Penguin jan 2005 (49 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - Will has four brothers and it's chaos in his house! If he's not being teased by his big brother Marty, he has to deal with the terrible, three-headed bundle of cuteness that is his three younger brothers. Even worse, his mother has the brilliant idea of packing Will and Marty off to the library during the holidays. She just doesn't understand! Not only is the library no fun, it's also the habitat of the legendary librarian Spud Murphy. If you put a foot wrong, it's rumoured she will use her dreaded gas-powered spud gun and you don't want that - just ask Ugly Frank how he got his nickname! Eventually Will and Marty discover a love of books and that Mrs Murphy isn't so bad after all!; Tims Eltern reicht's: Nicht nur dass das Haus ständig voller lärmender Kinder ist (2 Freunde je Sohn macht immerhin 15 Kinder), Mamas Make-up als Kriegsbemalung zweckentfremdet wird, muss auch noch alle drei Wochen der Sanitärdienst anrücken, um die Klospülung zu reparieren. Diese Sommerferien sollen endlich mal sinnvoll genutzt werden und deshalb werden Tim und sein älterer Bruder Marty dazu verdonnert, drei Stunden pro Tag in der städtischen Bibliothek zu verbringen. Um sich zu bilden, wie die Eltern sagen. Die beiden sind entsetzt. Weiß doch jeder, dass Knolle Murphy in der Bibliothek mit strengem Regiment regiert, ausgerüstet mit zwei Gas-Druck-Pistolen, mit denen sie Kartoffeln auf ungehorsame Kinder schießt. Als den beiden dann obendrein nur erlaubt wird, die langweiligen Bücher aus der Kinderbuchecke zu lesen, überwinden sie ihre Angst und hecken einen Plan aus. Aber Knolle Murphy ist nicht von gestern und kommt ihnen immer wieder auf die Schliche. Bis die drei fastFreunde werden, Tim und Marty ihre Lust am Lesen entdecken, passiert eine ganze Menge in dieser ausgesprochen vergnüglich erzählten Geschichte von Eoin Colfer.Tony Ross hat die urkomischen Szenen treffend und mit sicherem Strich ins Bild gesetzt.…

Buch. Zustand: Neu. Neuware - Join this classic teddy bear for a Valentine's Day celebration. It's almost February 14th, so Corduroy and his friends decide to celebrate Valentine's Day by making their own beautiful cards. Then Corduroy walks to the mailbox and sends his letters. When he gets home, he finds a wonderful surprise--special valentines just for him! This brightly colored, festively shaped board book is perfect for the youngest fans of Corduroy, one of the best-loved characters in children's books for fifty years. McCue, Lisa (illustrator). …

Taschenbuch. Zustand: Neu. Neuware - The #1 New York Times bestselling author's first book in her classic Fudge series.'As a kid, Judy Blume was my favorite author, and Tales of a Fourth Grade Nothing was my favorite book.' Jeff Kinney, author of the bestselling Wimpy Kid series Each [Fudge book] is packed with wacky earthy disasters that are her trademark and that children love to read about . . . Judy Blume has a knack for knowing what children think about and an honest, highly amusing way of writing about it. The New York TimesTwo is a crowd when Peter and his little brother, Fudge, are in the same room. Grown-ups think Fudge is absolutely adorable, but Peter and his pet turtle, Dribble, know the truth. From throwing temper tantrums to smearing mashed potatoes on the wall, Fudge causes mischief wherever he goes!Love Fudge, Peter, and Sheila Read all these books featuring your favorite characters:Otherwise Known as Sheila the GreatSuperfudgeFudge-a-ManiaDouble Fudge.…

