Wiley dez 2001 (109 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand. This title provides examples from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, David Aaker, Philip Kotler, and more.…

Taschenbuch. Zustand: Neu. Neuware - ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice.

Taschenbuch. Zustand: Neu. Neuware - Das größte Problem beim Aufbau einer soliden Unternehmensstrategie ist das Verständnis der grundlegenden Dynamik des E-Business. Dieser 2. Band aus der Jossey-Bass MIT-Reihe bietet eine außergewöhnliche Ideensammlung zum Thema E-Business. Er basiert auf Artikeln der MIT Sloan Management Review, die von Spitzendenkern auf diesem Gebiet geschrieben wurden. Enthalten sind konkrete Tipps und Ratschläge sowie nützliche Informationen, wie z.B. der Artikel 'Finding a Sustainable Profit in Electronic Commerce' von John M. de Figueirdo. Darüber hinaus finden sich auch kontroverse Artikel, die das konventionelle Denken in Frage stellen, wie z.B. Clayton Christensens Ansicht, dass Unternehmen wie Cisco, die für ihr Unternehmensmodell hoch gelobt wurden, in der Zukunft durchaus scheitern können.…

Taschenbuch. Zustand: Neu. Neuware - Someone just called you captious. Should you be flattered Considering your extreme lactose intolerance, is it a good idea to order veau au béchamel from a French menu Calumny is to slander as obloquy is to a) flattery, b) sermon, or c) invective You've just heard that your new boss is a real martinet, should you be worried or excited about an attractive new addition to your workplace Your boyfriend says you have no élan, is he telling you you're all out of yogurt Starting to wish you'd paid more attention in English class Don't worry, it's never too late to develop a million dollar vocabulary--and Vocabulary For Dummies offers you a fast, fun and easy way to do it.Whether you're facing standardized tests, or you want to feel more knowledgeable at work or more comfortable in social situations, this book is for you. In no time you'll:\* Dramatically expand your vocabulary\* Speak with style\* Write with panache\* Make a better impression a work or school\* Dine out with confidence\* Have the right words for formal occasions and ethnic events\* Get more out of what you readVocabulary For Dummies doesn't overwhelm you with endless word lists. Instead, it gives you a complete vocabulary-building program that familiarizes you with words from all areas of life as they're used in context--from bar mitzvahs to business meetings, PCs to politics--with a host of fun features, including:\* Word tables organized by common features, such as language of origin, professional or social contexts, similarities, and more\* Sample conversations incorporate new terms and define related ones\* Before-and-After examples show how to replace old, general terms with new specific vocabulary\* Pointers reinforce understanding with examples of correct and incorrect usage\* Chapters on terms from finance, law, medicine, eating and shopping, history and mythology, various languages, and moreVocabulary For Dummies makes it easier than ever for you to get a handle on difficult words and get ahead at school, at work, and in life.…

Taschenbuch. Zustand: Neu. Neuware - Surf your way to fun-filled adventure and school success incyberspace! Want to join in the search for real-life aliens, take a virtualtrip into the eye of a hurricane, and learn magic as you mastermathematics With Online Activities for Kids, the fun never stopsand the learning just comes naturally. Where else can you buildresearch skills while creating a family Web page, or learn aboutworld geography while going on an Internet treasure hunt Take ajourney on the Underground Railroad. Turn your room into aworld-class art museum. Build a dinosaur from fossils. Thiseasy-to-use, step-by-step guide is bursting with imaginativeprojects like these and many more, including: \* Design your own roller coaster \* Relive a day in the life of a Civil War soldier \* Write a letter in a language you don't even speak \* Find out how much you'd weigh on Jupiter \* Write haiku poetry \* And much, much more . . . With Online Activities for Kids, you'll have a great time exploringthe Internet, and you'll amaze everyone with your fabulous projectsand super cybersurfing skills.…

