the higher ed marketer press (6 Ergebnisse)

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. In.

Zustand: New. In.

Zustand: New. In.

Buch. Zustand: Neu. Neuware - 'Covering everything from AI to print, this book dives deep into actionable steps you can start taking today to drive success for your institution.' -Brian Piper, Director of Content Strategy and Assessment, University of Rochester THE ESSENTIAL MARKETING BLUEPRINT FOR EVERY HIGHER EDUCATION INSTITUTION How do you rise above the noise and truly connect with mission-fit students For higher education institutions standing out is no easy task. The magic lies in understanding what you have to offer and positioning your institution as the undeniable answer. This guide will help your institution harness the power of audience-focused marketing to capture the attention of students who will succeed at your unique institution. Filled with practical advice, tactics you can implement immediately, and decades of experience, this blueprint will bridge the gap between you and your mission-fit student.

Buch. Zustand: Neu. Neuware - 'Bart Caylor's 'Know What You Don't Know' is a call to leaders to stop outsourcing judgement and start leading with curiosity, discipline, and moral clarity' Jamie Caridi, Interim President, Bethany College (West Virginia) 'Bart Caylor's 'Know What You Don't Know' is an indispensable guide for presidents and senior marketing leaders in higher education. Caylor pinpoints the real challenge: a lack of marketing literacy at the top, which can lead to costly missteps and missed opportunities.' David Hoag, President, Council for Christian Colleges and UniversitiesTHE ESSENTIAL GUIDE EVERY HIGHER ED LEADER NEEDS TO MAKE GREAT MARKETING DECISIONS- Ask Better Questions- Avoid Costly Mistakes- Lead With ConfidenceToday's higher education landscape is louder, faster, and more complex than ever before. But you don't need to become a marketing expert to lead your team with confidence. You just need to know enough to ask the right questions. This guide helps presidents, cabinet members, and advancement leaders build the literacy needed to evaluate marketing strategies, challenge assumptions, and make decisions that move today's students from interest to enrollment. Based on real-world insight, decades of experience and tactical clarity, this book is your field guide to leading through change and connecting with today's students.