Buch. Zustand: Neu. Neuware - The perfect first book for every little reader, discover the world of Peter Rabbit in Beatrix Potter's classic children's tale.Peter Rabbit loves the yummy vegetables he finds in Mr McGregor's garden, the only problem is: Mr McGregor doesn't want Peter to get his paws on his crops!One of Beatrix Potter's most popular and well-loved tales, this mischievous little rabbit has hopped into the heart of generations of book lovers. First published in 1902, this edition has been re-originated so it matches Beatrix's first published work, all those years ago.The Tale of Peter Rabbit is first in Beatrix Potter's series of 23 little books. Look out for the rest!1 The Tale of Peter Rabbit2 The Tale of Squirrel Nutkin3 The Tailor of Gloucester4 The Tale of Benjamin Bunny5 The Tale of Two Bad Mice6 The Tale of Mrs. Tiggy-Winkle7 The Tale of Mr. Jeremy Fisher8 The Tale of Tom Kitten9 The Tale of Jemima Puddle-Duck10 The Tale of the Flopsy Bunnies11 The Tale of Mrs. Tittlemouse12 The Tale of Timmy Tiptoes13 The Tale of Johnny Town-Mouse14 The Tale of Mr. Tod15 The Tale of Pigling Bland16 The Tale of Samuel Whiskers17 The Tale of The Pie and the Patty-Pan18 The Tale of Ginger and Pickles19 The Tale of Little Pig Robinson20 The Story of a Fierce Bad Rabbit21 The Story of Miss Moppet22 Appley Dapply's Nursery Rhymes23 Cecily Parsley's Nursery Rhymes.…

Taschenbuch. Zustand: Neu. Neuware - The Flower Fairies Enchanted Garden Sticker Activity Book is more than just a sticker book---it's an activity book packed with fairy fun and includes ideas and suggestions for collages, pictures, recipes, puzzles, and quizzes. Best of all, it comes with a beautifully decorated pull-out background to place the stickers on to create a magical fairy scene.…

Taschenbuch. Zustand: Neu. Neuware - Bad Becky is cheeky (but charming), opinionated and always in some kind of trouble. But you can't help loving her! I mean wouldn't you rather hear a story about a princess who gets gobbled up by the dragon rather than another soppy one wher the prince saves the princess And if a magician at a party was rubbish wouldn't you point it out And who wants their horrible Great Aunt Mildred visiting So really, Becky is just doing everyone a favour.A wickedly funny new series for readers gaining confidence. Bad Becky's got attitude.…

Taschenbuch. Zustand: Neu. Neuware - 'Every line of serious work that I have written since 1936 has been written, directly or indirectly, against totalitarianism and for democratic Socialism as I understand it'. Thus wrote Orwell following his experiences as a militiaman in the Spanish Civil War, chronicled in Homage to Catalonia. Here he brings to bear all the force of his humanity, passion and clarity, describing with bitter intensity the bright hopes and cynical betrayals of that chaotic episode: the revolutionary euphoria of Barcelona, the courage of ordinary Spanish men and women he fought alongside, the terror and confusion of the front, his near-fatal bullet wound and the vicious treachery of his supposed allies.A firsthand account of the brutal conditions of the Spanish Civil War, George Orwell's Homage to Catalonia includes an introduction by Julian Symons in Penguin Modern Classics. …

Taschenbuch. Zustand: Neu. Neuware - A moving, wise and delightfully modern comedy of manners from the bestselling, Man Booker shortlisted author Karen Joy Fowler.Six people - five women and a man - meet once a month in California's Central Valley to discuss Jane Austen's novels. They are ordinary people, neither happy nor unhappy, but each of them is wounded in different ways, they are all mixed up about their lives and relationships. Over the six months they meet, marriages are tested, affairs begin, unsuitable arrangements become suitable - under the guiding eye of Jane Austen a couple of them even fall in love.'If I could eat this novel, I would' Alice Sebold, author of The Lovely Bones'A thoroughly delightful comedy of contemporary manners' Entertainment Weekly'We defy you not to fall head over heels for this lovely novel' Mail On Sunday.…

Taschenbuch. Zustand: Neu. Neuware - The first volume of Dante's Divine ComedyGuided by the poet Virgil, Dante plunges to the very depths of Hell and embarks on his arduous journey towards God. Together they descend through the nine circles of the underworld and encounter the tormented souls of the damned - from heretics and pagans to gluttons, criminals and seducers - who tell of their sad fates and predict events still to come in Dante's life. In this first part of his Divine Comedy, Dante fused satire and humour with intellect and soaring passion to create an immortal Christian allegory of mankind's search for self-knowledge and spiritual enlightenment.For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust theseries to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-datetranslations by award-winning translators.…