Taschenbuch. Zustand: Neu. Neuware - Das Internet ist unaufhaltsam auf dem Vormarsch. 'Promiscuous Customers' ist ein praktischer und solider Leitfaden für die Gründung eines E-Business. Behandelt werden alle Fragen rund um die Strategieauswahl, Spezifikation, Planung und Implementierung. Das Buch bietet aber nicht nur Einblicke, sondern liefert auch das nötige Handwerkszeug für eine vertrauensvolle und flexible Unternehmensführung für die nächste Welle des E-Business. Diskutiert wird ein breites Spektrum an Schwerpunktthemen, wie z.B. die Analyse von Kundenwünschen über alle Kanäle, die Anpassung an einen multi-kulturellen und mehrsprachigen Markt und die kritische Betrachtung der neuen Geschäftsmodelle und ihrer Zukunftsaussichten. 'Promiscuous Customers' ist ein ausgesprochen praxisorientiertes Buch. Es greift ausschließlich auf die Erkenntnisse und Erfahrungen von Experten aus der Praxis zurück (Theoretiker kommen hier nicht zu Wort!) und bietet ein ausgewogenes Verhältnis von theoretischer Darstellung und praktischer Anwendung. Die Autoren gehören zu Europas erfahrensten E-Strategen.…

Taschenbuch. Zustand: Neu. Neuware - How Can We Talk About That is a down-to-earth resource that can help you overcome your hang-ups so you can talk to your kids openly and honestly about sex. Author Jane DiVita Woody's new approach will inspire you to examine your sexual history so you will be better able to give your children both accurate sex education and meaningful moral guidance. Throughout the book she offers parents practical ideas for making changes and gaining the information and communication skills they need to guide the next generation toward sexual health.…

Taschenbuch. Zustand: Neu. Neuware - 'A fascinating compendium of information about writing systems-both for words and numbers.' -Publishers Weekly 'A truly enlightening and fascinating study for the mathematically oriented reader.' -Booklist 'Well researched. . . . This book is a rich resource for those involved in researching the history of computers.' -The Mathematics Teacher In this brilliant follow-up to his landmark international bestseller, The Universal History of Numbers, Georges Ifrah traces the development of computing from the invention of the abacus to the creation of the binary system three centuries ago to the incredible conceptual, scientific, and technical achievements that made the first modern computers possible. Ifrah takes us along as he visits mathematicians, visionaries, philosophers, and scholars from every corner of the world and every period of history. We learn about the births of the pocket calculator, the adding machine, the cash register, and even automata. We find out how the origins of the computer can be found in the European Renaissance, along with how World War II influenced the development of analytical calculation. And we explore such hot topics as numerical codes and the recent discovery of new kinds of number systems, such as 'surreal' numbers. Adventurous and enthralling, The Universal History of Computing is an astonishing achievement that not only unravels the epic tale of computing, but also tells the compelling story of human intelligence-and how much further we still have to go.…

Taschenbuch. Zustand: Neu. Neuware - Combining traditional Jewish wisdom with the most up-to-date scientific research on long-lasting relationships, Beyond the Chuppah is a hands-on guide for enriching Jewish and interfaith relationships. Based on the proven Prevention and Relationship Enhancement Program (PREP), the book shows couples how to recognize the special issues that are unique to Jewish and interfaith relationships and learn the skills they need to create a marriage that's intimate, loving, and fun. Using the practical tools found in this book, Jewish couples will discover how to 'fight right' to resolve conflicts, improve their communication skills, do what's right for the children, and, most of all, appreciate the pleasure of each other's company.…

Taschenbuch. Zustand: Neu. Neuware - This volume of Ready-to-Use Reading Proficiency Lessons & Activities gives classroom teachers and reading specialists a dynamic and progressive way to meet curriculum standards and competencies at the fourth-grade level. It provides stimulating and effective ways to help students master basic reading and language content, and prepare to demonstrate their knowledge at the appropriate level.…

Buch. Zustand: Neu. Neuware - Everyone who struggles to meet the demands of work and personal-life responsibilities knows how tough it is to do so. This bold new book shows that it is the deeply engrained separation of work and personal life that has limited our ability to deal effectively with the conflict between them. Beyond Work-Family Balance demonstrates why the image of 'balance' is outmoded and why a new approach -- work-personal life integration -- offers greater promise for meaningful change. Providing many examples from action research projects in more than a dozen organizations of different kinds, the authors show how using their method of integrating rather than separating personal-life considerations from the workplace can achieve positive outcomes, not only for workers but also for the work. The method offers a way of looking deeply into the work culture to find inequitable and ineffective work practices that are so embedded and routine that no one thinks to question them -- they are just the way things get done. Once identified, these work practices can be changed to achieve what the authors call a Dual Agenda: a more equitable workplace where both men and women can achieve their full potential and a more effective workplace where the needs of the work, rather than gendered and outmoded assumptions, determine what gets done and how.…

