Wiley jul 2010 (80 Ergebnisse)

Buch. Zustand: Neu. Neuware - THE MOST INFLUENTIAL BOOK ON MODERN ECONOMICS The Wealth of Nations is an economics book like no other. First published in 1776, Adam Smith's groundbreaking theories provide a recipe for national prosperity that has not been bettered since. It assumes no prior knowledge of its subject, and over 200 years on, still provides valuable lessons on the fundamentals of economics. This keepsake edition is a selected abridgement of all five books, and includes an Introduction by Tom Butler-Bowdon, drawing out lessons for the contemporary reader, a Foreword from Eamonn Butler, Director of the Adam Smith Institute, and a Preface from Dr. Razeen Sally of the London School of Economics.…

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware - In 1894, on the eve of the French conquest of Morocco, a young Muslim mystic named Muhammad al-Kattani decided to abandon his life of asceticism to preach Islamic revival and jihad against the French. Ten years later, al-Kattani mobilized a socially diverse coalition of Moroccans who called for resistance against French colonization.…

Buch. Zustand: Neu. Neuware - A powerful business fable that shows you how to spread Lean business practices to every function of your businessPascal Dennis is a Lean business learner and practitioner who has written four books on the subject of Lean business practices. In The Remedy, he shows how Lean business practices can be expanded from manufacturing to all the other areas of your business-including design, engineering, sales, and marketing and all processes in between-and how doing so builds a more efficient organization at every level.This story follows Tom Pappas and Rachel Armstrong, senior leaders at a desperate automotive company as they try to implement a Lean management system across an entire platform, the Chloe, a breakthrough 'green' car. The future of the company is at stake. Can Tom and Rachel, supported by Andy Saito, a retired, reclusive Toyota executive, regain the trust and respect of the customer Can a venerable but dying company implement Lean practices to every part of their business and learn a new, more effective way of managing \* Shows you how to use the Lean quality improvement method to fix not just a manufacturing system, but an entire company, including management, design, marketing, and supply chain\* Written by Pascal Dennis, author of four books on Lean practices and winner of the coveted Shingo Prize for outstanding research contributing to operational excellence\* Originally developed by Toyota, the Lean approach to quality improvement has gained a worldwide following and helped turn around enumerable struggling businessesIf your business is treading water-or sinking in the waves-The Remedy will show you how to put Lean processes to work in every functional area for long-term business survival and success.…

Taschenbuch. Zustand: Neu. Neuware - The fast and easy way to perfect your bowling gameBowling is an inexpensive date, an affordable night out for the whole family, and a fun hangout activity for kids of all ages. Bowling For Dummies reveals the tips, tricks, and rules of play for this iconic American sport.While not every player can hope to bowl 300, you can improve your average and show off for friends, family, and bowling league teammates. Bowling For Dummies provides easy-to-understand instructions for improving your bowling game. The expert tips and advice take you through every step of the game, from selecting the right shoes to the proper way to yell, 'Strike!'\* Packed with photos and line drawings\* Step-by-step instructions and illustrations included for all techniques\* Covers beginner through more advanced techniquesWhether you're a casual bowler or on a bowling league, the practical, friendly advice in Bowling For Dummies will have you itching to hit the lanes to try out your new skills.…

Taschenbuch. Zustand: Neu. Neuware - Technical Math For Dummies is your one-stop, hands-on guide to acing the math courses you'll encounter as you work toward getting your degree, certifacation, or license in the skilled trades.You'll get easy-to-follow, plain-English guidance on mathematical formulas and methods that professionals use every day in the automotive, health, construction, licensed trades, maintenance, and other trades. You'll learn how to apply concepts of algebra, geometry, and trigonometry and their formulas related to occupational areas of study. Plus, you'll find out how to perform basic arithmetic operations and solve word problems as they're applied to specific trades.\* Maps to a course commonly required by vocational schools, community and technical college, or for certification in the skilled trades\* Covers the basic concepts of arithmetic, algebra, geometry, and trigonometry\* Helps professionals keep pace with job demandsWhether you're a student currently enrolled in a program or a professional who is already in the work force, Technical Math For Dummies gives you everything you need to improve your math skills and get ahead of the pack.…

