springer berlin heidelberg springer berlin heidelberg jul 2014 (95 Ergebnisse)

Buch. Zustand: Neu. Neuware -What actually is marketing Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs.In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process.Having read this book:You will have a basic understanding of marketing and the process of marketing managementYou will know the most important marketing instruments and how they interactYou can develop your own marketing plan based on the Quintessential Marketing ArenaSpringer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 152 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This book constitutes the refereed proceedings of the 8th IFIP WG 6.6 International Conference on Monitoring and Securing Virtualized Networks and Services, AIMS 2014, held in Brno, Czech Republic, in June/July 2014. The 9 full papers presented were carefully reviewed and selected from 29 submissions. The volume also includes 13 papers presented at the AIMS Ph.D. workshop. They were reviewed and selected from 27 submissions. The full papers are organized in topical sections on emerging infrastructures for networks and services; experimental studies for security management; and monitoring methods for quality-of-service and security. The workshop papers are organized in topical sections on management of virtualized network resources and functions; security management; SDN and content delivery; monitoring and information sharing.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 212 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Edited in collaboration with FoLLI, the Association of Logic, Language and Information this book constitutes the refereed proceedings of the 21st Workshop on Logic, Language, Information and Communication, WoLLIC 2014, held in Valparaiso, Chile, in September 2014. The 15 contributed papers presented together with 6 invited lectures were carefully reviewed and selected from 29 submissions. The focus of the workshop was on the following subjects Inter-Disciplinary Research involving Formal Logic, Computing and Programming Theory, and Natural Language and Reasoning.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 260 pp. Englisch.

Buch. Zustand: Neu. Neuware -This book gives a systematic exposition of Chinäs logistics development to the English-reading community. The ultimate goal of the book is to present a timely portrayal of Chinäs logistics market growth and the evolution status of Chinäs logistics industry. Being the fourth volume of the ¿Contemporary Logistics in Chinä, the book strives to offer in-depth analysis on some hot issues and dilemmas amid the on going dynamic and multi-faceted development and also a source of reference for interested readers in academic and professional fields.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 244 pp. Englisch.

Buch. Zustand: Neu. Neuware -This book discusses the recently introduced concession policy, which is also known as PPP worldwide, on municipal utilities policy in China. In this context, critics have claimed that there is a gap in accountability with regard to concessions. The author utilizes interdisciplinary methods and comparative studies, taking into account the situation in the EU and US to analyze the accountability gap some feel will be created when the policy is implemented. Taking water sector concessions as the subject of discussion, the author distinguishes between three types of accountability: traditional bureaucratic accountability, legal accountability and public accountability. By systematically analyzing the essential problems involved, the book attempts to achieve a better understanding of concession and its application in the context of public utilities and finds that the alleged accountability gap is attributed to traditional bureaucratic accountability in China and the concession system per se.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 172 pp. Englisch.

