Wiley chichester (Mehr als 1.900 Ergebnisse)

Paperback. Zustand: Very Good. Learn how to apply NLP to fine-tune life skills, build rapport, enhance communication, and become more persuasive One of the most exciting psychological techniques in use today, neuro-linguistic programming helps you model yourself on those-or, more accurately, the thought processes of those-who are stellar in their fields. Rooted in behavioral psychology of the 1970s, the concepts of NLP are now common to such diverse areas as business, education, sports, health, music and the performing arts-and have been instrumental in helping people change and improve their professional and personal lives. In this handy, informative guide, you will acquire a basic toolkit of NLP techniques, with advice on the NLP approach to goal-setting, as well as insights on how you think, form mental strategies, manage emotional states, and, finally, understand the world. With new content on new code NLP, symbolic modeling, clean language in the workplace and energetic NLP-techniques developed after the first edition Includes updated information throughout and two new chapters: Dipping into Modeling and Making Change Easier Not simply a guide to reprogramming your negative or habitual thoughts, this practical, down-to-earth introduction to NLP is the first step to fulfilling personal and professional ambitions and achieving excellence in every sphere of your life. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. Understanding exactly how a digital SLR (dSLR) works can help you use its exciting capabilities to their fullest potential. Whether you aim to become a serious photo hobbyist, are interested in turning pro, or want to take advantage of the improved control that dSLRs give you over your photography, this fun and friendly reference will show you how to maximize everything a dSLR has to offer so that you can improve your photography skills, increase your picture-taking and image-editing knowledge, and ultimately, take better photos. Written with just the right balance of technology and techniques in mind, this guide provides you with the know-how on everything from getting acquainted with the basic key features of the technology (lenses, sensors and image processors, and exposure and focusing systems) to the nuances of various dSLR techniques (setting up speedy continuous-shooting burst modes to capture fast action, applying selective and sharp focus, and shooting under the lowest levels of light). Other topics explored in this title include: composing your shots with an accurate viewfinder; deciding how many pixels your camera needs; cleaning the sensor yourself; choosing between a tripod or monopod; adjusting exposure and improving shutter speed; creating time-lapse sequences; and, fixing murky or contrasting photos. With so much subject area covered, "Digital SLR Cameras & Photography For Dummies, 2nd Edition" not only introduces you to the fundamentals of great picture-taking with a dSLR, but goes beyond the basics. Some of the more advanced topics discussed include working with the various formats of digital photos, minimizing shutter lag and first-shot delays, and fixing up your pictures with various image-editing programs. This is just the book you need to progress from getting started with a dSLR to actually improving your dSLR photography. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. Examination of the Newborn: An Evidence Based Guide is a practical and comprehensive guide for practitioners to enable them to undertake physical examination of neonates safely and competently. Incorporating the current UK Screening Committee NIPE Standards and Competencies, this book brings into focus what 'good practice' should look like against current national standards. Avaluable resource for midwives, advanced neonatal nurse practitioners, and health visitors, as well as all other health professionals involved in the examination of the newborn, this text covers: * Neonatal examination and history taking * Development of the heart and lungs and transition to extrauterine life. * Cardiovascular and respiratory assessment of the baby * Assessment of the neonatal skin and jaundice * Examination of the eyes head and neck * Examination of the abdomen and genitalia * Abnormalities of the lower extremities including developmental dysplasia of the hip * The dysmorphic infant and common congenital abnormalities * Behavioural issues * Professional issues in practice * Safeguarding Children Examination of the Newborn provides essential reading for all health care professionals who are continually striving to update their knowledge and contribute to the standardisation of care on a national scale. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. A guide to more precise identification and intervention with emotionally abused children. Author explores the concept of a damaged child, making it more explicit, more precise. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. "We all have aspects of ourselves that we would like to change, but many of us believe that a leopard can't change its spots - if that's you, stop there! "Cognitive Behavioural Therapy for Dummies" will help identify unhealthy modes of thinking - such as "a leopard can't change it's spots"! - that have been holding you back from the changes you want. CBT can help whether you're seeking to overcome anxiety and depression, boost self-esteem, lose weight, beat addiction or simply improve your outlook in your professional and personal life.". The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. This leading child development text has been widely acclaimed for its international coverage and its rigorous research-based approach. It begins by introducing the ways in which psychologists study developmental processes before going on to consider all major aspects of development from conception through to adolescence. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. This brand new edition of the classic introduction to social psychology - the first to be written from a European perspective - has been given a new lease of life. While maintaining its European heritage and comprehensive coverage of the area, the book has been revamped across the board. * Changes to the fourth edition include improved accessibility to students thanks to improved illustrations, more use of colour, and a wider, more approachable format. * Fully integrated, cohesive and uniform chapters, ensured by a rigorous editorial process. * More consistency and conciseness in writing style, structure and coverage. * A host of useful, state-of-the-art pedagogical features that catch the imagination. * A full range of instructor support via the book's accompanying website. * New chapters brought in to reflect changes in the discipline, including first-time coverage of qualitative research. * An even fuller European treatment of the topic, with contributions from social psychologists from across the continent. Combining its traditional academic rigour with a contemporary level of cohesion, accessibility, pedagogy and instructor support, the fourth edition of Introduction to Social Psychology provides the definitive European treatment of social psychology. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. Take your digital photography to the next level by learning how to use Adobe Photoshop Lightroom 2 with Photoshop Lightroom 2 for Dummies! From how to install Lightroom and navigate the Lightroom interface to playing with advanced options like creating slideshows and sharing photos with friends and family, this easy-to-understand guide will walk you through every step. You'll find out all about the Lightroom modules and their functions while understanding the role of the Lightroom catalog, how to care for it, and work with its functions. You will learn everything about working with digital photographs, from distinguishing among various file formats to managing and importing photos. You'll find out how to view, find, organize and develop photos in the library and utilize the digital darkroom. You'll even find out how to work with external editors. After reading this book, you will know how to:* Install and get started with Lightroom* Recognize the role and function of the Lightroom catalog* Manage and save files* View, find, organize, and develop photos in the library* Unleash your creativity with photo editing options* Share and export files to share them with friends and family* Create copies, slideshows, and web galleries Complete with lists of ten resources, ten common problems and solutions, and ten favorite tips and tricks, Photoshop Lightroom 2 For Dummies is your one-stop guide to setting up, working with, and making the most of Photoshop Lightroom for all your digital photography needs. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. Photoshop(r): Top 100 Simplified Tips & Tricks provides adventurous Photoshop users with a visual reference on how to use the bells and whistles found in the latest version of Photoshop. Broken out in 10 chapters, with 10 tasks per chapter, Photoshop(r): Top 100 Simplified Tips & Tricks covers 100 cool and useful tips and tricks that can be performed in the newest release of Photoshop. Full-color screen shots and numbered, step-by-step instructions show you how to take their Photoshop skills to new heights. Order the latest edition today and make your pictures pop. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. "Book Yourself Solid" now in paperback is a complete instructional guide for starting and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and book yourself solid. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. A practical, step-by-step guide to Maya 2012 This book is the ideal primer to getting started with Maya, the premier 3D animation and effects software used in movies, visual effects, games, cartoons, short films, and commercials. You'll learn the Maya interface and the basics of modeling, texturing, animating, and visual effects. Professional visual effects artist and instructor Dariush Derakhshani explains the nuances of the complex software, while creative tutorials offer realistic, professional challenges for those new to 3D. You'll be up and running in no time with the world's most popular professional 3D software application. * Provides a thorough, step-by-step introduction to Maya 2012 * Explains the core concepts of CG and working in 3D * Covers modeling, rigging, HDRI lighting, mental ray rendering, and more * Concepts are reinforced with tutorials that offer realistic challenges and clear explanations * Color insert provides real-world examples from talented beginning Maya users Build your Maya and animation skills from the ground up with this practical, thorough guide. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. This book provides easy to understand, step-by-step instructions and diagrams showing how to use Adobe Illustrator to create flat drawings, working drawings and storyboards for the fashion industry. Hand drawings are no longer good enough for an industry which demands increased productivity, profitability and accuracy. Adobe Illustrator enables the user to create clear and detailed drawings that satisfy the industry's needs. Adobe Illustrator has become the industry standard, taking over from other software packages. Although Adobe Illustrator is a powerful CAD program, it is difficult to grasp quickly. This book provides the building blocks which enable fashion students and designers to get started quickly while learning the more sophisticated facilities as they become more fluent. Here they are shown simply, concisely and in a highly practical way all that new users need to know to begin to create acceptable work. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business development and performance to new levels. Based on a proven method for deconstructing and rebuilding brands, the book outlines an alternative but stimulating, and highly effective method of putting the brand at the centre of the business. At the heart of this approach is the Brand Dream Model. Developed and perfected over several years, the model has helped to generate breakthroughs for many of the world's leading brands and corporations. It has also been applied to educational establishments and as part of a strategy development programme for a government department. Using deceptively simple methods based on experiential, as opposed to analytical, techniques, the Brand Dream Process reveals the past strengths of the brand, its current characteristics and future potential. When the process involves everyone from the board to the marketing department and front line staff, it also generates a shared understanding of the business, its values and goals. Brand Enigma gives you the tools to put your brand and business in a class apart from the competition. ".for breaking the norm and looking