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  • Buch 8 von 9: The Case For

    Gerald Friedman

    Sprache: Englisch

    Verlag: John Wiley And Sons Ltd Jan 2020, 2020

    ISBN 10: 1509539778 ISBN 13: 9781509539772

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    Taschenbuch. Zustand: Neu. Neuware - Largely privately funded with relatively little public regulation, the United States healthcare system is both expensive and inefficient, providing poor care to large parts of the population.For decades, Americans have wrestled with how to fix their broken healthcare system. In this razor-sharp contribution to the healthcare debate, leading economist and former adviser to Bernie Sanders Gerald Friedman recommends that we build on what works: a Medicare system that already efficiently provides healthcare for millions of Americans. Rejecting the discredited idea that healthcare should be treated like any other commodity, Friedman shows that healthcare is distinctive and can be best provided only through universal program of social insurance. Deftly exposing the absurdities of the opponents of reform, Friedman shows in detail how the solution to our health care crisis is staring us in the face: enroll everyone in Medicare to improve the health of all Americans.This bold and brilliantly argued book is essential reading for anyone who wants to see Congress and the White House act to provide America with a 21st century healthcare system.

  • Hiroko M Chiba

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1119475430 ISBN 13: 9781119475439

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    Taschenbuch. Zustand: Neu. Neuware - Learn to write 100 Japanese charactersIf you want to join the ranks of more than 128 million speakers of Japanese worldwide, this book should be your first stop! Whether studying for school, business, or travel, learning to write the Japanese Kanji characters is essential to gain a working knowledge of this language.Japanese is considered to be the most complicated writing system in the world, with tens of thousands of characters. But with Japanese Character Writing For Dummies, you'll find easy step-by-step instructions for writing the first 100 Japanese Kanji characters with ease.\* Includes online bonus content featuring videos, downloadable flashcards, and printable writing pages\* Offers easy-to-follow instruction for writing 100 Japanese characters\* Helps you take your understanding of the language to a new level\* Shows you how to use the written word to communicate with native speakersLearning to write Japanese Kanji characters is fun -- and now it's fast and easy too!

  • Charles H Elliott

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1119616913 ISBN 13: 9781119616917

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    Taschenbuch. Zustand: Neu. Neuware - Give up smoking and vaping for goodMost people know that smoking is bad for their health and believe vaping is a better alternative. Now, vaping has become a national epidemic and shows no sign of slowing. Quitting Smoking & Vaping For Dummies delivers facts about the differences between smoking and vaping, the effects on their short-term and long-term health, and how addiction works. Whether you're a smoker or a vaper, or have a loved one that needs to break the habit, this trusted guidebook walks you through building a personal quitting plan. Offering information on new and effective medication treatments, Cognitive Behavior Therapy (CBT), and building resilience, it sets you or a family member on the path to recovery. This book breaks down the psychology of your addiction so you can identify the methods that are most useful and effective for becoming smoke free for good. Start your recovery today, and look forward to a long and healthy life.Inside\* Determine your quit day\* Change thought patterns\* Explain the dangers of vaping to children/teens\* Avoid or move past relapses\* Recognize the risks\* Deal with triggers\* Help a loved one quit.

  • Mitch Anthony

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1119611482 ISBN 13: 9781119611486

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    Taschenbuch. Zustand: Neu. Neuware - Stop making a living and start making a life with The New Retirementality(TM)In 2000, when top financial philosopher and bestselling author Mitch Anthony first presented a new way of thinking about retirement, it was novel, and many critics didn't buy into it. Originally written to get the attention of baby boomers, Mitch ended up starting a revolution by showing us that everything we had read about retirement was wrong--we needed a 'new retirementality.' Fast-forward to today, when most of us are facing a very different retirement: fewer pensions, escalating healthcare costs, and inadequate savings. For many of us, retirement may never happen, or it will take place much later than we expected.Far from being full of doom and gloom, The New Retirementality, Fifth Edition, offers a message of hope, along with a roadmap for navigating the choppy waters of retirement planning. While most books focus on Return on Investment, Mitch shows us that Return on Life(TM)--living the best life possible with the resources we have--is a more fulfilling and achievable approach. New to this edition:\* The latest research and studies, as well as a discussion of Life-Centered Planning(TM)--a unique approach to financial and retirement planning, focused on individual goals and needs instead of the outmoded one-size-fits-all approach.\* Explores the role of purpose in retirement planning, including the expanding role of work in retirement, and why it can take three or four tries to get retirement right.\* Features the New Retirementality Profile, the ROL Index for helping you analyze and reflect on how you are using your money toward improving your life, and worksheets to help you get organized.Filled with engaging anecdotes, practical advice, and inspirational suggestions, this book will motivate you to rethink what retirement means--and put you in a better position to enjoy the new retirementality you deserve.

