wiley jul 2010 (60 Ergebnisse)

Buch. Zustand: Neu. Neuware - The ultimate guide to relationships, influence and persuasion in 21st century business.What is most important to your success as a sales or business professional Is it education, experience, product knowledge, job title, territory, or business dress Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location Is it testimonials, the latest Forbes write up, or brand awareness Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day there will be only one conclusion. None of the above! You see, the most important competitive edge for today's business professionals cannot be found on this list, your resume, or in any of your company's marketing brochures.If you want to know the real secret to what matters most in business, just look in the mirror. That's right, it's YOU. Do these other things matter Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are) People Buy You.Your ability to build lasting business relationships that allow you to close more deals, retain clients, increase your income, and advance your career to rise the top of your company or industry, depends on your skills for getting other people to like you, trust you, and BUY YOU.This break-through book pushes past the typical focus on mechanics and stale processes found in so many of today's sales and business books, and goes right to the heart of what matters most in 21st century business. Offering a straight forward, actionable formula for creating instant connections with prospects and customers, People Buy You will enable you to achieve a whole new level of success in your sales and business career. You'll discover:\* Three relationship myths that are holding you back\* Five levers that open the door to stronger relationships that quickly increase sales, improve retention, increase profits and advance your career\* The real secret to making instant emotional connections that eliminate objections and move buyers to reveal their real problems and needs\* How to anchor your business relationships and create loyal customers who will never leave you for a competitor\* How to build your personal brand to improve your professional presence and stand-out in the market placePeople Buy You is the new standard in the art of influence and persuasion. Few books have tackled the subject of interpersonal relationships in the business world in such a practical and down-to-earth manner, breaking what many perceive as a complex and frustrating process into easy, actionable steps that anyone can follow.

Taschenbuch. Zustand: Neu. Neuware - In 1894, on the eve of the French conquest of Morocco, a young Muslim mystic named Muhammad al-Kattani decided to abandon his life of asceticism to preach Islamic revival and jihad against the French. Ten years later, al-Kattani mobilized a socially diverse coalition of Moroccans who called for resistance against French colonization.

Buch. Zustand: Neu. Neuware - A powerful business fable that shows you how to spread Lean business practices to every function of your businessPascal Dennis is a Lean business learner and practitioner who has written four books on the subject of Lean business practices. In The Remedy, he shows how Lean business practices can be expanded from manufacturing to all the other areas of your business-including design, engineering, sales, and marketing and all processes in between-and how doing so builds a more efficient organization at every level.This story follows Tom Pappas and Rachel Armstrong, senior leaders at a desperate automotive company as they try to implement a Lean management system across an entire platform, the Chloe, a breakthrough 'green' car. The future of the company is at stake. Can Tom and Rachel, supported by Andy Saito, a retired, reclusive Toyota executive, regain the trust and respect of the customer Can a venerable but dying company implement Lean practices to every part of their business and learn a new, more effective way of managing \* Shows you how to use the Lean quality improvement method to fix not just a manufacturing system, but an entire company, including management, design, marketing, and supply chain\* Written by Pascal Dennis, author of four books on Lean practices and winner of the coveted Shingo Prize for outstanding research contributing to operational excellence\* Originally developed by Toyota, the Lean approach to quality improvement has gained a worldwide following and helped turn around enumerable struggling businessesIf your business is treading water-or sinking in the waves-The Remedy will show you how to put Lean processes to work in every functional area for long-term business survival and success.

Buch. Zustand: Neu. Neuware - In the stormy seas of today's world economy, organizations need all hands on deckIn the stormy seas of today's world economy, organizations need people to own their work, not just rent a spot on the organization chart. All Hands on Deck is a fun-to-read story that is both a business strategy book about creating competitive advantage through corporate culture, and a personal development book that will inspire readers to be more committed and engaged with their work and their organizations. Drawing upon the wisdom of some of the greatest and most beloved business leaders of the 20th century, this essential guide:\* Creates a virtual roadmap for building a culture of ownership where so workers are inspired to think and act like partners in the enterprise, and not just hired hands\* Shares practical and proven strategies for earning employee buy-in and commitment to the values, vision, and purpose of the organization\* Features the real-world wisdom of some of the most successful and beloved business leaders of the 20th century, including Walt Disney, Ray Kroc, Mary Kay Ash, Bill Hewlett, and Dave PackardA stirring resource for today's business environment, All Hands on Deck shares the tools you need to create an organization that competes and succeeds in today's turbulent world, and the inspiration that your people need to put those tools to work.