Taschenbuch. Zustand: Neu. Neuware - THE SUNDAY TIMES TOP TEN BESTSELLERFrom one of our greatest voices in modern philosophy, author of The Course of Love, The Consolations of Philosophy, Religion for Atheists and The School of Life - Alain de Botton sets out to understand our universal fear of failure - and how we might change it'De Botton's gift is to prompt us to think about how we live and how we might change things' The Times We all worry about what others think of us. We all long to succeed and fear failure. We all suffer - to a greater or lesser degree, usually privately and with embarrassment - from status anxiety. Alain de Botton gives a name to this universal condition and sets out to investigate both its origins and possible solutions. He looks at history, philosophy, economics, art and politics - and reveals the many ingenious ways that great minds have overcome their worries. The result is a book that is not only entertaining and thought-provoking - but genuinely wise and helpful as well.'He analyses modern society with great charm, learning and humour. His remedies come as a welcome relief when most books offering solutions to the stresses of life recommend the lotus position' Daily Mail.…

Taschenbuch. Zustand: Neu. Neuware - You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.…

Taschenbuch. Zustand: Neu. Neuware - Master storyteller and internationally bestselling author Christopher Paolini returns to the World of Eragon with Murtagh. Murtagh, a stunning epic fantasy set a year after the events of the Inheritance Cycle, will publish in 2023.The first book in The Inheritance Cycle.When poor farm boy Eragon finds a polished stone in the forest, he thinks it's a lucky discovery. Perhaps, he will be able to buy his family food for the winter.But, when a baby dragon hatches out of the stone, Eragon realises he's stumbled upon a legacy nearly as old as the Empire itself.His simple life is shattered, and he's thrust into a perilous new world of destiny, magic and power. To navigate this dark terrain, and survive his cruel king's evil ways, he must take up the mantle of the legendary Dragon Riders.Will he succeed The fate of the Empire rests in his hands. . .…

Taschenbuch. Zustand: Neu. Neuware - Simplifying chaos and complexity theory for the perplexed, John Gribbin's Deep Simplicity: Chaos, Complexity and the Emergence of Life brilliantly illuminates the harmony underlying our existence. The world around us can be a complex, confusing place. Earthquakes happen without warning, stock markets fluctuate, weather forecasters seldom seem to get it right - even other people continue to baffle us. How do we make sense of it all In fact, John Gribbin reveals, our seemingly random universe is actually built on simple laws of cause and effect that can explain why, for example, just one vehicle braking can cause a traffic jam; why wild storms result from a slight atmospheric change; even how we evolved from the most basic materials. Like a zen painting, a fractal image or the pattern on a butterfly's wings, simple elements form the bedrock of a sophisticated whole. 'The master of popular science writing' Sunday Times 'What makes Deep Simplicity different from other books on complexity theory is that Gribbin . goes back to the fundamentals' Daily Telegraph 'One is left feeling even more - if this is possible - filled with admiration for science and delight at the world it investigates' Financial Times John Gribbin is one of today's greatest writers of popular science and the author of bestselling books, including In Search of Schrödinger's Cat, Stardust, Science: A History and In Search of the Multiverse. Gribbin trained as an astrophysicist at Cambridge University and is currently Visiting Fellow in Astronomy at the University of Sussex.…