  • Paul McFedries

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1119671469 ISBN 13: 9781119671466

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    Taschenbuch. Zustand: Neu. Neuware - Enjoy more entertainment with this friendly user guide to making the most of Amazon Fire TV!Find and watch more of the shows you enjoy with Amazon Fire TV For Dummies. This book guides you through Fire TV connections and setup and then shows you how to get the most out of your device. This guide is the convenient way to access quick viewing tips, so there's no need to search online for information or feel frustrated. With this book by your side, you'll quickly feel right at home with your streaming device.Content today can be complicated. You want to watch shows on a variety of sources, such as Hulu, Amazon Prime, Netflix, and the top premium channels. Amazon's media device organizes the streaming of today's popular content services. It lets you use a single interface to connect to the entertainment you can't wait to watch. This book helps you navigate your Fire TV to find the content you really want. It will show you how to see your favorite movies, watch binge-worthy TV shows, and even play games on Fire TV.\* Get the information you need to set up and start using Fire TV.\* Understand the basics of how to use the device\* Explore an array of useful features and streaming opportunities\* Learn techniques to become a streaming proConquer the world of Fire TV with one easy-to-understand book. Soon you'll be discovering the latest popcorn-worthy shows.

  • Keith D Dickson

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1119675537 ISBN 13: 9781119675532

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    Taschenbuch. Zustand: Neu. Neuware - \* Investigate the factors that led to war\* Examine key turning points, including D-Day and Hiroshima\* Get to know the opposing forces -- the Allies and the AxisExplore the greatest war in historyWorld War II was the most destructive conflict of the 20th century. How did it happen -- and why Packed with fascinating anecdotes, interesting sidebars, and top ten lists, this friendly reference contains everything you need to know about World War II, from the issues that caused the war to its most crucial confrontations and what happened in the aftermath. Read about important figures on both sides, study Hitler's war against the Jews, and find out how the Allies finally achieved victory. Whatever your interest, World War II For Dummies is your go-to guide.Inside .\* The significance of World War II\* Hitler's rise to power\* The invasion of Eastern Europe\* Pearl Harbor and U.S. neutrality\* Life and labor on the home front\* The Holocaust\* Liberation and what came nextWorld War II For Dummies (9781119675532) was previously published as World War II For Dummies (9780764553523). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product.

  • Alina Andreescu

    Sprache: Englisch

    Verlag: John Wiley & Sons Inc Jan 2020, 2020

    ISBN 10: 1119575737 ISBN 13: 9781119575733

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 24,57

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    Taschenbuch. Zustand: Neu. Neuware - Help your students to think critically and creatively through team-based problem solving instead of focusing on testing and outcomes.Professionals throughout the education system are recognizing that standardized testing is holding students back. Schools tend to view children as outcomes rather than as individuals who require guidance on thinking critically and creatively. Awesome Math focuses on team-based problem solving to teach discrete mathematics, a subject essential for success in the STEM careers of the future. Built on the increasingly popular growth mindset, this timely book emphasizes a problem-solving approach for developing the skills necessary to think critically, creatively, and collaboratively.In its current form, math education is a series of exercises: straightforward problems with easily-obtained answers. Problem solving, however, involves multiple creative approaches to solving meaningful and interesting problems. The authors, co-founders of the multi-layered educational organization AwesomeMath, have developed an innovative approach to teaching mathematics that will enable educators to:\* Move their students beyond the calculus trap to study the areas of mathematics most of them will need in the modern world\* Show students how problem solving will help them achieve their educational and career goals and form lifelong communities of support and collaboration\* Encourage and reinforce curiosity, critical thinking, and creativity in their students\* Get students into the growth mindset, coach math teams, and make math fun again\* Create lesson plans built on problem based learning and identify and develop educational resources in their schoolsAwesome Math: Teaching Mathematics with Problem Based Learning is a must-have resource for general education teachers and math specialists in grades 6 to 12, and resource specialists, special education teachers, elementary educators, and other primary education professionals.

