Pearson okt 2025 (25 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - Every day, talented entrepreneurs and professionals like you struggle to explain what they do. You know the feeling - someone asks, 'So what do you do ' and your mind goes completely blank, or you cant explain it succinctly. How to Pitch (Almost) Anything provides a comprehensive yet simple framework so you can communicate your value or what you offer with confidence and clarity in just 1-2 sentences. You can use this in a variety of ways: to pitch your business, explain your services, create presentations, write website copy or creative briefs, and any time you need to explain what you do. Use The Pocket Pitch to explain what you do in two sentences Know how to articulate your value to any audience Simplify complex ideas into compelling messages Know exactly what you need to communicate today, so you're ready for any opportunity tomorrow. 'Forget everything you think you know about pitching. This book rewrites the rules.A must-read blueprint for anyone who wants to pitch smarter and stand out.' AC Coppens, TED Speaker & Moderator, Founder of THE CATALYSTS 'We live in a world now where you have to sell yourself and your services virtually every day.How to Pitch (Almost) Anything is the best guide for how best to communicate your ideas I've ever seen.' Philip LaZebnik, Award-winning writer of films, TV series and theatrical musicals including Pocahontas, Mulan, and The Prince of Egypt&#.…

Taschenbuch. Zustand: Neu. Neuware - Turn your idea into income. The dream of starting a business often fades under the weight of uncertainty, unanswered questions, and rookie mistakes that cost both time and money. What if you had a trusted guide that showed you exactly what to do, while also giving you the mindset and confidence to see your vision through With the right tools and frameworks, your path to entrepreneurship can be clearer, faster, and far less risky.Complete roadmap: Covers idea testing, planning, marketing, finance, legal, and operations so nothing gets missed.Entrepreneurial mindset tools: Builds resilience and decision skills that separate thriving founders from dreamers.Case studies & interviews: Real stories show what works, what fails, and why.Reflective questions: Step-by-step prompts turn theory into your personalised action plan.FT authority: Trusted Financial Times frameworks add credibility when pitching partners, banks, or investors.The Financial Times Guide to Starting a Business by business mentor Mike Foster is a 400-page practical handbook in print and Elektronisches Buch formats. Backed by the globally respected FT brand, it delivers battle-tested advice for todays entrepreneurs.Structured around the full start-up journey, each chapter blends clear explanations, checklists, and proven models. Friendly yet rigorous, it demystifies marketing, sales, finance, legal choices, and operations while nurturing the mindset essential for success.Finish the book with a validated idea, a solid business plan, and the confidence to launch smart, save money, and grow sustainably.Ideal for employed professionals, side-hustlers, and early-stage founders who want a complete, credible start-up blueprint.…

Taschenbuch. Zustand: Neu. Neuware - Renowned Excel experts Tracy Syrstad and Bill Jelen (MrExcel) help you automate Excel tasks to get more done faster than ever! This book is designed to equip you with a solid foundation in Microsoft Excel Visual Basic for Applications (VBA), and help you progress to advanced techniques like in-memory processing and custom object programming for efficient data manipulation. You will learn to write and understand VBA code, automate complex Excel tasks, import and export data, interact with cells programmatically, and manipulate data efficiently. You'll also learn advanced reporting automation, enabling you to generate and update charts and pivot tables through code and develop programs that transform raw data into comprehensive reports with a single click of a button. With clear explanations and practical examples, Tracy Syrstad and Bill Jelen help make complex tasks a breeze! You'll find simple, step-by-step instructions, real-world case studies, project specification solutions, and 50 workbooks packed with examples and complete, easy-to-adapt solutions. By reading this book, you will: - Quickly master Excel macros development --even if you're starting with no prior experience. - Learn the foundations of VBA through clear, step-by-step guidance. - Gain insider techniques for cleaner code, better structure, and long-term maintainability. - Go beyond how-to tutorials: learn how professionals approach automation. - Design advanced userforms with multiple views, custom controls, and data validation. - Use custom objects and collections to write scalable, object-oriented code. - Extend Excel's power by automating Word, Outlook, and other Office programs. - Integrate data from the internet, Access, text fi les, and other sources. - Leverage advanced filter techniques to isolate and manipulate large datasets efficiently. - Share your programs using Excel Add-ins (XLAM), Office Add-ins (Office.js), and Office Scripts About This Book - For everyone who wants to get more done with Microsoft Excel in less time - For business and financial professionals, entrepreneurs, students, and others who need to efficiently manage and analyze data.…

