Springer jan 2001 (12 Ergebnisse)

Buch. Zustand: Neu. Neuware - Preface. 1: Development of the Concept of Brands. 1. Brands: from their origins to complexity. 2. The evolving status of brands. 3. The brand, a tool with ever-widening applications. 2: The Role of the Brand in the Industrial Purchase. 1. The industrial purchase. 2. Main motivation of buyers. 3: The Characteristics of Business to Business Communication. 1. Communication policy. 2. Different kinds of communication. 3. Targeted communication. 4. Use of specialized media. 5. Using the mass media. 6. The Intel communication strategy. 4: The Brand, its Mechanisms. 1. Brand awareness, attention. 2. The role of innovation in brand image. 3. Brand associations. 4. Loyalty. 5: Brand Functions. 1. Brands functions for the company. 2. Brand functions for the customer. 3. The role of performance facilitator. 6: Purchaseability, Visibility of Industrial Brands. 1. How do industrial brands reach the final customer 2. The `purchaseability' concept. 3. The visibility concept. 4. High visibility for Scotchgard® brand (3M). 7: Industrial Brand Classification. 1. Classification of industrial brands using traditional methods. 2. Classification of industrial brands according to brand portfolio management. Elan Informatique `Text-To-Speech'. Branding at Elf Atochem. 3. Classification according to brand visibility, purchaseability. 4. Combined approach for classifying industrial goods. 5. Aeronautics, sector brands.8: Creating, Protecting Business to Business Brands. 1. Creating brands. What about the brand names of brand creation agencies 2. A new corporate name for an established company: Vivendi. 3. Brand protection, counterfeiting. 9: The Logotype, the Visual Identity Code. 1. The essential role of the logotype. 2. Classification of different logotypes. The Valeo logo. 3. Slogans, brand signatures. 4. The visual identity code. 10: Managing the International Brand. 1. Global brand strategy. Lexic by Legrand: a federating product-brand. Air Liquide: the global strategy of a world leader. Sodexho-Marriott: adopting a worldwide identity. 2. Local brand strategy. Saint-Gobain Containers: a local brand strategy. 11: `Entering Goods' Brands: The Development of Co-Branding. 1. `Purchaseability', visibility of `entering goods'. 2. Technical partnership first. 3. Co-branding development: a visibility-based strategy. 4. Gore-Tex®: a partner brand, from innovation to quality control of the customer product. 5. Lycra® only by DuPont: a commercial, technical partnership. 12: Brands of Intermediary Equipment Goods. 1. Brands of intermediary equipment goods. 2. Valeo: custom-made spare parts, from the drawing board to final packaging. 3. Brand portfolio management of Zodiac: brands organized by sector. 4. The Intel case: from technology to advertising, a true partnership. 13: Equipment Goods Brands. 1. Purchaseability, visibility of equipment goods brands. 2. Different types of performance facilitators. 3. Xerox: a `reference'. …

Taschenbuch. Zustand: Neu. Neuware - This book reports one part of the findings tive, due to vested national and internation of the research project The Forests in the al interests. South and North - Transition from Defor This book presents a set of new research estation to Sustainable Forest Policies in findings emerging from our comprehensive Redressing Global Warming. The project research project. The book can be regard was coordinated and partly funded by the ed as a follow-up to and elaboration of our World Institute for Development Econom previous research published in 1996 by Kluwer Academic Publishers, Sustainable ics Research of the United Nations University (UNUIWIDER). The Finnish Forestry ChallengesforDeveloping Coun Forest Research Institute (METLA) and the tries, edited by Matti Palo and Gerardo Institute for Applied Economic Research Mery. (IPEAIDIPES) in Brazil were among the To facilitate coordination, interaction eleven implementing institutesthat contrib and exchange of information the project uted financially to the research. Director organized three workshops between 1994 Eustaquio J. Reis from IPEA served as the and 1996.The first and last workshops were External Project Coordinator in Rio de Ja held in Finland and the second one in In neiro while I acted as the External Project donesia, in cooperation with the Center for Director in Helsinki. International Forest Research (CIFOR).…

Buch. Zustand: Neu. Neuware - The major strength of this book is its use of concrete examples that show how process redesign and the integration of enabling technologies have led to performance improvement and cost reduction in the largest healthcare system in the world and how these approaches transfer effectively to the private healthcare sector.…