Taschenbuch. Zustand: Neu. Neuware - As we all know, sexuality is not an easy topic for parents and carers to deal with once their children enter adolescence. We are all aware of the need to discuss sex with our kids, the only question is, how to start the conversation This practical, down-to-earth book offers tips on how to broach the subject and gives advice on a range of problems from the bodily changes at puberty through to coping with relationships, contraception and HIV.And in light of modern society's ever changing attitudes towards sexual behaviour, more controversial issues are addressed such as sexual orientation and STDs.Written in a very open, honest style, yet based on a solid bedrock of scientific information this book will help you to help your teenager to cope with their own sexuality.\* Written by a very well respected academic\* Includes useful lists of organisations and further reading\* Will empower you to develop a deeper, more satisfying relationships with your teenage kids.…

Taschenbuch. Zustand: Neu. Neuware - A simple proven method for improving cash flow so you can live rent-free and retire early How to Invest in Condominiums provides a simple, low-risk blueprint for building cash flow by buying and renting out condominiums. You can provide for your retirement or improve your monthly income by investing in income-producing real estate at a very low risk to the capital you invest. Unlike stocks and bonds, real estate is immune to inflation and a fluctuating stock market and also provides some shelter from taxes-and the return on investment typically exceeds that of the average Wall Street investor! The author includes a plan for getting started and a detailed record of his investments that shows how he grew a considerable cash flow-with only a small commitment of time and effort. This straightforward, realistic guide will help you: \* Use this method to establish long-term cash flow \* Avoid owning a money-losing rental unit \* Use professional property management to save time and money \* Avoid 'fixer-uppers' v Keep your long-run effort minimal \* Live rent-free and retire early! How to Invest in Condominiums is a reliable and realistic way to supplement your income. There are no gimmicks and no strings attached and this is not a get-rich-quick scheme. It's a long-term plan that will help you meet-and surpass-your long-term goals.…

Taschenbuch. Zustand: Neu. Neuware - Written by a nationally known authority in reading instruction, this comprehensive practical resource gives classroom teachers and reading specialists everything they need to quickly correct or remediate all types of common reading problems encountered in grades 3 and up.…

Taschenbuch. Zustand: Neu. Neuware - Indispensible to anyone who is charged with the responsibility of forecasting returns, estimating risk, or structuring efficient portfolios in the global arena, this book is an invaluable reference. Hopkins and Miller combine clear and thorough descriptions of a variety of statistical methods while analysizing four dimensions of global equity portfolios: countries, sectors, industries and companies.…

Taschenbuch. Zustand: Neu. Neuware - Building Character in Schools Resource Guide offers school administrators and teachers a practical handbook for developing, assessing, improving, and institutionalizing character education in their schools. It is filled with real-life examples-- both successful and unsuccessful-- of character education efforts; it clearly illustrates the differences among values, virtues, and points of view; and it presents guidelines for designing effective lessons, units, assessment, and classroom activities.…

Taschenbuch. Zustand: Neu. Neuware - High Marks for the Internet Legal Guide.

Buch. Zustand: Neu. Neuware - 'Global Convertible Investing' ist eine verständlich geschriebene Einführung zum Thema wandelbare Wertpapiere. Das Buch eignet sich sowohl für Anfänger als auch für fortgeschrittene Leser. Es behandelt die Grundlagen wandelbarer Wertpapiere, ihre Preisbildung, Bewertung und Arbitrage sowie spezielle Aspekte dieses Marktbereiches. Autor Hartswell Woodson erklärt hier Schritt für Schritt, was wandelbare Wertpapiere sind, wie man sie bewertet, wie man diejenigen mit Gewinnpotential erkennt und wann man sich absichern sollte. Diskutiert werden u.a. bewährte Ansätze und einzigartige Bewertungsmethoden der Gabelli Asset Management - einem führenden Unternehmen der Branche - sowie speziell von Gabelli entwickelte Methoden zur Optionstheorie und zu Hedgingtechniken, die dem Handel mit wandelbaren Wertpapieren eine neue Dimension verleihen.…

