wiley john sons mär 2008 (7 Ergebnisse)

Buch. Zustand: Neu. Neuware - Praise for The Milkshake Moment'Little gives leaders a crucial reminder not to be their own worst enemies in their quest for growth. You'll never forget the hilarious milkshake story that gives the book its name. This book will help your organization get out of its own way.'DAN HEATH, coauthor of Made to Stick: Why Some Ideas Survive and Others Die'Little's milkshake story is straightforward, compelling, and irresistible. It teaches leaders a hundred vital lessons on growth.Sip it slowly and enjoy.'ROD BECKSTROM, coauthor of The Starfish and the Spider:The Unstoppable Power of Leaderless Organizations'Little is a gifted storyteller, and his stories always lead to practical ways for organizations to reach another level. The Milkshake Moment is not only a great read, it is truly a call-to-arms for all of us looking for growth in the twenty-first century. Read it today so you can mix it up tomorrow.'JON GORDON, author of The Energy Bus: Ten Rules to Fuel Your Life, Work,and Team with Positive Energy and The No Complaining Rule: Positive Waysto Deal with Negativity at Work.

Taschenbuch. Zustand: Neu. Neuware - 3,000 years of ideas about the nature of love in Western culture are brought together in this concise history. By blending the works of many scholars and examining the significant lives, works, and movements associated with love, Love: A Brief History Through Western Christianity traces the evolution and impact of this timeless topic.

Taschenbuch. Zustand: Neu. Neuware - This intellectual bulldozer of a book attacks the all too prevalent mindset that views marketing as essentially a managerial function best studied from a logical positivist perspective. In its place the editors champion a far broader view of marketing's complex role in today's world, a view that only tools and insights from historical analysis and critical thought, in all its many forms, can provide. Students and graduates of marketing programs that all too often provide an unduly and unjustifiably restricted view of what's intellectually good, true, and beautiful should find this book a truly 'mind blowing' learning experience.Stanley J. Shapiro, Professor of Marketing (Emeritus), Simon Fraser UniversityCritical Marketing: Issues in Contemporary Marketing is an urgently needed and field-leading contribution to this growing area. Key authors offer detailed, scholarly and historically framed perspectives on the many dimensions and traditions of critical scholarship in marketing. The Editors provide authoritative analytical comment in a text which not only sums up the field but advances it. This book is essential reading for the serious Marketing scholar.Professor Chris Hackley, Royal Holloway University of London.Marketing is central to our everyday lives. As an academic subject its popularity has been steadily growing for the last thirty years. In this space of time, it has become increasingly fashionable to gesture to the uncritical, managerialist focus of the discipline. By contrast, this book makes the case that marketing has actually been critical in the sense of a Frankfurt School version of 'unmasking critique' for most of its history. The key concern underwriting this collection is to rethink the way that we understand the development of marketing theory and practice, as it took place in the past and the directions that we would like it to move in the future. The contents critically interrogate the history of marketing and consumer research, highlighting the elision of productive avenues for research and practice in relation to the biological basis for consumer behaviour and the forgotten dimensions of the cognitive revolution. It also includes chapters which explicitly connect marketing activities to the society in which they take place.The topics examined include:\* Sustainable marketing\* Anti-globalisation challenges to marketing\* Ecofeminism\* Post colonialism and marketing practice\* The interconnection of cultural studies and Consumer researchThis book will be essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.