Buch. Zustand: Neu. Neuware - This book should be of interest to scholars, researchers, students, and practitioners alike. Scholars, researchers, and students of personal relationship development will recognize in this book the first serious attempt in over 40 years to do a large-scale, longitudinal study of premarital factors that predict premarital breakup and marital quality; they should also appreciate our attempt to develop a theoretical rationale for predicted paths and to test those paths with the best available statistical tools. Practitioners-while generally not as interested in the intricacies of the statistical results-will find much that is useful to them as they help individuals and couples make decisions about their intimate relationships, their readiness for marriage, and how to increase the probability for marital success. Teachers, family life educators, premarital counselors, and clergy will find helpful our 'principles for practice,' particularly as described in Chapter 9, as they teach and counsel couples in any premarital situation. My interest in the development of relationships from premarital to marital probably began when I got married in 1972 and started to notice all of the characteristics my wife and I brought from our respective families and how our 'new beginning' as a married couple was in many ways the continuation of our premarital relationship, only more refined and more intense. My professional interest began when I did my doctoral dissertation in 198 1 on premarital predictors of early marital satisfaction (the results of that study are reported in Chapter 8).…

Buch. Zustand: Neu. Neuware - I Global Overview and Policies.- Global Prospects on Deforestation and Forest Transition.- II Forest Transition.- South-North Challenges in Global Forestry.- Deforestation and Forest Transition:Theory and Evidence in China.- From Deforestation to Reforestation in New England, United States.- Forest Plantations in the South: Environmental-Economic Evaluation.- III Underlying Causes of Deforestation.- Modeling Causes of Deforestation with 477 Subnational Units.- Demographic and Ecological Factors in FAO Tropical Deforestation Modelling.- Causes of Brazilian Amazon Deforestation.- Deforestation and Forest Policies in Indonesia.- Deforestation and Agricultural Expansion in Mhonda area, Tanzania.- Socio-Cultural History of Deforestation in Africa.- Contributors.…

Buch. Zustand: Neu. Neuware - Despite the fact that the human life of the past cannot be understood without taking into account its ecological relationships, environmental studies are often marginalised in archaeology. This is the first book that, by discussing the meaning and purpose we give to the expression `environmental archaeology', investigates the reasons for such a problem. This is achieved through the use of theoretical considerations and the aid of a number of case studies, which, by taking us from Anglo-Saxon England to pre-Columbian Venezuela, and from Classical Greece to late Antique Egypt, emphasise the potential of an integrated approach. The book is written by archaeologists with different backgrounds and is addressed to all researchers who care about the past relationship between people and the rest of Nature. Despite the complexity of some of the issues tackled, the book is written in an accessible manner and should be of interest to all students who want to understand the essence of archaeology beyond the boundary of the individual sub-disciplines.…

Buch. Zustand: Neu. Neuware - This volume contains a selection of 14 articles dealing with different aspects of biomonitoring and their relation to questions of global change. During the last 10 - 15 years, vegetation changes due to various causes have been more intensively studied in biological and environmental sciences. Especially aspects of global warming lead to a great variety of tasks for vegetation science (see e.g. the articles by Grabherr, Gottfried & Pauli; Carraro, Gianoni, Mossi, KlOtzli & Walther; Walther; Defila; Stampfli & Zeiter; Rothlisberger; Burga & Perret and Moller, WUthrich & Thannheiser). The different aspects of applied biomonitoring related to (possible) environmental changes concern various ecosystems, e.g. Central European beechwoods, Insubrian evergreen broad-leaved forests, thermophilous lowland deciduous forests, dry grasslands of the lower montane belt of the Ticino Alps, alpine mountain peaks of Switzerland and Austria, Swiss alpine timberline ecotones, and high arctic tundra vegetation. The volume is divided into three parts: A. General aspects of biomonitoring (contributions by KlOtzli; Wildi and Labasch & Otte) , B. Examples of applied biomonitoring in Germany and Switzerland (articles by Hakes; Herpin, Siewers, Kreimes & Markert; Defila; Stampfli & Zeiter; Rothlisberger and Ruoss, Burga & Eschmann), and C. Aspects of global change in the Alps and in the high arctic tundra (Grabherr, Gottfried & Pauli; Burga & Perret; Carraro, Gianoni, Mossi, KlOtzli & Walther; Walther and Moller, WUthrich & Thannheiser).…

