct - Techniques now include two sections of recipes: base examples, and 'More to Try' variations for further exploration, plus 'Quality Criteria' that describe the expected results from each technique - Includes even more recipes, illustrated with over 100 new full-color photos of ingredients, techniques, and plated dishes. Over 300 photos in total With focus on the simplicity and freshness of food and perfect kitchen technique, The Professional Chef, Tenth Edition is an essential introduction for students, and reference for every professional and home cook.Petersen Buchimport GmbH, Weidestraße 122 a, 22083 Hamburg 960 pp. Englisch.

- Softcover
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EUR 56,94
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Taschenbuch. Zustand: Neu. Neuware -Transform any organization with proven strategies and tools for innovation Bringing together a wealth of experience from 60+ distinguished global thought leaders, How to Create Innovation is a comprehensive guide to becoming a leader in innovation and an organization that plays to win, contain…ing all of the working methods, separate business innovation models, and processes you need to transform your organization digitally. The book includes 50+ ready-to-use tools, models, and canvases you can start applying to your organization immediately. Written by Stefan F. Dieffenbacher, founder of an international award-winning consulting agency, the book draws upon Dieffenbacher's experiences working with clients like Amazon, BMW, Google, and Pfizer to deliver a one-stop, end-to-end solution to innovative transformation. In this book, readers will learn how to: - Uncover opportunities by finding your niche and devising a more nuanced business strategy - Lead culture change by recognizing and avoiding common reasons for failure - Harness proven strategies developed under the Understanding and Navigating Innovation and Transformation in Enterprises (UNITE) model With ready-to-use assets included to help you start taking action immediately, How to Create Innovation earns a well-deserved spot on the bookshelves of business leaders, entrepreneurs, and managers who want to take their organizations to the next level and overcome the competition through tried and tested strategies for innovation. 464 pp. Englisch.

- Softcover
Anbieter: Books-by-Floh, Paderborn, DeutschlandBooks-by-Floh
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EUR 58,14
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Taschenbuch. Zustand: Neu. Neuware -Full-length practice tests covering all CISSP domains for the ultimate CISSP prep TheISC2 CISSP Official Practice Testsis a major resource for ISC2 Certified Information Systems Security Professional (CISSP) candidates, providing 1300 unique practice questions. The first part of the book provi…des 100 questions per domain. You also have access to four unique 125-question practice exams to help you master the material. As the only official practice tests endorsed by ISC2, this book gives you the advantage of full and complete preparation. These practice tests align with the 2024 version of the CISSP Detailed Content Outline to ensure up-to-date preparation, and are designed to cover what you will see on exam day. Coverage includes: Security and Risk Management, Asset Security, Security Architecture and Engineering, Communication and Network Security, Identity and Access Management (IAM), Security Assessment and Testing, Security Operations, and Software Development Security. The CISSP credential signifies a body of knowledge and a set of guaranteed skills that put you in demand in the marketplace. This book is your ticket to achieving this prestigious certification, by helping you test what you know against what you need to know. - Test your knowledge of the 2024 CISSP domains - Identify areas in need of further study - Gauge your progress throughout your study and preparation - Practice test taking with Sybex's online test environment containing the questions from the book The CISSP objectives are refreshed every few years to ensure that candidates are up-to-date on the latest security topics and trends. Currently-aligned preparation resources are critical, and periodic practice tests are one of the best ways to truly measure your level of understanding. Englisch.

- Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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EUR 104,61
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Buch. Zustand: Neu. Neuware - In the rapidly evolving landscape of marketing, the fusion of analytics and creativity has heralded a new era of data-driven strategies. Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers stands at the forefront of this revolution, offering a comprehensive guide that bridg…es the gap between complex data science techniques and practical marketing applications. Authored by Dr. Iain Brown, a renowned expert in data science, this book distills over a decade of professional experience and academic insight into a pivotal resource for the modern marketer. The journey begins with an exploration of the foundational elements of marketing data science, setting the stage for a deep dive into the methodologies that have transformed the marketing industry. From the intricacies of data collection and preparation to the advanced realms of predictive analytics, natural language processing, and beyond, Dr. Brown elucidates the core principles that underpin effective marketing strategies in the digital age. Each chapter is meticulously designed to not only impart theoretical knowledge but also to offer practical examples and exercises that enable readers to apply these insights in real-world scenarios. As we traverse the landscape of marketing data science, the book unveils the latest advancements in the field, including cutting-edge discussions on generative AI and its implications for content creation, customer engagement, and ethical marketing practices. Dr. Brown's narrative is both enlightening and empowering, urging readers to leverage the power of data science to innovate, optimize, and excel in their marketing endeavors. Mastering Marketing Data Science is not just a book; it's a manifesto for the future of marketing. It challenges readers to rethink traditional paradigms and embrace the potential of data science to drive growth, engagement, and value in an increasingly competitive marketplace. Whether you're a student, a marketing professional, or a data scientist looking to specialize in marketing, this book is your gateway to mastering the art and science of marketing in the digital era.