Silver tree publishing (215 Ergebnisse)

- Softcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
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EUR 3,24
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Paperback. Zustand: Very Good.

- Softcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 3,24
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Paperback. Zustand: Very Good. Imagine three wheelchair racers setting and completing a truly audacious goal: Finishing 50 marathons in 50 states in 50 weeks. Travel with Paul Erway and his fellow racers to the first 14 marathons in a journey that's as life-changing as it is inspiring. While Erway's story is unique and born from tragedy -- suddenly paraplegic at 21 after a car accident -- his insights and attitude are instructive to us all, regardless of our abilities or disabilities. Erway finds solutions and positivity in every challenge, and teaches readers to first do three things when adversity strikes: 1) Overcome your fears. 2) Take control of the situation. 3) Then take an unbelievable ride, and experience a journey you never imagined. What to one person might be a handicap is to Paul Erway an avenue to new possibilities. In this debut book, Erway recounts the planning and excitement of the bold mission to complete 50 marathons in 50 states across 50 weeks. He shares the grueling moments, the surprising lessons, the exhilaration of finish line after finish line, and the amazing people he met along the way. 50 Abilities, Unlimited Possibilities -- Wheeling Through 50 States: From Jackson to the Boston Marathon Bombing is a story you'll never forget. It dares you to believe that we are full of abilities, not disabilities, and that the world presents us with possibilities, not limitations. With the right attitudes and the right goals, anything is possible -- especially when surrounded by the right people (like Erway's family, who treated him immediately after his accident like he was the same person just with better parking privileges). With a foreword by Peter Wilderotter, President and CEO of the Christopher & Dana Reeve Foundation, the nation's foremost advocate dedicated to finding treatments and cures for paralysis caused by spinal cord injury (SCI) and other neurological disorders. What are others saying about Paul Erway and 50 Abilities, Unlimited Possibilities? I am so proud of the accomplishments of these three guys. Not only have they been successful in bringing greater awareness to individuals living with Spinal Cord Injury, but also the mission of the Christopher & Dana Reeve Foundation. It's incredible what they have done and continue to do to help others. - Jill Farmer, CTRS, CDSS, Manager of Therapeutic Recreation, Frazier Rehabilitation Just when you thought your dreams were too big or too difficult, you find a book like Paul Erway's, which allows you to be inspired again 50 Abilities, Unlimited Possibilities is a story of overcoming obstacles and achieving big dreams, and serves as an inspiration for all of us Thanks Paul, for sharing your story. - Cathy Fyock, Author, Book Coach Paul is my hero. His incredible life journey inspires a new kind of thinking for achieving one's potential through perseverance and self-belief. After reading this book, we all need to throw out any excuses not to reach for our dreams. - Cheryl Hart, Sport Psychology Consultant and Owner of 2nd Wind Motivation I raced with Grant and Paul in Oita, Japan, where I first heard their plans about this challenge. I didn't think it could be done and they had to be crazy to try. This is true grit. - Matthew Porterfield, Fellow Wheelchair Athlete.…

- Softcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
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EUR 4,03
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Paperback. Zustand: Very Good. While some of today's workforce is made up of deep-rooted, dependable staff, a larger portion of roles are transitioning into revolving doors of employee turnover. This impacts levels of customer service, productivity and profitability. The only way for organizations to successfully and sustainably face the new realities of today's workforce and the evolution of employee expectations is through a deep understanding of how to effectively hire and manage shorter-term workers who have a different view of the workplace. This insightful, breakthrough book by Cara Silletto and contributing author Leah Brown is designed to help leaders at all levels discover exactly how our workforce has changed over time, why employers are struggling to keep talent and how to gain better staffing stability. Business leaders know the workforce is changing, yet management strategies have been slow to respond to evolving employee expectations. In a world where employers are fighting to get newer staff to adhere to traditional standards, Staying Power explains how employees and candidates have an advantage over managers and supervisors with greater tenure and titles. Today, nearly all businesses are hiring, and staff have the choice to go elsewhere. The tidal wave of employees with a new mindset regarding loyalty, entitlement and cell phones cannot be stopped, but what leaders can and should do is get to know their new workforce, then build a place where people want to work. Readers of Staying Power are offered insights that will drive big-picture thinking, new understanding about the mindset of today's workforce, and an opportunity to shift their attitudes about who they are hiring. Readers are also provided with tangible operational tools for immediately improving employee retention and profitability within their companies. Readers will discover: - Ways to dedicate more staffing resources to make retention a higher priority and stronger component of the organizational culture - How to diagnose the real reasons staff leave (beyond pay) - Common mistakes managers should avoid that unintentionally cause employee turnover - Best practices for keeping new hires longer. Silletto and Brown's book is a how-to for organizations that need to understand the tangible and intangible costs of excessive turnover, and that haven't yet learned to treat employees as internal customers. The book, peppered with memorable real-life stories, provides fresh insights and proprietary frameworks and tools in three key areas: 1. Understanding the evolution of our workforce by generation. A history and sociology lesson on Traditionalists, Baby Boomers, Generation X and Millennials that informs our perceptions of multi-generational workplaces and demonstrates what has shaped our various definitions of professionalism. 2. The issues on the T.A.B.L.E. - those that cause the most conflict in the workplace. An exploration of how workers see technology, authority, work/life balance, loyalty and entitlement differently, and eye-opening real-life stories about divorce and credit card use in the 1980s explain how Millennials gained a different view of the employer/employee relationship. 3. Key areas where businesses can improve to become M.A.G.N.E.T. employers that successfully attract and retain talent. Thoughtful strategies and actionable tactics for improving Management Effectiveness (Communication & Appreciation), Attraction & Recruiting (Employer Brand & Application Processes), Guidance Upon Entry (Onboarding & Activation), New Staffing Models (Scheduling & Advancement), Empowered Champions (Staff Councils & Retention Specialists), and Trust through Transparency (Feedback & Setting Examples). Staying Power reader bonus materials help leaders implement their new learning to take the experience from great read to great results.…

- Softcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Befriedigend
EUR 4,03
Versand gratisVersand innerhalb von USAAnzahl: 4 verfügbar
Paperback. Zustand: Good. While some of today's workforce is made up of deep-rooted, dependable staff, a larger portion of roles are transitioning into revolving doors of employee turnover. This impacts levels of customer service, productivity and profitability. The only way for organizations to successfully and sustainably face the new realities of today's workforce and the evolution of employee expectations is through a deep understanding of how to effectively hire and manage shorter-term workers who have a different view of the workplace. This insightful, breakthrough book by Cara Silletto and contributing author Leah Brown is designed to help leaders at all levels discover exactly how our workforce has changed over time, why employers are struggling to keep talent and how to gain better staffing stability. Business leaders know the workforce is changing, yet management strategies have been slow to respond to evolving employee expectations. In a world where employers are fighting to get newer staff to adhere to traditional standards, Staying Power explains how employees and candidates have an advantage over managers and supervisors with greater tenure and titles. Today, nearly all businesses are hiring, and staff have the choice to go elsewhere. The tidal wave of employees with a new mindset regarding loyalty, entitlement and cell phones cannot be stopped, but what leaders can and should do is get to know their new workforce, then build a place where people want to work. Readers of Staying Power are offered insights that will drive big-picture thinking, new understanding about the mindset of today's workforce, and an opportunity to shift their attitudes about who they are hiring. Readers are also provided with tangible operational tools for immediately improving employee retention and profitability within their companies. Readers will discover: - Ways to dedicate more staffing resources to make retention a higher priority and stronger component of the organizational culture - How to diagnose the real reasons staff leave (beyond pay) - Common mistakes managers should avoid that unintentionally cause employee turnover - Best practices for keeping new hires longer. Silletto and Brown's book is a how-to for organizations that need to understand the tangible and intangible costs of excessive turnover, and that haven't yet learned to treat employees as internal customers. The book, peppered with memorable real-life stories, provides fresh insights and proprietary frameworks and tools in three key areas: 1. Understanding the evolution of our workforce by generation. A history and sociology lesson on Traditionalists, Baby Boomers, Generation X and Millennials that informs our perceptions of multi-generational workplaces and demonstrates what has shaped our various definitions of professionalism. 2. The issues on the T.A.B.L.E. - those that cause the most conflict in the workplace. An exploration of how workers see technology, authority, work/life balance, loyalty and entitlement differently, and eye-opening real-life stories about divorce and credit card use in the 1980s explain how Millennials gained a different view of the employer/employee relationship. 3. Key areas where businesses can improve to become M.A.G.N.E.T. employers that successfully attract and retain talent. Thoughtful strategies and actionable tactics for improving Management Effectiveness (Communication & Appreciation), Attraction & Recruiting (Employer Brand & Application Processes), Guidance Upon Entry (Onboarding & Activation), New Staffing Models (Scheduling & Advancement), Empowered Champions (Staff Councils & Retention Specialists), and Trust through Transparency (Feedback & Setting Examples). Staying Power reader bonus materials help leaders implement their new learning to take the experience from great read to great results.…

- Softcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Befriedigend
EUR 4,07
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Paperback. Zustand: Good.

- Softcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 4,07
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Paperback. Zustand: Very Good.

- Softcover
Anbieter: BooksRun, Philadelphia, PA, USABooksRun
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EUR 4,40
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Paperback. Zustand: Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

- Softcover
Anbieter: BooksRun, Philadelphia, PA, USABooksRun
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 4,54
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Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

- Softcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Befriedigend
EUR 4,93
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Paperback. Zustand: Good.

- Softcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 4,93
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Paperback. Zustand: Very Good.

- Softcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Befriedigend
EUR 5,00
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Paperback. Zustand: Good.

Sprache: Englisch
Verlag: Silver Tree Publishing, 2022
Serie: Buch 2 von 2 - The HOPE for Leaders Unabridged Series
- Softcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
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EUR 5,01
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Paperback. Zustand: Very Good. Heralded as an exceptional collection . that will inspire you to become the leader your organization truly needs you to be, HOPE for Leaders in the 2020s is the unrivaled guidebook for leading in the now normal of a post-pandemic world.Brilliant Glimpses of the Why and the How To of Modern Leadership in the 2020sWhen 2022 dawned, it was clear to professionals of all types that the world had shifted on its axis - not, this time, because of another viral pandemic (i.e., not with the novel crises and unexpected business shutdowns we'd endured in 2020-2021), but with the hereafter realities of a world forever changed by the lessons, traumas, innovations, and culture shifts of the era we'd just survived. Now what? Many of the answers to modern leaders' most pressing new questions lie in the pages of HOPE for Leaders in the 2020s, the second volume in The HOPE for Leaders Unabridged Series. Open your mind to the possibility of building and adapting your leadership skills for a new era -- and for a workforce with newly articulated needs -- by digging deep into the stories, tips, frameworks, and practical exercises of a book that was written for this decade and beyond. In the chapters of HOPE for Leaders in the 2020s, leadership experts Dr. Hope Zoeller and Dr. Joe DeSensi - in collaboration with esteemed book contributors from corporate America and academia - offer new ways to think about and address contemporary business issues, including leadership mindsets, project management, organizational culture, and workplace communications. Learn how to improve your own skills, and those of your teams, in regard to: Motivating and connecting with remote workersNew metrics of success that measure what truly mattersWorkplace curiosity and servant leadershipLeader self-care during high-stress situationsThe vital role of followership in our companies and careersProject management practices for effective meetingsCreating early-warning systems to head off crisisOrganizational adaptation after crisisNever letting a lesson learned be forgottenHarnessing productive worryCreating a culture of feedbackCommunicating with your listener in mindAdopting a growth mindsetBecoming an empathetic and proactive communicatorIn this practical leadership anthology, Zoeller and DeSensi offer a powerful how to get out of the pandemic guidebook for leaders at any level (i.e., executives, managers, individual contributors), with immensely practical, accessible, insightful, and timely ideas for how you can leverage the strengths you honed during the pandemic and mitigate the impact of what didn't go so well.A book that is particularly popular with manufacturing, nonprofit, healthcare, insurance/finance, and education (K-12 and higher education) professionals, but accessible to all readers in any industry, HOPE for Leaders in the 2020s comes complete with individual and team exercises, assessments, and other practical tools.With key insights by Dr. Hope Zoeller and Dr. Joe DeSensi, and contributions by Dr. William Denny, Joe Hanna, Iam Bennett, and Dr. Robin Hinkle. The go-to resource guide for leaders who want to build the new muscle required to navigate challenging and uncertain times . and the 'new normals' yet to come. -- Kim Graham Lee, CEO, Integrating Women Leaders Foundation (IWL)HOPE for Leaders in the 2020s: New Issues to Face, New Problems to Solve, New Hope for the Future is Volume 2 of The HOPE for Leaders Unabridged Series, is a collection of insight-rich, learn-it-today-use-it-tomorrow, refreshingly commonsensical leadership books for leaders at all levels.…

