Wiley apr 2022 (238 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - A practical guide to F. Scott Fitzgerald's works for middle and secondary studentsF. Scott Fitzgerald was an American novelist, essayist, and writer best known for his glamourous novels that detailed life in America's Jazz Age--a term which he popularized. Throughout his career, Fitzgerald published four novels, four collections of short stories, and 164 short stories in magazines. His work commonly focused on themes of ambition and loss, money and class, and the promise and disappointment of America and its vaunted dream. In his lifetime, Fitzgerald gained fame for his The Great Gatsby and This Side of Paradise. Today, his works are taught in middle and high school classrooms throughout the United States and worldwide.Breaking Down Fitzgerald provides readers with an overview of Fitzgerald's life and investigates the composition, characters, themes, symbols, language, and motifs in his work and their relation to contemporary society. Author Helen Turner clarifies some essential facts about F. Scott Fitzgerald's life and addresses important themes found in his novels and short stories. As readers explore the literary and cultural context of Fitzgerald's works, they develop a firm appreciation of Fitzgerald's role in modern literature and why he is considered one of the greatest American writers of the 20th century.Breaking Down Fitzgerald:\* Explains of why Fitzgerald remains one of the great American voices heard around the world\* Showcases the multiple genres in Fitzgerald's world\* Offers a brief thematic tour through Fitzgerald's novels and short stories\* Provides an overview of Fitzgerald's critical reception\* Discusses Fitzgerald in contemporary popular cultureThis book is a primer for younger or new Fitzgerald readers and a welcome addition to the toolbox used by educators, parents, and anyone interested in or studying F. Scott Fitzgerald's life and work. …

Taschenbuch. Zustand: Neu. Neuware - Now a USA Today and Publishers Weekly bestseller!How do you REALLY get accepted to Harvard, Yale, and the Ivy League Told from the fresh and personal perspective of 26-year-old Crimson Education CEO and Harvard, Stanford, and Oxford graduate Jamie Beaton, Accepted! is an honest and practical guide on beating the odds and getting into Ivy League and other elite schools - the smart way.Beaton takes you behind the doors of the world's top college admissions offices, revealing the highly strategic selection processes applied by institutions whose reputations depend on the number of students they admit, or more pointedly, the tens of thousands that they don't.In Accepted!, Beaton delivers the ultimate insider 'how to' and disrupts cliched admissions advice with savvy strategies like:\* Moneyballing the university rankings and increasing your chances of admission\* Class spamming your way to academic supremacy and acceptance\* Playing the early application dating game and understanding how institutions are using it to their reputational advantagePacked with real-life examples from the thousands of students Beaton has helped land a spot at Harvard, Stanford, and other esteemed universities, Accepted! is a never-before assembled culmination of secrets, insights, and application strategies guaranteed to maximize your chances of 'getting in' to the school of your choice.From ambitious students and their supportive parents to academic advisors and admissions professionals, Accepted! is the must-read guide to demystifying the often-convoluted and increasingly competitive world of elite college admissions. …

Taschenbuch. Zustand: Neu. Neuware - Over 300,000 copies sold! Reverse mathematics trauma and find a universal blueprint for math success In Mathematical Mindsets: Unleashing Students' Potential through Creative Math, Inspiring Messages and Innovative Teaching mathematics education expert and best-selling author Jo Boaler delivers a blueprint to banishing math anxiety and laying a foundation for mathematics success that anyone can build on. Perfect for students who have been convinced they are naturally 'bad at math,' the author offers a demonstration of how to turn self-doubt into self-confidence by relying on the 'mindset' framework. Mathematical Mindsets is based on thousands of hours of in-depth study and research into the most effective-and ineffective-ways to teach math to young people. This new edition also includes: Brand-new research from the last five years that sheds brighter light on how to turn a fear of math into an enthusiastic desire to learn Developed ideas about ways to bring about equitable grouping in classrooms New initiatives to bring 21st century mathematics to K-12 classrooms Mathematical Mindsets is ideal for K-12 math educators. It also belongs on the bookshelves of the parents interested in helping their K-12 children with their math education, as well as school administrators and educators-in-training.…

