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  • Tom Butler-Bowdon

    Sprache: Englisch

    Verlag: Wiley John + Sons Jul 2010, 2010

    ISBN 10: 0857080776 ISBN 13: 9780857080776

    Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland

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    EUR 15,50

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    Buch. Zustand: Neu. Neuware -THE MOST INFLUENTIAL BOOK ON MODERN ECONOMICS The Wealth of Nations is an economics book like no other. First published in 1776, Adam Smith's groundbreaking theories provide a recipe for national prosperity that has not been bettered since. It assumes no prior knowledge of its subject, and over 200 years on, still provides valuable lessons on the fundamentals of economics. This keepsake edition is a selected abridgement of all five books, and includes an Introduction by Tom Butler-Bowdon, drawing out lessons for the contemporary reader, a Foreword from Eamonn Butler, Director of the Adam Smith Institute, and a Preface from Dr. Razeen Sally of the London School of Economics.Wiley-VCH GmbH, Boschstraße 12, 69469 Weinheim 416 pp. Englisch.

  • Tom Butler-Bowdon

    Sprache: Englisch

    Verlag: Wiley John + Sons Jul 2010, 2010

    ISBN 10: 0857080776 ISBN 13: 9780857080776

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 15,24

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    Buch. Zustand: Neu. Neuware - Published in 1778, The Wealth of Nations was the first book on economics to catch the public's attention. It provides a recipe for national prosperity that has not been bettered since, based on small government and the freedom of citizens to act in their best interests. It reassuringly assumes no knowledge of its subject, and over 200 years on still provides valuable lessons on the fundamentals of economics. This deluxe, selected edition is a stylish keepsake from the Capstone Classics series.This edition includes:\* An abridged selection of all 5 books for the contemporary reader\* An original commentary offering new research and analysis by classic literature guru Tom Butler-Bowdon\* A biography and chronology of Adam Smith's life and the events surrounding the original publication of the workToday, The Wealth of Nations is still essential reading for any business or self-development library, reminding us that it is the ingenuity and drive of people, not governments, that remains the source of personal, national and global prosperity.

  • Lisa Iannucci

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 0470601590 ISBN 13: 9780470601594

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 24,57

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    Taschenbuch. Zustand: Neu. Neuware - The fast and easy way to perfect your bowling gameBowling is an inexpensive date, an affordable night out for the whole family, and a fun hangout activity for kids of all ages. Bowling For Dummies reveals the tips, tricks, and rules of play for this iconic American sport.While not every player can hope to bowl 300, you can improve your average and show off for friends, family, and bowling league teammates. Bowling For Dummies provides easy-to-understand instructions for improving your bowling game. The expert tips and advice take you through every step of the game, from selecting the right shoes to the proper way to yell, 'Strike!'\* Packed with photos and line drawings\* Step-by-step instructions and illustrations included for all techniques\* Covers beginner through more advanced techniquesWhether you're a casual bowler or on a bowling league, the practical, friendly advice in Bowling For Dummies will have you itching to hit the lanes to try out your new skills.

  • Pascal Dennis

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 0470556854 ISBN 13: 9780470556856

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 24,57

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    Buch. Zustand: Neu. Neuware - A powerful business fable that shows you how to spread Lean business practices to every function of your businessPascal Dennis is a Lean business learner and practitioner who has written four books on the subject of Lean business practices. In The Remedy, he shows how Lean business practices can be expanded from manufacturing to all the other areas of your business-including design, engineering, sales, and marketing and all processes in between-and how doing so builds a more efficient organization at every level.This story follows Tom Pappas and Rachel Armstrong, senior leaders at a desperate automotive company as they try to implement a Lean management system across an entire platform, the Chloe, a breakthrough 'green' car. The future of the company is at stake. Can Tom and Rachel, supported by Andy Saito, a retired, reclusive Toyota executive, regain the trust and respect of the customer Can a venerable but dying company implement Lean practices to every part of their business and learn a new, more effective way of managing \* Shows you how to use the Lean quality improvement method to fix not just a manufacturing system, but an entire company, including management, design, marketing, and supply chain\* Written by Pascal Dennis, author of four books on Lean practices and winner of the coveted Shingo Prize for outstanding research contributing to operational excellence\* Originally developed by Toyota, the Lean approach to quality improvement has gained a worldwide following and helped turn around enumerable struggling businessesIf your business is treading water-or sinking in the waves-The Remedy will show you how to put Lean processes to work in every functional area for long-term business survival and success.