- Softcover
Anbieter: BooksRun, Philadelphia, PA, USABooksRun
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 5,01
Versand gratisVersand innerhalb von USAAnzahl: 1 verfügbar
Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Sprache: Englisch
Verlag: Silver Tree Publishing (edition 1), 2022
Serie: Buch 2 von 2 - The HOPE for Leaders Unabridged Series
- Softcover
Anbieter: BooksRun, Philadelphia, PA, USABooksRun
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 5,01
Versand gratisVersand innerhalb von USAAnzahl: 1 verfügbar
Paperback. Zustand: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

- Softcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 5,53
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Paperback. Zustand: Very Good. Increasingly, human resource and business leaders are understanding the importance of embracing the human spirit of their employees, and encouraging employees to bring their entire selves to work. This volume explores what it means to offer a compassionate workplace, sharing messages about wellbeing, work/life balance, diversity and inclusion, personal and professional development, and spirituality in work. What constitutes compassion in the workplace, and why does it matter? The stories in this book answer those questions, and more. Absolutely every decision, every business strategy, every word spoken between colleagues, and every policy enacted can and should be derived from a place of compassion. Because organizational success is, at its core, about human beings working together to serve human purposes. Open this book to examine the many nuances of compassion as: - A business strategy - A workplace growth driver - The cornerstone of workplace communication - A tool for serving your business by first serving others - The key to achieving effective dialogue, meaningful diversity, outstanding customer service, and much more. Compassion@Work is a remarkable collection of insights from 18 leading HR and OD experts, across multiple industries and professional roles. And it's a must-read for any leader looking to achieve more by putting humanity back into the workplace. …

- Softcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Befriedigend
EUR 5,74
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Paperback. Zustand: Good. Some of the best leaders in the world have come out of West Point - President Dwight D. Eisenhower, General George S. Patton, and corporate leaders such as Marsh Carter, former Chairman of the New York Stock Exchange, and Alex Gorsky, CEO of Johnson &Johnson. In many ways, the United States Military Academy at West Point is synonymous with leadership. Notably, however, the names that most people associate with this venerable institution have included only men. The first few classes of women at West Point faced numerous obstacles to graduate, yet through the cauldron of that experience they developed a formidable hardiness that firmly places them among the best of the best. Sara Potecha was one of the first women to graduate from West Point. The lessons she learned at the Academy and in the Army- about life and leadership, courage and character, resolve and resilience - have served her well in both military and civilian roles. Those skills have inspired this powerful book for leaders who aim to, like Sara, come out ahead even in the face of adversity, and care for their own teams thoughtfully and with heart. West Point Woman is a leadership memoir for readers at all levels of organizational leadership, and is applicable across all industries, genders, and professional expertise. …

- Softcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 5,74
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Paperback. Zustand: Very Good. Some of the best leaders in the world have come out of West Point - President Dwight D. Eisenhower, General George S. Patton, and corporate leaders such as Marsh Carter, former Chairman of the New York Stock Exchange, and Alex Gorsky, CEO of Johnson &Johnson. In many ways, the United States Military Academy at West Point is synonymous with leadership. Notably, however, the names that most people associate with this venerable institution have included only men. The first few classes of women at West Point faced numerous obstacles to graduate, yet through the cauldron of that experience they developed a formidable hardiness that firmly places them among the best of the best. Sara Potecha was one of the first women to graduate from West Point. The lessons she learned at the Academy and in the Army- about life and leadership, courage and character, resolve and resilience - have served her well in both military and civilian roles. Those skills have inspired this powerful book for leaders who aim to, like Sara, come out ahead even in the face of adversity, and care for their own teams thoughtfully and with heart. West Point Woman is a leadership memoir for readers at all levels of organizational leadership, and is applicable across all industries, genders, and professional expertise.…