Buch. Zustand: Neu. Neuware -This book examines the historical development of China's collective presidency and identifies five key mechanisms which effectively reduce the asymmetries of knowledge and power. The mechanisms discussed are: group or collective succession, collective division of responsibilities and cooperation, collective learning, collective research and collective decision making. This work presents many facts including historical details showing that the collective presidency of China is a unique and prodigious innovation of the Communist Party of China (CPC) and China's socialist political system. We see how Chinäs political system stands in contrast to the presidential system that exists in the United States, which can be described as a system of personal responsibility of the president. The author identifies characteristics of the collective presidency and introduces a framework for analysis. Chapters then explore the phases of historical development in detail and examine fundamental features in terms of their historical development, operational characteristics and evaluation. The final chapter summarizes the political advantages of collective presidency, particularly international competitive advantages and readers will discover that the route to success for modern China lies in collective presidency. This book will appeal to anyone who wishes to discover how Chinäs political system works, to explore its political institutions that operate in conjunction with the CPC and the Chinese state or to discover how a collective presidency can work successfully.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 164 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This book explores the environmental competitiveness of 133 countries around the world, presenting an index evaluation system to facilitate a comparative analysis of environmental competitiveness on a global scale. This is a new way to measure competitiveness in the light of the contradiction between world economic development and environmental protection. Global environmental competitiveness covers five aspects: the ecological environment, resources environment, environmental management, environmental impacts and environmental coordination. The authors use longitudinal study and horizontal analysis, combining qualitative and quantitative analysis methods so as to conduct an in-depth study of theoretical, empirical and methodological issues of global environmental competitiveness.The work is presented here in three main parts beginning with the theory, technical road-map and analytical approach used. The second part reports on the countries as evaluation objects, analyzing the development status of global environmental competitiveness as a whole and revealing the strengths and weaknesses of each country¿s environmental competitiveness. Basic paths and strategies to enhance the competitiveness level are presented. In the third part the reader will discover a sub-report and evaluation of the environmental competitiveness for 133 countries around the world, revealing the characteristics and relative differences of countries representing different levels of development, in order to provide an important decision-making reference to those considering environmental economic policies, especially those considering accelerating a green economic transformation and enhancing environmental competitiveness.This book will appeal to scholars and professionals with an interest in environmental issues and environmental competitiveness at a global level, as well as those with an interest in each of the 133 countries analyzed in this text, including environmental policy makers in those countries.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 880 pp. Englisch.

Buch. Zustand: Neu. Neuware -Vibro-Acoustics of Lightweight Sandwich Structures introduces the study of the coupled vibration and acoustic behavior of lightweight sandwich structures in response to harmonic force and sound pressure. This book focuses on the theoretical modeling and experimental investigation of lightweight sandwich structures in order to provide a predictive framework for vibro-acoustic characteristics of typical engineering structures. Furthermore, by developing solution tools, it concentrates on the influence of key systematic parameters leading to effective guidance for optimal structure design toward lightweight, high-stiffness and superior sound insulation capability.This book is intended for researchers, scientists, engineers and graduate students in mechanical engineering especially in structural mechanics, mechanics and acoustics.Fengxian Xin and Tianjian Lu both work at the School of Aerospace, Xi¿an Jiaotong University.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 356 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Pain management is a vast subject and is changing rapidly. Finding a good resource for learning, however, is difficult. This book covers the entire curriculum relating to pain management and will make it easy to learn all aspects of the subject by covering key concepts in a reader-friendly manner. It comprises nine concise and simple chapters that aim to impart the maximum information within a limited space. These chapters address anatomy, assessment of pain, diagnosis of pain, pharmacology, non-pharmacological pain management, acute and chronic pain management, pain management in special groups, and special techniques. Pain Management: Essential Topics for Examinations will be an ideal resource for those who plan to sit for examinations, wherever they are based in the world. In addition, it will be an invaluable reference for higher and advanced pain trainees, residents, and physicians working in chronic pain.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 136 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This book includes the thoroughly refereed post-conference proceedings of the 17th Annual RoboCup International Symposium, held in Eindhoven, The Netherlands, in June 2013. The 20 revised papers presented together with 11 champion team papers, 3 best paper awards, 11 oral presentations, and 19 special track on open-source hard- and software papers were carefully reviewed and selected from 78 submissions. The papers present current research and educational activities within the fields of robotics and artificial intelligence with a special focus to robot hardware and software, perception and action, robotic cognition and learning, multi-robot systems, human-robot interaction, education and edutainment, and applications.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 704 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 568 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This book constitutes the thoroughly refereed post-conference proceedings of the 20th International Workshop on Fast Software Encryption, held in Singapore, March 11-13, 2013. The 30 revised full papers presented were carefully reviewed and selected from 97 initial submissions. The papers are organized in topical sections on block ciphers, lightweight block ciphers, tweakable block ciphers, stream ciphers, hash functions, message authentication codes, provable security, implementation aspects, lightweight authenticated encryption, automated cryptanalysis, Boolean functions.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 620 pp. Englisch.