Taschenbuch. Zustand: Neu. Neuware -How to Pitch (Almost) Anything is a simple framework combining value propositions and storytelling that you can use to pitch your business (new or old), introduce a project, or explain your services, whether verbally or in writing. It will also help you clarify who your audience is, so you can better demonstrate your value.Pearson Benelux B.V., St.-Martin-Straße 82, 81541 München 216 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware - CompTIA A+ Core 1 (220-1101) and Core 2 (220-1102) Exam Cram is an all-inclusive study guide designed to help you pass the updated versions of the CompTIA A+ exams. Prepare for test day success with complete coverage of exam objectives and topics, plus hundreds of realistic practice questions. Extensive prep tools include quizzes, Exam Alerts, and our essential last-minute review CramSheet. The powerful Pearson Test Prep practice test software provides real-time assessment and feedback with four complete exams. Covers the critical information needed to score higher on your CompTIA A+ Core 1 (220-1101) and Core 2 (220-1102) exams! - Install, configure, and troubleshoot PC hardware including CPUs, RAM, video cards, network cards, storage drives, and peripherals - Work effectively with mobile devices: laptops, tablets, and smartphones - Configure Windows settings, components, and administrative tools - Manage and troubleshoot Linux, macOS, Android, and iOS - Administer and support basic IT infrastructure including IP networking, IoT devices, virtualization, cloud-based systems, and backup systems - Understand security features such as firewalls, multifactor authentication, permissions, and access control - Defend against malware, network threats, and social engineering - Learn the basics of IT documentation, change management, and incident response Prepare for your exam with Pearson Test Prep: - Realistic practice questions and answers - Comprehensive reporting and feedback - Customized testing in study, practice exam, or flash card modes - Complete coverage of A+ Core 1 (220-1101) and Core 2 (220-1102) exam objectives.…

Taschenbuch. Zustand: Neu. Neuware -Do you struggle to explain your business or offering Do you need a pithy way to pitch your value to potential customers Are you looking for a simple yet comprehensive pitch template that will work for years to come You need How to Pitch (Almost) Anything. A simple framework combining value propositions and storytelling that you can use to pitch your business (new or old), introduce a project, or explain your services, whether verbally or in writing. It will also help you clarify who your audience is, so you can better demonstrate your value. - A proven method to make pitches and communications effective, clear, and concise from the start. - Use storytelling techniques to make your value clear to your audience, whatever the situation. - Learn simple rules for effective and compelling communications using the HELP framework. Understand exactly what you need to execute to communicate with your audience today, so youre prepared for tomorrow. 216 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware - For marketing management courses. The gold standard for todays marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help students respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success.…

Taschenbuch. Zustand: Neu. Neuware - Everything you need to know about financial management'The textbook integrates financial management, business policy and management function, and places emphasis on the integration of the finance function within the context of managerial decision-making and business planning. It also helps students to understand why sometimes theory and practice differ. Activities within the main text are inserted at appropriate points and real-world examples introduce readers to real-life scenarios and offer an opportunity to apply financial management theory and techniques.' Dr Kalsoom Jaffar, Lecturer in Business Education, The University of EdinburghFinancial Management for Decision Makers, 10th edition,is the go-to text for learning essential principles of financial management, with a unique and practical focus on its application and role in decision-making.Fully revised and updated, this textbook uses examples and introduces techniques and theory you will need in your studying. Topics include covers various topics such as financial planning, capital investment decisions, financing a small business and managing for shareholder value.Suitable for undergraduates from a non-accounting or non-finance discipline, this textbook provides the ideal introduction to the world of financial management.Key features include:A wide range of activities throughout the book, giving opportunities to engage with key concepts,Real-world examples, providing connections between the theory and practice of financial decision-making, helping students understand the issues impacting finances of real companies. Examples include Adobe, Johnson & Johnson, Kraft Heinz, Boohoo, John Lewis, Ryanair, ITV, Shell and more.An expanded body of end-of-chapter questions allows you to test your understanding of the essentials and go further by applying knowledge to realistic scenarios.The latest edition includes revised and more detailed explanations of useful techniques, with updated examples and activities to help you engage with the most recent developments in the field.…