- Softcover
Anbieter: BooksRun, Philadelphia, PA, USABooksRun
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 5,75
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Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Sprache: Englisch
Verlag: Silver Tree Publishing, 2019
- Softcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
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EUR 5,88
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Paperback. Zustand: Very Good. The Customer Experience is the New Differentiator in Business, and Mastering It Requires a Recipe for Success From the author who seeks out spectacular customer experiences in many industries and writes about them in her Shock Your Potential blog, uses them as inspiration for the Shock Your Potential podcast, and employs them as a vehicle for her #SecretShopperMichael persona comes a new book that's enjoyable to read, practical to apply, and impossible not to recommend to a friend or colleague. Sales Mixology: Why the Most Potent Sales and Customer Experiences Follow a Recipe for Success is the second book in the Shock Your Potential series by leadership and sales expert Michael Sherlock. Written in story format, this book illustrates how the customer experience is the new differentiator in business. We follow Jane Smith, a primary character in Ms. Sherlock's first book Tell Me More: How to Ask the Right Questions and Get the Most Out of Your Employees, through her customer experience journey. Jane serves as a keen observer through a variety of experiences while traveling in Belfast, Northern Ireland, providing examples that highlight opportunities for connection between brands and the customers they serve, through numerous business mediums in various industries. Sales Mixology strikes the right chords and delivers the expert skills to create a cocktail of new approaches to your company or team culture. Read it responsibly: with haste and repeatedly -- Michael Dahan, Founder of Retail Answers Consulting The heart of the book's message is distilled into the BLEND strategy, a five-part methodology that arms employees and leaders with actionable ideas for delivering enhanced sales and customer experiences. The reader will find immediate relatability in their personal and professional lives. When you learn to BLEND, you learn to create value for customers that is repeatable, that sparks loyalty, and that drives profitability. What does it mean to BLEND? When planning and delivering customer experiences, you must: B - Be Immediately and Fully PresentL - Listen with Your Ears AND Your EyesE - Ensure That You Have Asked All the Right QuestionsN - Never Let Your Customer Feel like a NumberD - Deliver an Exceptional Customer Experience (Being Mindful of Financial Return) When it comes to outstanding customer experiences, Sales Mixology teaches you: -How it's done-Why it matters-Who to emulate Join Jane Smith, this business book's relatable and insightful protagonist, as she learns that the right BLEND of sales strategies will create positive, productive and profitable workplaces. Sales Mixology is a must-read for anyone who is customer-facing, especially those in retail and hospitality. It illustrates every nuance of the potent sales and customer experience - from why sensory details matter, to how human connection is created, to practical scripts for asking the right questions when talking to customers. After reading this book, you'll never settle for mediocre customer experiences again - as a consumer or as someone who delivers those experiences. With a use-it-now BLEND Workbook, a sneak peek of Michael Sherlock's next book, and a foreword by retail expert Michael Dahan. Sales Mixology: Why the Most Potent Sales and Customer Experiences Follow a Recipe for Success is the second book in the Shock Your Potential series by Michael Sherlock.…

Sprache: Englisch
Verlag: Silver Tree Publishing, 2019
- Softcover
Anbieter: ThriftBooks-Dallas, Dallas, TX, USAThriftBooks-Dallas
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Befriedigend
EUR 5,99
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Sprache: Englisch
Verlag: Silver Tree Publishing, 2022
Serie: Buch 3 von 3 - The Ultimate Series on Essential Work & Life Lessons from '80s Pop Culture
- Softcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
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EUR 6,01
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Paperback. Zustand: Very Good.

Sprache: Englisch
Verlag: Silver Tree Publishing, 2022
Serie: Buch 3 von 3 - The Ultimate Series on Essential Work & Life Lessons from '80s Pop Culture
- Softcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Befriedigend
EUR 6,01
Versand gratisVersand innerhalb von USAAnzahl: 3 verfügbar
Paperback. Zustand: Good.

- Softcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 6,01
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Paperback. Zustand: Very Good. The Secret to Taking Your Business from Mediocre to Meaningfully Different? Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an easy-to-read, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line. For non-marketers and marketers alike, truly thinking like a marketer requires the right framework, and this book is everything you need to make the mindset shift that can change everything for your business. An MBA in a book? That's exactly what I consider this to be . Trust me -- this book can help you to grow your business -- Lois Creamer, Author of Book More Business: Make Money Speaking It doesn't matter whether you're a management consultant or the owner of a diner that serves the best biscuits and gravy in town, the ability to think like a marketer will give you a competitive edge. Business owners and leaders are invariably stuck in the frenzied current moment -- chasing the next piece of revenue, getting through the next project, putting out the next proverbial fire, or surviving the next people-problem that's bound to come up. Think Like a Marketer offers a fresh new approach to a more powerful and lasting way to do business that involves a sometimes-subtle but always-impactful shift in mindset. It's time to think like a marketer. Thinking like a marketer requires that you: 1. Communicate for connection and meaning, not just to transact sales 2. Live and die by your customer insights 3. Market in a way that's strategy-religious and tactic-agnostic 4. Create cultures and processes that align with your brand 5. Do everything in service of maintaining a virtuous cycle of creating value for the customer while capturing value for you. The 5 Think Like a Marketer Principles are the framework for Colbert's valuable insights and practical tips about: - Brand storytelling - Sampling strategies - Smart monetization - Testing new marketing tactics - Conducting critical market research - The perils of do-it-yourself marketing - Building and maintaining lists and pipelines - Innovating product and service deliverables - Being known, being seen and networking in new ways - Delivering customer service, even when the going gets tough - Innovations in distribution and packaging - Creating meaningful connections with your customers Read this book if you are a: - Business owner without a background in marketing - Business professional in a small- to mid-sized company or a Fortune 1000 company - Professional speaker, blogger or thought leader - Non-profit professional - Marketer Thinking like a marketer allows decision-makers -- at every level, in any kind of organization and with backgrounds in any area of functional expertise -- to accomplish more while spending less time and money. A marketing mindset can be the key to sustained profitable growth and meaningful connections with loyal customers. Far from a simple Marketing 101 for non-marketers, this book is a topical smorgasbord designed to feed the curiosities and satisfy the business needs that all business professionals (including marketers) ultimately crave.…

- Softcover
Kaufen Sie 3 Artikel, und erhalten Sie 15 % Rabattvon diesem VerkäuferAnbieter: ThriftBooks-Atlanta, AUSTELL, GA, USAThriftBooks-Atlanta
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EUR 6,06
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

- Softcover
Kaufen Sie 3 Artikel, und erhalten Sie 15 % Rabattvon diesem VerkäuferAnbieter: ThriftBooks-Atlanta, AUSTELL, GA, USAThriftBooks-Atlanta
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 6,06
Versand gratisVersand innerhalb von USAAnzahl: 1 verfügbar
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

- Softcover
Anbieter: ThriftBooks-Dallas, Dallas, TX, USAThriftBooks-Dallas
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 6,09
Versand gratisVersand innerhalb von USAAnzahl: 1 verfügbar
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Sprache: Englisch
Verlag: Silver Tree Publishing, 2022
Serie: Buch 3 von 3 - The Ultimate Series on Essential Work & Life Lessons from '80s Pop Culture
- Softcover
Kaufen Sie 3 Artikel, und erhalten Sie 15 % Rabattvon diesem VerkäuferAnbieter: ThriftBooks-Atlanta, AUSTELL, GA, USAThriftBooks-Atlanta
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 6,11
Versand gratisVersand innerhalb von USAAnzahl: 1 verfügbar
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Sprache: Englisch
Verlag: Silver Tree Publishing, 2022
Serie: Buch 3 von 3 - The Ultimate Series on Essential Work & Life Lessons from '80s Pop Culture
- Softcover
Kaufen Sie 3 Artikel, und erhalten Sie 15 % Rabattvon diesem VerkäuferAnbieter: ThriftBooks-Atlanta, AUSTELL, GA, USAThriftBooks-Atlanta
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Befriedigend
EUR 6,11
Versand gratisVersand innerhalb von USAAnzahl: 1 verfügbar
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

- Softcover
Kaufen Sie 3 Artikel, und erhalten Sie 15 % Rabattvon diesem VerkäuferAnbieter: ThriftBooks-Atlanta, AUSTELL, GA, USAThriftBooks-Atlanta
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 6,11
Versand gratisVersand innerhalb von USAAnzahl: 1 verfügbar
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

- Softcover
Anbieter: ThriftBooks-Dallas, Dallas, TX, USAThriftBooks-Dallas
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 6,11
Versand gratisVersand innerhalb von USAAnzahl: 1 verfügbar
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.