Buch. Zustand: Neu. Neuware -This book provides fundamental understanding and practical application of characteristics of flexural motion in the assessment of the weld size and coating thickness. Some formulations of heat transfer and flexural motion are introduced while displacement and load correlation are used to estimate elastic modules and the size of the heat affected zone as well as the coating thickness. The case studies presented give a practical understanding of weld size and coating thickness characterizations.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 180 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The two volume-set, LNCS 8616 and LNCS 8617, constitutes the refereed proceedings of the 34th Annual International Cryptology Conference, CRYPTO 2014, held in Santa Barbara, CA, USA, in August 2014.The 60 revised full papers presented in LNCS 8616 and LNCS 8617 were carefully reviewed and selected from 227 submissions. The papers are organized in topical sections on symmetric encryption and PRFs; formal methods; hash functions; groups and maps; lattices; asymmetric encryption and signatures; side channels and leakage resilience; obfuscation; FHE; quantum cryptography; foundations of hardness; number-theoretic hardness; information-theoretic security; key exchange and secure communication; zero knowledge; composable security; secure computation - foundations; secure computation - implementations.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 552 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This sequel to A Prehistory of Polymer Science begins with the Faraday Discussion of 1935 on Polymerization. Patterson then examines the remarkable rise and establishment of polymer science after 1935 from the perspective of the emergence of strong intellectual leaders. While enough biographical detail is presented to gain an appreciation for the role played by each leader, the emphasis of this volume is on the key concepts associated with each individual and how the community embraced these leaders.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 100 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This volume constitutes the refereed proceedings of the 8th IFIP WG 11.2 International Workshop on Information Security Theory and Practices, WISTP 2014, held in Heraklion, Crete, Greece, in June/July 2014. The 8 revised full papers and 6 short papers presented together with 2 keynote talks were carefully reviewed and selected from 33 submissions. The papers have been organized in topical sections on cryptography and cryptanalysis, smart cards and embedded devices, and privacy.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 220 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This book constitutes the proceedings of the 4th International Conference on Mathematical Software, ICMS 2014, held in Seoul, South Korea, in August 2014. The 108 papers included in this volume were carefully reviewed and selected from 150 submissions. The papers are organized in topical sections named: invited; exploration; group; coding; topology; algebraic; geometry; surfaces; reasoning; special; Groebner; triangular; parametric; interfaces and general.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 768 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Novel Optical Nanoprobes for Chemical and Biological Analysis starts with a brief introduction to several kinds of versatile nanomaterials with novel optical properties, such as gold/silver nanoparticles, quantum dots, upconversion nanoparticles and graphene. It mainly focuses on the latest sensor design strategies, which apply the optical properties of nanomaterials to various detection techniques including colorimetry, fluorescence, and surface-enhanced Raman scattering (SERS). These sensors are attractive owing to their high sensitivity, high specificity, and potential for easy quantification of targets in many applications, such as conventional chemical and biological analysis, clinical diagnosis, and intracellular system sensing as well as single-molecule detection. The challenges and future perspectives for optical nanoprobes are also presented, such as the increase in sensitivity for real environmental and clinical samples, the design and application of multifunctionalnanoplatforms, and biocompatibility of nanomaterials.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 108 pp. Englisch.