  • Jeni Purdie

    Sprache: Englisch

    Verlag: John Wiley & Sons Jul 2010, 2010

    ISBN 10: 0470665548 ISBN 13: 9780470665541

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 24,57

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    Taschenbuch. Zustand: Neu. Neuware - Become a life coach-for yourself and others-with this practical, informative guideIf you're interested in doing away with negative beliefs, making a significant change in your life, and, finally, create-and live-the life you want, life coaching is the key. In this practical introduction, you will learn the empowering techniques essential to life coaching-including putting together an action plan, getting your priorities straight, staying focused, defining true success, overcoming common obstacles, and coaching yourself to happiness.\* With more information than ever before, this new updated edition includes material on emotional intelligence and active listeningWith insights on what to expect from life coaching and how to develop your own life coaching techniques, the book offers sound advice on what it takes to become a professional life coach. If you simply want to create more balance in your life, become more productive, and enjoy a more fulfilling existence, Life Coaching For Dummies holds the answer.

  • Barry Schoenborn

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 0470598743 ISBN 13: 9780470598740

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 24,57

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    Taschenbuch. Zustand: Neu. Neuware - Technical Math For Dummies is your one-stop, hands-on guide to acing the math courses you'll encounter as you work toward getting your degree, certifacation, or license in the skilled trades.You'll get easy-to-follow, plain-English guidance on mathematical formulas and methods that professionals use every day in the automotive, health, construction, licensed trades, maintenance, and other trades. You'll learn how to apply concepts of algebra, geometry, and trigonometry and their formulas related to occupational areas of study. Plus, you'll find out how to perform basic arithmetic operations and solve word problems as they're applied to specific trades.\* Maps to a course commonly required by vocational schools, community and technical college, or for certification in the skilled trades\* Covers the basic concepts of arithmetic, algebra, geometry, and trigonometry\* Helps professionals keep pace with job demandsWhether you're a student currently enrolled in a program or a professional who is already in the work force, Technical Math For Dummies gives you everything you need to improve your math skills and get ahead of the pack.

  • Steven Holzner

    Sprache: Englisch

    Verlag: John Wiley & Sons Inc Jul 2010, 2010

    ISBN 10: 0470538066 ISBN 13: 9780470538067

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 27,82

    EUR 62,81 Versand
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    Taschenbuch. Zustand: Neu. Neuware - A plain-English guide to advanced physicsDoes just thinking about the laws of motion make your head spin Does studying electricity short your circuits Physics II For Dummies walks you through the essentials and gives you easy-to-understand and digestible guidance on this often intimidating course.Thanks to this book, you don't have to be Einstein to understand physics. As you learn about mechanical waves and sound, forces and fields, electric potential and electric energy, and much more, you'll appreciate the For Dummies law: The easier we make it, the faster you'll understand it!\* An extension of the successful Physics I For Dummies\* Covers topics in a straightforward and effective manner\* Explains concepts and terms in a fast and easy-to-understand wayWhether you're currently enrolled in an undergraduate-level Physics II course or just want a refresher on the fundamentals of advanced physics, this no-nonsense guide makes this fascinating topic accessible to everyone.

  • Stephen Batchelor

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 0470747838 ISBN 13: 9780470747834

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 26,56

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    Taschenbuch. Zustand: Neu. Neuware - Is your knowledge of The Crusades less than tip-top Maybe you're curious about Columbus, or you're desperate to read about the Black Death in all its gory detail Whatever your starting point, this expert guide has it all - from kings, knights and anti-Popes, to invasion, famine, the Magna Carta and Joan of Arc (and a few rebellious peasants thrown in for good measure!). Get ready for a rip-roaring ride through the political, religious and cultural life of the Middle Ages, one of the most talked-about periods in history.Medieval History for Dummies includes:Part I: The Early Middle AgesChapter 1: The Middle Ages: When, Where, What, Who Chapter 2: The end of Rome and the not so 'Dark Ages'.Chapter 3: Angles, Saxons and Feudalism.Chapter 4: The Carolingians grab their chance.Chapter 5: Charlemagne - A new empire is born.Part II: The Making of EuropeChapter 6: The (Holy Roman) Empire Strikes Back.Chapter 7: East Meets West: Islam in the Western Mediterranean.Chapter 8: The Vikings: A threat from the north.Chapter 9: Schism: The Church splits itself in two.Chapter 10: The Normans: The 'real' Middle Ages begin.Part III: 'Holy War': Crusading at home and abroad.Chapter 11: Crusade: A call to arms.Chapter 12: The First CrusadeChapter 13: England vs France & Pope vs EmperorChapter 14: The Second Crusade & The 'Crusades at Home'Chapter 15: Richard vs Saladin: The Third CrusadeChapter 16: The later Crusades and other failures.Part IV: Parliament, Priories, Provisions & PlagueChapter 17: John, Henry, Rudolf & Edward.Chapter 18: Monks & Merchants: The new power brokersChapter 19: The Papacy on Tour: Avignon and the Anti-PopesChapter 20: 'God's Judgement ': The Black DeathPart V: The End of the Middle and the start of discovery.Chapter 21: One Hundred Years of WarChapter 22: The Peasants are RevoltingChapter 23: Agincourt, Joan of Arc & the French recoveryChapter 24: Columbus & The New WorldPart VI: The Part of TensChapter 25: Ten Rubbish KingsChapter 26: Ten Curious Medieval PastimesChapter 27: Ten Great CastlesChapter 28: Ten People Who Changed The WorldChapter 29: Ten Great Books (To read next).

  • Maire Loughran

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 0470530715 ISBN 13: 9780470530719

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 29,08

    EUR 62,92 Versand
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    Taschenbuch. Zustand: Neu. Neuware - The easy way to master the art of auditing.

  • Joe Tye

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 047059912X ISBN 13: 9780470599129

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 31,26

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    Buch. Zustand: Neu. Neuware - In the stormy seas of today's world economy, organizations need all hands on deckIn the stormy seas of today's world economy, organizations need people to own their work, not just rent a spot on the organization chart. All Hands on Deck is a fun-to-read story that is both a business strategy book about creating competitive advantage through corporate culture, and a personal development book that will inspire readers to be more committed and engaged with their work and their organizations. Drawing upon the wisdom of some of the greatest and most beloved business leaders of the 20th century, this essential guide:\* Creates a virtual roadmap for building a culture of ownership where so workers are inspired to think and act like partners in the enterprise, and not just hired hands\* Shares practical and proven strategies for earning employee buy-in and commitment to the values, vision, and purpose of the organization\* Features the real-world wisdom of some of the most successful and beloved business leaders of the 20th century, including Walt Disney, Ray Kroc, Mary Kay Ash, Bill Hewlett, and Dave PackardA stirring resource for today's business environment, All Hands on Deck shares the tools you need to create an organization that competes and succeeds in today's turbulent world, and the inspiration that your people need to put those tools to work.

  • Bob Nelson

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 0470618132 ISBN 13: 9780470618134

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 31,41

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    Taschenbuch. Zustand: Neu. Neuware - The fast and easy way to learn how to manage people, projects, and teams Being a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. The process of management can be very challenging at times, but it can also bring you a sense of fulfillment that you never imagined possible. Managing For Dummies, 3rd Edition is perfect for all levels of managers. This clearly written, easy-to-understand guide gives you practical advice on the most important aspects of managing, such as delegating as opposed to ordering, improving employees' performances, getting your message across, understanding ethics and office policies, team building and collaboration, and much more. - Tips and advice for new and experienced managers - All-new chapters on employee encouragement and corporate social responsibility - Guidance on managing employees by leveraging the power of the Internet Managing in today's lightning-speed business world requires that you have the latest information and techniques for getting the job done. Managing For Dummies, 3rd Edition provides you with straightforward advice and up-to-the-minute strategies for dealing with anything that comes your way.

  • Barry Ritholtz

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 0470596325 ISBN 13: 9780470596326

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 31,68

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    Taschenbuch. Zustand: Neu. Neuware.

  • Richard A Davis

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 0470679158 ISBN 13: 9780470679159

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 32,85

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    Buch. Zustand: Neu. Neuware - It's the Subtleties that Matter!

  • Amy Hanson

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 0470500794 ISBN 13: 9780470500798

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 36,30

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    Buch. Zustand: Neu. Neuware - Baby boomers--arguably the largest segment of the population--are entering their retirement years at an unprecedented rate. With more discretionary time and increased longevity, this group is searching for a way to make a meaningful impact with their lives.

  • Susan J Getgood

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 0470601795 ISBN 13: 9780470601792

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 35,13

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    Taschenbuch. Zustand: Neu. Neuware - Take your hobby to the next level and turn your blog into real incomeAnyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career.Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business.\* Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests\* Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore\* Suggests creative ways to keep your blog fresh, unique, and interesting\* Provides tips for monitoring and measuring your successProfessional Blogging For Dummies opens the door to a world of money-making blogging possibilities!

  • Parker J Palmer

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 0470487909 ISBN 13: 9780470487907

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 39,80

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    Buch. Zustand: Neu. Neuware - A call to advance integrative teaching and learning in higher education. From Parker Palmer, best-selling author of The Courage to Teach, and Arthur Zajonc, professor of physics at Amherst College and director of the academic program of the Center for Contemplative Mind in Society, comes this call to revisit the roots and reclaim the vision of higher education. The Heart of Higher Education proposes an approach to teaching and learning that honors the whole human being-mind, heart, and spirit-an essential integration if we hope to address the complex issues of our time. The book offers a rich interplay of analysis, theory, and proposals for action from two educators and writers who have contributed to developing the field of integrative education over the past few decades. - Presents Parker Palmer's powerful response to critics of holistic learning and Arthur Zajonc's elucidation of the relationship between science, the humanities, and the contemplative traditions - Explores ways to take steps toward making colleges and universities places that awaken the deepest potential in students, faculty, and staff - Offers a practical approach to fostering renewal in higher education through collegiality and conversation The Heart of Higher Education is for all who are new to the field of holistic education, all who want to deepen their understanding of its challenges, and all who want to practice and promote this vital approach to teaching and learning on their campuses.

  • Michael Reichert

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 0470532785 ISBN 13: 9780470532782

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 42,10

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    Taschenbuch. Zustand: Neu. Neuware - '. . .the best, most practical book about teaching boys that I have ever read.' Michael Thompson, co-author, Raising Cain: Protecting the Emotional Life of Boys and Best Friends, Worst Enemies.

  • Philip R. Yannella

    Sprache: Englisch

    Verlag: Wiley & Sons Jul 2010, 2010

    ISBN 10: 1405167807 ISBN 13: 9781405167802

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 44,36

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    Taschenbuch. Zustand: Neu. Neuware - This book places major literary works within the context of the topics that engaged a great number of American writers in the period from the end of the Civil War to the beginning of the Great Depression\* Topics include Civil War memory, the virtual re-enslavement of African-Americans after Reconstruction, and radical social movements\* Draws on a range of documents from magazine and newspaper accounts to government reports and important non-fiction\* Presents a contemporary history as writers might have understood it as they were writing, not as historians have interpreted it.\* Designed to be compatible with the major anthologies of literature from the period\* Equips students and general readers with the necessary historical context needed to understand the writings from this period and provides original and useful readings that demonstrate how context contributes to meaning\* Includes a historical timeline, featuring key literary works, American presidents, and historical events.

  • James O Coplien

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 0470684208 ISBN 13: 9780470684207

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 46,71

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    Taschenbuch. Zustand: Neu. Neuware - More and more Agile projects are seeking architectural roots as they struggle with complexity and scale - and they're seeking lightweight ways to do it\* Still seeking In this book the authors help you to find your own path\* Taking cues from Lean development, they can help steer your project toward practices with longstanding track records\* Up-front architecture Sure. You can deliver an architecture as code that compiles and that concretely guides development without bogging it down in a mass of documents and guesses about the implementation\* Documentation Even a whiteboard diagram, or a CRC card, is documentation: the goal isn't to avoid documentation, but to document just the right things in just the right amount\* Process This all works within the frameworks of Scrum, XP, and other Agile approaches.

  • Anne H Chasser

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 0470575425 ISBN 13: 9780470575420

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 50,60

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    Buch. Zustand: Neu. Neuware - Discover how the world's leading companies have added value to their company by rewiring the brand creation processBrand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.\* Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more\* Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come\* Reveals how to reduce costs in the brand creation and legal process\* Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leadersInnovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.