Taschenbuch. Zustand: Neu. Neuware -Spin Dynamics: Basics of Nuclear Magnetic Resonance, Second Edition is a comprehensive and modern introduction which focuses on those essential principles and concepts needed for a thorough understanding of the subject, rather than the practical aspects. The quantum theory of nuclear magnets is presented within a strong physical framework, supported by figures.The book assumes only a basic knowledge of complex numbers and matrices, and provides the reader with numerous worked examples and exercises to encourage understanding. With the explicit aim of carefully developing the subject from the beginning, the text starts with coverage of quarks and nucleons and progresses through to a detailed explanation of several important NMR experiments, including NMR imaging, COSY, NOESY and TROSY.Completely revised and updated, the Second Edition features new material on the properties and distributions of isotopes, chemical shift anisotropy and quadrupolar interactions, Pake patterns, spin echoes, slice selection in NMR imaging, and a complete new chapter on the NMR spectroscopy of quadrupolar nuclei. New appendices have been included on Euler angles, and coherence selection by field gradients. As in the first edition, all material is heavily supported by graphics, much of which is new to this edition.Written for undergraduates and postgraduate students taking a first course in NMR spectroscopy and for those needing an up-to-date account of the subject, this multi-disciplinary book will appeal to chemical, physical, material, life, medical, earth and environmental scientists. The detailed physical insights will also make the book of interest for experienced spectroscopists and NMR researchers.\* An accessible and carefully written introduction, designed to help students to fully understand this complex and dynamic subject\* Takes a multi-disciplinary approach, focusing on basic principles and concepts rather than the more practical aspects\* Presents a strong pedagogical approach throughout, with emphasis placed on individual spins to aid understanding\* Includes numerous worked examples, problems, further reading and additional notesPraise from the reviews of the First Edition:'This is an excellent book. that many teachers of NMR spectroscopy will cherish. It deserves to be a 'classic' among NMR spectroscopy texts.' NMR IN BIOMEDICINE'I strongly recommend this book to everyone.it is probably the best modern comprehensive description of the subject.' ANGEWANDTE CHEMIE, INTERNATIONAL EDITIONLibri GmbH, Europaallee 1, 36244 Bad Hersfeld 714 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware - Spin Dynamics: Basics of Nuclear Magnetic Resonance, Second Edition is a comprehensive and modern introduction which focuses on those essential principles and concepts needed for a thorough understanding of the subject, rather than the practical aspects. The quantum theory of nuclear magnets is presented within a strong physical framework, supported by figures.The book assumes only a basic knowledge of complex numbers and matrices, and provides the reader with numerous worked examples and exercises to encourage understanding. With the explicit aim of carefully developing the subject from the beginning, the text starts with coverage of quarks and nucleons and progresses through to a detailed explanation of several important NMR experiments, including NMR imaging, COSY, NOESY and TROSY.Completely revised and updated, the Second Edition features new material on the properties and distributions of isotopes, chemical shift anisotropy and quadrupolar interactions, Pake patterns, spin echoes, slice selection in NMR imaging, and a complete new chapter on the NMR spectroscopy of quadrupolar nuclei. New appendices have been included on Euler angles, and coherence selection by field gradients. As in the first edition, all material is heavily supported by graphics, much of which is new to this edition.Written for undergraduates and postgraduate students taking a first course in NMR spectroscopy and for those needing an up-to-date account of the subject, this multi-disciplinary book will appeal to chemical, physical, material, life, medical, earth and environmental scientists. The detailed physical insights will also make the book of interest for experienced spectroscopists and NMR researchers.\* An accessible and carefully written introduction, designed to help students to fully understand this complex and dynamic subject\* Takes a multi-disciplinary approach, focusing on basic principles and concepts rather than the more practical aspects\* Presents a strong pedagogical approach throughout, with emphasis placed on individual spins to aid understanding\* Includes numerous worked examples, problems, further reading and additional notesPraise from the reviews of the First Edition:'This is an excellent book. that many teachers of NMR spectroscopy will cherish. It deserves to be a 'classic' among NMR spectroscopy texts.' NMR IN BIOMEDICINE'I strongly recommend this book to everyone.it is probably the best modern comprehensive description of the subject.' ANGEWANDTE CHEMIE, INTERNATIONAL EDITION.

Buch. Zustand: Neu. Neuware - This powerful history of broadcasting in the United States goes beyond traditional accounts to explore the field's important social, political, and cultural ramifications. It examines how broadcasting has been organized as a business throughout much of the twentieth century, and focuses on the aesthetics of programming over the years.

Buch. Zustand: Neu. Neuware - Risk Analysis: A Quantitative Guide is a comprehensive guide for eh risk analyst and decision maker. based on the author's extensive experience in solving real-world risk problems, this book is an invaluable aid to the risk analysis practitioner. by providing the building blocks of risk-based thinking the author guides the reader through the steps necessary to produce a realistic risk-based thinking the author guides the reader through the steps necessary to produce a realistic risk analysis and offers general and specific techniques to cope with most common and challenging risk modelling problems. A wide range of solved examples is used to illustrate these technique and how they can be put together to make the best possible risk-based decisions.The third edition of this highly regarded text has been thoroughly updated and expanded considerably with five new chapters for the risk manager, including how to plan and assess the quality of risk analysis, as well as new chapters for this risk analysis, as well as new chapters for the risk analysis modeller on summation of random variables, causality, optimization, insurance and finance modelling, forecasting, model validation and common errors, capital investment and microbial risk assessment. This new edition provides a greater focus on business and includes applications in a wide range of different settings.Key Features:\* Breaks down techniques into types of modelling issues (like distribution fitting, correlation and time series forecasting) and then applies them with easy-to-follow examples.\* Explains powerful and proven Monte Carlo simulation and numerical techniques for dealing with uncertainty.\* Includes recent innovations in modelling like fast Fourier transforms and copulas.\* Over 150 examples models and over 400 illustrations.\* Written in an informal manner with a practical rather than academic focus.\* Discusses the planning, uses and abuses of risk analysis.\* Includes a compendium of almost eighty distribution types and their uses.