Taschenbuch. Zustand: Neu. Neuware - The Continuum Concept introduces the idea that in order to achieve optimal physical, mental and emotional development, human beings - especially babies - require the kind of instinctive nurturing as practiced by our ancient relatives. It is a true 'back to basics' approach to parenting. Author Jean Liedloff spent two and-a-half years in the jungle deep in the heart of South America living with indigenous tribes and was astounded at how differently children are raised outside the Western world. She came to the realisation that essential child-rearing techniques such as touch, trust and community have been undermined in modern times, and in this book suggests practical ways to regain our natural well-being, for our children and ourselves.; Im Dschungel Venezuelas trifft eine junge Amerikanerin auf die Yequana-Indianer. Fasziniert vom offenkundigen Glück dieser 'Wilden', bleibt sie insgesamt zweieinhalb Jahre bei dem Stamm und versucht, die Ursachen dieses glücklichen und harmonischen Zusammenlebens herauszufinden. Sie entdeckt dessen Wurzeln im Umgang dieser Menschen mit ihren Kindern und zeigt, wie dort noch ein bei uns längst verschüttetes Wissen um die ursprünglichen Bedürfnisse von Kleinkindern existiert, das wir erst neu zu entdecken haben.Im Dschungel Venezuelas trifft eine junge Amerikanerin auf die Yequana-Indianer. Fasziniert vom offenkundigen Glück dieser 'Wilden', bleibt sie insgesamt zweieinhalb Jahre bei dem Stamm und versucht, die Ursachen dieses glücklichen und harmonischen Zusammenlebens herauszufinden. Sie entdeckt dessen Wurzeln im Umgang dieser Menschen mit ihren Kindern und zeigt, wie dort noch ein bei uns längst verschüttetes Wissen um die ursprünglichen Bedürfnisse von Kleinkindern existiert, das wir erst neu zu entdecken haben.…

Taschenbuch. Zustand: Neu. Neuware - Zen and the art of getting unstuck . . .Perennial favorites, Charlotte Kasl'sIf the Buddha Dated,If the Buddha Marriedand If the Buddha Had Kidshave inspired readers with their empowering balance of spiritual and psychological wisdom.This wise yet lighthearted book extends on Dr. Kasl's trademark insight to speak to anyone who's ever experienced being stuck in life. With her signature clarity, wisdom, and wit, she presents seven simple yet profound steps on the path to change:Notice Where You're Stuck;Show Up;Pay Attention;Live in Reality;Connect with Others, Connect with Life;Move from Thought to Action; andLet Go.Full of insight from Buddhist and other teachings that emphasize the joy that comes with letting go of fears and attachments, If the Buddha Got Stuckis an inspirational and practical roadmap to a happier, more peaceful, and more fulfilling life.…

Taschenbuch. Zustand: Neu. Neuware - In this new book developed from the prestigious Reith Lectures, Nobel Prize--winning author Wole Soyinka, a courageous advocate for human rights around the world, considers fear as the dominant theme in world politics.>Rather, it can be traced to 1989, when a passenger plane was brought down by terrorists over the Republic of Niger. From Niger to lower Manhattan to Madrid, this invisible threat has erased distinctions between citizens and soldiers; we're all potential targets now. In this seminal work, Soyinka explores the implications of this climate of fear: the conflict between power and freedom, the motives behind unthinkable acts of violence, and the meaning of human dignity. Fascinating and disturbing, Climate of Fear is a brilliant and defining work for our age.…

Taschenbuch. Zustand: Neu. Neuware - THE NO. 1 LADIES' DETECTIVE AGENCY - Book 5Fans around the world adore the best-selling No. 1 Ladies' Detective Agency series and its proprietor, Precious Ramotswe, Botswana's premier lady detective. In this charming series, Mma Ramotswe--with help from her loyal associate, Grace Makutsi--navigates her cases and her personal life with wisdom, good humor, and the occasional cup of tea. Still engaged to the estimable Mr J.L.B. Matekoni, Mma Ramotswe understands that she should not put too much pressure on him, as he has other concerns, especially a hair-raising request from the ever persuasive Mma Potokwane, matron of the orphan farm. Besides Mma Ramotswe herself has weighty matters on her mind. She has been approached by a wealthy lady to check up on several suitors. Are these men interested in the lady or just her money This may be a difficult case, but it's just the kind of problem Mma Ramotswe likes and she is, as we know, a very intuitive lady.…

Taschenbuch. Zustand: Neu. Neuware -If not for a stint in reform school, young Louis Armstrong might never have become a musician. It was a teacher at the Colored Waifs Home who gave him a cornet, promoted him to band leader, and saw talent in the tough kid from the even tougher New Orleans neighborhood called Storyville. But it was Louis Armstrong's own passion and genius that pushed jazz into new and exciting realms with his amazing, improvisational trumpet playing. His seventy-year life spanned a critical time in American music as well as black history.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 112 pp. Englisch. O'Brien, John (illustrator).…