Buch. Zustand: Neu. Neuware -The fascinating rainbow colors we see in soap film not only delight us; they also help us understand the physical essence of nature. In this dissertation, the author presents his studies on the interactions between flexible bodies and ambient fluids, a topic reflected in nature, in everyday life and in various industrial applications. By investigating this topic, he reveals the mechanism of flow-induced vibration of flexible bodies, the process of energy exchange between flexible bodies and fluids and the way flexible bodies interact with each other in flowing fluids. These studies not only allow us to understand nature better, but can also help us invent new machines and improve existing devices to glean more energy from nature.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 124 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This book constitutes the refereed proceedings of the International Standard Conference on Trustworthy Distributed Computing and Services, ISCTCS 2013, held in Beijing, China, in November 2013. The 49 revised full papers presented were carefully reviewed and selected from 267 papers. The topics covered are trustworthy infrastructure; security, survivability and fault tolerance; standards, evaluation and certification; trustworthiness of services.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 424 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This book constitutes the workshop proceedings of the 19th International Conference on Database Systems for Advanced Applications, DASFAA 2014, held in Bali, Indonesia, in April 2014. The volume contains papers from 4 workshops, each focusing on hot topics related to database systems and applications: the Second International Workshop on Big Data Management and Analytics, BDMA 2014; the Third International Workshop on Data Management for Emerging Network Infrastructure, DaMEN 2014; the Third International Workshop on Spatial Information Modeling, Management and Mining, SIM 2014, and the DASFAA Workshop on Uncertain and Crowdsourced Data, UnCrowd 2014.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 452 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This book constitutes the thoroughly refereed post-proceedings of the 12th International Workshop on Digital-Forensics and Watermarking, IWDW 2013, held in Auckland, New Zealand, during October 2013. The 24 full and 13 poster papers, presented together with 2 abstracts, were carefully reviewed and selected from 55 submissions. The papers are organized in topical sections on steganography and steganalysis; visual cryptography; reversible data hiding; forensics; watermarking; anonymizing and plate recognition.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 548 pp. Englisch.

Buch. Zustand: Neu. Neuware -This book examines green management practices among top-performing companies operating on the Chinese mainland. It begins with the question: what constitutes a ¿green¿ company Is this definition different when we consider Chinäs sustainability efforts Taken into consideration are such aspects as green management vision, supplier management programs, resource usage and investment in the environment. Through in-depth interviews with sustainability leaders and top executives, this Green Management Book will reveal how to systematically create or improve existing green management strategies in China. It uses actual case studies from domestic and foreign companies to highlight these practices. Over 2 years of extensive research - working with the research board of the Fortune China CSR rankings and China-based CSR strategy platform InnoCSR ¿ contribute to a comprehensive list of companies that are leading the way towards a greener China.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 80 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Why is it that plants do not need to move How does a nonmotile organism have sex or defend itself Why are some plants virtually immortal What is the mechanism that allows plants to exploit a practically inexhaustible extraterrestrial energy source How do plants regulate the composition of our planet¿s atmosphere Why have there not been mass extinctions among plants as there have been among animals How do plants communicate with one another In the end, are plants intelligent organisms These are some of the questions the author discusses to demonstrate that plants are wrongly considered to be simple organisms lacking specific behaviour and intelligence. This book promises to be as pleasant a surprise as Alice¿s experience in the white rabbit¿s warren, in which she encountered a world very different from ours.The author explains the biology of plants following Einstein's maxim that everything should be made as simple as possible, but not simpler.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 392 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Like other sciences and engineering disciplines, software engineering requires a cycle of model building, experimentation, and learning. Experiments are valuable tools for all software engineers who are involved in evaluating and choosing between different methods, techniques, languages and tools.The purpose of Experimentation in Software Engineering is to introduce students, teachers, researchers, and practitioners to empirical studies in software engineering, using controlled experiments. The introduction to experimentation is provided through a process perspective, and the focus is on the steps that we have to go through to perform an experiment. The book is divided into three parts. The first part provides a background of theories and methods used in experimentation. Part II then devotes one chapter to each of the five experiment steps: scoping, planning, execution, analysis, and result presentation. Part III completes the presentation with two examples. Assignments and statistical material are provided in appendixes. Overall the book provides indispensable information regarding empirical studies in particular for experiments, but also for case studies, systematic literature reviews, and surveys. It is a revision of the authors¿ book, which was published in 2000. In addition, substantial new material, e.g. concerning systematic literature reviews and case study research, is introduced. The book is self-contained and it is suitable as a course book in undergraduate or graduate studies where the need for empirical studies in software engineering is stressed. Exercises and assignments are included to combine the more theoretical material with practical aspects. Researchers will also benefit from the book, learning more about how to conduct empirical studies, and likewise practitioners may use it as a ¿cookbook¿ when evaluating new methods or techniques before implementing them in their organization.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 260 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -I. M. Vinogradov (1891 - 1983) was one of the creators of modern analytic number theory. He graduated from the University of St. Petersburg, where in 1920 he became a Professor. From 1934 he was a Director of the Steklov Institute of Mathematics, a position he held for the rest of his life, except for five years during World War II. This edition includes a selection of articles, chosen by the author himself, which highlight the important stages of his scientific career. In addition to some early works, it contains the initial proofs of many of Vinogradov's basic theorems as well as the later improved versions, and also two substantial monographs.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 412 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Atle Selberg's early work, which lies in the fields of analysis and number theory, concerns the Riemann zeta-function, Dirichlet¿s L-functions, the Fourier coefficients of modular forms, the distribution of prime numbers and the general sieve method. It is brilliant and unsurpassed, and is in the finest classical tradition. His later work, which cuts across function theory, operator theory, spectral theory, group theory, topology, differential geometry and number theory, has enlarged and transfigured the whole concept and structure of arithmetic. It exemplifies the modern tradition at its sprightly best and reveals Selberg to be one of the master mathematicians of our time. This publication will enable the reader to perceive the depth and originality of Atle Selberg¿s ideas and results, and sense the scale and intensity of their influence on contemporary mathematical thought. Volume I contains his early papers until 1987. 720 pp. Englisch.