  • Steven J Stein

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1119584450 ISBN 13: 9781119584452

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    Buch. Zustand: Neu. Neuware - Learn to embrace the 3 C's of psychological hardiness to overcome stress and increase personal growthLife is full of questions. How you answer these questions can determine which path your life takes. Think about how many questions you are faced with every day. It can be overwhelming. From the mundane to the profound, questions help you navigate everything from your daily routine to your career choices and relationships. Sometimes, asking the right question is just as important as the answer: What do you want out of life Is it financial success A loving family Career achievement Maybe you are coping with a serious illness. Whatever your goal may be, you have undoubtedly encountered barriers that slow your progress. One of the biggest of these barriers is stress. Scientific research has found that your ability to resist the damaging effects of stress--your hardiness--can reduce stress-related illness and strengthen your ability to thrive under pressure.Hardiness, written by respected clinical and research psychologists, will help develop your psychological hardiness which, in turn, enables you to enjoy more of life's rewards. Mastering the 3 C's of hardiness--commitment, control, and challenge--is essential to increasing hardiness and responding effectively to stressful situations. This invaluable guide provides exercises and activities, based on 30 years of research, specifically designed to increase your hardiness in all areas of your personal and professional life. This book will help you:\* Understand how hardiness is assessed to evaluate and improve your response to stress\* Unlock your new potential made possible by a better understanding of hardiness\* Examine real-life examples and case studies of psychological hardiness\* Increase your engagement in the surrounding world\* Capitalize on opportunities for your personal growthHardiness: Making Stress Work for You to Achieve Your Life Goals can help you move toward becoming healthier, more self-actualized, and increasingly satisfied with your life and future.

  • Ann M Delaney

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1119652952 ISBN 13: 9781119652953

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    Taschenbuch. Zustand: Neu. Neuware - Get up to speed on the U.S. political systemConfused by caucuses, primaries, and pollsters Puzzled by the various parties and special interest groups Politics For Dummies has everything you need to understand local, state, and national politics; how to communicate with your elected officials; and what your representatives can do for you.You'll find out all about lobbying groups, sub-committees, the government branches, and how elections work. Also included is new information on how to use online tools and social media to find out what legislation is on the floor, what issues are before the Supreme Court, and when congress and the Supreme Court are in session.\* Understand the United States political system\* Learn more about the three branches of U.S. government\* Discover the differences in federal, state, and local operations\* Get need-to-know information for involvementThis book cuts through the political jargon and provides clear, up-to-date details about everything from legislation to polls to presidential elections in the United States--and explains how you can become a political player yourself.

  • Buch 7 von 8: Jeb Blount

    Jeb Blount

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1119540518 ISBN 13: 9781119540519

    Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland

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    Buch. Zustand: Neu. Neuware -Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal.Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation.Because today's buyers have more power than ever before--more information, more at stake, and more control over the buying process--they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: salespeople and their companies end up on the losing end of the deal.In this brutal paradigm, if you fail to master the skills, strategies, and tactics to go toe-to-toe with modern buyers and win at the sales negotiation table, your income and long-term earning potential will suffer--along with your company's growth, profits, and market valuation.In his new book INKED: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal, Jeb Blount levels the playing field by giving you the strategies, tactics, techniques, skills, and human-influence frameworks required to become a powerful and effective sales negotiator.In his signature, straightforward style, Jeb pulls no punches. He slaps you right in the face with the cold, hard truth and lays bare the reasons why you keep getting beaten by buyers who have been trained in how to play you. Then, he teaches you exactly what you need to know, do, and say to gain more control and more power over the outcomes of your deals, and WIN.You'll learn:\* Seven Immutable Rules of Sales Negotiation\* Why 'Win-Win' Usually Means 'You-Lose'\* The One Rule of Sales Negotiation You Must Never Break\* How to Leverage the Powerful MLP Strategy to Bend Win Probability in Your Favor\* The ACED Buyer Persona Model and How to Flex to Buyer Communication Styles\* Seven Principles of Effective Sales Negotiation Communication\* How to Leverage the DEAL Sales Negotiation Framework to Control the Negotiation Conversation and Get Ink\* How to Gain the Advantage with Comprehensive Sales Negotiation Planning Strategies and Tools\* Powerful Negotiation Psychology and Influence Frameworks that Keep You in Control of the Conversation\* How to Rise Above the Seven Disruptive Emotions that are Holding You Back at the Sales Negotiation Table\* How to Protect Yourself from the Psychological Games that Buyers PlayWith these powerful tactics in your sales arsenal, you will approach sales negotiations with the confidence and power to take control of the conversation and get the prices, terms, and conditions that you deserve.INKED is the most comprehensive Sales Negotiation resource ever developed for the sales profession. Unlike so many other negotiating books that ignore the reality sellers face in the rapid-fire, real world of the sales profession, INKED is a sales-specific negotiation primer.You'll learn directly from one of the most sought-after and celebrated sales trainers of our generation. Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting, Sales EQ, and Objections, Jeb Blount's INKED puts the same strategies employed by his clients--a who's who of the world's most prestigious organizations--right into your hands.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 336 pp. Englisch.

  • Donatella Di Cesare

    Sprache: Englisch

    Verlag: John Wiley And Sons Ltd Jan 2020, 2020

    ISBN 10: 1509533559 ISBN 13: 9781509533558

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    Taschenbuch. Zustand: Neu. Neuware - From the shores of Europe to the Mexican-US border, mass migration is one of the most pressing issues we face today. Yet at the same time, calls to defend national sovereignty are becoming ever more vitriolic, with those fleeing war, persecution, and famine vilified as a threat to our security as well as our social and economic order.In this book, written amidst the dark resurgence of appeals to defend 'blood and soil', Donatella Di Cesare challenges the idea of the exclusionary state, arguing that migration is a fundamental human right. She develops an original philosophy of migration that places the migrants themselves, rather than states and their borders, at the centre. Through an analysis of three historic cities, Athens, Rome and Jerusalem, Di Cesare shows how we should conceive of migrants not as an other but rather as resident foreigners. This means recognising that citizenship cannot be based on any supposed connection to the land or an exclusive claim to ownership that would deny the rights of those who arrive as migrants. Instead, citizenship must be disconnected from the possession of territory altogether and founded on the principle of cohabitation - and on the ultimate reality that we are all temporary guests and tenants of the earth.Di Cesare's argument for a new ethics of hospitality will be of great interest to all those concerned with the challenges posed by migration and with the increasingly hostile attitudes towards migrants, as well as students and scholars of philosophy and political theory.

  • Buch 6 von 10: Mindset Mathematic

    Jo Boaler

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1119358744 ISBN 13: 9781119358749

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    Taschenbuch. Zustand: Neu. Neuware - Engage students in mathematics using growth mindset techniquesThe most challenging parts of teaching mathematics are engaging students and helping them understand the connections between mathematics concepts. In this volume, you'll find a collection of low floor, high ceiling tasks that will help you do just that, by looking at the big ideas at the eighth-grade level through visualization, play, and investigation.During their work with tens of thousands of teachers, authors Jo Boaler, Jen Munson, and Cathy Williams heard the same message--that they want to incorporate more brain science into their math instruction, but they need guidance in the techniques that work best to get across the concepts they needed to teach. So the authors designed Mindset Mathematics around the principle of active student engagement, with tasks that reflect the latest brain science on learning. Open, creative, and visual math tasks have been shown to improve student test scores, and more importantly change their relationship with mathematics and start believing in their own potential. The tasks in Mindset Mathematics reflect the lessons from brain science that:\* There is no such thing as a math person - anyone can learn mathematics to high levels.\* Mistakes, struggle and challenge are the most important times for brain growth.\* Speed is unimportant in mathematics.\* Mathematics is a visual and beautiful subject, and our brains want to think visually about mathematics.With engaging questions, open-ended tasks, and four-color visuals that will help kids get excited about mathematics, Mindset Mathematics is organized around nine big ideas which emphasize the connections within the Common Core State Standards (CCSS) and can be used with any current curriculum.

  • Buch 2 von 7: The Maudsley Prescribing Guidelines

    Paul Morrison

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1119578442 ISBN 13: 9781119578444

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 29,95

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    Taschenbuch. Zustand: Neu. Neuware - A guide to treating psychosis that provides information on drug options and side-effects in order to allow for weighing treatment options knowledgablyThe Maudsley Guidelines on Advanced Prescribing in Psychosis offers a resource that puts the focus on the need to treat the individual needs of a patient. The authors - noted experts on the topic - offer an alternative to the one-size-fits-all treatment of psychosis and shows how to build psychiatrist and patient relationships that will lead to effective individual treatment plans.The book provides up-to-date data and information about commonly used anti-psychotic drugs and drugs used in bipolar disorder. The text weighs both the upsides and downsides of each pharmaceutical presented, and helps prescribers and patients weigh the costs and benefits of various options to reach an appropriate treatment plan. The authors highlight the treatment at a population level and the systems in which individual treatments take places. This important resource:\* Facilitates the tailoring of an appropriate treatment plan for clients manifesting signs of psychosis\* Offers a comparative strategy that helps gauge the suitability of one treatment plan over another\* Provides at-hand data and information about commonly used anti-psychotic drugs\* Includes an understanding of the origins and side-effects of each drug presentedThe Maudsley Guidelines on Advanced Prescribing in Psychosis offers psychiatrists and other mental health practitioners an essential guide for treating psychosis on an individualized level.

  • Peter Scharf

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 0891186239 ISBN 13: 9780891186236

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    Taschenbuch. Zustand: Neu. Neuware - Among crop nutrients, nitrogen has the most complex chemistry and behavior in soil, gives the largest yield responses, and is the most difficult to manage. Managing Nitrogen in Crop Production condenses the latest research and thinking from leading experts in nitrogen. The result will increase your understanding of nitrogen and your odds of managing it successfully.

  • Ashvin Vaidyanathan

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1119624614 ISBN 13: 9781119624615

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    Buch. Zustand: Neu. Neuware - The definitive 'Customer Success Manager How-To-Guide' for the CSM profession from Gainsight, who brought you the market-leading Customer SuccessThe Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome. Customer Success Managers (CSM) are committed to capturing and delivering those outcomes by listening to their customers, understanding their needs, and adapting products and services to drive success. Although several existing resources address the customer success imperative, there is no authoritative instruction manual for the CSM profession--until now.The Customer Success Professional's Handbook is the definitive reference book for CSMs and similar roles in the field. This practical, first-of-its-kind manual fills a significant gap in professional customer success literature, providing the knowledge every CSM needs to succeed--from the practitioner level all the way to senior leadership. The authors--acknowledged experts in building, training, and managing Customer Success teams--offer real-world guidance and practical advice for aspiring and experienced CSMs alike. The handbook is written by practioners for practioners. An indispensable resource for front-line Customer Success Managers, this much-needed book:\* Demonstrates how to build, implement, and manage a Customer Success team\* Helps new CSMs develop their skills and proficiency to be more employable and grow in their careers\* Provides clear guidance for managers on how to hire a stellar CSM\* Presents practical tactics needed to drive revenue growth during renewal, expansion, and customer advocacy opportunities\* Explains proven methods and strategies for mentoring CSMs throughout their careers\* Offers valuable insights from Gainsight, the Customer Success Company, and the broader customer success community with more than a dozen of the industry's most respected leaders contributing their perspectivesCurrently, with over 70,000 open positions, Customer Success Manager in one of the fastest-growing jobs in the world. The Customer Success Professional's Handbook: How to Thrive in One of the World's Fastest Growing Careers--While Driving Growth For Your Company will prove to be your go-to manual throughout every stage of your CSM career.

  • Michael Fullan

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1119595843 ISBN 13: 9781119595847

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    Buch. Zustand: Neu. Neuware - The new edition of the best-selling guide for powerful, morally-grounded change leadership in any organization.Change is an inevitable, essential part of the modern world. Change prevents stagnation, fosters creative solutions, and propels innovation. With change comes challenges: to survive and prosper, organizations need to adapt to shifting market dynamics, volatility in the public arena, disruptions brought on by new technologies, and many more. Leaders need to understand the dynamics of change to cope with the complexities of the change process. Leading in a Culture of Change describes the key dimensions of leadership that are crucial in times of change. This innovative guide helps readers master the five components of change leadership--moral purpose, understanding change, building relationships, creating and sharing knowledge, and creating coherence--and mobilize others to accomplish shared goals in often difficult conditions.Extensively revised and updated throughout, this market-leading book continues to help leaders from across sectors understand the dynamics of change and navigate the end-to-end change process. The second edition is now thoroughly grounded in the various forms and interpretations of successful change and includes more precise definitions of the core competencies of change, contemporary case studies of their development and practical application, and increased guidance on their effective use through new concrete examples. Combining knowledge from the worlds of education and business, this unique book will help you:\* Integrate proven, time-tested methods of education reform and the most current insights in leadership and organizational change\* Develop and implement positive, sustained systematic change strategies in any organization\* Increase performance, optimize learning, and improve leadership\* Understand the key principles of leading change through specific, real-world examples\* Embrace a morally-grounded process of effective organizational changeLeading in a Culture of Change is an indispensable source of information for leaders in business, non-profit, and public sectors seeking to understand, influence, and lead the change process.

  • Dawn McGruer

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1119635888 ISBN 13: 9781119635888

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 30,35

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    Buch. Zustand: Neu. Neuware - 8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers.Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success.Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you:\* Gain invaluable insights on what works - and what doesn't - based on the author's 20 years' experience in digital marketing\* Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers\* Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more\* Amplify your brand, cultivate customers, and increase profits\* Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategyDynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

  • Peter Kent

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1119579570 ISBN 13: 9781119579571

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 32,88

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    Taschenbuch. Zustand: Neu. Neuware - Up relevance scores, improve page speed, optimize voice search questions, and more!Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of 'how do I get people to visit my site 'By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.\* Develop a search strategy and use new SERP features\* Maximize the effects of personalized search\* Analyze results with improved analytics tools\* Optimize voice search strategiesThere's no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.