Taschenbuch. Zustand: Neu. Neuware - If not for a stint in reform school, young Louis Armstrong might never have become a musician. It was a teacher at the Colored Waifs Home who gave him a cornet, promoted him to band leader, and saw talent in the tough kid from the even tougher New Orleans neighborhood called Storyville. But it was Louis Armstrong's own passion and genius that pushed jazz into new and exciting realms with his amazing, improvisational trumpet playing. His seventy-year life spanned a critical time in American music as well as black history. O'Brien, John (illustrator).…

Taschenbuch. Zustand: Neu. Neuware - Sherman Alexie offers nine poignant and emotionally resonant stories about Native Americans who find themselves at personal and cultural crossroads. In 'The Life and Times of Estelle Walks Above', an intellectual feminist Spokane Indian woman saves the lives of dozens of white women all around her, to the bewilderment of her only child. In 'Do You Know Where I Am ' two college sweethearts rescue a lost cat - a simple act that has profound moral consequences for the rest of their lives together. In 'What You Pawn I Will Redeem', a homeless Indian man must raise $1,000 in twenty-four hours to buy back the fancy dance outfit stolen from his grandmother fifty years earlier. Even as they often make us laugh, Sherman Alexie's stories are driven by a haunting lyricism and naked candour that cut to the heart of the human experience.…

Taschenbuch. Zustand: Neu. Neuware - Fitzherbert's mother is a goose, but his father was a swan - which makes him a swoose! As Fitzherbert grows up he decisdes he wants to fly and he wants to meet his father. His search begins, but what he finds is fame and fortune of a most unexpected kind.

Taschenbuch. Zustand: Neu. Neuware -The #1 New York Times bestselling author's first book in her classic Fudge series.'As a kid, Judy Blume was my favorite author, and Tales of a Fourth Grade Nothing was my favorite book.'Jeff Kinney, author of the bestselling Wimpy Kid series"Each [Fudge book] is packed with wacky earthy disasters that are her trademark and that children love to read about . . . Judy Blume has a knack for knowing what children think about and an honest, highly amusing way of writing about it."The New York TimesTwo is a crowd when Peter and his little brother, Fudge, are in the same room. Grown-ups think Fudge is absolutely adorable, but Peter and his pet turtle, Dribble, know the truth. From throwing temper tantrums to smearing mashed potatoes on the wall, Fudge causes mischief wherever he goes!Love Fudge, Peter, and Sheila Read all these books featuring your favorite characters:Otherwise Known as Sheila the GreatSuperfudgeFudge-a-ManiaDouble FudgePetersen Buchimport GmbH, Weidestraße 122 a, 22083 Hamburg 144 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware - Here is the tragic tale of the rise and fall of Camelot - but seen through the eyes of Camelot's women: The devout Gwenhwyfar, Arthur's Queen; Vivane, High priestess of Avalon and the Lady of the Lake; above all, Morgaine, possessor of the sight, the wise, the wise-woman fated to bring ruin on them all.…

Taschenbuch. Zustand: Neu. Neuware - Every year, archaeology uncovers dozens of fragments that change the way we look at ourselves. The history of humanity is being rewritten as we speak, and The New Penguin Dictionary of Archaeology is your guide to this ever-fluctuating science. This fully up-to-date volume covers over three million years of human development across the world - from the emergence of the first humans via the cave paintings of Lascaux to the ancient civilisation of Mesopotamia and prehistoric cultures of Siberia. This fascinating reference book will be invaluable for academics, enthusiasts and the curious in this rich and perennially stimulating subject.…