Buch. Zustand: Neu. Neuware -Agile teams have been struggling with the concept of continuous improvement since the first Agile frameworks were developed, and still very little has been written about the practice of continuous improvement in Agile environments. Although team retrospectives have been prescribed and some practices have been introduced in order to implement and facilitate them, the truth is that most Agile teams are conducting dull retrospectives that end with a list of things that have been done wrong, just to repeat the same list two weeks later at the next meeting.Instead of listing hundreds of Japanese-labeled tools, this book gives you practical insights into how to spot improvement opportunities, how to plan for improvement and how to engage everyone in your company in the Kaizen process. In addition, it will also provide you with 27 proven practices and 12 bonus activities to introduce into your retrospectives in order to keep them fresh, creative and exciting, so you can promise a team that, in a year¿s time, no two retrospectives will be alike.This book helps you as a manager, team leader, change agent or consultant in any type of organization to unleash the real power of Kaizen cultures ¿ no matter what kind of organization, market, product, technology, vision, goal or size. It provides you with the background, tools and practical hints on how to engage your organization in a process of continuous quest for new and better ways of performing.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 216 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -From the German preface of R. Remmert: ¿When kings build their kingdom, there is work for the draymen. Kiyoshi Oka was a king. His kingdom was the function theory of several complex variables. He solved problems which were believed to be unsolvable; he developed methods whose audacity brought the admiration of the mathematical world. Oka gave new life to complex analysis.¿ This book comprises Okäs ten Mémoires with comments by Henri Cartan.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 244 pp. Englisch.

Buch. Zustand: Neu. Neuware -This textbook teaches particle physics very didactically. It supports learning and teaching with numerous worked examples, questions and problems with answers. Numerous tables and diagrams lead to a better understanding of the explanations. The content of the book covers all important topics of particle physics: Elementary particles are classified from the point of view of the four fundamental interactions. The nomenclature used in particle physics is explained. The discoveries and properties of known elementary particles and resonances are given. The particles considered are positrons, muon, pions, anti-protons, strange particles, neutrino and hadrons. The conservation laws governing the interactions of elementary particles are given. The concepts of parity, spin, charge conjugation, time reversal and gauge invariance are explained. The quark theory is introduced to explain the hadron structure and strong interactions. The solar neutrino problem is considered. Weak interactions are classified into various types, and the selection rules are stated. Non-conservation of parity and the universality of the weak interactions are discussed. Neutral and charged currents, discovery of W and Z bosons and the early universe form important topics of the electroweak interactions. The principles of high energy accelerators including colliders are elaborately explained. Additionally, in the book detectors used in nuclear and particle physics are described. This book is on the upper undergraduate level.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 552 pp. Englisch.