Taschenbuch. Zustand: Neu. Neuware - Technical Math For Dummies is your one-stop, hands-on guide to acing the math courses you'll encounter as you work toward getting your degree, certifacation, or license in the skilled trades.You'll get easy-to-follow, plain-English guidance on mathematical formulas and methods that professionals use every day in the automotive, health, construction, licensed trades, maintenance, and other trades. You'll learn how to apply concepts of algebra, geometry, and trigonometry and their formulas related to occupational areas of study. Plus, you'll find out how to perform basic arithmetic operations and solve word problems as they're applied to specific trades.\* Maps to a course commonly required by vocational schools, community and technical college, or for certification in the skilled trades\* Covers the basic concepts of arithmetic, algebra, geometry, and trigonometry\* Helps professionals keep pace with job demandsWhether you're a student currently enrolled in a program or a professional who is already in the work force, Technical Math For Dummies gives you everything you need to improve your math skills and get ahead of the pack.

Taschenbuch. Zustand: Neu. Neuware - The fast and easy way to perfect your bowling gameBowling is an inexpensive date, an affordable night out for the whole family, and a fun hangout activity for kids of all ages. Bowling For Dummies reveals the tips, tricks, and rules of play for this iconic American sport.While not every player can hope to bowl 300, you can improve your average and show off for friends, family, and bowling league teammates. Bowling For Dummies provides easy-to-understand instructions for improving your bowling game. The expert tips and advice take you through every step of the game, from selecting the right shoes to the proper way to yell, 'Strike!'\* Packed with photos and line drawings\* Step-by-step instructions and illustrations included for all techniques\* Covers beginner through more advanced techniquesWhether you're a casual bowler or on a bowling league, the practical, friendly advice in Bowling For Dummies will have you itching to hit the lanes to try out your new skills.

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware - Is your knowledge of The Crusades less than tip-top Maybe you're curious about Columbus, or you're desperate to read about the Black Death in all its gory detail Whatever your starting point, this expert guide has it all - from kings, knights and anti-Popes, to invasion, famine, the Magna Carta and Joan of Arc (and a few rebellious peasants thrown in for good measure!). Get ready for a rip-roaring ride through the political, religious and cultural life of the Middle Ages, one of the most talked-about periods in history.Medieval History for Dummies includes:Part I: The Early Middle AgesChapter 1: The Middle Ages: When, Where, What, Who Chapter 2: The end of Rome and the not so 'Dark Ages'.Chapter 3: Angles, Saxons and Feudalism.Chapter 4: The Carolingians grab their chance.Chapter 5: Charlemagne - A new empire is born.Part II: The Making of EuropeChapter 6: The (Holy Roman) Empire Strikes Back.Chapter 7: East Meets West: Islam in the Western Mediterranean.Chapter 8: The Vikings: A threat from the north.Chapter 9: Schism: The Church splits itself in two.Chapter 10: The Normans: The 'real' Middle Ages begin.Part III: 'Holy War': Crusading at home and abroad.Chapter 11: Crusade: A call to arms.Chapter 12: The First CrusadeChapter 13: England vs France & Pope vs EmperorChapter 14: The Second Crusade & The 'Crusades at Home'Chapter 15: Richard vs Saladin: The Third CrusadeChapter 16: The later Crusades and other failures.Part IV: Parliament, Priories, Provisions & PlagueChapter 17: John, Henry, Rudolf & Edward.Chapter 18: Monks & Merchants: The new power brokersChapter 19: The Papacy on Tour: Avignon and the Anti-PopesChapter 20: 'God's Judgement ': The Black DeathPart V: The End of the Middle and the start of discovery.Chapter 21: One Hundred Years of WarChapter 22: The Peasants are RevoltingChapter 23: Agincourt, Joan of Arc & the French recoveryChapter 24: Columbus & The New WorldPart VI: The Part of TensChapter 25: Ten Rubbish KingsChapter 26: Ten Curious Medieval PastimesChapter 27: Ten Great CastlesChapter 28: Ten People Who Changed The WorldChapter 29: Ten Great Books (To read next).