Buch. Zustand: Neu. Neuware -The perfect first book for every little reader, discover the world of Peter Rabbit in Beatrix Potter's classic children's tale.Peter Rabbit loves the yummy vegetables he finds in Mr McGregor's garden, the only problem is: Mr McGregor doesn't want Peter to get his paws on his crops!One of Beatrix Potter's most popular and well-loved tales, this mischievous little rabbit has hopped into the heart of generations of book lovers. First published in 1902, this edition has been re-originated so it matches Beatrix's first published work, all those years ago.The Tale of Peter Rabbit is first in Beatrix Potter's series of 23 little books. Look out for the rest!1 The Tale of Peter Rabbit2 The Tale of Squirrel Nutkin3 The Tailor of Gloucester4 The Tale of Benjamin Bunny5 The Tale of Two Bad Mice6 The Tale of Mrs. Tiggy-Winkle7 The Tale of Mr. Jeremy Fisher8 The Tale of Tom Kitten9 The Tale of Jemima Puddle-Duck10 The Tale of the Flopsy Bunnies11 The Tale of Mrs. Tittlemouse12 The Tale of Timmy Tiptoes13 The Tale of Johnny Town-Mouse14 The Tale of Mr. Tod15 The Tale of Pigling Bland16 The Tale of Samuel Whiskers17 The Tale of The Pie and the Patty-Pan18 The Tale of Ginger and Pickles19 The Tale of Little Pig Robinson20 The Story of a Fierce Bad Rabbit21 The Story of Miss Moppet22 Appley Dapply's Nursery Rhymes23 Cecily Parsley's Nursery RhymesPetersen Buchimport GmbH, Weidestraße 122 a, 22083 Hamburg 70 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware - Dido Twite, heroine of Black Hearts in Battersea and Nightbirds on Nantucket, is on her wildest adventure yet. On her way back to London aboard the Thrush, Dido and crew are summoned to the aid of the tyrannical queen of New Cumbria. Her island is an infernal place where birds carry off men and fish eat human flesh. The queen is greatly distressed because a neighbouring king has stolen her lake. Dido faces fire, flood, wild beasts and, ultimately, threat of execution in order to get the lake back. Is she equal to the challenge A rich mixture of legend, fantasy, humour and pure snowballing adventure.…

Taschenbuch. Zustand: Neu. Neuware - Jason has had enough of his parents' arguments. He's running away to stay with his brother in Liverpool. On the train journey he meets a 'runner' called Jam, who lives on the monster Intercity trains and stations. His carefree and adventurous life sounds so exciting that Jason begins to think he might join Jam. Then Jason discovers Jam's secret.…

Taschenbuch. Zustand: Neu. Neuware -'Every line of serious work that I have written since 1936 has been written, directly or indirectly, against totalitarianism and for democratic Socialism as I understand it'. Thus wrote Orwell following his experiences as a militiaman in the Spanish Civil War, chronicled in Homage to Catalonia. Here he brings to bear all the force of his humanity, passion and clarity, describing with bitter intensity the bright hopes and cynical betrayals of that chaotic episode: the revolutionary euphoria of Barcelona, the courage of ordinary Spanish men and women he fought alongside, the terror and confusion of the front, his near-fatal bullet wound and the vicious treachery of his supposed allies.A firsthand account of the brutal conditions of the Spanish Civil War, George Orwell's Homage to Catalonia includes an introduction by Julian Symons in Penguin Modern Classics.Petersen Buchimport GmbH, Weidestraße 122 a, 22083 Hamburg Englisch. …

Taschenbuch. Zustand: Neu. Neuware -Master storyteller and internationally bestselling author Christopher Paolini returns to the World of Eragon with Murtagh. Murtagh, a stunning epic fantasy set a year after the events of the Inheritance Cycle, will publish in 2023.The first book in The Inheritance Cycle.When poor farm boy Eragon finds a polished stone in the forest, he thinks it's a lucky discovery. Perhaps, he will be able to buy his family food for the winter.But, when a baby dragon hatches out of the stone, Eragon realises he's stumbled upon a legacy nearly as old as the Empire itself.His simple life is shattered, and he's thrust into a perilous new world of destiny, magic and power. To navigate this dark terrain, and survive his cruel king's evil ways, he must take up the mantle of the legendary Dragon Riders.Will he succeed The fate of the Empire rests in his hands. . .Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 544 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware -You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.Petersen Buchimport GmbH, Weidestraße 122 a, 22083 Hamburg Englisch.…