sil international global publishing aug 2001 (2 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware -Language spread, or expansion into new geographic and language-use areas, has been studied largely through observation. Thus, discussions of the dynamics of language spread have been based primarily on data obtained through observation. Mark Karan employs a memory span test to evaluate the competence of a large number of subjects in a spreading language, Sango of the Central African Republic. The data from this test are the basis of the author's statistical studies of the social determinants and predictors of competence in the spreading language. The results indicate the overriding importance of individual motivations for understanding the dynamics of the process of language spread. Based on his findings, Karan presents a framework for discussion, research, and intervention in language spread, along with guidelines for more successful intervention in shift situations. Numerous researchers have linked language spread and language change--language internal modification over time. This quantitative study provides substantive comparison of the two phenomena with data on the distribution of social factors such as age, sex, and education. These distributions are very similar to the distributions of social factors in language change, indicating that language spread and language change are similar processes. Mark Karan earned a Ph.D. degree at University of Pennsylvania in Linguistics in 1996. He did fieldwork in Togo, Benin and Central African Republic. He has served Associate Director of Togo-Benin SIL (1984-1987), Associate Director Central African Republic Academics/Language Programs (1990-2001), and as professor and director of University of North Dakota SIL (1998-2003). Dr Karan is currently the Training Division Director, Academic Affairs, SIL International 2002- .Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 164 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware - This investigation analyzes pragmatic ways in which Spanish is used to achieve persuasion in television advertising. The author applies pragmatic models to commercials for products and services from three countries--Chile, Spain, and the United States. She addresses the questions: (1) Which pragmatic devices occur most frequently (2) How are these devices linguistically coded (3) Are any differences evident between regional varieties of Spanish and (4) How are pragmalinguistic features of television advertising used to effect persuasion The most representative variables include speech acts, indexicals, politeness, implicatures, violations of Grice's Maxims, and speaker considerations. The study contributes to the cross-linguistic understanding of pragmatics and of persuasion in Spanish by (1) offering a procedure that may be replicated; (2) addressing multiple pragmatic categories; and (3) examining the relationship between pragmatic strategies and persuasion among Spanish speakers. Given the vital role of the media in society, Spanish television advertising reflects the pragmatic communication of persuasion by and to Spanish speakers. Pragmática de discurso persuasivo de publicidad de television en español. Esta investigación analiza las maneras pragmáticas en las cuales se usa el español para persuadir en la publicidad de televisión y contribuye al entendimiento lingüístico de pragmática y persuasión en español. El libro está escrito en inglés.