Taschenbuch. Zustand: Neu. Neuware - A plain-English guide to advanced physicsDoes just thinking about the laws of motion make your head spin Does studying electricity short your circuits Physics II For Dummies walks you through the essentials and gives you easy-to-understand and digestible guidance on this often intimidating course.Thanks to this book, you don't have to be Einstein to understand physics. As you learn about mechanical waves and sound, forces and fields, electric potential and electric energy, and much more, you'll appreciate the For Dummies law: The easier we make it, the faster you'll understand it!\* An extension of the successful Physics I For Dummies\* Covers topics in a straightforward and effective manner\* Explains concepts and terms in a fast and easy-to-understand wayWhether you're currently enrolled in an undergraduate-level Physics II course or just want a refresher on the fundamentals of advanced physics, this no-nonsense guide makes this fascinating topic accessible to everyone.

Taschenbuch. Zustand: Neu. Neuware - The easy way to master the art of auditing.

Taschenbuch. Zustand: Neu. Neuware - Learn to:

Taschenbuch. Zustand: Neu. Neuware - Take your hobby to the next level and turn your blog into real incomeAnyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career.Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business.\* Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests\* Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore\* Suggests creative ways to keep your blog fresh, unique, and interesting\* Provides tips for monitoring and measuring your successProfessional Blogging For Dummies opens the door to a world of money-making blogging possibilities!

Buch. Zustand: Neu. Neuware - Baby boomers--arguably the largest segment of the population--are entering their retirement years at an unprecedented rate. With more discretionary time and increased longevity, this group is searching for a way to make a meaningful impact with their lives.

Taschenbuch. Zustand: Neu. Neuware - '. . .the best, most practical book about teaching boys that I have ever read.' Michael Thompson, co-author, Raising Cain: Protecting the Emotional Life of Boys and Best Friends, Worst Enemies.

Buch. Zustand: Neu. Neuware - The Heart of Higher Education is an invitation to everyone who cares about the academy to revisit its roots and help reclaim its highest calling.

Taschenbuch. Zustand: Neu. Neuware - Introducing the fundamental issues in psycholinguistics, this book explores the amazing story of the unconscious processes that take place when humans use language. It is an ideal text for undergraduates taking a first course in the study of language.\* Topics covered include the biological foundations of language; acquisition of first and second languages in children and adults; the mental lexicon; and speech production, perception, and processing\* Structured as an engaging narrative that takes the reader from an idea in the mind of a speaker to its comprehension in the mind of the hearer\* Reflects the latest empirical developments in psycholinguistics, and is illustrated throughout with examples from bilingual as well as monolingual language processing, second language acquisition, and sign languages\* Student-friendly features include chapter-by-chapter study questions and discussion summaries; the appendix offers an excellent overview of experimental designs in psycholinguistics, and prepares students for their own research\* Written by an internationally-regarded author team, drawing on forty years of experience in teaching psycholinguistics.

Taschenbuch. Zustand: Neu. Neuware - This second edition offers a practical training guide for college students who serve as leaders, tutors, counselors, or advisors for their peers. This thoroughly revised and updated volume contains a fundamental discussion on student growth and development and provides learning objectives and self-discovery exercises to help student leaders with tasks such as tutoring, student orientation, residence hall advising, crisis intervention, coaching, and more.