Taschenbuch. Zustand: Neu. Neuware - In the 1960s and early 1970s, young people in New York City radically altered the tradition of writing their initials on neighborhood walls. Influenced by the widespread use of famous names on billboards, in neon, in magazines, newspapers, and typographies from advertising and comics, city youth created a new form of expression built around elaborately designed names and initials displayed on public walls, vehicles, and subways. Critics called it 'graffiti,' but to the practitioners it was 'writing.'.…

Taschenbuch. Zustand: Neu. Neuware - The new edition of G. R. Elton s classic work is a wide-ranging, succinct and practical introduction for all students and general readers of history. It makes a major contribution to the question 'what is history '.

Taschenbuch. Zustand: Neu. Neuware - The Groundwork of Company Valuation for First-time Buyers and Sellers A Basic Guide for Valuing a Company has helped thousands of first-time buyers and sellers realize a fair, substantiated value for small businesses. Now in its Second Edition, this book covers common valuation techniques and myths, tips for determining tangible and intangible values, sample balance sheets and income statements, and approaches to valuing start-up technology and dot-com businesses. This nuts-and-bolts guide addresses publicly traded and privately held firms, including traditional brick-and-mortar companies and the intellectual property industry. With a clear, concise writing style, the author walks readers through common practices for valuing, from collecting data to arriving at a saleable figure for all types of businesses, including professional practice, manufacturing, wholesale distributors, and a variety of retail operations. This new edition features perspectives on nontraditional valuation practices, guidance for using an excess earnings method, and an abundance of case studies from actual companies. In order to make the most profitable decisions, before putting a business on the market or making an offer to acquire one, every beginning business purchaser and seller should read A Basic Guide for Valuing a Company, Second Edition.…

Buch. Zustand: Neu. Neuware - A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Fortunately, in this case, Nabisco didn't heed the researchers' advice. Each year, companies spend a billion dollars on focus groups designed to ferret out consumer motivation, and, according to expert Bonnie Goebert, in many cases they're throwing their money away. In this fascinating book, Goebert, a highly respected moderator with three decades of experience with focus groups, explains what's wrong with how companies use the information. More importantly, she draws on her own experiences with clients like the New York Times, Tropicana, Maxwell House, Colgate, Maybelline, Lipton, Federal Express, and scores of other prestigious accounts to provide simple clear-cut guidelines on how companies of just about any size can use focus groups to capture the hearts and minds of consumers. Bonnie Goebert (Southampton, NY) heads her own focus group consulting firm.; Kundenreaktionen sind von größter Bedeutung für alle Marketingprozesse - angefangen bei der Werbung bis hin zur Verpackung. Deshalb führen Marketingexperten in Amerika jährlich für etwa 1 Milliarde US Dollar über 150.000 Focus Groups durch, um Emotionen, Motive und Einstellungen von Kunden und potentiellen Kunden zu einem bestehenden oder geplanten Produktkonzept zu explorieren. 'Beyond Listening' befasst sich mit der besonderen Bedeutung von Focus Groups. Dabei handelt es sich um moderierte Gruppendiskussionen, die mit ausgewählten Kunden und Endverbrauchern geführt werden. Marketing- und Werbeprofis lernen hier, wie man Focus Groups einsetzt, um detaillierte Einblicke in das Kundenverhalten zu gewinnen, konkrete Kundenreaktionen aufzudecken, Meinungen und Anregungen zu sammeln, um so eine bessere Grundlage für künftige Entwicklungsentscheidungen zu gewinnen. Mit einer Fülle von Fallstudien zu verschiedenen Produkten, wie z.B. Altoids, Tropicana, Velcro, Maxwell House und Federal Express - um nur einige zu nennen. Die Autoren sind anerkannte Experten auf diesem Gebiet. Bonnie Goebert, Inhaberin der Bonnie Goebert Company, ist eine führende Kapazität auf dem Gebiet der Focus Group Forschung. Sie kann auf 30 Jahre Erfahrung mit Fortune 1000 Unternehmen zurückgreifen, die sie in den Bereichen Markenidentität, Produktentwicklung, Erweiterung von Produktkategorien und Werbestrategien in nahezu allen Produktkategorien beraten hat. Co-Autorin Herma Rosenthal ist Chefin des Consultingunternehmens Writing Resource. Zu ihrem Kundenstamm gehören u.a. The New York Times, Discovery Communications und Children's Television Workshop.…

