Wiley jan 2016 (77 Ergebnisse)

sonst. Bücher. Zustand: Neu. Neuware - The essential kitchen and bath design reference, updated with the latest codesNKBA Kitchen & Bathroom Planning Guidelines with Access Standards is the industry standard reference, written by the National Kitchen and Bath Association and updated with the latest codes and standards. This new second edition features revised guidelines for cooking surface clearance, electrical receptacles, and ventilation for kitchens, as well as ceiling height, shower size, electrical receptacles, and ventilation for bathrooms. Revised to reflect the 2015 International Residential Code and the ICC A117.1-2009, all illustrations have been expertly redrawn using 2020 Design and Chief Architect Software to provide clearer visual reference for real-world application. With thirty-one kitchen guidelines and twenty-seven bathroom guidelines, this book provides full planning recommendations, code references, and access standards for today's kitchen and bath design professional.Kitchens and bathrooms are the two most functional rooms in the house, and also the most code-intensive. It is imperative that design professionals stay up to speed on the latest guidelines to ensure the safety and efficiency of their projects.\* Get up to date on the latest kitchen and bath codes\* Reference a new range of standards for clearance, ventilation, and more\* Design for storage based on the results of university research\* Examine illustrative and descriptive plans, sections, and perspective viewsThe NKBA guidelines are based on a composite of historical review, current industry environment and practices, emerging trends, consumer lifestyles, research, and building codes. These factors combine to help kitchen and bath professionals create designs that are beautiful, functional, accessible, and safe. The NKBA Kitchen & Bathroom Planning Guidelines with Access Standards is the complete reference professionals turn to for the latest in kitchen and bath design.…

Taschenbuch. Zustand: Neu. Neuware - Our seduction into beliefs in competition, scarcity, and acquisition are producing too many casualties. We need to depart a kingdom that creates isolation, polarized debate, an exhausted planet, and violence that comes with the will to empire. The abbreviation of this empire is called a consumer culture.We think the free market ideology that surrounds us is true and inevitable and represents progress. We are called to better adapt, be more agile, more lean, more schooled, more, more, more. Give it up. There is no such thing as customer satisfaction.We need a new narrative, a shift in our thinking and speaking. An Other Kingdom takes us out of a culture of addictive consumption into a place where life is ours to create together. This satisfying way depends upon a neighborly covenant--an agreement that we together, will better raise our children, be healthy, be connected, be safe, and provide a livelihood. The neighborly covenant has a different language than market-hype. It speaks instead in a sacred tongue.Authors Peter Block, Walter Brueggemann, and John McKnight invite you on a journey of departure from our consumer market culture, with its constellations of empire and control. Discover an alternative set of beliefs that have the capacity to evoke a culture where poverty, violence, and shrinking well-being are not inevitable--a culture in which the social order produces enough for all. They ask you to consider this other kingdom. To participate in this modern exodus towards a modern community. To awaken its beginnings are all around us. An Other Kingdom outlines this journey to construct a future outside the systems world of solutions.…

Taschenbuch. Zustand: Neu. Neuware - In this exciting new book Angela McRobbie charts the 'euphoric' moment of the new creative economy, as it rose to prominence in the UK during the Blair years, and considers it from the perspective of contemporary experience of economic austerity and uncertainty about work and employment. McRobbie makes some bold arguments about the staging of creative economy as a mode of 'labour reform'; she proposes that the dispositif of creativity is a fine-tuned instrument for acclimatising the expanded, youthful urban middle classes to a future of work without the raft of entitlements and security which previous generations had struggled to win through the post-war period of social democratic government. Adopting a cultural studies perspective, McRobbie re-considers resistance as 'line of flight' and shows what is at stake in the new politics of culture and creativity. She incisively analyses 'project working' as the embodiment of the future of work and poses the question as to how people who come together on this basis can envisage developing stronger and more protective organisations and associations. Scattered throughout the book are excerpts from interviews with artists, stylists, fashion designers, policy-makers, and social entrepreneurs.…

Buch. Zustand: Neu. Neuware - The Unprecedented Tell-All Guide Through the Intricacies of Executive Recruitment The single greatest opportunity that an organization has to improve both performance and culture in one stroke lies in the hiring of a new executive-the right executive. The fresh thinking of a skilled leader has the potential to unleash innovation, empower employees, and generate wealth for the company. Similarly, a bad hire may mortally wound the organization and cause ripple effects throughout the entire economy. Hiring Greatnesscontains valuable insider strategies and tactics-previously only known to a handful of America's wealthiest, elite head-hunters-to attract, recruit, and retain star executives. Authors David E. Perry and Mark J. Haluska have completed more than 1800 search projects across five continents, maintaining a 99.97% success rate, and negotiating more than $380 millionin salaries. Like magicians unveiling the hidden 'tricks of the trade,' Perry and Haluska reveal: - How to systematically secure-and retain-the perfect talent for your company - How to keep recruiters from poaching your star executives (a good hire is relatively meaningless if they leave the company) - Twenty-three questions you must ask a potential headhunter - The language that makes your company the most compelling, and how HR lingo can repel the best talent - Four critical turnoffs that drive great candidates away from top companies One company created $3.8 million of market value each hour, for six months, simply by hiring the right leader. Hiring Greatnesstakes you behind the scenes of one of the world's most profitable and secretive industries, meticulously showing how any organization can make monumental hiring decisions that lead to massive success.…

Buch. Zustand: Neu. Neuware - The Truth About Employee Engagement was originally published as The Three Signs of a Miserable Job. A bestselling author and business guru tells how to improve job satisfaction and performance. In his sixth fable, bestselling author Patrick Lencioni takes on a topic that almost everyone can relate to: job misery. Millions of workers, even those who have carefully chosen careers based on true passions and interests, dread going to work, suffering each day as they trudge to jobs that make them cynical, weary, and frustrated. It is a simple fact of business life that any job, from investment banker to dishwasher, can become miserable. Through the story of a CEO turned pizzeria manager, Lencioni reveals the three elements that make work miserable -- irrelevance, immeasurability, and anonymity -- and gives managers and their employees the keys to make any job more engaging. As with all of Lencioni's books, this one is filled with actionable advice you can put into effect immediately. In addition to the fable, the book includes a detailed model examining the three root causes of job misery and how they can be remedied. It covers the benefits of managing for job engagement within organizations -- increased productivity, greater retention, and competitive advantage -- and offers examples of how managers can use the applications in the book to deal with specific jobs and situations. Patrick Lencioni is President of The Table Group, a management consulting firm specializing in executive team development and organizational health. As a consultant and keynote speaker, he has worked with thousands of senior executives and executive teams in organizations ranging from Fortune 500 companies to high-tech startups to universities and nonprofits. His clients include. AT&T, Direct TV, JCPenney, Microsoft, Nestle, Northwestern Mutual, Southwest Airlines and St. Jude Chilren's Research Hospital. Lencioni is the author of ten bestselling books, including The Five Dysfunctions of a Team and The Advantage. He previously worked for Oracle, Sybase, and the management consulting firm Bain & Company.…

Buch. Zustand: Neu. Neuware - A practical approach to better customer experience through service designService Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes.Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers.\* Approach customer experience from a design perspective\* See your organization through the lens of the customer\* Make customer experience an organization-wide responsibility\* Analyze the market factors that dovetail with customer experience designThe Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product--the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.…

Taschenbuch. Zustand: Neu. Neuware - Rapid Research Methods for Nurses, Midwives and Health Professionals is designed to help you find and understand the meaning of key research terminology and, more importantly, develop your knowledge of some of the essential ideas and concepts they describe. This A-Z dictionary of terms is a collection of over 200 entries with a definition of each word put in context with additional tips on its use in assignment work. Alphabetically arranged in an accessible, reader-friendly format, this book:\* Answers a clear demand for a practical, fast and concise introduction to the key ideas, concepts and methods in nursing and healthcare research\* Provides students with fast and accessible information designed for revision and writing research-based assignments\* Demystifies a field of study that students often find daunting.…

Taschenbuch. Zustand: Neu. Neuware - How to Succeed on Primary Care and Community Placements offers practical advice on how to get the most from your time on community visits, within patient consultations, and with the practice team. It highlights the unique opportunities and challenges you will face on placement, from using clinical information systems, to home visits and long term patient relationships, and how to take advantage of new ways of learning with web-based tools, mobile devices and social networking.Key features include:\* Learning outcomes at the start of each chapter with links to web-based learning, case examples, and tasks to undertake whilst on placement\* An evidence-based, practical approach to improving learning, teaching, assessment and feedback in community settingsWritten by a team of experienced community-based medical education specialists, it is ideal for all medical students, whether on early clinical placements or later in training, and for tutors and preceptors looking for novel ways to engage their students.…

Buch. Zustand: Neu. Neuware - Say Hello to Your Incoming Class-They're Not Millennials Anymore Generation Z is rapidly replacing Millennials on college campuses. Those born from 1995 through 2010 have different motivations, learning styles, characteristics, skill sets, and social concerns than previous generations. Unlike Millennials, Generation Z students grew up in a recession and are under no illusions about their prospects for employment after college. While skeptical about the cost and value of higher education, they are also entrepreneurial, innovative, and independent learners concerned with effecting social change. Understanding Generation Z's mindset and goals is paramount to supporting, developing, and educating them through higher education. Generation Z Goes to College showcases findings from an in-depth study of over1,100 Generation Z college students from 15 vastly different U.S. higher education institutions as well as additional studies from youth, market, and education research related to this generation. Authors Corey Seemiller and Meghan Grace provide interpretations, implications, and recommendations for program, process, and curriculum changes that will maximize the educational impact on Generation Z students. Generation Z Goes to College is the first book on how this up-and-coming generation will change higher education.…

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware - Dementia Care at a Glance is the perfect companion for health and social care professionals, nurses, students as well as family members and voluntary workers needing information and guidance about dementia care. Taking a person-centred and interpersonal approach, each chapter outlines an aspect of the experience of living with dementia and the steps that the nurse or healthcare professional can take to support them. This comprehensive book will assist readers to respond effectively, sensitively and with compassion to people living with dementia in acute settings, as well as in care environments and at home. It acknowledges the challenges that arise for people with dementia, family members and professionals and offers practical solutions based on current thinking and best practice. - Presented in the bestselling at a Glance format, with superb illustrations and a concise approach - Covers the common forms and manifestations of dementia, their causes, and how to address them - Addresses a wide range of topics including, interventions, communication, care planning, medication, therapy, leadership as well as ethical and legal issues - Takes a positive holistic approach, including not only physical and mental health issues but social and spiritual implications and a person-centred focus throughout - Suitable for students on a range of healthcare courses - Supported by a companion website with multiple-choice questions and reflective questions. …

Taschenbuch. Zustand: Neu. Neuware - Now available in a fully-revised and updated second edition, A History of Modern Britain: 1714 to the Present provides a comprehensive survey of the social, political, economic and cultural history of Great Britain from the Hanoverian succession to the present day.\* Places Britain in a global context, charting the rise and fall of the British empire and the influence of imperialism on the social, economic, and political developments of the home country\* Includes revised sections on imperialism and the industrial revolution that have been updated to reflect recent scholarship, a more reflective view on New Labour since its demise, and an all new section on the performance of the Conservative - Lib/Dem coalition that came into office in 2010\* Features illustrations, maps, an up-to-date bibliography, a full list of Prime Ministers, a genealogy of the royal family, and a comprehensive glossary explaining uniquely British terms, acronyms, and famous figures\* Spans topics as diverse as the slave trade, the novels of Charles Dickens, the Irish Potato Famine, the legalization of homosexuality, coalmines in South Wales, Antarctic exploration, and the invention of the computer\* Includes extensive reference to historiography.…

Buch. Zustand: Neu. Neuware - The lifelong guide to effective family wealth management strategy Family Capitalprovides a unique and practical lesson on wealth management. Instead of lectures and dry discussion, this engaging book follows an archetypal wealthy family through several generations and collateral family units to show you what effective family capital management looks like long-term. You will actually listen in on meetings between the family and its wealth advisor as they grapple with the many challenges family investors face. Expert wealth advisor Gregory Curtis provides advice and insight along the way, explaining why each strategy is effective, and how you can put it to work for you. You'll learn how to find an advisor you can trust, how to evaluate their performance, and how you can take the lead role in managing your wealth with the right advisor by your side. Estate planning and portfolio design are explored thoroughly to help you understand what makes sense for your family, and the companion website provides important forms and additional resources that help you put your plan into action. You've worked hard and done well, but the work isn't over. It's important to protect your wealth and make the right decisions to ensure that your family capital remains strong enough to benefit future generations. This book gives you a lifelong guide to effective wealth management, with expert insight to answer your most pressing questions. - Find your ideal wealth advisor - Design and build your investment portfolio - Monitor your investments and your advisor's performance - Utilize trusts and other estate planning vehicles to your fullest benefit The best way to learn something new is to hear lived experiences alongside expert commentary. Family Capital provides real-world perspective balanced by professional context, so you can tailor your next move to best suit your own situation.…

Buch. Zustand: Neu. Neuware - Your answer to the software project management gap The Complete Software Project Manager: From Planning to Launch and Beyond addresses an interesting problem experienced by today's project managers: they are often leading software projects, but have no background in technology. To close this gap in experience and help you improve your software project management skills, this essential text covers key topics, including: how to understand software development and why it is so difficult, how to plan a project, choose technology platforms, and develop project specifications, how to staff a project, how to develop a budget, test software development progress, and troubleshoot problems, and what to do when it all goes wrong. Real-life examples, hints, and management tools help you apply these new ideas, and lists of red flags, danger signals, and things to avoid at all costs assist in keeping your project on track. Companies have, due to the nature of the competitive environment, been somewhat forced to adopt new technologies. Oftentimes, the professionals leading the development of these technologies do not have any experience in the tech field-and this can cause problems. To improve efficiency and effectiveness, this groundbreaking book offers guidance to professionals who need a crash course in software project management. - Review the basics of software project management, and dig into the more complicated topics that guide you in developing an effective management approach - Avoid common pitfalls by perusing red flags, danger signals, and things to avoid at all costs - Leverage practical roadmaps, charts, and step-by-step processes - Explore real-world examples to see effective software project management in action The Complete Software Project Manager: From Planning to Launch and Beyond is a fundamental resource for professionals who are leading software projects but do not have a background in technology.…

Buch. Zustand: Neu. Neuware - Remove built-in supply chain weak points to more effectively balance supply and demand Demand-Driven Inventory Optimization and Replenishment shows how companies can support supply chain metrics and business initiatives by removing the weak points built into their inventory systems. Beginning with a thorough examination of Just in Time, Efficient Consumer Response, and Collaborative Forecasting, Planning, and Replenishment, this book walks you through the mathematical shortcuts set up in your management system that prevent you from attaining supply chain excellence. This expanded second edition includes new coverage of inventory performance, business verticals, business initiatives, and metrics, alongside case studies that illustrate how optimized inventory and replenishment delivers results across retail, high-tech, men's clothing, and food sectors. Inventory optimization allows you to avoid out-of-stock situations without impacting the bottom line with excessive inventory maintenance. By keeping just the right amount of inventory on hand, your company is better able to meet demand without sacrificing the cost-effectiveness of other supply chain strategies. The trick, however, is determining 'just the right amount'-and this book provides the background and practical guidance you need to do just that. - Examine the major supply chain strategies of the last 30 years - Remove the shortcuts that prohibit supply chain excellence - Optimize your supply/demand balance in any vertical - Overcome systemic weaknesses to strengthen the bottom line Inventory optimization is benefitting companies around the world, as exemplified here by case studies involving Matas, PWT, Wistron, and Amway. When inefficiencies are built into the system, it's only smart business to identify and remove them-and implement a new streamlined process that runs like a well-oiled machine. Demand-Driven Inventory Optimization and Replenishment is an essential resource for exceptional supply chain management.…

Taschenbuch. Zustand: Neu. Neuware - Leverage the full power of Excel formulas Excel 2016 Formulas is fully updated to cover all of the tips, tricks, and techniques you need to maximize the power of Excel 2016 through the use of formulas. This comprehensive book explains how to create financial formulas, release the power of array formulas, develop custom worksheet functions with VBA, debug formulas, and much more. Whether you're a beginner, a power user, or somewhere in between this is your essential go-to for the latest on Excel formulas. When conducting simple math or building highly complicated spreadsheets that require formulas up to the task, leveraging the right formula can heighten the accuracy and efficiency of your work, and can improve the speed with which you compile and analyze data. Understanding which formulas to use and knowing how to create a formula when you need to are essential. - Access tips, tricks, and techniques that have been fully updated to reflect the latest capabilities of Microsoft Excel - Create and use formulas that have the power to transform your Excel experience - Leverage supplemental material online, including sample files, templates, and worksheets from the book.…

Buch. Zustand: Neu. Neuware - Pick up any hydrology textbook and it will not be long before you encounter pages listing sequences of equations representing complex mathematical concepts. Students and practitioners of hydrology will not find this very helpful, as their aim, generally, is to study and understand hydrology, and not to find themselves confronted with material that even students of mathematics would find challenging. Often, equations appear to be copied and pasted into hydrological texts in an attempt to give a more rigorous scientific basis to the narrative. However, they are commonly wrong, poorly explained, without context or background, and more likely to confuse and distance the reader than to enlighten and engage them in the topic.Understanding Mathematical and Statistical Techniques in Hydrology provides full and detailed expositions of such equations and mathematical concepts, commonly used in hydrology. In contrast to other hydrological texts, instead of presenting abstract mathematical hydrology, the essential mathematics is explained with the help of real-world hydrological examples.…

Taschenbuch. Zustand: Neu. Neuware - Throughout its many editions, The Architect in Practice has remained a leading textbook used in the education of architects. While the content of the book has developed, the message and philosophy has remained constant: to provide students of architecture and young practitioners with a readable guide to the profession, outlining an architect's duties to their client and contractor, the key aspects of running a building contract, and the essentials of management, finance and drawing office procedure.The eleventh edition follows in that tradition. The text has been brought up to date to ensure it follows the new RIBA Plan of Work 2013 as the guide to the architect's workflow. In addition, a number of changes to standard forms of contract were made with the publication of the JCT 2011 suite of contracts, and the RIBA Standard Form for the Appointment of an Architect 2010 (2012 Revision). These new forms are fully covered. In addition, the opportunity has been taken to reorganise the layout so that the content flows in a way that is more consistent with current architectural practice, and to deal with the increasing use of BIM. The eleventh edition of The Architect in Practice continues to provide the guidance and advice all students and practising architects need in the course of their studies and in their profession.…

Taschenbuch. Zustand: Neu. Neuware - THE 'GOLDEN JUBILEE' EDITION OF A CLASSIC TEXTBOOK, FIRST PUBLISHED IN 1965General Surgery Lecture Notes continues to be an invaluable, appealing and approachable resource for thousands of medical students and surgical trainees throughout the world. This comprehensive guide focuses on the fundamentals of general surgery, and systematically covers all the clinical surgical problems that a student may encounter and about which they need to know.Fully revised and updated to reflect the rapid changes which are taking place in surgical practice, this 50th anniversary edition:\* Includes principles of treatment written at student level to aid understanding\* Features full colour illustrations throughout\* Includes electronic access to a range of extra material including case studies, images and photographs, and biographies\* Includes free access to the Wiley E-Text\* Is a perfect review text for medical students as well as junior surgeons taking the MRCS examination and other postgraduate surgical examinationsTrusted by generations of medical students, the clinical emphasis of General Surgery Lecture Notes makes this an essential purchase for all those wishing to learn more about general surgery.…

Taschenbuch. Zustand: Neu. Neuware - Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and graduate students. Examples of these issues are which paradigms and how to research multilingually, interculturally and ethnically.\* Provides the first dedicated and most comprehensive volume on research methods in intercultural communication research in the last 30 years\* Explains new and emerging methods, as well as more established ones. These include: Matched Guise Technique, Discourse Completion Task, Critical Incident Technique, Critical Discourse Analysis, Ethnography, Virtual Ethnography, Corpus Analysis, Multimodality, Conversation Analysis, Narrative Analysis, Questionnaire and Interview.\* Assists readers in determining the most suitable method for various research questions, conceptualizing the research process, interpreting results, and drawing conclusions\* Supports students from start to finish with key terms, suggestions for further reading, research summaries, and sound guidance from experienced scholars and researchers.…

Taschenbuch. Zustand: Neu. Neuware - An Introduction to Ministry is a comprehensive and ecumenical introduction to the craft of ministry for ministers, pastors, and priests that make up the mainline denominations in the United States. Ecumenically-focused, It offers a grounded account of ministry, covering areas such as vocation, congregational leadership, and cultivation of skills for an effective ministry.\* Covers the key components of the M.Div. curriculum, offering a map and guide to the central skills and issues in training\* Explores the areas of vocation, skills for ministry, and issues around congregational leadership\* Each topic ends with an annotated bibliography providing an indispensable gateway to further study\* Helps students understand both the distinctive approach of their denomination and the relationship of that approach to other mainline denominations\* Advocates and defends a generous understanding of the Christian tradition in its openness and commitment to broad conversation. …

Taschenbuch. Zustand: Neu. Neuware - Jump into the app development world with confidence! iOS Swift 24-Hour Trainer combines book and video lessons in Apple's Swift programming language to prepare you to build iPhone and iPad apps-and distribute them through the Appstore. First, this approachable text covers the fundamentals of Swift by introducing you to iOS development in this language, and presenting best practices for setting up a development environment and using variables, statements, expressions, operators, functions, and closures. Next, you explore common tasks, such as alert views, table views, and collection views. You then deepen your knowledge of Swift by considering network programming and local data storage. Finally, this engaging resource dives into slightly more advanced concepts, such as tab bars, web views, the accelerometer, camera, photo library, Google maps, and core location. Swift was designed by Apple to incorporate modern scripting features while offering simpler, cleaner syntax than Objective-C to maintain a minimal and easy to read style. This more expressive code offers numerous key features, such as closures unified with function pointers, tuples and multiple value returns, generics, and functional programming patterns. - Learn how to obtain a device UDID - Test your applications on an actual device, so you can see your work in action - Distribute your applications outside of the App store, allowing you to test your work with real users - Review common reasons why apps are rejected by Apple to strengthen your case when submitting your apps for distribution iOS Swift 24-Hour Trainer is an essential guide to Apple's Swift programming language for beginning programmers.…

Taschenbuch. Zustand: Neu. Neuware - Logik ist die Basis der Wissenschaft, aber auch eine Brücke zwischen Wissenschaft und Alltag, denn die Grundlagen sind einfach logisch. Doch so einfach sie auf den ersten Blick scheint, so anspruchsvoll ist sie im Detail. 'Logik kompakt für Dummies' führt Sie systematisch und so einfach wie möglich in dieses Teilgebiet von Mathematik und Philosophie ein. Dabei arbeitet Mark Zegarelli mit anschaulichen Beispielen und schafft es so, dieses abstrakte Thema nicht nur verständlich zu erklären, sondern auch Wert und Nutzen der Logik aufzuzeigen.…

Taschenbuch. Zustand: Neu. Neuware - This brand new guide assists students, interns and residents in developing a functional understanding of the set-up, workings and interpretation of ECGs - Step-by-step graphics and short, bite-sized explanations - Covers all major cardiac abnormalities including hypertrophy, arrhythmias, conduction blocks, and pre-excitation syndromes - Begins with a section on physiology of the heart and the basic set up of ECGrecording - Features top tips on what to look for, complete with illustrated examples - Supported by a companion website featuring additional practice tracings.…

Buch. Zustand: Neu. Neuware - A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes. In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise. Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications. Key Features: - Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues. - Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. - Accompanied by a website featuring material from each case study, including datasets and relevant code. Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM. Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers. The book will also be useful to academics and students interested in applied data mining.…

Taschenbuch. Zustand: Neu. Neuware - Transform your organization's data into actionable insights with TableauTableau is designed specifically to provide fast and easy visual analytics. The intuitive drag-and-drop interface helps you create interactive reports, dashboards, and visualizations, all without any special or advanced training. This all new edition of Tableau Your Data! is your Tableau companion, helping you get the most out of this invaluable business toolset.Tableau Your Data! shows you how to build dynamic, best of breed visualizations using the Tableau Software toolset. This comprehensive guide covers the core feature set for data analytics, and provides clear step-by-step guidance toward best practices and advanced techniques that go way beyond the user manual. You'll learn how Tableau is different from traditional business information analysis tools, and how to navigate your way around the Tableau 9.0 desktop before delving into functions and calculations, as well as sharing with the Tableau Server.Analyze data more effectively with Tableau Desktop\* Customize Tableau's settings for your organization's needs with detailed real-world examples on data security, scaling, syntax, and more\* Deploy visualizations to consumers throughout the enterprise - from sales to marketing, operations to finance, and beyond\* Understand Tableau functions and calculations and leverage Tableau across every link in the value chain\* Learn from actual working models of the book's visualizations and other web-based resources via a companion websiteTableau helps you unlock the stories within the numbers, and Tableau Your Data! puts the software's full functionality right at your fingertips.…

Taschenbuch. Zustand: Neu. Neuware - Play the forex markets to win with this invaluable guide to strategy and analysis Day Trading and Swing Trading the Currency Market gives forex traders the strategies and skills they need to approach this highly competitive arena on an equal footing with major institutions. Now in it's third edition, this invaluable guide provides the latest statistics, data, and analysis of recent events, giving you the most up-to-date picture of the state of the fast-moving foreign exchange markets. You'll learn how the interbank currency markets work, and how to borrow strategy from the biggest players to profit from trends. Clear and comprehensive, this book describes the technical and fundamental strategies that allow individual traders to compete with bank traders, and gives you comprehensive explanations of strategies involving intermarket relationships, interest rate differentials, option volatilities, news events, and more. The companion website gives you access to video seminars on how to be a better trader, providing another leg up in this competitive market. The multi-billion-dollar foreign exchange market is the most actively traded market in the world. With online trading platforms now offering retail traders direct access to the interbank foreign exchange market, there's never been a better time for individuals to learn the ropes of this somewhat secretive area. This book is your complete guide to forex trading, equipping you to play with the big guys and win-on your own terms. - Understand how the foreign currency markets work, and the forces that move them - Analyze the market to profit from short-term swings using time-tested strategies - Learn a variety of technical trades for navigating overbought or oversold markets - Examine the unique characteristics of various currency pairs Many of the world's most successful traders have made the bulk of their winnings in the currency market, and now it's your turn. Day Trading and Swing Trading the Currency Market is the must-have guide for all foreign exchange traders.…

Taschenbuch. Zustand: Neu. Neuware - This innovative introduction outlines the structure and distribution of the world's languages, charting their evolution over the past 200,000 years.\* Balances linguistic analysis with socio-historical and political context, offering a cohesive picture of the relationship between language and society\* Provides an interdisciplinary introduction to the study of language by drawing not only on the diverse fields of linguistics (structural, linguist anthropology, historical, sociolinguistics), but also on history, biology, genetics, sociology, and more\* Includes nine detailed language profiles on Kurdish, Arabic, Tibetan, Hawaiian, Vietnamese, Tamil, !Xóõ (Taa), Mongolian, and Quiché\* A companion website offers a host of supplementary materials including, sound files, further exercises, and detailed introductory information for students new to linguistics.…

Taschenbuch. Zustand: Neu. Neuware - The bestselling treatment guide, updated to reflect changes to the DSM-5 Selecting Effective Treatmentsprovides a comprehensive resource for clinicians seeking to understand the symptoms and dynamics of mental disorders, in order to provide a range of treatment options based on empirically effective approaches. This new fifth edition has been updated to align with the latest changes to the DSM-5, and covers the latest research to help you draw upon your own therapeutic preferences while constructing an evidence-based treatment plan. Organized for quick navigation, each disorder is detailed following the same format that covers a description, characteristics, assessment tools, effective treatment options, and prognosis, including the type of therapy that is likely to be most successful treating each specific disorder. Updated case studies, treatments, and references clarify the latest DSM-5 diagnostic criteria, and the concise, jargon-free style makes this resource valuable to practitioners, students, and lay people alike. Planning treatment can be the most complicated part of a clinician's job. Mental disorders can be complex, and keeping up with the latest findings and treatment options can itself be a full time job. Selecting Effective Treatments helps simplify and organize the treatment planning process by putting critical information and useful planning strategies at your fingertips - Get up to speed on the latest changes to the DSM-5 - Conduct evidence-based treatment suited to your therapeutic style - Construct Client Maps to flesh out comprehensive treatment plans - Utilize assessment methods that reflect the changes to the DSM-5 multiaxial system Effective treatment begins with strategic planning, and it's important to match the intervention to your own strengths, preferences, and style as much as to the client's needs. Selecting Effective Treatments gives you the latest information and crucial background you need to provide the evidence-backed interventions your clients deserve.…