at a brand from a team perspective, this is one of the best. There's no breakthrough point with more conventional approaches to brand development. This immerses you. It's a still-hidden gem that many other companies should try." Chris Priest, VP Marketing Europe Digital Appliances, LG "What an extraordinary learning experience for our company. The Brand Dream let us express ourselves and get to a meaningful result unlike any other event that I have ever been a part of." Kenny Kahn, Chief Strategic Officer, Iverify "We have never done anything like this before! We found the experience enlightening, our objective was our brand image, which we feel we achieved admirably. However the unexpected benefit was an emotional and adrenalin-filled roller coater of a team-building exercise." Andrew Jankel, Managing Director, Jankel Armouring "It brought people together in a way that other brand development approaches would not .If you have a brand in the doldrums, it's an outstanding tool to reinvigorate it." Nick Shepherd, former senior marketing executive, Kraft Foods "When you give anyone a mechanism for analysing the world, you empower them. It's partly because the model is so simple that it is blindingly successful." David Bott, Director of Innovation Platforms, the Technology Strategy Board. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. The book pet lovers have been waiting for: professional advice on pet photography Every pet parent knows how difficult it is to get that calendar-quality photo of a beloved cat or dog. This guide to pet photography is long overdue! Pet lovers will find terrific tips to help them capture their pets? personalities in photos, while professional photographers who want to extend their business opportunities will value advice on the unique challenges of working with animals and creating the portraits their clients want. * With pet owners comprising more than 62 percent of Americans, there is an eager amateur market for a book that reveals how to get great photos of those furry family members * Zeroes in on pet photography as a growing specialty among professional photographers, and this book offers advice for creating great pet portraits as well as tips on working with animals and their owners * Explains how to capture expressions, avoid spooky eyes, edit for better images, work with multiple animals, and much more As the first serious guide to pet photography on the market, Beautiful Beasties has what pet parents and professional photographers need to capture memorable pet photos. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. If you get a big kick out of rugby but still feel you could sharpen up your knowledge of the game, this friendly guide is for you. Inside you'll find easy-to-understand advice on the basic rules and pitch positions, plus in-depth lessons on ball skills, fitness training, and techniques to outwit your opponents - all illustrated with entertaining stories from British and International rugby's back pages, and coverage of England's historic 2003 World Cup victory. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. This update of the successful first edition offers tools and methods for effectively thinking through the consequences of a given action before making major decisions. Managers will not only gain an understanding of effective tools and methodologies for modelling in decision making, but also come to understand how modelling functions alongside intuition,vision, and leadership. This is an invaluable guide to using modelling to explore potential scenarios and make the right business decision. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. Google SketchUp for Site Design illustrates a holistic approach to SketchUp: how it works and more importantly, what to do with it. Filled with tutorials from front to back, the book focuses on the start and completion of projects that include rich detail and expression. Each part and chapter of the book builds on the previous chapters and tutorial. You will learn how to approach modeling site plans, buildings and site elements: from modeling each of these exterior environment elements to piecing them together to generate a singular and expressive model. The book culminates with tutorials demonstrating effective and simple ways to include grades and terrain using the Sandbox tools and how best to integrate the entire approach with AutoCAD and SketchUp. Also included are links to supplemental on-line resources such as YouTube tutorials and free tutorial and example models from 3D Warehouse. The book is useful for all SketchUp proficiency levels including beginners, hobbyists, and professionals. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. If you think economics is a complicated discipline reserved for theorists and the intellectual elite and has nothing to do with you, think again! Economics impacts every aspect of our lives, from what we eat to how we dress and where we live. This book simplifies the history, principles, theories, and terminology behind micro and macroeconomics, helping you get to grips with how economic decisions affect you, your finances, and the world around you. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. Practical, real-world sales advice you can apply immediately to improve your numbers In Coffee's For Closers: The Best Real Life Sales Book Youll Ever Read, veteran sales leader and coach Tony Morris delivers a cant-miss, hands-on guide to becoming the best salesperson you can be. This is not a book filled with high-level theories rather it is a book that offers innovative and easy-to-understand sales techniques you can apply immediately and integrate into your daily life as a salesperson. In the book, you'll explore tried-and-true, step-by-step tutorials on getting past gatekeepers, cold-calling, questioning, listening to customers, and crafting airtight proposals. You'll also find: Expert tips on gaining commitment and closing, as well as advice on how to handle prospects' objections and stalling tacticsWays to generate leads, build rapport with customers, prepare for your next sales call, and even manage your time wiselyStrategies for handling rejection - a frequently encountered experience for every salesperson A practical blueprint for sales success that is heavily informed by real-world experience and commonsense, Coffee's For Closers will become one of those essential resources you rely on to inform your everyday approach to sales. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. A simple, straightforward guide to the fundamentals of technical analysis Technical analysis is a collection of techniques designed to help people make trading decisions. Technical Analysis For Dummies, 2nd Edition explains the basic principles and shows you how to apply these principles in an approachable and non-intimidating way. Since the publication of the first edition of Technical Analysis For Dummies , readers have been faced with many changes to the investment landscape, such as new interest rates, looming bank crises, and adjusting market climates. This updated edition includes information on the new indicators, hands-on applications for real-world situations, as well as practical examples that reflect today's financial atmosphere. Determine how markets are performing and make decisions using real data Spot investment trends and turning points Improve your profits and your portfolio performance With straightforward coverage of concepts and execution, Technical Analysis For Dummies shows you how to make better trading decisions in no time. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. In today's time-pressured, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. Project Management For Dummies shows business professionals what works and what doesn't by examining the field's best practices. You can learn how to organise, estimate, and schedule projects more efficiently. Discover how to manage deliverables, issue changes, assess risks, maintain communications, and live up to expectations by making the most of the latest technology and software and by avoiding common problems that can trip up even the best project managers. This adaptation includes: The latest methods to manage resources and stay on track and within budget Coverage for dealing with the pros and cons of virtual teams Tips and information on setting realistic expectations and meeting everyone's needs Methods and strategies to get tasks done with minimal staff Tips and advice for motivating a project team The latest concepts and fundamentals behind best-practice project management techniques The mindset and skill set of today's most effective project managers-what it really takes to guarantee a successful project Information on how to involve project audiences by conducting a Stakeholder Analysis Trends and tough project types Assessment tools to determine strengths and weaknesses for everything from choosing software to selecting a project team Tactics for team motivation and the hottest risk management strategies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. This book considers the topic of achieving value from IT from both theoretical and practical perspectives. It is based on extensive research which produced a comprehensive understanding and analysis of the issues involved and innovative new approaches that addressed those issues plus considerable practical application, in a wide range of organisations of the ideas, processes, tools and techniques that were developed. The book describes how IS/IT investments can be aligned accurately with organisational strategy and how the approach and 'tool kit' can be used by business managers and IS/IT specialists to identify the benefits available from different types of investments in a variety of organisational contexts. It describes how business cases can be developed that enable the benefits to be planned for and then realised through techniques and processes that overcome the organisational barriers that often prevent successful implementation.It also considers the strengths and limitations of existing methods, and shows how the approach can be integrated with best practice in the areas of project and change programme management. The book concludes by explaining how the key concepts in the approach have been extended and adapted to improve strategy development and decision making as well as an organisation's ability to implement its strategy successfully. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. Become the best negotiator you can be, one manageable step at a time In the newly updated third edition of The Negotiation Book: Your Definitive Guide to Successful Negotiating, distinguished commercial negotiator Steve Gates delivers a singular and practical guide to the art and science of negotiation. Steve Gates is the founder of the worlds leading negotiation consultancy, The Gap Partnership and the methodology in this book is used by the world's biggest businesses to successfully execute their strategies. The book lays out the behaviours and traits associated with successful negotiation and offers a comprehensive model for how power, process and behaviour can have substantial impacts on your next negotiation. You'll also learn how you can shape these factors to optimise value for yourself, your client or your organisation. The author shows you how to secure more agreements and realise more value with every agreement you conclude. Through simple, realistic and hands-on advice, youll improve as a negotiator and apply straightforward techniques to the real-world, dynamic environments in which your negotiations take place. You'll also find: Strategies for maintaining a balanced perspective and keeping your ego in checkMaintaining a focus on the interests and priorities of the other party/partiesIncremental steps for improving your negotiation ability that are easy to apply and retain This third edition brings the book firmly into the zeitgeist as it considers the very modern challenges presented to commercial negotiators as a result of an ever-changing world, in which they must navigate technological advancements, the post-Covid reality of virtual negotiation, and the impact of war, Brexit and other macro-economic and political developments that are having far-reaching impacts to business and beyond. An invaluable roadmap to becoming a Complete Skilled Negotiator, The Negotiation Book is the negotiation playbook that business leaders, lawyers, consultants and other professionals have been waiting for. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. Are you thinking about buying a laptop, but you're not sure what to look for, how to choose one, or how to use it? Or maybe you already have a laptop and just want to learn more about its features, functions, and capabilities. Dan Gookin, the author of the best-selling "Dummies" series, shows you the ins and outs of owning and operating your portable PC with "Laptops for Dummies, 2nd Edition". This fun-and-easy guide covers all the laptop necessities, from managing the battery and other hardware to going wireless. It'll provide you with advice on shopping for a laptop and using it wherever you go-at home, in class, or on the road!This handy, updated reference will give you the tools you need to: determine what you need and don't need in a laptop; clean and maintain your computer; navigate using Windows; expand your laptop with USB ports, PC cards, and more; connect to the Internet; travel with your laptop and keep it safe; link your laptop to your desktop; and, operate using Windows Vista. This book provides tips and tricks for keeping your battery healthy and working. It also suggests accessories and expansions that are well worth the money, as well as things you should always take with you in your laptop case. With "Laptops for Dummies, 2nd Edition", you'll get the most out of your new, portable computer-and have fun too! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. A complete how-to from two of the world's top bloggers Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world's most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career.* Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed* Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue* Offers solid, step-by-step instruction on how bloggers make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, what a successful blog post should include, how to optimize advertising, and much more Written by two fulltime professional bloggers, the updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360- communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of this book firmly believe that they should - but in an environment of accelerating change, even veterans of the retail trade are looking for guidance on how to embrace the challenges thrown up by the evolving retail marketing landscape: How do I combine traditional and new marketing vehicles? How can I stay on top of what my customers want? How can I reach them efficiently? Do they still look at leaflets, or should I shift local marketing funds to social media? How can I leverage unique retail touch points, such as the POS, for value creation? Successful retail management might once have been about 'just doing it', but that is no longer the case. This book offers retail professionals practical and robust ways to improve the performance of their marketing function and align marketing investments with business objectives. This book consolidates the know-how of more than 30 practitioners in the field, created and refined over many years together with leading international companies. It covers some of the latest and most sophisticated approaches to the subject, yet it is anything but a theoretical treatise. The authors' hands-on approach and the wealth of case examples make it an essential guide for all consumer-minded retailers. (from the Foreword by Dr Klaus Behrenbeck, Director, McKinsey & Company, Inc., Leader Consumer Industries & Retail Group, Europe). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. WINNER of the VHB BEST TEXTBOOK AWARD 2010! (Presented by theGerman Academic Association for Business Research) Sustainability Marketing: A Global Perspective provides a new sustainability-oriented vision of marketing for the twenty-first century. It has a consumer marketing focus with an emphasis on integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be integrated into marketing decisions through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4 Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. The book is ideally suited to both students and practitioners at many different levels and disciplines including marketing, business and sustainability or environmental management. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Good. Being diagnosed with multiple sclerosis (MS) doesn't have to mean your life is over. Everyone's MS is different and no one can predict exactly what yours will be like. The fact is, lots of people live their lives with MS without making a full-time job of it. MS for Dummies gives you easy to access, easy to understand information about what happens with MS-what kinds of symptoms it can cause, how it can affect your life at home and at work, what you can do to feel and function up to snuff, and how you can protect yourself and your family against the long-term unpredictability of the disease. You'll learn:* Why some people get MS and others don't* How to make treatment and lifestyle choices that work for you* What qualities to look for in a neurologist and in the rest of your healthcare team* How to manage fatigue, walking problems, and visual changes* Why the road to diagnosis can be full of twists and turns* How to understand the pros and cons of alternative medicine* Why and how to talk to your kids about MS* How to find stress management strategies that work for you* Your rights under the Americans with Disabilities Act Complete with listings of valuable resources such as other books, Web sites, and community agencies and organizations that you can tap for information or assistance, MS for Dummies will tell you everything you need to know in order to make educated choices and comfortable decisions about life with MS. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.…

Paperback. Zustand: Very Good. Making informed trading decisions regardless of the market's condition Savvy traders can make money in both up and down markets. Trading For Dummies , Second Edition is for investors at all levels who are looking for a clear guide to successfully trading stocks in any type of market. It is also for investors who have experience trading and who are looking for new, proven methods to enhance the profitability of their investments. This no-nonsense guide presents a proven system for analyzing stocks, trends, and indicators and setting a buy-and-sell range beforehand to decrease risk in any type of market. It stresses the practice of position trading, conducting technical analysis on a company and its performance, and research methods that enable the trader to strategically select both an entry and exit point before a stock is even purchased. This updated guide features updated stock charts, position trading tips and techniques, and fresh ways to analyze trends and indicators. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…