Buch. Zustand: Neu. Neuware - Future Directions in Postal Reform brings together leading practitioners, world-wide postal administrations, and the courier industry, as well as a number of regulators, academic economists, mailers, and lawyers, to examine some of the major policy and regulatory issues facing the postal and delivery industry. Issues addressed include international postal policy; the universal service obligation; regulation; competition, entry, and the role of scale and scope economies; the nature and role of cost analysis in postal service; productivity; interaction of law and economics; and future technologies and service standards.…

Buch. Zustand: Neu. Neuware - The design of computer systems to be embedded in critical real-time applications is a complex task. Such systems must not only guarantee to meet hard real-time deadlines imposed by their physical environment, they must guarantee to do so dependably, despite both physical faults (in hardware) and design faults (in hardware or software). A fault-tolerance approach is mandatory for these guarantees to be commensurate with the safety and reliability requirements of many life- and mission-critical applications. This book explains the motivations and the results of a collaborative project', whose objective was to significantly decrease the lifecycle costs of such fault tolerant systems. The end-user companies participating in this project already deploy fault-tolerant systems in critical railway, space and nuclear-propulsion applications. However, these are proprietary systems whose architectures have been tailored to meet domain-specific requirements. This has led to very costly, inflexible, and often hardware-intensive solutions that, by the time they are developed, validated and certified for use in the field, can already be out-of-date in terms of their underlying hardware and software technology.…

Buch. Zustand: Neu. Neuware - Biophysical studies in the 1950ies and 1960ies led to the realization that the water permeability of certain biological membranes must be due to the presence of water transporting proteins. This hypothesis was confirmed in 1991 and 1992 with the pioneering discovery of the first molecular membrane water channel, CHIP28, by Agre and coworkers. This integral membrane protein, which is abundant in the erythrocyte membrane and in many epithelial cells, is now called aquaporin-1 or AQP1. Thus the terms water channel or aquaporin are synonymous. In July 2000 more than 200 researchers came together in Gothenburg, Sweden, for the `3rd International Conference on the Molecular Biology and Physiology of Water and Solute Transport' to discuss progress in this emerging research field. 58 different presentations from this conference are the basis for this book. Cumulatively, these 58 short chapters provide a balanced overview complementing numerous recent reviews in this field.…

Buch. Zustand: Neu. Neuware - Mitochondria from mammalian tissues possess an elaborate system for 2+ 2+ transporting Ca across their inner membrane which consists of Ca import, 2+ via the Ca uniporter, in response to the mitochondrial membrane 2+ + potential and of Ca release by an antiport system in exchange for H + 9,23 or Na (see Fig. l) . Because the uniporter is dependent upon the external 2+ 2+ 2+ 2+ Ca concentration ([Ca ]), mitochondria accumulate Ca until the [Ca ] o o 2+ decreases to the level at which the uniporter activity balances the Ca efflux. 2+ The [Ca ] at which the uniporter and efflux activities are equal is defined o the 'setpoint' andcorresponds to values between 0.3-3µM. 2+ Figure 1. The Ca transport system of the inner membrane of mammalian mitochondria. U, + 2+ + + uniporter. I, Na -independent efflux mechanism or Ca /2H exchanger. D, Na -dependent 2+ + efflux mechanism or Ca /2Na exchanger. PTP, permeability transition pore. FP, 11 flavoprotein. membrane potential. pH gradient. Adapted from .…

Buch. Zustand: Neu. Neuware - The use of mathematical modeling te chniques in biomedical research is playing an increasingly important role aso ne seeks tounderstand the physiopathology of disease processes. This includes not only understand ing mechanisms ofphysiological processes, but diagnosis and treatment. In addition, its introduction in the study of genomics andproteomics is key in understanding the functional ch aracteristics of gene expression and protein assembly and secretion. Finally, with the increasing com plexity and associated cost of drug development, modeling techniques are being used to streamline the process. We have workedin c lose collaboration with colleagues in biomedical and pharmaceutical research for a number of years applying and refining mathematical modeling techniques to avariety o f problems. In addition, we haveworked incollaboration with colleagues in applied m athematics and statistics to develop new algorithms to solve new setsof problems as theyemerge ino ur research efforts. Finally, we have worked with colleagues in computer sciencet o develop new software tools that bring the power of mathematical modeling to a broad research community. This books brings together mucho f what we have learned over the years, and presents the material in a format that should be accessible both to the novice reader and those desiring more detailed information about specific techniques.…