Taschenbuch. Zustand: Neu. Neuware - Markennamen sind ein wesentlicher Bestandteil unserer modernen Gesellschaft, denn sie beeinflussen in großem Umfang unser Handeln. Daher ist jeder Marketing Manager bestrebt, dass seine Marke alle anderen übertrifft, einen größeren Marktanteil hat und ihren Regalplatz länger behaupten kann. Willmott hat eine moderne Markenstrategie entwickelt, bei der die Marke als 'Citizen Brand' Verantwortung für das Unternehmen tragen muss, z.B. im Umwelt- oder im ethischen Bereich. Die Vorteile der sog. 'Citizen Brands' liegen klar auf der Hand: bessere Marktforschung, schnelleres Erkennen von potentiellen Problemen und schnelleres Reagieren, stärkeres Kundenvertrauen und erhöhte Kundentreue. Jüngste Forschungen haben gezeigt, dass 'Citizen Brands' kommerziell erfolgreicher sind als Marken, die sich nicht auf gesellschaftliche Trends konzentrieren. Eine Fülle von Fallstudien und Beispielen internationaler Unternehmen demonstriert anschaulich, welche Unternehmen Willmotts Strategie bereits erf olgreich umgesetzt haben, z.B. Johnson & Johnson, Hewlett Packard, IBM, Ben & Jerry's, Levi's, Disney und McDonalds.Der Autor ist ein renommierter Experte auf dem Gebiet der Marktforschung; er ist einer der Gründer von Future Foundation, der führenden unabhängigen Marktforschungs- und Consultingorganisation in Großbritannien.

Buch. Zustand: Neu. Neuware - The Universal Principles of Successful Trading clearly and unambiguously articulates trading principles that distinguish the winners from the losers. Though trading can be performed in different markets, across different timeframes, and with different instruments based upon different techniques, there is one common thread that ties all winning traders together: the universal principles of successful trading. All consistently profitable traders adhere to them regardless of the markets, timeframes, and techniques.In this ground-breaking book from top trader, Brent Penfold, the reader will:\* Learn how to develop a trading plan\* Learn how to identify and create an effective methodology\* Discover successful money management strategies\* Understand trader psychology\* And many more exciting trading and strategies secrets.Supporting the universal principles are rare interviews from a diverse group of successful traders. Some are the new young guns of trading and others are market legends who are trading just as actively today as they were over 50 years ago. They represent a diverse group of traders from the United Kingdom, America, Singapore, Hong Kong, Italy, and Australia. All of them have generously agreed to offer the reader one singularly powerful piece of advice to help them towards their trading goals. Each piece of advice emphasizes an essential element of the universal principles.This timely and exciting book from Brent Penfold has already garnered many accolades and looks set to become a modern-day classic.

Buch. Zustand: Neu. Neuware - The Fisher Investments on Consumer Discretionary provides the average investor with the tools necessary to understand and analyze investment opportunities within the global Consumer Discretionary sector. Through this book, one will gain a basic understanding of how the sector works, the investment universe of the Consumer Discretionary sector segmented by industry, pertinent macroeconomic drivers, and challenges facing companies in the sector. Consumer Discretionary includes companies which deal with products or services that are not necessities. The degree of spending and amount of consumption of these products and services varies depending upon the individual. These industries include automobiles, high-end clothing, restaurants, hotels, and luxury goods.Times have changed, and investors need to change with them. Consumer Discretionary is an ever-changing market. Though investors are often weary of luxury investing, with big risk can come even bigger rewards. Fisher Investments on Consumer Discretionary gives readers the tools to invest in luxury and consumer good companies which include staples such as entertainment, media, automobiles, and travel goods.

Taschenbuch. Zustand: Neu. Neuware - More and more Agile projects are seeking architectural roots as they struggle with complexity and scale - and they're seeking lightweight ways to do it\* Still seeking In this book the authors help you to find your own path\* Taking cues from Lean development, they can help steer your project toward practices with longstanding track records\* Up-front architecture Sure. You can deliver an architecture as code that compiles and that concretely guides development without bogging it down in a mass of documents and guesses about the implementation\* Documentation Even a whiteboard diagram, or a CRC card, is documentation: the goal isn't to avoid documentation, but to document just the right things in just the right amount\* Process This all works within the frameworks of Scrum, XP, and other Agile approaches.

Taschenbuch. Zustand: Neu. Neuware - Based on the premise that in order to write proofs, one needs to read finished proofs as well as study both their logic and grammar, Revolutions in Geometry depicts how to write basic proofs in various fields of geometry. This accessible text for junior and senior undergraduates explains the general development of geometry throughout time, discusses the involvement of its major contributors, and places the proofs into the context of geometry's history to illustrate how crucial proof writing is to the job of a mathematician.