  • Fisher Investments

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 047052703X ISBN 13: 9780470527030

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 57,09

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    Buch. Zustand: Neu. Neuware - The Fisher Investments on Consumer Discretionary provides the average investor with the tools necessary to understand and analyze investment opportunities within the global Consumer Discretionary sector. Through this book, one will gain a basic understanding of how the sector works, the investment universe of the Consumer Discretionary sector segmented by industry, pertinent macroeconomic drivers, and challenges facing companies in the sector. Consumer Discretionary includes companies which deal with products or services that are not necessities. The degree of spending and amount of consumption of these products and services varies depending upon the individual. These industries include automobiles, high-end clothing, restaurants, hotels, and luxury goods.Times have changed, and investors need to change with them. Consumer Discretionary is an ever-changing market. Though investors are often weary of luxury investing, with big risk can come even bigger rewards. Fisher Investments on Consumer Discretionary gives readers the tools to invest in luxury and consumer good companies which include staples such as entertainment, media, automobiles, and travel goods.

  • J S Aikman

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 1576603555 ISBN 13: 9781576603550

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 56,99

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    Buch. Zustand: Neu. Neuware - An informative primer on the new landscape of leading prime brokersBefore the recent financial crisis, both regulators and market participants disregarded the complex and dangerous nature of the relationship between prime brokers (the banks) and their clients (the funds). In When Prime Brokers Fail, J. S. Aikman examines the convoluted structure of this relationship, the main participants, and the impact of the near collapse of prime brokerages on the financial world.Filled with in-depth insights and expert advice, When Prime Brokers Fail takes a close look at the unheeded risks of prime finance and lays out the steps required for managers to protect their funds and bankers to protect their brokerages.\* Examines the challenges, trends, and risks within the prime brokerage space\* Discusses the structural adjustments firms will need to make to avoid similar disasters\* Analyzes the complex relationship between hedge funds and their brokerages and the risks that multiply in extraordinary markets\* Covers new ways to manage an inherently risky business and the regulations that may soon be introduced into this arenaEngaging and informative, this timely book details the intricacies and interdependencies of prime brokerages and the role that these operations play in our increasingly dynamic financial system.

  • Theodore R. Weeks

    Sprache: Englisch

    Verlag: John Wiley & Sons Jul 2010, 2010

    ISBN 10: 1405169605 ISBN 13: 9781405169608

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 57,30

    EUR 62,18 Versand
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    Taschenbuch. Zustand: Neu. Neuware - Across the Revolutionary Divide: Russia and the USSR 1861-1945 offers a broad interpretive account of Russian history from the emancipation of the serfs to the end of World War II.\* Provides a coherent overview of Russia's development from 1861 through to 1945\* Reflects the latest scholarship by taking a thematic approach to Russian history and bridging the 'revolutionary divide' of 1917\* Covers political, economic, cultural, and everyday life issues during a period of major changes in Russian history\* Addresses throughout the diversity of national groups, cultures, and religions in the Russian Empire and USSR\* Shows how the radical policies adopted after 1917 both changed Russia and perpetuated an economic and political rigidity that continues to influence modern society.

  • Michael Willmott

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 0470853581 ISBN 13: 9780470853580

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 58,70

    EUR 62,01 Versand
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    Taschenbuch. Zustand: Neu. Neuware - Markennamen sind ein wesentlicher Bestandteil unserer modernen Gesellschaft, denn sie beeinflussen in großem Umfang unser Handeln. Daher ist jeder Marketing Manager bestrebt, dass seine Marke alle anderen übertrifft, einen größeren Marktanteil hat und ihren Regalplatz länger behaupten kann. Willmott hat eine moderne Markenstrategie entwickelt, bei der die Marke als 'Citizen Brand' Verantwortung für das Unternehmen tragen muss, z.B. im Umwelt- oder im ethischen Bereich. Die Vorteile der sog. 'Citizen Brands' liegen klar auf der Hand: bessere Marktforschung, schnelleres Erkennen von potentiellen Problemen und schnelleres Reagieren, stärkeres Kundenvertrauen und erhöhte Kundentreue. Jüngste Forschungen haben gezeigt, dass 'Citizen Brands' kommerziell erfolgreicher sind als Marken, die sich nicht auf gesellschaftliche Trends konzentrieren. Eine Fülle von Fallstudien und Beispielen internationaler Unternehmen demonstriert anschaulich, welche Unternehmen Willmotts Strategie bereits erf olgreich umgesetzt haben, z.B. Johnson & Johnson, Hewlett Packard, IBM, Ben & Jerry's, Levi's, Disney und McDonalds.Der Autor ist ein renommierter Experte auf dem Gebiet der Marktforschung; er ist einer der Gründer von Future Foundation, der führenden unabhängigen Marktforschungs- und Consultingorganisation in Großbritannien.