Taschenbuch. Zustand: Neu. Neuware - Master the core subject principles of business operations and processes Operations and Process Management 7th edition is the ultimate text for those wishing to successfully manage business operations, equipping you with the critical and practical tools to manage business operations successfully. A must-read textbook for students who want to embark on a career in the field of operations, it approaches each topic from a managerial perspective, providing a relevant, real-world understanding of the core principles of the subject. With a range of examples, frameworks and techniques incorporated in each chapter, the book is designed to help you better analyse existing operations and understand ways to deal with operational and process challenges. Key features: Updated case studies drawing from a diverse range of industries and organisations from around the globe. New 'Responsible Operations' sections, introduced in all chapters, highlighting the ethical, social and environmental issues associated with operations decisions. A focus on recent developments reflecting the shifting operations environment, including the implications of hybrid working, increased volatility in supply chains, and updated coverage of agile project management. This text is for everyone wanting to understand the nature, principles and practice of operations and process management. It is aimed primarily at students with some management experience or those about to begin their career in management.…

Taschenbuch. Zustand: Neu. Neuware - The Classic Guide to the Java Programming Language--Fully Updated through Java 25 Whatever version of Java you are using, Core Java, Volume I: Fundamentals, Fourteenth Edition, will help you achieve a deep and practical understanding of the language and APIs. With hundreds of realistic examples, Java Champion Cay S. Horstmann demonstrates the most powerful and effective ways to get the job done. Written for experienced programmers looking for in-depth coverage of the Java language and platform, this revised and updated edition continues to be the first choice for serious programmers. The carefully crafted sample programs demonstrate almost every language and library feature, as well as the newest capabilities introduced in Java 25. The examples are purposefully simple to focus on the major points, but for the most part, they aren't fake and they don't cut corners. They should make good starting points for your own code. This first of two volumes offers a detailed treatment of fundamental Java programming topics, including object-oriented programming, reflection and proxies, interfaces and inner classes, exception handling, generics, collections, lambda expressions, concurrency, annotations, and the Java platform module system. - Master foundational techniques, idioms, and best practices forwriting superior Java code - Leverage the power of interfaces, lambda expressions, and inner classes - Take advantage of sealed class hierarchies and pattern matching for processing structured data - Harden programs through effective exception handling and debugging - Write safer, more reusable code with generic programming - Improve performance and efficiency with Java's standard collections - Explore simple programs with compact compilation units, instance main methods, and module imports - Assemble complex programs with archives and modules - Effectively utilize Java's powerful concurrency model, using platform and virtual thread This is the definitive reference and instructional work for Java and the Java ecosystem.'--Andrew Binstock, Java Magazine See Core Java, Volume II: Advanced Features, Fourteenth Edition, for coverage of Java 25 enterprise features, including detailed discussions of networking, security, internationalization, and advanced UI programming. Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details. …

Taschenbuch. Zustand: Neu. Neuware - Structural Analysis excels in providing a clear and thorough presentation of the theory and applications of structural analysis as it applies to trusses, beams, and frames. It empowers you to succeed by drawing upon Professor Hibbelers decades of classroom experience and knowledge of how students learn. Through its user-friendly, clear organization, the text helps you develop the ability to model and analyze a structure to prepare you for professional practice. The 11th Edition in SI Units features more content on structural modeling and approximately 30% new problems that involve applications to many different fields of engineering.…

Taschenbuch. Zustand: Neu. Neuware -Are you looking to start a business Build your entrepreneurial mindset Helping you from start to finish, this comprehensive, practical and user-friendly book contains everything you need to know about starting a business. As well as assessing and finessing your idea, youll learn about marketing, sales, finance, legal structures, and operations. Youll also discover how to build your entrepreneurial mindset, and confidence and avoid common pitfalls. With case studies and interviews from other successful business owners, youll feel equipped to make your start-up a success. 360 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware - Develop your strategic thinking, tackle real-world challenges and develop the skills to think and behave like a manager.With over a million copies sold worldwide, Exploring Strategy by Whittington, Angwin, Regnér, Johnson, and Scholes is the essential introduction to strategy for managers of today and tomorrow, tackling the hottest and most up-to-date issues regarding the operation of organisations.The latest 13th edition is renewed and revised according to the latest developments in the field, continuing the exploration surrounding the big questions about organisations:How does an organisation prosper todayHow do organisations growHow do they innovate and change From entrepreneurial start-ups to multinationals and charities to government agencies, this industry-leading text includes extensive case studies and features to help you get a deeper understanding of the concepts and topics from theory to practice.This text and cases edition includes a wealth of additional case studies to help you get an even deeper insight into the manager-way of thinking.New to this edition:Think strategically and carry out case analyses and strategy assignments with the new chapter, 'Working with Strategy'Gain better insight into the three highlighted core themes: sustainability, non-profits, and digital strategyLearn from case studies of well-known global organisations, including Alibaba, Airbnb, Amazon, Alphabet, IKEA, and Uber.This Text and Cases version also covers a range of events and organisations such as Siemens, Mars, Formula 1, Glastonbury, and the Indian Premier League.…