Taschenbuch. Zustand: Neu. Neuware - Planning and Implementing Your Major Gifts Campaign is partof the Excellence in Fund Raising workbook series. Thismuch-needed guide is designed to help fund raisers demystify theprocess of major gifts fund raising and conduct a major giftscampaign that will get results. Using an accessible workbookformat, Suzanne Irwin-Wells, a well-respected fund raising expert,shows step by step how to identify prospects, select and trainvolunteers, increase the confidence of solicitors, and plan andimplement an effective major gifts campaign. The book is filledwith helpful worksheets, checklists, and real-life examples.…

Taschenbuch. Zustand: Neu. Neuware - Contributors from several countries discuss the central moral issues arising in the emerging global order: the responsibilities of the strongest societies, moral priorities for the next decades, and the role of intellectuals in view of the huge gap between widely expressed moral ambitions and prevailing political and economic realities.…

Taschenbuch. Zustand: Neu. Neuware - This book provides a comprehensive overview of the range of issues and concerns related to sexuality and health care. It describes the normal processes and issues which arise at different stages in a person's life connected with sexuality, and goes on to describe the particular issues and concerns that arise when there is illness, disfigurement, physical or mental disability. The Challenge of Sexuality in Health Care will provide qualified nurses, students, and health care professionals with the confidence to encourage patients to raise any concerns they might have.…

Taschenbuch. Zustand: Neu. Neuware - Democracy brings together some of the most sophisticated thinking on democratic theory in one concise volume. Written by experts in the field, these contemporary readings are distinctively philosophical, but will appeal to students in historical, empirical, legal, or policy- oriented disciplines which deal with democratic theory. …

Taschenbuch. Zustand: Neu. Neuware - Die Consultingbranche wächst in rasantem Tempo, und das ironischerweise sogar unabhängig von der jeweiligen wirtschaftlichen Lage. Dieses Buch ist das 2. in der 'Ultimate Consultant'-Reihe. Es ist ein praktischer Leitfaden, der eine Fülle von Informationen, Methoden und Verfahren vermittelt, von denen jeder selbständig tätige Consultant sofort profitieren kann. Autor Alan Weiss von der Summit Consulting Group, Inc. ist ein international anerkannter Consultant und darüber hinaus Autor von mehr als 10 Top-Businessbüchern. Hier stellt er 12 Techniken vor, die - wenn sie richtig eingesetzt werden - dem Consultant, einen echten Marketing- und Wettbewerbsvorteil verschaffen können. Der erste und wichtigste Schritt für den Erfolg eines Consultingbüros besteht darin, eine unverwechselbare Marke aufzubauen. Die Zauberformel hierfür heisst positives Branding. Weiss erläutert detailliert, wie man mit Hilfe von Referenzen auf sich aufmerksam macht und Börsengänge von Unternehmen dazu nutzt, um die eigenen Geschäfte voranzutreiben. Ein unverzichtbarer und praktischer Ratgeber für eine erfolgreiche Consultingtätigkeit. …

Taschenbuch. Zustand: Neu. Neuware - This book proposes an analysis of the underlying 'logic' of culture, drawing on a wide range of material not previously examined in works of this kind.

Taschenbuch. Zustand: Neu. Neuware - Assessing film's unheralded--and unbridled--power as a 'teaching machine,' Breaking in to the Movies showcases Giroux's best-known film essays that address the profoundly pedagogical role film has come to play in contemporary culture.

Taschenbuch. Zustand: Neu. Neuware - The day-to-day responsibility for wound management is a role usually undertaken by nurses. It includes assessing the wound, selecting an appropriate treatment, and evaluating the patients' progress. In order to do this effectively the nurse needs to understand the healing process, recognize the factors which may delay wound healing, understand how wound healing can be optimized, know how to recognize complications if they arise and know how to treat them. This text, specifically written for community nurses, including practice nurses, provides a picture of wound healing for both acute and chronic wounds that may be encountered in a community setting. An overview of the function of the skin and phases of wound healing are examined prior to looking at the relationship between wound healing and the patients' health and lifestyle. The reference is written in a question-and-answer format, and includes relevant case studies.…