Wiley aug 2004 (73 Ergebnisse)
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Taschenbuch. Zustand: Neu. Neuware - How to pick up basic Japanese-fastJapanese is the fifth most studied language in the U.S., with over 40,000 college students enrolled in Japanese courses every year, and Japan ranks as the eighth most popular international destination for American travelers. Focusing on real-world language sk…ills that people can put to use right away-from asking directions to talking numbers-this phrasebook is a must for travelers and students.Eriko Sato, PhD, is a native Japanese speaker and Professor of Japanese at SUNY Stony Brook.
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Taschenbuch. Zustand: Neu. Neuware - This is the first biography in twenty years of James Clerk Maxwell, one of thegreatest scientists of our time and yet a man relatively unknown to the wider public. Approaching science with a freshness unbound by convention orprevious expectations, he produced some of the most original scienti…fic thinkingof the nineteenth century - and his discoveries went on to shape the twentiethcentury.
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Taschenbuch. Zustand: Neu. Neuware - 'As GMTV anchor, I interview hundreds of people every year. However well they interview, every single person would find it easier to explain their case by following these simple principles.' EAMONN HOLMES, GMTV Presenter'[Drop the Pink Elephant].tackle[s] every aspect of personal communicatio…n in a crisp, entertaining style.' THE PLAIN ENGLISH SOCIETY'There can be no whitewash at the White House.' (Richard Nixon). These nine words turned the American nation against their President. Why Because people hadn't linked the White House with a cover up until Nixon himself made the connection. His own denial created the story.It is perhaps the most famous Pink Elephant in history. But what exactly is a 'Pink Elephant' Pink Elephants are the unnecessary negatives that clutter your conversation and meaning, sending out the wrong signals to anyone you communicate with.In Drop the Pink Elephant, Bill McFarlan reveals how to avoid the deadly trap of allowing poor communication skills to obscure your meaning and reduce your effectiveness. Drop the Pink Elephant is filled with helpful, simple and practical advice on how to make your words count for more. Put these straightforward lessons into practice and you will notice immediately how much more effectively you are able to communicate with others.Sharpen your conversation by:\* FIRST SPOTTING, THEN DROPPING THE PINK ELEPHANT\* GETTING RID OF THE JARGON\* LEARNING TO SPEAK IN PICTURES\* RECOGNISING WHEN YOU SHOULD APOLOGISE OR THANK PEOPLE\* CAPTIVATING AN AUDIENCEN.B. No animals were hurt in the making of this book. (Can you spot your first Pink Elephant ).
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Taschenbuch. Zustand: Neu. Neuware - What does it really mean to be intelligent Ron Ritchhart presents a new and powerful view of intelligence that moves beyond ability to focus on cognitive dispositions such as curiosity, skepticism, and open mindedness. Arguing persuasively for this new conception of intelligence, the author u…ses vivid classroom vignettes to explore the foundations of intellectual character and describe how teachers can enculturate productive patterns of thinking in their students. Intellectual Character presents illustrative, inspiring stories of exemplary teachers to help show how intellectual traits and thinking dispositions can be developed and cultivated in students to promote successful learning. This vital book provides a model of authentic and powerful teaching and offers practical strategies for creating classroom environments that support thinking.
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Taschenbuch. Zustand: Neu. Neuware - \* Offers real, practical solutions to help ordinary users keep viruses out of their e-mail in-boxes-and explains how to respond when one slips through\* In 2003, there was a major virus attack almost every month, which cost businesses worldwide an estimated $55 billion and did untold damage…to home computers\* Explains what viruses are and how they work, profiles major anti-virus software packages, shows how to keep anti-virus software updated, and helps people adopt safer computer work habits\* The book's value price and compact size will make it irresistible to people who need to protect their home PC or network.
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Taschenbuch. Zustand: Neu. Neuware - The new self-help guide from the author of the highly successful 'Self-Coaching This empowering guide shows people who are experiencing emotional turmoil in their lives how to reconnect with their innate capacity for genuine happiness-before more serious emotional problems develop. The Power…of Self-Coaching offers five simple, practical steps that put people back in touch with their natural and spontaneous potential-the inner power that can transform their lives. Using self-quizzes, training and coaching exercises, Power Drills, and Dr. Luciani's extremely successful technique of Self-Talk, readers of this book-the essential next level of Self-Coaching-can liberate themselves from reflexive, destructive thinking and begin to create a life of happiness and empowerment. Joseph J. Luciani, PhD (Cresskill, NJ), the author of Self-Coaching (0-471-38737-1), is a psychologist in private practice with more than 25 years of experience.
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Taschenbuch. Zustand: Neu. Neuware - A practical, accessible guide to test-taking for kids ages 10-14 From short pop quizzes to the hours-long standardized exams that have become pervasive in public schools, tests are a nerve-wracking experience for most kids. Luckily, this new Wiley Keys to Success guide provides the perfect an…swer to test anxiety, with enough activities, examples, and practical advice to help kids succeed on any kind of test, whether its fill-in-the-blanks, matching, multiple choice, short answer, or essay. I includes practice questions of the type commonly found on standardized tests as well as diagrams and illustrations to help explain test-taking techniques.
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Taschenbuch. Zustand: Neu. Neuware - You, Too, Can Understand Geometry - Just Ask Dr. Math.
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Taschenbuch. Zustand: Neu. Neuware - Post-Democracy is a polemical work that goes beyond current complaints about the failings of our democracy and explores the deeper social and economic forces that account for the current malaise.Colin Crouch argues that the decline of those social classes which had made possible an active and… critical mass politics has combined with the rise of global capitalism to produce a self-referential political class more concerned with forging links with wealthy business interests than with pursuing political programmes which meet the concerns of ordinary people. He shows how, in some respects, politics at the dawn of the twenty-first century returns us to a world familiar well before the start of the twentieth, when politics was a game played among elites. However, Crouch maintains that the experience of the twentieth century remains salient and it reminds us of possibilities for the revival of politics.This engaging book will prove challenging to all those who claim that advanced societies have reached a virtual best of all possible democratic worlds, and will be compelling reading for anyone interested in the shape of twenty-first-century politics.
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Taschenbuch. Zustand: Neu. Neuware - Real Estate Millions in Any Market will teach you the most innovative techniques you can use-in any market condition or geographic area-to create a fortune buying or selling real estate with little or no money down. Real Estate Millions in Any Market will show you how to: \* Find bargain prop…erties in any market \* Develop instant equity with no cash out of pocket \* Create instant cash flow with no-down purchases \* Uncover the fallacies of low-down investments It will also give you the tools you need to succeed, including: \* 12 fail-safe techniques for successful negotiating \* 10 creative low- and no-down buying techniques \* The letters and dialogues of no-down strategy buying \* How to structure your own Success Strategy This book specifically identifies and explains the revolutionary resources that are available to assist buyers and sellers in obtaining substantial profits, while debunking many of the myths and schemes that have given low-down investing a questionable reputation. Filled with practical advice and proven techniques, Real Estate Millions in Any Market is critical reading for anyone interested in getting into real estate investing.
- Hardcover
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Buch. Zustand: Neu. Neuware - Discover the tools to create a new kind of church and move from merely surviving to thriving. Drawing on an extensive two-year field study of 200 churches from a variety of denominations and geographic regions, Milfred Minatrea--a missiologist, urban strategist and practioner in minister--presents t…he best practices for re-energizing Christian spirituality in a congregational setting. He provides readers with the tools for assessing their congregations position on the continuum between maintenance and mission and for determining the actions that will move them toward becoming a missional community. He also outlines key strategies that successful churches have used to become relevant in a postmodern society without losing what is distinctly Christian in their spiritual practices. Milfred Minatrea (Irving, TX) is Director of the Missional Church Center for the Baptist General Convention of Texas.
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Taschenbuch. Zustand: Neu. Neuware - The arrival of a baby brings some of the biggest and most rapid changes that we ever experience.
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Buch. Zustand: Neu. Neuware - A revealing look at the real 'Emeril live' Emeril Lagasse is a phenomenon-a television chef and restaurateur who has parlayed his outsized personality and gastronomic acumen into a multi-million-dollar culinary empire. Along the way, he's added new catchphrases to the American idiom-'bam,' 'kick it…up a notch,' and 'pork fat rules'-and won the hearts (and stomachs) of millions of loyal fans. Now, for the first time, you get to enter into Emeril's incredible world. Filled with candid stories and vivid details, EMERIL! Inside the Amazing Success of Today's Most Popular Chef reveals how this culinary connoisseur made it to the top of his profession, while staying true to his main mission-showing ordinary people how to have fun with food. Weaving together Emeril's personal and professional journeys to international stardom, EMERIL! Inside the Amazing Success of Today's Most Popular Chef offers an entertaining look at how one of the world's most talented chefs became a household name.
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Taschenbuch. Zustand: Neu. Neuware - In this groundbreaking book, Mary O Hara-Devereaux -- an internationally renowned business forecaster -- shows how organizations can hone their competitive edge during these uncertain times. Using the metaphor of traveling through the badlands of the American West, Navigating the Badlands off…ers the principles, tools, transformative strategies, and essential understanding executives and business leaders need if they are to weather the rugged, global business landscape of the future. Throughout the book O Hara-Devereaux reveals how business leaders can seize the opportunity to create new value from successful alliances, reach global markets, and find top talent.
Sprache: Englisch
Verlag: John Wiley & Sons Inc Aug 2004 2004
Serie: Audel HVAC Fundamentals, Buch 3 von 3. Buch 3 von 3 - Audel HVAC Fundamentals
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Taschenbuch. Zustand: Neu. Neuware - Keep it cool or heat things up.
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Taschenbuch. Zustand: Neu. Neuware - WHARTON on DYNAMIC COMPETITIVE STRATEGY'A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right m…oves in a dynamically changing competitive landscape.' -Philip Kotler S.C. Johnson & Sons Distinguished Professor of International Marketing J. L. Kellogg Graduate School of Management Northwestern University.'An ambitious and welcomed effort at addressing strategy from an interdisciplinary perspective.' -Professor Don Lehmann Columbia University Graduate School of Business.'Wharton on Dynamic Competitive Strategy weaves together an unprecedented interdisciplinary analysis of competitive strategies that any global manager should consider indispensable reading.An impressive book.' -Jon M. Huntsman, Sr. Chairman and CEO Huntsman Corporation.'Provocative and meaningful . . . Provides an excellent framework for formulating strategy.' -Sam Morasca Vice President, Marketing Shell Oil Products Company.'A Rosetta stone for strategy. Read it and keep it by your side!' -Dale Moss Executive Vice President, Sales and Marketing USA British Airways, New YorkThe competitive challenges facing you are more complex and fast-moving than ever. This environment demands dynamic competitive strategies-strategies that anticipate and adjust to competitors' countermoves, shifting customer demands, and changes in the business world.Wharton on Dynamic Competitive Strategy offers new perspectives on competitive strategy from a distinguished group of faculty at Wharton and other leading business schools around the world. This book presents the best insights from decades of research in key areas such as competitive strategy, simulations, game theory, scenario planning, public policy, and market-driven strategy. It represents the most cohesive collection of insights on strategy ever assembled by a leading school of business.Developed for the thinking manager, Wharton on Dynamic Competitive Strategy provides deep insights into the true dynamics of competition. In contrast to popular, quick-fix formulas for strategic success, this book provides perspectives that will help you better understand the underlying dynamics of competitive interactions and make better strategic decisions in a rapidly changing and uncertain world.The insights and approaches presented here are illustrated with real-world examples which demonstrate how these approaches can be applied to your strategic challenges.These chapters will help you better address key strategic issues such as:\* Anticipating competitors' responses using game theory, simulations, scenario planning, conjoint analysis, and other tools-and designing the best strategy in light of these expected responses\* Planning for multiple rounds of competition in the way that chess players think through multiple moves\* Understanding how changes in technology and public policy or moves by competitors can undermine your current advantages or neutralize future advantages\* Broadening your range of options for reacting to moves by competitors\* Signaling and preempting rivals.This groundbreaking new book will change your view of strategy and give you the tools you need to succeed in a dynamic and intensely challenging world.
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Taschenbuch. Zustand: Neu. Neuware - The first complete look at one of America's legendary business leadersThis groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth century's greatest business figures. Over the course of forty-two…years, Thomas J. Watson took a failing business called The Computer-Tabulating-Recording Company and transformed it into IBM, the world's first and most famous high-tech company. The Maverick and His Machine is the first modern biography of this business titan. Maney secured exclusive access to hundreds of boxes of Watson's long-forgotten papers, and he has produced the only complete picture of Watson the man and Watson the legendary business leader. These uncovered documents reveal new information about how Watson bet the company in the 1920s on tabulating machines-the forerunners to computers-and how he daringly beat the Great Depression of the 1930s. The documents also lead to new insights concerning the controversy that has followed Watson: his suppos ed coll usion with Adolf Hitler's Nazi regime.Maney paints a vivid portrait of Watson, uncovers his motivations, and offers needed context on his mammoth role in the course of modern business history. Jim Collins, author of the bestsellers Good to Great and Built to Last, writes in the Foreword to Maney's book: 'Leaders like Watson are like forces of nature-almost terrifying in their release of energy and unpredictable volatility, but underneath they still adhere to certain patterns and principles. The patterns and principles might be hard to see amidst the melee, but they are there nonetheless. It takes a gifted person of insight to highlight those patterns, and that is exactly what Kevin Maney does in this book.'The Maverick and His Machine also includes never-before-published photos of Watson from IBM's archives, showing Watson in greater detail than any book ever has before. Essential reading for every businessperson, tech junkie, and IBM follower, the book is also full of the kind of personal detail and reconstructed events that make it a page-turning story for general readers. The Maverick and the Machine is poised to be one of the most important business biographies in years.Kevin Maney is a nationally syndicated, award-winning technology columnist at USA Today, where he has been since 1985. He is a cover story writer whose story about IBM's bet-the-company move gained him national recognition. He was voted best technology columnist by the business journalism publication TJFR. Marketing Computers magazine has four times named him one of the most influential technology columnists. He is the author of Wiley's MEGAMEDIA SHAKEOUT: The Inside Story of the Leaders and the Losers in the Exploding Communications Industry, which was a Business Week Bestseller.Residence: Clifton, VA.'Watson was clearly a genius with a thousand helpers, yet he managed to build an institution that could transcend the genius.'-from the Foreword by Jim Collins'Like all great biographers, Kevin Maney gives us an engaging story. . .his fascinating and definitive book about IBM's founder is replete with amazing revelations and character lessons that resonate today.'-Rosabeth Moss Kanter, Harvard Business School, bestselling author of Evolve! and When Giants Learn to Dance.
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Taschenbuch. Zustand: Neu. Neuware - Aquinas in Dialogue explores Aquinas' relevance to contemporary theology. The volume comprises a series of essays written by both scholars of Aquinas and by those who are actively involved in ecumenical and inter-religious dialogue. These essays demonstrate how Aquinas continues to illuminate… dialogue among Christians and between Christians and non-Christians. They cover a wide range of subjects from Aquinas and Eastern Orthodoxy to Aquinas and atheism, and help us to think rigorously about what is required to speak truthfully to people with different beliefs.
- Hardcover
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Buch. Zustand: Neu. Neuware - Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investorsHow can businesses do a better job of attracting capital The answer: 'Marketing!' Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, market…ing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.Philip Kotler (Glencoe, IL) is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and the author of 35 books. Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus, the largest marketing consulting firm in Indonesia, and is coauthor with Kotler of several books, including Repositioning Asia and Rethinking Marketing. S. David Young (Fontainebleu, France) is a Professor of Accounting and Control at INSEAD in Fountainebleu, France.
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Taschenbuch. Zustand: Neu. Neuware - Perspectives from leaders in decision science at WhartonOrganized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four per…spectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.
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Taschenbuch. Zustand: Neu. Neuware - 'Sergiovanni s book gives life and meaning to the words lifeworld and systemsworld --bringing a new and insightful perspective to the discourse on school reform--and challenges school leaders to gain a more holistic view of students and interaction in the teaching-learning process.'--Gerald N…. Tirozzi, executive director, The National Association of Secondary School Principals'Once again, Sergiovanni has used his remarkable and unique insight to bring clarity to a major challenge of current leadership--the use of standards. He has managed to contextualize the issue of standards, through looking at the lifeworld of schools, in a way no one else has. This is a fresh and thought-provoking take on a subject school leaders must understand.'--Paul D. Houston, executive director, American Association of School AdministratorsThis inspiring book calls for leaders who act according to the unique culture, values, and needs of their schools. Tom Sergiovanni examines why this 'lifeworld' is so vital to school success and shows how local leadership can make the difference in creating healthy, rigorous schools. He explores the crucial link between school character and school improvement. By building institutional character at the local level, principals, superintendents, and policymakers can not only protect the lifeworld of their schools but also craft an educational system based on layered loyalties and shared accountability.
- Hardcover
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Buch. Zustand: Neu. Neuware.
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Taschenbuch. Zustand: Neu. Neuware - Morality still matters, argues philosopher Roger Trigg, in this accessible introduction to moral thinking.Written for general readers with no background in philosophy.Argues that we need a shared moral vision in order to live together, both nationally and internationally.Considers the need fo…r a shared morality in relation to subjects of vital importance such as human rights.Stresses that private behaviour cannot be kept separate from public choices.Discusses matters of topical debate on both sides of the Atlantic.
- Hardcover
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Buch. Zustand: Neu. Neuware - The Compelling, Tragic Story of a Great Cheyenne Chief.
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Taschenbuch. Zustand: Neu. Neuware - Emerging technologies such as the Internet and biotechnology have the potential to create new industries and transform existing ones. Incumbent firms, despite their superior resources, often lose out to smaller rivals in developing emerging technologies. Why do these incumbents have so much d…ifficulty with disruptive technologies How can they anticipate and overcome their handicaps Wharton on Managing Emerging Technologies presents insights, tools, and frameworks from leading busi-ness thinkers based on the research of Wharton's Emerging Technologies Management Research Program. This pioneering industry-academic partnership, established in 1994, is one of the longest and broadest initiatives on the management of emerging technologies. For the first time, this book distills the insights from the program into a single volume for managers, covering a wide range of issues related to the successful management of emerging technologies.The editors contend that managing emerging technologies represents a 'different game,' requiring a different set of management skills, frameworks, and strategies than those used by established firms to manage existing technologies. In this book, experts from diverse fields examine key issues such as:\* Common pitfalls and potential solutions for incumbent firms in managing emerging technologies\* Strategies for assessing the potential of new markets and designing technologies to take advantage of market 'lumpiness'\* The need for scenario planning and 'disciplined imagination' to develop strategies under uncertainty\* The limits of patents in protecting gains from technology, and the use of lead time and other strategies\* The power of innovative financial strategies and the use of real options in making investments\* Using alliances and new organizational forms\* Developing a 'customized workplace'Wharton on Managing Emerging Technologies represents a powerful survival kit for managers 'dropped behind the lines' of these new technologies. The authors provide a comprehensive set of tools and insights that will help you understand the new challenges and develop effective strategies to succeed at this different game.Praise for WHARTON on MANAGING EMERGING TECHNOLOGIES'New technologies are transforming markets, businesses, and society at an ever-increasing rate. We have a critical need for better road maps for managing our way through this new terrain. This book offers critical insights and useful new models for thinking through these challenges.'-Professor Thomas Gerrity, Director of the Wharton e-Commerce Forum'Wharton on Managing Emerging Technologies covers the emerging technology landscape-from strategy to finance to human resources-in a way that only a group of top scholars from many disciplines could do. Insightful, accessible, and smart ideas that make for 'must reading' for thoughtful executives in today's turbulent economy. The authors prove, once again, the power of research to yield deep insight into tough business problems.'-Kathleen M. Eisenhardt, Professor of Strategy and Organization, Stanford University and coauthor, Competing on the Edge: Strategy As Structured Chaos'Wharton on Managing Emerging Technologies offers valuable insight for large established companies seeking growth in a dynamic market of rapid technological advancement. The entertaining cases and thoughtful analyses help managers create strategies, select options, and organize to successfully manage the interface between imagination and knowledge.'-Jerry Karabelas, PhD, CEO, Novartis Pharma AG.
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Buch. Zustand: Neu. Neuware - Julian Robertson is one of the most successful and well-known hedge fund managers of our time. For nearly twenty years his infamous fund--Tiger Management--was the talk of the town, routinely delivering double-digit performance. This biography will explore this legendary fund manager's role in the d…evelopment and popularity of hedge funds, examine his investment methodology and strategy, and look at the growth of his fund and his 'Tigers'--individuals who have gone on to great success themselves.\* Includes candid interviews of Robertson, his colleagues, and his peers\* Uncovers the trading strategies and investment style of a legendary fund manager\* Offers a rare glimpse inside the personal world of Julian RobertsonREADERSHIP: Those with any interest in or knowledge of hedge funds, business readers, investment professionals.Daniel A. Strachman is Managing Director of Answers Company, a New York-based money management firm that offers investment management services to individuals and institutions. He has contributed many articles on investment management and strategies to publications including the New York Post and the Financial Times and is also the author of Getting Started in Hedge Funds (Wiley 2000).Also available by Daniel Strachman, Getting Started in Hedge Funds, 0471316962 Paper.EAN - 9780471323631Carton Quantity - 41.
- Softcover
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Taschenbuch. Zustand: Neu. Neuware - Manage to save time and money.
- Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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EUR 52,46
EUR 63,28 VersandVersand von Deutschland nach USAAnzahl: 2 verfügbar
Buch. Zustand: Neu. Neuware - 'Save yourself ten years of hard work. Read Brian s powerful book and let him show you the shortcut to success. He ll show you the fastest way for you to get rich.'-Robert Allen bestselling author, Multiple Streams of Income'Millions of people start with nothing and become wealthy as the result of d…oing certain things in a certain way, over and over again. This book by Brian Tracy shows you how you can achieve all your financial goals, starting from wherever you are today.'-Jack Canfield coauthor, Chicken Soup for the Soul(r) series and The Success Principles'This is the only book you need to read to become wealthy! It is loaded with practical ideas and strategies to propel you onwards and upwards.'-Nido Qubein Chairman, Great Harvest Bread Company, and founder, National Speakers Association Foundation'Another great book from Brian Tracy. Tangible, practical ideas that will make you money and make you rich!'-Bill Bachrach President, Bachrach & Associates, Inc.'Brian Tracy has put together a masterpiece of common sense for getting rich. If you wish a different life, commit now to different actions-read this book!'-H. J. (Jim) Graham President and CEO, Cyber Broadcast One, Inc.'Brian Tracy shows you how unlimited wealth starts in the mind, and how anyone can focus their time and energy to earn millions. It s the readable, riveting primer for countless new American fortunes.'-Peter Montoya CEO, Peter Montoya Inc.
Sprache: Englisch
Verlag: John Wiley & Sons, John Wiley & Sons Aug 2004 2004
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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EUR 60,65
EUR 61,86 VersandVersand von Deutschland nach USAAnzahl: 2 verfügbar
Taschenbuch. Zustand: Neu. Neuware - Essentials of Research Methods is a concise and accessible introduction to research methods in the social sciences.
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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EUR 64,20
EUR 61,47 VersandVersand von Deutschland nach USAAnzahl: 2 verfügbar
Taschenbuch. Zustand: Neu. Neuware - Drawing on his work in Iceland, Ireland, Scotland, North America, Ghana, and Fiji, linguistic anthropologist and folklorist Richard Bauman presents a series of ethnographic case studies that offer a sparkling look at intertextuality as communicative practice.A fascinating perspective on inter…textuality: the idea that written and spoken texts speak to one another, e.g. through genre or allusions.Presents a series of ethnographic case studies to illustrate the topic.Draws on a broad range of oral performances and literary records from across the world.The author's introduction sets a framework for the analysis of genre, perform and intertextuality.Shows how performers blend genres, e.g., telling stories about riddles or legends about magical verses, or constructing sales pitches.