Taschenbuch. Zustand: Neu. Neuware - A fresh, constructive examination of the gender imbalance in computer education and technology.

Taschenbuch. Zustand: Neu. Neuware - Media Studies examines the new and rapidly developing field of media studies to discover what insights it has to offer students and general readers as they negotiate their way through the new - and thoroughly saturated - media environment.\* Explores how recent changes in our media affect the way we watch older media like television, movies, and radio, and offer up rich new interactive media, like video games and the internet\* The perfect introduction to the field of media studies\* Chronicles the recent dramatic changes in communication technologies, arguing that most of life itself is now experienced as 'mediated'\* Discusses the development of cable and satellite television, VCRs, DVDs, the internet and personal computers\* Emphasizes the broader political, social, and economic context within which these important new technologies have developed.

Buch. Zustand: Neu. Neuware - An informative primer on the new landscape of leading prime brokersBefore the recent financial crisis, both regulators and market participants disregarded the complex and dangerous nature of the relationship between prime brokers (the banks) and their clients (the funds). In When Prime Brokers Fail, J. S. Aikman examines the convoluted structure of this relationship, the main participants, and the impact of the near collapse of prime brokerages on the financial world.Filled with in-depth insights and expert advice, When Prime Brokers Fail takes a close look at the unheeded risks of prime finance and lays out the steps required for managers to protect their funds and bankers to protect their brokerages.\* Examines the challenges, trends, and risks within the prime brokerage space\* Discusses the structural adjustments firms will need to make to avoid similar disasters\* Analyzes the complex relationship between hedge funds and their brokerages and the risks that multiply in extraordinary markets\* Covers new ways to manage an inherently risky business and the regulations that may soon be introduced into this arenaEngaging and informative, this timely book details the intricacies and interdependencies of prime brokerages and the role that these operations play in our increasingly dynamic financial system.

Buch. Zustand: Neu. Neuware - Discover how the world's leading companies have added value to their company by rewiring the brand creation processBrand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.\* Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more\* Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come\* Reveals how to reduce costs in the brand creation and legal process\* Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leadersInnovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.

Taschenbuch. Zustand: Neu. Neuware - This solutions manual provides readers of 'Principles of Physical Chemistry, Second Edition' with solutions to problems presented within the text.

Taschenbuch. Zustand: Neu. Neuware - This unique book is the first to fully explore the history of autism - from the first descriptions of autistic-type behaviour to the present day.\* Features in-depth discussions with leading professionals and pioneers to provide an unprecedented insight into the historical changes in the perception of autism and approaches to it\* Presents carefully chosen case studies and the latest findings in the field\* Includes evidence from many previously unpublished documents and illustrations\* Interviews with parents of autistic children acknowledge the important contribution they have made to a more profound understanding of this enigmatic condition.

Buch. Zustand: Neu. Neuware - A practical guide to profiting from the proper use of sentiment indicatorsIn Sentiment Indicators, noted trading expert Abe Cofnas draws on his own trading and training experience as he shares his knowledge about the latest techniques and strategies for using Renko, price break, Kagi, and point and figure tools to successfully analyze all markets.Written with the serious trader in mind, Sentiment Indicators offers key information on these potential-filled tools and how to use each in shaping trading strategies. Along the way, it provides a practical overview of how to implement these little-known indicators and why each can enhance your trading endeavors.\* Shows how these indicators work in different markets: futures, equities, forex, and others\* Provides a solid understanding of charting techniques and uses real-world examples to illustrate strategies and tactics\* Presents new sentiment research that analyzes word mining and what it means for marketsFrom historical context and Robot Trading alerts to the critical factors of a trading system, Sentiment Indicators presents a proven approach to trading that will help you identify conditions that have a high probability of profit.

Taschenbuch. Zustand: Neu. Neuware - Undergraduate research enhances the learning experience of students in science, technology, engineering, and mathematics. Undergraduate Research in the Sciences offers a groundbreaking and practical research-based book on the topic. This comprehensive resource addresses how undergraduate research benefits undergraduate participants, including those populations that are underrepresented in the sciences; compares its benefits with other types of educational activities and experiences; and assesses its long-term value to students and faculty as both a scholarly and educational endeavor.