Buch. Zustand: Neu. Neuware - The ultimate guide to relationships, influence and persuasion in 21st century business.What is most important to your success as a sales or business professional Is it education, experience, product knowledge, job title, territory, or business dress Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location Is it testimonials, the latest Forbes write up, or brand awareness Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day there will be only one conclusion. None of the above! You see, the most important competitive edge for today's business professionals cannot be found on this list, your resume, or in any of your company's marketing brochures.If you want to know the real secret to what matters most in business, just look in the mirror. That's right, it's YOU. Do these other things matter Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are) People Buy You.Your ability to build lasting business relationships that allow you to close more deals, retain clients, increase your income, and advance your career to rise the top of your company or industry, depends on your skills for getting other people to like you, trust you, and BUY YOU.This break-through book pushes past the typical focus on mechanics and stale processes found in so many of today's sales and business books, and goes right to the heart of what matters most in 21st century business. Offering a straight forward, actionable formula for creating instant connections with prospects and customers, People Buy You will enable you to achieve a whole new level of success in your sales and business career. You'll discover:\* Three relationship myths that are holding you back\* Five levers that open the door to stronger relationships that quickly increase sales, improve retention, increase profits and advance your career\* The real secret to making instant emotional connections that eliminate objections and move buyers to reveal their real problems and needs\* How to anchor your business relationships and create loyal customers who will never leave you for a competitor\* How to build your personal brand to improve your professional presence and stand-out in the market placePeople Buy You is the new standard in the art of influence and persuasion. Few books have tackled the subject of interpersonal relationships in the business world in such a practical and down-to-earth manner, breaking what many perceive as a complex and frustrating process into easy, actionable steps that anyone can follow.…

Taschenbuch. Zustand: Neu. Neuware - The fast and easy way to learn how to manage people, projects, and teams Being a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. The process of management can be very challenging at times, but it can also bring you a sense of fulfillment that you never imagined possible. Managing For Dummies, 3rd Edition is perfect for all levels of managers. This clearly written, easy-to-understand guide gives you practical advice on the most important aspects of managing, such as delegating as opposed to ordering, improving employees' performances, getting your message across, understanding ethics and office policies, team building and collaboration, and much more. - Tips and advice for new and experienced managers - All-new chapters on employee encouragement and corporate social responsibility - Guidance on managing employees by leveraging the power of the Internet Managing in today's lightning-speed business world requires that you have the latest information and techniques for getting the job done. Managing For Dummies, 3rd Edition provides you with straightforward advice and up-to-the-minute strategies for dealing with anything that comes your way. …

Buch. Zustand: Neu. Neuware - In the stormy seas of today's world economy, organizations need all hands on deck In the stormy seas of today's world economy, organizations need people to own their work, not just rent a spot on the organization chart. All Hands on Deck is a fun-to-read story that is both a business strategy book about creating competitive advantage through corporate culture, and a personal development book that will inspire readers to be more committed and engaged with their work and their organizations. Drawing upon the wisdom of some of the greatest and most beloved business leaders of the 20th century, this essential guide: - Creates a virtual roadmap for building a culture of ownership where so workers are inspired to think and act like partners in the enterprise, and not just hired hands - Shares practical and proven strategies for earning employee buy-in and commitment to the values, vision, and purpose of the organization - Features the real-world wisdom of some of the most successful and beloved business leaders of the 20th century, including Walt Disney, Ray Kroc, Mary Kay Ash, Bill Hewlett, and Dave Packard A stirring resource for today's business environment, All Hands on Deck shares the tools you need to create an organization that competes and succeeds in today's turbulent world, and the inspiration that your people need to put those tools to work.…