  • Ben Carlson

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1119605164 ISBN 13: 9781119605164

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 36,39

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    Buch. Zustand: Neu. Neuware - Learn financial and business lessons from some of the biggest frauds in historyWhy does financial fraud persist History is full of sensational financial frauds and scams. Enron was forced to declare bankruptcy after allegations of massive accounting fraud, wiping out $78 billion in stock market value. Bernie Madoff, the largest individual fraudster in history, built a $65 billion Ponzi scheme that ultimately resulted in his being sentenced to 150 years in prison. People from all walks of life have been scammed out of their money: French and British nobility looking to get rich quickly, farmers looking for a miracle cure for their health ailments, several professional athletes, and some of Hollywood's biggest stars. No one is immune from getting deceived when money is involved. Don't Fall For It is a fascinating look into some of the biggest financial frauds and scams ever.This compelling book explores specific instances of financial fraud as well as some of the most successful charlatans and hucksters of all-time. Sharing lessons that apply to business, money management, and investing, author Ben Carlson answers questions such as: Why do even the most intelligent among us get taken advantage of in financial scams What make fraudsters successful Why is it often harder to stay rich than to get rich Each chapter in examines different frauds, perpetrators, or victims of scams. These real-life stories include anecdotes about how these frauds were carried out and discussions of what can be learned from these events. This engaging book:\* Explores the business and financial lessons drawn from some of history's biggest frauds\* Describes the conditions under which fraud tends to work best\* Explains how people can avoid being scammed out of their money\* Suggests practical steps to reduce financial fraud in the futureDon't Fall For It: A Short History of Financial Scams is filled with engrossing real-life stories and valuable insights, written for finance professionals, investors, and general interest readers alike.

  • Harvey Mackay

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1119658608 ISBN 13: 9781119658603

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 35,72

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    Buch. Zustand: Neu. Neuware - Advice from one of America's most respected and well-connected business leadership gurusIf you haven't reached your peak, you're not alone. But still, you're doing something right. Sound strange Well, any businessperson worth their salt knows it takes determination to reach the finish line. The business world is constantly changing so it's essential to learn, adapt, and grow.In all-new pieces of wisdom, common sense, and advice, Harvey Mackay shares his decades of business leadership acumen to show you how to stay relevant, fluid, and on the path for success.\* Find out how adversity can be your best friend\* Use humility in your successes to make good business partners\* Stop riding a dead horse\* Discover how recognition does wondersTold with the sort of straight-shooting humor that only Harvey Mackay can deliver, You Haven't Hit Your Peak Yet is your personal road map for the route that can take you to the top.

  • Joe B Dixon

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 0891183418 ISBN 13: 9780891183419

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 41,49

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    Taschenbuch. Zustand: Neu. Neuware - Aflatoxin contamination represents a serious threat to a healthy food supply. Resulting from mold on corn, peanuts, and other grains and grain products, aflatoxins are extremely toxic. Understanding the nature of fungi infection and the factors that favor aflatoxin formation is important to grain producers, dealers, and other professionals who control grain from the field to the site of consumption to prevent serious loss of large quantities of grain or grain products. Producers of poultry, cattle, sheep, pigs, and even pet food need to be aware of the threat of aflatoxin. Participants in the grain industry who grow, store, or process corn and other grains subject to potential infection by aflatoxin should be aware of the risks of fungal infection and aflatoxin contamination, and proper management strategies. The authors focus on the binding of aflatoxin in animal feeds by employing calcium smectite. Readers will be especially glad to know that aflatoxin can often be controlled with a natural mineral material to bind aflatoxin in animal feeds at a modest cost.--.

  • Buch 1 von 2: How to Perform

    A Mark Dalzell

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1118746082 ISBN 13: 9781118746080

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 43,57

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    Taschenbuch. Zustand: Neu. Neuware - Examining children presents unique challenges for trainees and new doctors in paediatrics. Paediatric patients vary greatly in age and development, often find it difficult to describe their symptoms, and can behave unpredictably in clinical settings. Clinical Examination Skills in Paediatrics helps MRCPCH candidates and other practitioners learn effective history taking and fundamental examination techniques.Clear and concise chapters-with contributions from a team of paediatric specialists-demonstrate the clinical examination and questioning techniques used in daily practice. Emphasis on the intellectual processes involved in decision making assists both trainees preparing for a formal examination as well as new clinicians faced with a difficult diagnostic problem. Topics include cardiovascular and respiratory examination, examining a child with a neuromuscular disorder, musculoskeletal examination, and taking history from a child with diabetes and a rheumatological condition.\* Includes access to a companion website containing high-quality videos that demonstrate techniques, procedures and approaches\* Features commentary by experienced practitioners which offer observations and deductions at each stage of the examination process\* Offers tips for communicating effectively with the patients using appropriate lay terms\* Helps translate the symptoms and signs experienced by patients into medical-speak\* Covers all the skills tested in the MRCPCH Clinical examClinical Examination Skills in Paediatrics is the perfect study and reference guide for paediatrics trainees, MRCPCH candidates, foundation doctors, allied healthcare professionals, and anyone looking to improve their clinical and communication skills in paediatrics.

  • Buch 25 von 34: At a Glance (Nursing and Healthcare)

    Ian Peate

    Sprache: Englisch

    Verlag: John Wiley And Sons Ltd Jan 2020, 2020

    ISBN 10: 1119590507 ISBN 13: 9781119590507

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 44,80

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    Taschenbuch. Zustand: Neu. Neuware - The second edition of Wound Care at a Glance is the ideal study and revision companion for undergraduate nursing and healthcare students, newly qualified practitioners, and for all involved with the provision of high quality, evidence-based wound care. This concise and user-friendly guide enables readers to expand their knowledge and understanding of wound care and skin integrity, and render safe and effective patient-centred care.

  • Menil De Menil

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1405189169 ISBN 13: 9781405189163

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 49,02

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    Taschenbuch. Zustand: Neu. Neuware - Top economists provide a concise and accessible evaluation of major developments in trade and trade policy. Examination of key issues pertinent to the multinational trading system, as well as regional trade arrangements and policy developments at the national level. Provides up-to-date assessments of the World Trade Organization's current Trade Policy Reviews.

  • Steve Anson

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1119560268 ISBN 13: 9781119560265

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 46,80

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    Taschenbuch. Zustand: Neu. Neuware - Incident response is critical for the active defense of any network, and incident responders need up-to-date, immediately applicable techniques with which to engage the adversary. Applied Incident Response details effective ways to respond to advanced attacks against local and remote network resources, providing proven response techniques and a framework through which to apply them. As a starting point for new incident handlers, or as a technical reference for hardened IR veterans, this book details the latest techniques for responding to threats against your network, including:\* Preparing your environment for effective incident response\* Leveraging MITRE ATT&CK and threat intelligence for active network defense\* Local and remote triage of systems using PowerShell, WMIC, and open-source tools\* Acquiring RAM and disk images locally and remotely\* Analyzing RAM with Volatility and Rekall\* Deep-dive forensic analysis of system drives using open-source or commercial tools\* Leveraging Security Onion and Elastic Stack for network security monitoring\* Techniques for log analysis and aggregating high-value logs\* Static and dynamic analysis of malware with YARA rules, FLARE VM, and Cuckoo Sandbox\* Detecting and responding to lateral movement techniques, including pass-the-hash, pass-the-ticket, Kerberoasting, malicious use of PowerShell, and many more\* Effective threat hunting techniques\* Adversary emulation with Atomic Red Team\* Improving preventive and detective controls.

  • Christine Bresnahan

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1119657695 ISBN 13: 9781119657699

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 48,06

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    Taschenbuch. Zustand: Neu. Neuware - Provides a solid foundation for those considering a career in IT--covers the objectives of the new Linux Essentials Exam 010-160 v1.6Linux is a secure, reliable, open source alternative to costly operating systems such as Microsoft Windows. As large organizations worldwide continue to add Linux servers, the need for IT professionals skilled in Linux continues to grow. The LPI Linux Essentials Study Guide is a valuable resource for anyone preparing to take the new Linux Essentials Exam--the entry-level certification from The Linux Professional Institute (LPI) which validates knowledge of Linux concepts and applications.Written by recognized experts on Linux and open source technologies, this accessible, user-friendly guide covers desktop skills, the command line, directories and files, networks, scripting, security, users and permissions, and much more. Clear, concise chapters provide numerous hands-on tutorials, real-world examples, color illustrations, and practical end-of-chapter exercises and review questions. An ideal introduction for those new to Linux or considering a career in IT, this guide helps readers:\* Learn the operation and components of Linux desktops and servers\* Understand open source software, licensing, and applications\* Configure networks, security, cloud services, storage, and devices\* Create users and groups and set permissions and ownership\* Use the command line and build automation scriptsLPI Linux Essentials Study Guide: Exam 010 v1.6 is perfect for anyone beginning a career in IT, newcomers to Linux, students in computer courses, and system administrators working with other operating systems wanting to learn more about Linux and other open source solutions.

  • Tia Brown Mcnair

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1119237912 ISBN 13: 9781119237914

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 52,62

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    Buch. Zustand: Neu. Neuware - A practical guide for achieving equitable outcomesFrom Equity Talk to Equity Walk offers practical guidance on the design and application of campus change strategies for achieving equitable outcomes. Drawing from campus-based research projects sponsored by the Association of American Colleges and Universities and the Center for Urban Education at the University of Southern California, this invaluable resource provides real-world steps that reinforce primary elements for examining equity in student achievement, while challenging educators to specifically focus on racial equity as a critical lens for institutional and systemic change.Colleges and universities have placed greater emphasis on education equity in recent years. Acknowledging the changing realities and increasing demands placed on contemporary postsecondary education, this book meets educators where they are and offers an effective design framework for what it means to move beyond equity being a buzzword in higher education. Central concepts and key points are illustrated through campus examples. This indispensable guide presents academic administrators and staff with advice on building an equity-minded campus culture, aligning strategic priorities and institutional missions to advance equity, understanding equity-minded data analysis, developing campus strategies for making excellence inclusive, and moving from a first-generation equity educator to an equity-minded practitioner.From Equity Talk to Equity Walk: A Guide for Campus-Based Leadership and Practice is a vital wealth of information for college and university presidents and provosts, academic and student affairs professionals, faculty, and practitioners who seek to dismantle institutional barriers that stand in the way of achieving equity, specifically racial equity to achieve equitable outcomes in higher education.

  • Lee L Brice

    Sprache: Englisch

    Verlag: John Wiley & Sons Jan 2020, 2020

    ISBN 10: 1118273338 ISBN 13: 9781118273333

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 54,65

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    Taschenbuch. Zustand: Neu. Neuware - Uses new methodologies, evidence, and topics to better understand ancient warfare and its place in culture and historyNew Approaches to Greek and Roman Warfare brings together essays from specialists in ancient history who employ contemporary tools and approaches to reveal new evidence and increase knowledge of ancient militaries and warfare. In-depth yet highly readable, this volume covers the most recent trends for understanding warfare, militaries, soldiers, non-combatants, and their roles in ancient cultures. Chronologically-organized chapters explore new methodologies, evidence, and topics while offering fresh and original perspectives on recent documentary and archaeological discoveries.Covering the time period from Archaic Greece to the Late Roman Empire, the text asks questions of both new and re-examined old evidence and discusses the everyday military life of soldiers and veterans. Chapters address unique topics such as neurophysiological explanations for why some soldiers panic and others do not in the same battle, Greek society's handling of combat trauma in returning veterans, the moral aspects and human elements of ancient sieges, medical care in the late Roman Empire, and the personal experience of military servicemembers and their families. Each chapter is self-contained to allow readers to explore topics in any order they prefer. This book:\* Features case studies that examine psychological components of military service such as morale, panic, recovery, and trauma\* Offers discussions of the economics of paying for warfare in the Greek and Roman worlds and why Roman soldiers mutinied\* Covers examining human remains of ancient conflict, including interesting photos\* Discusses the role of women in families and as victims and addresses issues related to women and war\* Places discussions in the broader context of new wave military history and includes complete bibliographies and further reading suggestionsProviding new material and topical focus, New Approaches to Greek and Roman Warfare is an ideal text for Greek History or Roman History courses, particularly those focusing on ancient warfare, as well as scholars and general readers with interest in the ancient militaries.

  • Richard J Reid

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1119381924 ISBN 13: 9781119381921

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 55,06

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    Taschenbuch. Zustand: Neu. Neuware - The new, fully-updated edition of the acclaimed textbook covering 200 years of African historyA History of Modern Africa explores two centuries of the continent's political, economic, and social history. This thorough yet accessible text help readers to understand key concepts, recognize significant themes, and identify the processes that shaped the modern history of Africa. Emphasis is placed on the consequences of colonial rule, and the links between the precolonial and postcolonial eras. Author Richard Reid, a prominent scholar and historian on the subject, argues that Africa's struggle for economic and political stability in the nineteenth century escalated and intensified through the twentieth century, the effects of which are still felt in the present day.The new third edition offers substantial updates and revisions that consider recent events and historiography. Greater emphasis is placed on African agency, particularly during the colonial period, and the importance of the long-term militarization of African political culture. Discussions of the postcolonial period have been updated to reflect recent developments, including those in North Africa. Adopting a long-term approach to current African issues, this text:\* Explores the legacies of the nineteenth century and the colonial period in the context of the contemporary era\* Highlights the role of nineteenth century and long-term internal dynamics in Africa's modern challenges\* Combines recent scholarship with concise and effective narrative\* Features maps, illustrations, expanded references, and comprehensive endnotesA History of Modern Africa: 1800 to the Present, 3rd Edition is an excellent introduction to the subject for undergraduate students in relevant courses, and for general readers with interest in modern African history and current affairs.

  • Andrew Dagys

    Sprache: Englisch

    Verlag: Wiley Jan 2020, 2020

    ISBN 10: 1119648394 ISBN 13: 9781119648390

    Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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    EUR 53,14

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    Taschenbuch. Zustand: Neu. Neuware.