  • Thomas J Misa

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 0470597194 ISBN 13: 9780470597194

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 59,71

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    Taschenbuch. Zustand: Neu. Neuware - A fresh, constructive examination of the gender imbalance in computer education and technology.

  • Abe Cofnas

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 1576603474 ISBN 13: 9781576603475

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 60,72

    EUR 62,94 Versand
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    Buch. Zustand: Neu. Neuware - A practical guide to profiting from the proper use of sentiment indicatorsIn Sentiment Indicators, noted trading expert Abe Cofnas draws on his own trading and training experience as he shares his knowledge about the latest techniques and strategies for using Renko, price break, Kagi, and point and figure tools to successfully analyze all markets.Written with the serious trader in mind, Sentiment Indicators offers key information on these potential-filled tools and how to use each in shaping trading strategies. Along the way, it provides a practical overview of how to implement these little-known indicators and why each can enhance your trading endeavors.\* Shows how these indicators work in different markets: futures, equities, forex, and others\* Provides a solid understanding of charting techniques and uses real-world examples to illustrate strategies and tactics\* Presents new sentiment research that analyzes word mining and what it means for marketsFrom historical context and Robot Trading alerts to the critical factors of a trading system, Sentiment Indicators presents a proven approach to trading that will help you identify conditions that have a high probability of profit.

  • Sandra Laursen

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 0470227575 ISBN 13: 9780470227572

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 64,50

    EUR 63,92 Versand
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    Taschenbuch. Zustand: Neu. Neuware - Undergraduate research enhances the learning experience of students in science, technology, engineering, and mathematics. Undergraduate Research in the Sciences offers a groundbreaking and practical research-based book on the topic. This comprehensive resource addresses how undergraduate research benefits undergraduate participants, including those populations that are underrepresented in the sciences; compares its benefits with other types of educational activities and experiences; and assesses its long-term value to students and faculty as both a scholarly and educational endeavor.

  • Michael L O'Leary

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 0470167564 ISBN 13: 9780470167564

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 67,80

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    Taschenbuch. Zustand: Neu. Neuware - Based on the premise that in order to write proofs, one needs to read finished proofs as well as study both their logic and grammar, Revolutions in Geometry depicts how to write basic proofs in various fields of geometry. This accessible text for junior and senior undergraduates explains the general development of geometry throughout time, discusses the involvement of its major contributors, and places the proofs into the context of geometry's history to illustrate how crucial proof writing is to the job of a mathematician.

  • Adam Feinstein

    Sprache: Englisch

    Verlag: Wiley Jul 2010, 2010

    ISBN 10: 1405186534 ISBN 13: 9781405186537

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 65,78

    EUR 62,89 Versand
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    Taschenbuch. Zustand: Neu. Neuware - This unique book is the first to fully explore the history of autism - from the first descriptions of autistic-type behaviour to the present day.\* Features in-depth discussions with leading professionals and pioneers to provide an unprecedented insight into the historical changes in the perception of autism and approaches to it\* Presents carefully chosen case studies and the latest findings in the field\* Includes evidence from many previously unpublished documents and illustrations\* Interviews with parents of autistic children acknowledge the important contribution they have made to a more profound understanding of this enigmatic condition.

  • Adam Smith

    Sprache: Englisch

    Verlag: Wiley John + Sons Jul 2010, 2010

    ISBN 10: 0857080776 ISBN 13: 9780857080776

    Anbieter: Books-by-Floh, Paderborn, Deutschland

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    EUR 25,74

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    Buch. Zustand: Neu. Neuware -THE MOST INFLUENTIAL BOOK ON MODERN ECONOMICS 416 pp. Englisch.