Taschenbuch. Zustand: Neu. Neuware - Is your knowledge of The Crusades less than tip-top Maybe you're curious about Columbus, or you're desperate to read about the Black Death in all its gory detail Whatever your starting point, this expert guide has it all - from kings, knights and anti-Popes, to invasion, famine, the Magna Carta and Joan of Arc (and a few rebellious peasants thrown in for good measure!). Get ready for a rip-roaring ride through the political, religious and cultural life of the Middle Ages, one of the most talked-about periods in history.Medieval History for Dummies includes:Part I: The Early Middle AgesChapter 1: The Middle Ages: When, Where, What, Who Chapter 2: The end of Rome and the not so 'Dark Ages'.Chapter 3: Angles, Saxons and Feudalism.Chapter 4: The Carolingians grab their chance.Chapter 5: Charlemagne - A new empire is born.Part II: The Making of EuropeChapter 6: The (Holy Roman) Empire Strikes Back.Chapter 7: East Meets West: Islam in the Western Mediterranean.Chapter 8: The Vikings: A threat from the north.Chapter 9: Schism: The Church splits itself in two.Chapter 10: The Normans: The 'real' Middle Ages begin.Part III: 'Holy War': Crusading at home and abroad.Chapter 11: Crusade: A call to arms.Chapter 12: The First CrusadeChapter 13: England vs France & Pope vs EmperorChapter 14: The Second Crusade & The 'Crusades at Home'Chapter 15: Richard vs Saladin: The Third CrusadeChapter 16: The later Crusades and other failures.Part IV: Parliament, Priories, Provisions & PlagueChapter 17: John, Henry, Rudolf & Edward.Chapter 18: Monks & Merchants: The new power brokersChapter 19: The Papacy on Tour: Avignon and the Anti-PopesChapter 20: 'God's Judgement ': The Black DeathPart V: The End of the Middle and the start of discovery.Chapter 21: One Hundred Years of WarChapter 22: The Peasants are RevoltingChapter 23: Agincourt, Joan of Arc & the French recoveryChapter 24: Columbus & The New WorldPart VI: The Part of TensChapter 25: Ten Rubbish KingsChapter 26: Ten Curious Medieval PastimesChapter 27: Ten Great CastlesChapter 28: Ten People Who Changed The WorldChapter 29: Ten Great Books (To read next).…

Taschenbuch. Zustand: Neu. Neuware - Take your hobby to the next level and turn your blog into real incomeAnyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career.Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business.\* Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests\* Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore\* Suggests creative ways to keep your blog fresh, unique, and interesting\* Provides tips for monitoring and measuring your successProfessional Blogging For Dummies opens the door to a world of money-making blogging possibilities.…

Taschenbuch. Zustand: Neu. Neuware - Today's top business leaders reveal how to make even the biggest mistakes work for youForbes Best Business Mistakes reveals practical lessons from some of today's most successful business leaders to show you how to turn a bad business situation into a success.Based on exclusive sit-down interviews with some of today's most successful men and women, author Bob Sellers shares their stories to provide valuable insights and lessons that can help you can learn from their mistakes. Those profiled in Forbes Best Business Mistakes include the likes of Wall Street guru Peter Lynch, larger-than-life media personalities Jim Cramer and Suze Orman, legendary CEO Jack Welch, and newcomer Jason Kilar, CEO of Hulu, who is poised to change the movie and TV industry landscape as we know it forever. Other names include PIMCO's Bill Gross and Mohamed El-Erian and Home Depot Founder Arthur Blank.\* Reveal how top business and financial leaders turned their biggest mistakes into success stories\* Based on exclusive interviews with some of today's most successful professionals, from Jason Kilar of Hulu to Suze Orman\* Contains practical lessons on how you can turn a bad business situation aroundAs Malcolm Forbes put it, 'Failure is success if we learn from it.' Forbes Best Business Mistakes shares the missteps of others so you can learn from them, be inspired by them, and succeed where you may not have seen opportunity before.…

Taschenbuch. Zustand: Neu. Neuware - A plain-English guide to advanced physicsDoes just thinking about the laws of motion make your head spin Does studying electricity short your circuits Physics II For Dummies walks you through the essentials and gives you easy-to-understand and digestible guidance on this often intimidating course.Thanks to this book, you don't have to be Einstein to understand physics. As you learn about mechanical waves and sound, forces and fields, electric potential and electric energy, and much more, you'll appreciate the For Dummies law: The easier we make it, the faster you'll understand it!\* An extension of the successful Physics I For Dummies\* Covers topics in a straightforward and effective manner\* Explains concepts and terms in a fast and easy-to-understand wayWhether you're currently enrolled in an undergraduate-level Physics II course or just want a refresher on the fundamentals of advanced physics, this no-nonsense guide makes this fascinating topic accessible to everyone.…

Buch. Zustand: Neu. Neuware - A call to advance integrative teaching and learning in higher education. From Parker Palmer, best-selling author of The Courage to Teach, and Arthur Zajonc, professor of physics at Amherst College and director of the academic program of the Center for Contemplative Mind in Society, comes this call to revisit the roots and reclaim the vision of higher education. The Heart of Higher Education proposes an approach to teaching and learning that honors the whole human being-mind, heart, and spirit-an essential integration if we hope to address the complex issues of our time. The book offers a rich interplay of analysis, theory, and proposals for action from two educators and writers who have contributed to developing the field of integrative education over the past few decades. - Presents Parker Palmer's powerful response to critics of holistic learning and Arthur Zajonc's elucidation of the relationship between science, the humanities, and the contemplative traditions - Explores ways to take steps toward making colleges and universities places that awaken the deepest potential in students, faculty, and staff - Offers a practical approach to fostering renewal in higher education through collegiality and conversation The Heart of Higher Education is for all who are new to the field of holistic education, all who want to deepen their understanding of its challenges, and all who want to practice and promote this vital approach to teaching and learning on their campuses.…

Taschenbuch. Zustand: Neu. Neuware - The easy way to master the art of auditing Want to be an auditor and need to hone your investigating skills Look no further. This friendly guide gives you an easy-to-understand explanation of auditing - from gathering financial statements and accounting information to analyzing a client's financial position. Packed with examples, it gives you everything you need to ace an auditing course and begin a career today. - Auditing 101 - get a crash course in the world of auditing and a description of the types of tasks you'll be expected to perform during a typical day on the job - It's risky business - find out about audit risk and arm yourself with the know-how to collect the right type of evidence to support your decisions - Auditing in the real world - dig into tons of sample business records to perform your first audit - Focus on finances - learn how both ends of the financial equation - balance sheet and income statement - need to be presented on your client's financial statements - Seal the deal - get the lowdown on how to wrap up your audit and write your opinion - After the audit - see the types of additional services that may be asked of you after you've issued your professional opinion.…

Buch. Zustand: Neu. Neuware - How ministry leaders can help older adults be a vital part of Christian community With the explosion of the older adult population, this important book explores the opportunities and challenges that this presents for the Christian community. Amy Hanson challenges us to let go of many old stereotypes regarding aging and embrace a new paradigm that sees older adults as active, healthy and capable of making significant contributions. - Debunks the myths of aging that keep us from fully embracing the potential of people in life's second half - Offers suggestions on how to re-invent ministry with older adults - Focuses on unleashing older adults to serve and make an impact on churches and congregations - A volume in the Leadership Network series The author shows church leaders how they can unleash the power of the baby boomer population to strengthen their congregations.…

Taschenbuch. Zustand: Neu. Neuware - In this book, award-winning educator Kieran Egan shows how we can transform the experience of K-12 students and help them become more knowledgeable and more creative in their thinking. At the core of this transformative process is imagination which can become the heart of effective learning if it is tied to education's central tasks. An Imaginative Approach to Teaching is a groundbreaking book that offers an understanding of how students' imaginations work in learning and shows how the acquisition of cognitive tools drives students' educational development. This approach is unique in that it engages both the imagination and emotions. The author clearly demonstrates how knowledge comes to life in students' minds if it is introduced in the context of human hopes, fears, and passions. To facilitate this new educational approach, the book includes a wide variety of effective teaching tools - such as story, rhythm, play, opposition, agency, and meta-narrative understanding - that value and build upon the way children understand their experiences. Most important, Egan provides frameworks for lesson planning and more than a dozen sample lessons to show how teachers can use these tools to awaken intelligence and imagination in the classroom.…

Buch. Zustand: Neu. Neuware -THE MOST INFLUENTIAL BOOK ON MODERN ECONOMICS The Wealth of Nations is an economics book like no other. First published in 1776, Adam Smith's groundbreaking theories provide a recipe for national prosperity that has not been bettered since. It assumes no prior knowledge of its subject, and over 200 years on, still provides valuable lessons on the fundamentals of economics. This keepsake edition is a selected abridgement of all five books, and includes an Introduction by Tom Butler-Bowdon, drawing out lessons for the contemporary reader, a Foreword from Eamonn Butler, Director of the Adam Smith Institute, and a Preface from Dr. Razeen Sally of the London School of Economics.Wiley-VCH GmbH, Boschstraße 12, 69469 Weinheim 416 pp. Englisch.…

Buch. Zustand: Neu. Neuware - How oil volatility may lead to violence among oil powersThe world supply of oil is running out. Meanwhile, the balance of oil power is shifting away from the United States and the Arab states toward national oil companies (NOCs) in Russia, China, and some emerging economies in Africa and South America. As developing countries seek a middle-class existence, their demand for oil grows exponentially, causing oil prices to spiral, turning some into international bullies. Until another fuel is found the world risks being at the mercy of these tyrants whose insatiable appetites for higher oil prices heighten competition and spur the threat of violence, domestic as well as global.In Seizing Power: The Grab for Global Oil Wealth, bestselling author Robert Slater:\* Profiles petroaggressors like Russia's Putin, Venezuela's Chavez, and IranÕs Ahmadinejad\* Describes how oil-rich outlaw nations are using a valuable natural resource as a weapon in global politics\* Warns that, as oil dwindles, these outlaw nations may turn upon one another in the fight for what oil is leftSeizing Power clearly explains why oil is potentially toxic to world stability.…

Taschenbuch. Zustand: Neu. Neuware - Based on an extensive worldwide study, this book reveals what gets boys excited about learning Reaching Boys, Teaching Boys challenges the widely-held cultural impression that boys are stubbornly resistant to schooling while providing concrete examples of pedagogy and instructional style that have been proven effective in a variety of school settings. This book offers more than 100 detailed examples of lessons that succeed with male students, grouped thematically. Such themes include: Gaming, Motor Activities, Open Inquiry, Competition, Interactive Technology, and Performance/Role Play. Woven throughout the book is moving testimony from boys that both validates the success of the lessons and adds a human dimension to their impact. - The author's presents more than 100+ specific activities for all content areas that have proven successful with male students - Draws on an in-depth, worldwide study to reveal what lessons and strategies most engage boys in the classroom - Has been described as the missing link that our schools need for the better education of boys.…

Taschenbuch. Zustand: Neu. Neuware - This book places major literary works within the context of the topics that engaged a great number of American writers in the period from the end of the Civil War to the beginning of the Great Depression\* Topics include Civil War memory, the virtual re-enslavement of African-Americans after Reconstruction, and radical social movements\* Draws on a range of documents from magazine and newspaper accounts to government reports and important non-fiction\* Presents a contemporary history as writers might have understood it as they were writing, not as historians have interpreted it.\* Designed to be compatible with the major anthologies of literature from the period\* Equips students and general readers with the necessary historical context needed to understand the writings from this period and provides original and useful readings that demonstrate how context contributes to meaning\* Includes a historical timeline, featuring key literary works, American presidents, and historical events.…

Buch. Zustand: Neu. Neuware - It's the Subtleties that Matter! What is the real difference between competent leader and extraordinary executive Is it pedigree, experience, intelligence The answer is yes.and much more. Exceptional leadership hinges on a complex interaction between individual psychology and unique business needs. At the top rung of the ladder, where the dynamics are most complicated, subtle adjustments in style can produce outstanding results. In his new book, The Intangibles of Leadership, Management Psychologist Richard Davis, Ph.D., uncovers patterns in the attributes that truly distinguish those who succeed at the top. What he found was that extraordinary leaders possess certain characteristics that fall between the lines of existing leadership models, yet are fundamental to executive success. Davis explains each of these qualities, the people who exemplify them, how to detect them in others, and most importantly, how to develop the subtle characteristics that will enable them to stand out from the pack. Learn why. - It's often better to aim for silver than for gold - Playing hard to get attracts people to you - It's important to have a slightly inflated view of your abilities - Your peripheral vision is so important - It's ok to get angry with your team - So many extraordinary executives have gone through crises early in their lives.…

Buch. Zustand: Neu. Neuware - Discover how the world's leading companies have added value to their company by rewiring the brand creation processBrand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.\* Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more\* Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come\* Reveals how to reduce costs in the brand creation and legal process\* Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leadersInnovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.…

Buch. Zustand: Neu. Neuware - The Fisher Investments on Consumer Discretionary provides the average investor with the tools necessary to understand and analyze investment opportunities within the global Consumer Discretionary sector. Through this book, one will gain a basic understanding of how the sector works, the investment universe of the Consumer Discretionary sector segmented by industry, pertinent macroeconomic drivers, and challenges facing companies in the sector. Consumer Discretionary includes companies which deal with products or services that are not necessities. The degree of spending and amount of consumption of these products and services varies depending upon the individual. These industries include automobiles, high-end clothing, restaurants, hotels, and luxury goods.Times have changed, and investors need to change with them. Consumer Discretionary is an ever-changing market. Though investors are often weary of luxury investing, with big risk can come even bigger rewards. Fisher Investments on Consumer Discretionary gives readers the tools to invest in luxury and consumer good companies which include staples such as entertainment, media, automobiles, and travel goods.…

Taschenbuch. Zustand: Neu. Neuware - This second edition offers a practical training guide for college students who serve as leaders, tutors, counselors, or advisors for their peers. This thoroughly revised and updated volume contains a fundamental discussion on student growth and development and provides learning objectives and self-discovery exercises to help student leaders with tasks such as tutoring, student orientation, residence hall advising, crisis intervention, coaching, and more. Students Helping Students includes: - Updates on the most current research and the latest advances in technology - A revised model that contains service learning and student retention programs - The results of two intervention strategies: the Health Behaviors Assessment and the College Learning Effectiveness Inventory, which focus on the topics of wellness and academic success - Descriptive overviews of peer programs addressing sexuality, safety, violence reduction, residence life, online peer connections, and more Praise for the Second Edition of Students Helping Students 'This new work remains the definitive standard in the field. It should be on the bookshelf of every student affairs professional and is an important tool for preparing peer educators for providing service.'?Ernest Pascarella, professor and Mary Louise Petersen Chair in Higher Education, University of Iowa 'The second edition of Students Helping Students teems with useful material that can be thoughtfully applied by peer helpers. The what, so what, and now what framework reflectively guides the reader to self-discovery and thoughtful practical applications. Being a peer helper is a high-impact learning experience made intentional through the pages of this fine book.'?Susan R. Komives, professor of college student personnel, University of Maryland and president, Council for the Advancement of Standards in Higher Education.…

Buch. Zustand: Neu. Neuware - An informative primer on the new landscape of leading prime brokersBefore the recent financial crisis, both regulators and market participants disregarded the complex and dangerous nature of the relationship between prime brokers (the banks) and their clients (the funds). In When Prime Brokers Fail, J. S. Aikman examines the convoluted structure of this relationship, the main participants, and the impact of the near collapse of prime brokerages on the financial world.Filled with in-depth insights and expert advice, When Prime Brokers Fail takes a close look at the unheeded risks of prime finance and lays out the steps required for managers to protect their funds and bankers to protect their brokerages.\* Examines the challenges, trends, and risks within the prime brokerage space\* Discusses the structural adjustments firms will need to make to avoid similar disasters\* Analyzes the complex relationship between hedge funds and their brokerages and the risks that multiply in extraordinary markets\* Covers new ways to manage an inherently risky business and the regulations that may soon be introduced into this arenaEngaging and informative, this timely book details the intricacies and interdependencies of prime brokerages and the role that these operations play in our increasingly dynamic financial system.…

Taschenbuch. Zustand: Neu. Neuware - Markennamen sind ein wesentlicher Bestandteil unserer modernen Gesellschaft, denn sie beeinflussen in großem Umfang unser Handeln. Daher ist jeder Marketing Manager bestrebt, dass seine Marke alle anderen übertrifft, einen größeren Marktanteil hat und ihren Regalplatz länger behaupten kann. Willmott hat eine moderne Markenstrategie entwickelt, bei der die Marke als 'Citizen Brand' Verantwortung für das Unternehmen tragen muss, z.B. im Umwelt- oder im ethischen Bereich. Die Vorteile der sog. 'Citizen Brands' liegen klar auf der Hand: bessere Marktforschung, schnelleres Erkennen von potentiellen Problemen und schnelleres Reagieren, stärkeres Kundenvertrauen und erhöhte Kundentreue. Jüngste Forschungen haben gezeigt, dass 'Citizen Brands' kommerziell erfolgreicher sind als Marken, die sich nicht auf gesellschaftliche Trends konzentrieren. Eine Fülle von Fallstudien und Beispielen internationaler Unternehmen demonstriert anschaulich, welche Unternehmen Willmotts Strategie bereits erf olgreich umgesetzt haben, z.B. Johnson & Johnson, Hewlett Packard, IBM, Ben & Jerry's, Levi's, Disney und McDonalds.Der Autor ist ein renommierter Experte auf dem Gebiet der Marktforschung; er ist einer der Gründer von Future Foundation, der führenden unabhängigen Marktforschungs- und Consultingorganisation in Großbritannien.…

Buch. Zustand: Neu. Neuware - 'This is a masterpiece. Scott Soames's work on these topics defines orthodoxy in contemporary philosophy, and having that work distilled into a single volume is enormously valuable. The first half of the book also contains the best analysis and explication yet written of the past century of work in the philosophy of language. I'm looking forward to teaching the subject again just so I can use this book.'--Jeff Speaks, University of Notre Dame'This is a very fine overview of philosophy of language from the late nineteenth century to the present. It discusses all the important issues with great lucidity. The treatment of technical material so as to make it accessible to the uninitiated is masterful. In short, this is an absolutely first-rate book. I have no doubt that it will be very widely read.'--Jeffrey King, Rutgers University.…

Taschenbuch. Zustand: Neu. Neuware - More and more Agile projects are seeking architectural roots as they struggle with complexity and scale - and they're seeking lightweight ways to do it\* Still seeking In this book the authors help you to find your own path\* Taking cues from Lean development, they can help steer your project toward practices with longstanding track records\* Up-front architecture Sure. You can deliver an architecture as code that compiles and that concretely guides development without bogging it down in a mass of documents and guesses about the implementation\* Documentation Even a whiteboard diagram, or a CRC card, is documentation: the goal isn't to avoid documentation, but to document just the right things in just the right amount\* Process This all works within the frameworks of Scrum, XP, and other Agile approaches. …

Taschenbuch. Zustand: Neu. Neuware - The computing profession faces a serious gender crisis. Today, fewer women enter computing than anytime in the past 25 years. This book provides an unprecedented look at the history of women and men in computing, detailing how the computing profession emerged and matured, and how the field became male coded. Women's experiences working in offices, education, libraries, programming, and government are examined for clues on how and where women succeeded-and where they struggled. It also provides a unique international dimension with studies examining the U.S., Great Britain, Germany, Norway, and Greece. Scholars in history, gender/women's studies, and science and technology studies, as well as department chairs and hiring directors will find this volume illuminating.…