Taschenbuch. Zustand: Neu. Neuware - \*\*This Classic Edition has been updated for 2022 and beyond\*\* THE ALL-TIME #1 AUSTRALIAN BESTSELLERThis is the only money guide you'll ever need.That's a bold claim, given there are thousands of finance books on the shelves.Yet there's a reason this book is in one in every 20 Australian homes.You'll find out how to create an entire financial plan that is so simple you can sketch it on the back of a serviette . and you'll be able to manage your money in 10 minutes a week.The Barefoot Steps stand the test of time. In this classic edition, you'll get the skinny on:\* Saving up a six-figure house deposit in 20 months\* Doubling your income using the 'Trapeze Strategy'\* Saving $77641 on your mortgage and wiping out almost 7 years of payments\* Handing your kids (or grandkids) a $140000 cheque on their 21st birthday\* Why you don't need $1 million to retire .with the 'Donald Bradman Retirement Strategy'Sound too good to be true It's not.This book is full of stories from everyday Aussies--single people, young families, empty nesters, retirees--who have applied the Barefoot Steps, freed themselves from crippling debt and achieved amazing, life-changing results.And you're next.…

Taschenbuch. Zustand: Neu. Neuware - Images of killer robots are the stuff of science fiction - but also, increasingly, of scientific fact on the battlefield. Should we be worried, or is this a normal development in the technology of war In this accessible volume ethicist Deane Baker cuts through the confusion over whether lethal autonomous weapons - so-called killer robots - should be banned. Setting aside unhelpful analogies taken from science fiction, Baker looks instead to our understanding of mercenaries (the metaphorical 'dogs of war') and weaponized animals (the literal dogs of war) to better understand the ethical challenges raised by the employment of lethal autonomous weapons (the robot dogs of war). These ethical challenges include questions of trust and reliability, control and accountability, motivation and dignity. Baker argues that, while each of these challenges is significant, they do not - even when considered together - justify a ban on this emerging class of weapon systems.This book offers a clear point of entry into the debate over lethal autonomous weapons - for students, researchers, policy makers and interested general readers.…

Taschenbuch. Zustand: Neu. Neuware - Learn how to survive and thrive within organisationsIn Don't Quit Your Day Job, former Google and Twitter executive Aliza Knox delivers hands-on, practical steps for achieving career success.Driven by Knox's four decades working in and leading some of the world's most celebrated firms, and featuring candid accounts of other people's successes and missteps in global tech, consumer goods, healthcare, academia, social services and more, this book is an essential guide to integrating your professional and personal goals to build a fulfilling, complete life.The book also includes:\* Invaluable advice to power up your people skills and soft skills, and how to care for your career like you would any other relationship.\* Effective perspectives to help balance your working life and personal life and to build stamina for the long haul.\* A global outlook that reveals how to excel in today's hybrid, often dispersed world of work.Whether you're just starting your first job or you're ready to rise to the C-suite, Don't Quit Your Day Job will help you advance and flourish in the workplace.…

Buch. Zustand: Neu. Neuware - At last, a mindful book about money that anyone can appreciate and understand The Little Book of Zen Money: A Simple Path to Financial Peace of Mind delivers easy-to-follow steps for combining sensible saving strategies with mindfulness practices to achieving financial peace of mind. Finally, you can know how to fix your finances without feeling stressed out! In this book, you'll find out that sound financial strategy is far more straightforward than the financial industry wants you to think. It reveals the path to mindful money simplicity, showing readers how to adopt behaviors that encourage responsible saving and spending. You'll learn about: - How to journal your spending and saving so you keep track of the money you have coming in and going out - Easy mindfulness exercises, mantras, and meditations that keep you centered, rational, and calm when it comes to your money - Simple explanations of the financial industry and how to invest responsibly that anyone can understand Perfect for anyone who doesn't usually like books about money (or the complicated jargon they're often filled with), The Little Book of Zen Money proves that you don't need to be an expert, professional, or mathematician to get great financial advice.…

Buch. Zustand: Neu. Neuware - A fascinating set ofBlackperspectives onwhat it takes to succeed today Inthis updated and revised edition of Take a Lesson: Today's¿Black Achievers on How They Made It and What They Learned Along the Way, award-winning journalist andauthor Caroline Clarke once again compels a dynamic list of Black business heroes and role models to openly share their own goals, hits, and misses, exploring what they overcame and what they're still working to overcome, not just for themselves, but for their peers and would be peers, who the equity odds are still against. In this book, you'll find: - Updated interviews with Black corporate titanscontaining critically important lessons about business success - Deeply personal accounts of the journeys of Black superachievers from a diverse set of backgrounds and industries who are still rising in their industries - Insights into the ways the world has changed-and the ways it hasn't-since the release of the first edition in 2001 Perfect for Black students and early-career professionals looking for proven ways to navigate the unique challenges they'll face, Take a Lesson is also a great resource for allies seeking to gain perspective on a critically important set of experiences.While these stories are specifically of Black success, their ability to inform, inspire, and reaffirm the value of ambition and perseverance, no matter the odds or era, transcends race.…

Taschenbuch. Zustand: Neu. Neuware - \*\*Winner of the Personal Finance and Investment Book of the Year at the Australian Business Book Awards 2022\*\*Conquer the challenges faced as a woman pursuing financial independence and prosperity In The Female Investor: Creating Wealth, Security, and Freedom through Property, celebrated property and finance experts Nicola McDougall and Kate Hill deliver a practical and approachable guide for women of all ages as they navigate the world of property investing. You'll learn how to build equity and wealth in the property market and achieve financial independence, all while overcoming the gender-based salary deficit and balancing the demands of family and work. You'll discover invaluable advice on: How to get started with property investing, regardless of what stage of life you're in How to protect your assets in the event of a relationship breakdown and handle 'the talk' with your partner when you decide it's time to join financial forces New strategies and trends for achieving financial independence, like rentvesting and co-buying The Female Investor is an essential read for young women just starting out in the workforce, long-time professionals returning to work after caring for a child, and any other woman trying their best to overcome the financial disadvantages faced by women everywhere. It also belongs in the libraries of anyone else who seeks to support the women in their lives.…

Taschenbuch. Zustand: Neu. Neuware.

Buch. Zustand: Neu. Neuware - Understand what's required to deliver top-of-the-line customer experiencesAs organizations around the world do their best to deliver meaningful, effective, and efficient customer experiences, many are encountering difficulty translating their actions into progress. These businesses find that, despite a plethora of initiatives, programs, and plans, inclusive and excellent customer service remains stubbornly out of reach.In Shift: Transform Motion into Progress in Business, Chief Strategy and Marketing Officers at Merkle and dentsu offer business leaders a practical and coherent approach to creating the consistently exceptional customer experience that would set their business apart from the competition.The authors link three key themes--a clear vision with clear performance indicators, an aligned team, and a deep understanding of the marketplace--and outline their importance in the quest for the ideal client experience. They explain the importance of measuring progress through the eyes of the customer and ensuring that the measures that matter to customers are improving.A necessary addition to the reading lists of innovation and business development professionals, Shift deserves a place on the bookshelves of managers, executives, and other business leaders attempting to set their organization apart from the competition. …

Buch. Zustand: Neu. Neuware - A practical pathway to a meaningful life and courageous leadershipIn The Courage Playbook: Five Steps to Overcome Your Fears and Become Your Best Self, Gus Lee, bestselling author and leadership expert, delivers an astonishing reveal that with moral courage, we can overcome our fears. This is a practical guide to gaining your courage to live rightly, treat others without bias and lead inspirationally. Readers will acquire Five Steps to Courage, 3 NO's, 3 GO's and Courageous Communication Plays. These lend deeper meaning to life, strengthen our character, improve relationships and allow us to help others for the common good. They lead to contentment, love and even happiness.The Playbook is a practical, behavior-based 'Other-Help' guide that equips us more effectively than the worried 'self-help' approach. The Courage Playbook includes:\* Skills and strategies for healthfully and authentically deploying courage in your life\* Ways to actually solve tough moral problems and conflicts at their root cause, genuinely help others, model strength and close the 'Courage Gap'\* Methods for courageous and inspirational communication and leadership for all manner of situations - professionally, personally, relationally and organizationallyDesigned for people in all circumstances, to include young professionals, executives and leaders, The Courage Playbook belongs on the desks and libraries of business organizations, government agencies, healthcare, education, non-profits, military units, public safety organizations and on the bedside table of all people who want a seriously effective pathway to deeply improve themselves.…

Buch. Zustand: Neu. Neuware - The #1 strategy to build trust and create successIn The Sale, bestselling author Jon Gordon and rising star Alex Demczak deliver an invaluable lesson about what matters most in life and work and how to achieve it. The book teaches four lessons about integrity in order to create lasting success.The authors tell the story of Matt Williams, a sales representative for Turnbow Technologies, an aviation technology company founded by his grandfather. Matt encounters many obstacles both personally and professionally, and ultimately finds himself in a struggling marriage, an unfulfilling job, in a desperate search for answers, and at the crossroads of a major decision that will determine his future. Matt meets an unlikely mentor, who may just have the answers Matt seeks, as he faces the biggest decision and test of his life. The Sale follows Matt as he learns:\* Why his pursuit of financial success at the expense of his family and the people he loves is counterproductive\* The power of integrity, trust, and consistency\* Powerful ways to create fulfilment and real success that enduresPerfect for managers, sales professionals, and teams that are seeking durable, reliable, and powerful strategies for success at work, The Sale also belongs on the bookshelves of anyone looking for insightful ways to achieve their goals and realize their greatest potential.…

Buch. Zustand: Neu. Neuware - Discover true leadership with this actionable guide from a world renowned leadership expert, psychoanalyst, and executive coachIn Leading Wisely: Becoming a Reflective Leader in Turbulent Times, renowned leadership expert, psychoanalyst and executive coach Manfred Kets De Vries delivers an insightful and unique exploration of what it means to lead with wisdom. The book demonstrates that exclusive reliance on knowledge, data, and information yields a superficial leadership style lacking in depth and discernment. What's more important in the wisdom equation is possessing humility, judgment, empathy, compassion, and night vision.With eleven chapters full of anecdotes and tales from a variety of spiritual and cultural traditions that enrich and lend a deeper significance to the choices we make as leaders and members of organizations, Leading Wisely provides readers with:\* A thorough exploration of dealing with negative--but entirely natural motivations, like envy and greed\* An emphasis on the Golden Rule--treating others as we like to be treated ourselves\* An opportunity to be courageous--to consciously and intentionally pick our battles, saving energy for what really matters\* Lessons on how to listen intently and actively, truly hearing what our colleagues, friends, family, and followers are saying before reacting\* Finding happiness within ourselvesLeading Wisely: Becoming a Reflective Leader in Turbulent Times is a startlingly incisive book, filled with messages that make the book required reading for anyone in a position of leadership or power. It also belongs in the libraries of well-being and health practitioners who frequently deal with businesspeople as clients or patients.…

Buch. Zustand: Neu. Neuware - Mitigate human risk and bake security into your organization's culture from top to bottom with insights from leading experts in security awareness, behavior, and culture.The topic of security culture is mysterious and confusing to most leaders. But it doesn't have to be. In The Security Culture Playbook, Perry Carpenter and Kai Roer, two veteran cybersecurity strategists deliver experience-driven, actionable insights into how to transform your organization's security culture and reduce human risk at every level. This book exposes the gaps between how organizations have traditionally approached human risk and it provides security and business executives with the necessary information and tools needed to understand, measure, and improve facets of security culture across the organization.The book offers:\* An expose of what security culture really is and how it can be measured\* A careful exploration of the 7 dimensions that comprise security culture\* Practical tools for managing your security culture program, such as the Security Culture Framework and the Security Culture Maturity Model\* Insights into building support within the executive team and Board of Directors for your culture management programAlso including several revealing interviews from security culture thought leaders in a variety of industries, The Security Culture Playbook is an essential resource for cybersecurity professionals, risk and compliance managers, executives, board members, and other business leaders seeking to proactively manage and reduce risk.…

Taschenbuch. Zustand: Neu. Neuware - The most practical, complete, and accessible guide for understanding algebraIf you want to make sense of algebra, check out Practical Algebra: A Self-Teaching Guide. Written by two experienced classroom teachers, this Third Edition is completely revised to align with the Common Core Algebra I math standards used in many states. You'll get an overview of solving linear and quadratic equations, using ratios and proportions, decoding word problems, graphing and interpreting functions, modeling the real world with statistics, and other concepts found in today's algebra courses. This book also contains a brief review of pre-algebra topics, including arithmetic and fractions. It has concrete strategies that help diverse students to succeed, such as:\* over 500 images and tables that illustrate important concepts\* over 200 model examples with complete solutions\* almost 1,500 exercises with answers so you can monitor your progressPractical Algebra emphasizes making connections to what you already know and what you'll learn in the future. You'll learn to see algebra as a logical and consistent system of ideas and see how it connects to other mathematical topics. This book makes math more accessible by treating it as a language. It has tips for pronouncing and using mathematical notation, a glossary of commonly used terms in algebra, and a glossary of symbols. Along the way, you'll discover how different cultures around the world over thousands of years developed many of the mathematical ideas we use today. Since students nowadays can use a variety of tools to handle complex modeling tasks, this book contains technology tips that apply no matter what device you're using. It also describes strategies for avoiding common mistakes that students make.By working through Practical Algebra, you'll learn straightforward techniques for solving problems, and understand why these techniques work so you'll retain what you've learned. You (or your students) will come away with better scores on algebra tests and a greater confidence in your ability to do math.…

Taschenbuch. Zustand: Neu. Neuware - The longest-reigning monarch in European history!If the news about Harry, William, Kate, Meghan, and the rest of the British royals has you wondering about how this latest generation of princes, princesses, dukes, and duchesses got their start, you're not alone. Queen Elizabeth II For Dummies takes you on a fascinating journey through the life of Great Britain's longest-serving monarch.You'll find revealing stories about Queen Elizabeth II's family background, her childhood, early ascension to the throne, and her role during times of national crisis and triumph. The book combines must-know facts about the monarchy with details of the remarkable woman who has held the crown for over 68 years (and counting). You'll also read about:\* Where shows like The Crown stay true-to-life and where they take artistic liberties with historical fact\* Queen Elizabeth II's relationship with Prince Charles, the late Prince Phillip, Princess Diana, and the thousands of famous figures she has encountered during her reign\* The subtle and at times controversial role of a hereditary Head of State in a democracyPerfect for anyone with an interest in the monarchy, British governance, power and society, leadership, or the resurgence of the British monarchy in popular culture, Queen Elizabeth II For Dummies is a cracking read full of trivia, secrets, and history that puts one of the most central figures of the 20th and 21st centuries in the palm of your hand. …

Taschenbuch. Zustand: Neu. Neuware - Demystify your financial statements and figure out what your accountant is talking about with this straightforward roadmap to the world of accounting Few skills are as useful as a basic understanding of accounting language. And with the right resources, learning the language of business can be intuitive, empowering, and fun. Accounting For Dummies is the perfect place to start, whether you're operating a small business, just need help managing the family budget, or you're a rising star in corporate America. It's a financial blueprint for the everyday person, easy-to-understand, and full of practical advice. You'll learn the basic ABC's of accounting, how to read and understand financial statements, create best in class budgets & forecasts, craft profitable business plans, take control of your own finances, gain insight on how companies get money from investors and banks, and avoid common money mistakes that trip up even the best of us. You'll also find out how to: Diagnose the financial health of your business and make a realistic plan to grow your company Improve your own or your family's money situation with sound financial planning and understanding Understand each of the three basic financial statements and what they say about a company's past, present, and future Enhance your knowledge of how accounting functions and operates in today's digital age and cloud-based world As a useful tool for business or as a guide to your personal finances, nothing compares to accounting mastery. And once you've nailed the basics, you'll wonder how you ever lived without this universal and beautiful language.…

Taschenbuch. Zustand: Neu. Neuware - Improve your project management skills and accomplish more in no time at all In these days when projects seem to be bigger and more challenging than ever before, you need to make sure tasks stay on track, meet the budget, and keep everyone in the loop. Enter Project Management For Dummies. This friendly guide starts with the basics of project management and walks you through the different aspects of leading a project to a successful finish. After you've navigated your way through a couple of projects, you'll have the confidence to tackle even bigger (and more important) projects! In addition to explaining how to manage projects in a remote work environment, the book offers advice on identifying the right delivery approach, using social media in project management, and deploying agile project management. You'll also discover: What's new in project management tools and platforms so you can choose the best application for your team How to perfect your project management business document with an emphasis on strategy and business knowledge Details on the shift from process-based approaches to more holistic, principle-based strategies focused on project outcomes Examples of how to turn the strategies into smooth-flowing processes Best practices and suggestions for dealing with difficult or unexpected situations If you're planning to enroll in a project management course or take the Project Management Professionals Certification exam, Project Management For Dummies is the go-to resource to help you prepare. And if you simply want to improve your outcomes, this handy reference will have you and your team completing project goals like ninjas.…

Buch. Zustand: Neu. Neuware - Deliver maximum value to customers and clients with this blueprint to customer successIn The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand. In this book, you'll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You'll also:\* Learn why you should prioritize customer learning and invest in customer training and education\* Discover how to create a detailed customer success and retention plan that emphasizes delivered value\* Determine how to implement a learning strategy that maximizes and scales lifetime customer valuePerfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul.…

Buch. Zustand: Neu. Neuware - Wall Street Journal bestsellerBuild your book of business and sell more services with this expert guide for knowledge professionalsHow do rainmakers consistently and continuously sell their ideas and grow their client base What is the secret to their ongoing success Whether they are in accounting, consulting, investment banking, law, or any other type of professional service, it's not just their knowledge, experience, and unique services that set them apart. They succeed by adopting the mindset, mastering the strategies, and employing the tactics at the heart of rainmaking.In Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers, veteran communications, sales, and leadership consultant Robert Chen provides a practical guide to selling knowledge-based services in a market that demands credibility and subject-matter authority. Chen and his colleagues at Exec|Comm have helped hundreds of thousands of professionals learn to sell, influence, and negotiate more effectively. This book condenses Chen's first-hand experience and over 40 years of Exec|Comm's best sales advice, along with interviews featuring other successful rainmakers from a variety of professions and industries.Whether you're a national practice partner at a Big Four consulting firm or an independent attorney just starting out, this book equips you with the real-life knowledge you need to:\* Develop a client-focused mindset to help build a thriving book of business\* Use effective strategies to find your ideal prospects and turn them into long-term clients, using concrete metrics to assess whether you're on the right track\* Apply practical tactics to build a trusted reputation, sharpen communication skills, manage the challenges of not having enough time to sell, and push beyond obstaclesThe perfect book for consultants, investment bankers, lawyers, research analysts, and accountants, Selling Your Expertise is an invaluable resource for any professional who makes a living by selling solutions to their clients' most pressing needs.…

Taschenbuch. Zustand: Neu. Neuware - A comprehensive and hands-on guide to crucial math concepts and terminologyIn the newly revised third edition of All the Math You'll Ever Need: A Self-Teaching Guide, veteran math and computer technology teacher Carolyn Wheater and veteran mathematics author Steve Slavin deliver a practical and accessible guide to math you can use every day and apply to a wide variety of life tasks. From calculating monthly mortgage payments to the time you'll need to pay off a credit card, this book walks you through the steps to understanding basic math concepts.This latest edition is updated to reflect recent changes in interest rates, prices, and wages, and incorporates information on the intelligent and efficient use of calculators and mental math techniques. It also offers:\* A brand-new chapter on hands-on statistics to help readers understand common graphs\* An easy-to-use-format that provides an interactive method with frequent questions, problems, and self-tests\* Complete explanations of necessary mathematical concepts that explore not just how math works, but also why it worksPerfect for anyone seeking to make practical use of essential math concepts and strategies in their day-to-day life, All the Math You'll Ever Need is an invaluable addition to the libraries of students who want a bit of extra help applying math in the real world.…

Buch. Zustand: Neu. Neuware - Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why They are beaten by products with stronger product marketing. Good product marketing is the difference between 'also-ran' products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product's story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product's success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.…

Taschenbuch. Zustand: Neu. Neuware - A practical guide for school leaders and managers seeking concrete strategies for professional improvement Leading a learning community is a challenging endeavor that rewards those who build social-emotional and adaptive leadership competencies. In The Noble School Leader, veteran school leader and leadership coach Matthew Taylor delivers an inspiring and enlightening exploration of the mindsets that support leaders to thrive, as well as those that just get in the way. It is a field guide to creating learning conditions that make transformative growth happen in schools. In this book, readers will: Uncover the most common internal obstacles that hold all school leaders back, from teacher leaders to superintendents Apply the core domains of emotional intelligence and create personal growth plans using the invaluable 5 Square tool Surface core values and drivers that shift mindsets and behaviors Set goals and plans for challenging leadership moments Written for school leaders and managers seeking concrete techniques for building social-emotional and adaptive leadership competencies, The Noble School Leader is also an indispensable resource for any K-12 teacher, administrator, or professor with an interest in education and emotional intelligence.…

Taschenbuch. Zustand: Neu. Neuware - Embrace the joys of motherhood without losing yourselfMotherhood is an amazing journey. It's a time of chaos and calm, joy and frustration, overwhelming stress and incredible fun. But as mamas strive to juggle the health of their children, their home and work lives, and their relationships, they can often put themselves last, risking physical and emotional burnout.Work. Mama. Life. is for all those mamas trying to achieve a better balance. Through a combination of evidence-based research, first-hand mothering experience, and easy-to-follow exercises, this guidebook will show mamas everywhere how to rediscover their joy, self and health in the face of the intense challenges working motherhood brings.In Work. Mama. Life, health and motherhood expert Ali Young delivers an expertly balanced combination of evidence-based research, clinical experience, and personal familiarity to help mums everywhere reclaim their lives and reset their health.Learn how to:\* understand matrescence and your 'mother brain'\* identify early signs of stress and burnout\* find and embrace your village\* reinvigorate yourself and ditch fatigue\* bring lightness and brightness to yourself and others.A real book by a real mum filled with real tools for the real world, Work. Mama. Life is a practical, evidence-based, and authoritative resource for every mother who's sick of feeling overwhelmed, stressed, and burned out. Work. Mama. Life. will help every current, aspiring, or expecting mother to navigate their experience of motherhood and reclaim their life with calm and good health.…

Buch. Zustand: Neu. Neuware - Elevate your game in the face of challenging market conditions with this eye-opening guide to portfolio managementInvesting Amid Low Expected Returns: Making the Most When Markets Offer the Least provides an evidence-based blueprint for successful investing when decades of market tailwinds are turning into headwinds.For a generation, falling yields and soaring asset prices have boosted realized returns. However, this past windfall leaves retirement savers and investors now facing the prospect of record-low future expected returns. Emphasizing this pressing challenge, the book highlights the role that timeless investment practices - discipline, humility, and patience - will play in enabling investment success. It then assesses current investor practices and the body of empirical evidence to illuminate the building blocks for improving long-run returns in today's environment and beyond. It concludes by reviewing how to put them together through effective portfolio construction, risk management, and cost control practices.In this book, readers will also find:\* The common investor responses so far to the low expected return challenge\* Extensive empirical evidence on the critical ingredients of an effective portfolio: major asset class premia, illiquidity premia, style premia, and alpha\* Discussions of the pros and cons of illiquid investments, factor investing, ESG investing, risk mitigation strategies, and market timing\* Coverage of the whole top-down investment process - throughout the book endorsing humility in tactical forecasting and boldness in diversificationIdeal for institutional and active individual investors, Investing Amid Low Expected Returns is a timeless resource that enables investing with serenity even in harsher financial conditions.…

Buch. Zustand: Neu. Neuware - Five simple qualities that captures the essence of outstanding leadership today In today's world, leadership is all about establishing community and connectivity so everyone can be part of something bigger than themselves. To have the grace to create this kind of leadership, we need greater self-awareness and genuine connection to others. In The Five Graces of Life and Leadership, CEO of the celebrated consulting firm Korn Ferry delivers a meaningful and thought-provoking exploration of leadership, emphasizing the five kinds of grace that leaders absolutely must have to lead their teams in today's evolving workscape. In the book, you'll learn how to the best leaders make their teams feel comforted, safe, and secure that they're headed in the right direction. It includes insightful discussions on each of the five indispensable graces, including: - Gratitude-the attitude that elevates our spirits, boosts morale, and lifts our hearts - Resilience-the quality that allows us to achieve beyond our wildest dreams - Aspiration-the knowledge that we can make tomorrow better than today - Courage-the ability to understand and move beyond our fears - Empathy-the understanding needed to connect with others from their perspectives The perfect book for managers, executives, and other business leaders doing their best to lead their teams through some of the most rapidly changing business and social environments we've seen in our lifetimes, The Five Graces of Life and Leadership is a can't miss book on the human side of leadership at work, at home and anywhere else.…

Taschenbuch. Zustand: Neu. Neuware - Take control of overhead, budgeting, and profitability with cost accountingCost accounting is one of the most important skills in business, and its popularity as a course in undergraduate and graduate business and management programs speaks to its usefulness. But if you've ever felt intimidated by the subject's jargon or concepts, you can stop worrying. Cost accounting is for everyone!In Cost Accounting For Dummies, you'll be taken step-by-step through the basic and advanced topics found in a typical cost accounting class, from how to define costs and how to allocate them to products or services. You'll learn how to determine if a capital expenditure is worth it and how to design a budget model that forecasts changes in costs based on activity levels.Whether you're a student in your first cost accounting course or a professional trying to get a grip on your books, you'll benefit from:\* Simple methods to evaluate business risks and rewards\* Explanations of how to manage and control costs during periods of business change and pivots\* Descriptions of how to use cost accounting to price IT projectsCost Accounting For Dummies is the gold standard in getting a firm grasp on the challenging and rewarding world of cost accounting.…

Taschenbuch. Zustand: Neu. Neuware - A practical and hands-on collection of worksheets to help students learn social skillsIn the newly revised Third Edition of Social Skills Activities for Secondary Students with Special Needs, veteran educator Darlene Mannix delivers an invaluable and exciting collection of over 150 ready-to-use worksheets designed to help adolescents with special needs build social skills, understand themselves, and interact effectively with others.Organized into three parts, the book covers lessons in self-understanding and personality traits, basic social skills, and social skills application. It also contains:\* 30% brand-new material and thoroughly updated content that includes new lessons and technology updates\* Updated topics, including safe social media navigation, leisure situation social skills, and cyberbullying\* Stand-alone lessons and worksheets that offer excellent foundations for individual teachingsPerfect for special educators, general education teachers, and school counselors and psychologists, Social Skills Activities for Secondary Students with Special Needs is also an indispensable resource for the parents of special needs children and teachers in training.…

Taschenbuch. Zustand: Neu. Neuware.