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware - Electronics Fundamentals is more than a textbook: it's a hands-on electronics teaching system. The text provides both practical and theoretical coverage of electrical, magnetic and electronics concepts. Practical circuits, examples and troubleshooting exercises will help you develop useful analysis skills for resistive, reactive and device circuits. The 9th Edition preserves the legacy of the 8th Edition while updating its content. Fully revised simulation circuits and tutorials, as well as a laboratory manual, supplement the text. A new tutorial illustrates how to use TI-84 and HP Prime calculators to analyze circuits similar to those in the textbook.…

Taschenbuch. Zustand: Neu. Neuware - For undergraduate courses in statics and mechanics of materials A proven approach to improving conceptual understanding and problem-solving skills Statics and Mechanics of Materials, 6th Edition in SI Units, combines two of the authors bestselling texts, Engineering Mechanics: Statics and Mechanics of Materials, with a firm focus on concepts that are commonly encountered in engineering practice. This text features a thorough presentation of the theory and applications of the most fundamental topics of these two important branches of mechanics. It empowers students to succeed by drawing upon Professor Hibbeler's decades of classroom experience and knowledge of how students learn. The text is shaped by the suggestions of hundreds of peer reviewers and many of his students. …

Taschenbuch. Zustand: Neu. Neuware - For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to big data and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.…

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware - This fifth edition continues to improve on the features that have made it the market leader. The text offers a flexible organization, enabling instructors to adapt the book to their particular courses. The book is both complete and careful, and it continues to maintain its emphasis on algorithms and applications. Excellent exercise sets allow students to perfect skills as they practice. This new edition continues to feature numerous computer science applications-making this the ideal text for preparing students for advanced study.…

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware - A market-leading text, Microeconomics presents economic theory in the context of real, data-driven examples, and then helps you develop your intuition through hallmark Solved Problems. The text places emphasis on modern theories, such as industrial organization theory, game theory, and transaction cost theory, which are useful in analyzing actual markets. At the same time, a step-by-step problem-based learning approach demonstrates how to use microeconomic theory to solve business problems and analyze policy.The 9th Edition, Global Edition, has been substantially updated with new or revised real-world examples, applications and problems. This gives you a practical perspective, seeing how models connect to real-world decisions being made in today's firms and policy debates.This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.…

Taschenbuch. Zustand: Neu. Neuware - A case-based approach to IS in business today.

Taschenbuch. Zustand: Neu. Neuware -Bestselling author Robert C. Martin brings new life and updated code to his beloved Clean Code book With Clean Code, Second Edition, Robert C. Martin ('Uncle Bob') reinvigorates the classic guide to software craftsmanship with updated insights, broader scope, and enriched content. This new edition--a comprehensive rewrite of the original bestseller--is poised to transform the way developers approach coding, fostering a deeper commitment to the craft of writing clean, flexible, and maintainable code. The book is divided into four parts: basic coding practices, design principles and heuristics, high-level architecture, and the ethics of craftsmanship. It challenges readers to critically evaluate code quality and reassess their professional values, ultimately guiding them to produce better software. This edition includes expanded coverage of testing disciplines, design and architecture principles, and multiple programming languages. - Design and architecture principles integrated with coding practices - Coverage of more languages, including Java, JavaScript, Go, Python, Clojure, C#, and C - Case studies for practical exercises in code transformation - Techniques for writing good names, functions, objects, and classes - Strategies for formatting code for maximum readability - Comprehensive error handling and testing practices - Productive use of AI tools for coding - Soft skills and the ethics of programming - SOLID principles of software design - Management of dependencies for flexible and reusable code - Professional practices and trade-offs in object-oriented design Clean Code, Second Edition, underscores the importance of evolving software craftsmanship to meet contemporary challenges. Offering a deeper exploration of testing, design, and architecture, alongside universal coding principles applicable across various programming languages, this edition is set to be an indispensable resource for developers, engineers, and project managers. It not only aims to enhance technical skills but also to cultivate a professional ethos that values clean, flexible, and sustainable code. 672 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware.