Pearson mai 2024 (35 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - Build your calm. Work with purpose. Live your life.The Mindfulness Habit is a practical guide to managing stress, anxiety, and uncertainty even when you're busy, overwhelmed, or convinced you 'just cant do mindfulness.Youll discover practical tools that bring this valuable skill into your everyday life, no yoga mat or silent retreat required. Lisas active awareness approach blends mindfulness with positive psychology and workplace wisdom, helping you build habits that make a real difference and that can support health and career - yes, you can have both.This book offers an easy-to-follow, 8-week peer-reviewed mindfulness programme, paired with real-world insights into workplace wellbeing. You'll find down-to-earth support for:Burnout and stressUncertainty and changeFocus, flow and productivity Anxiety and self-doubtDifficult conversationsIf youve ever said, I dont have time for mindfulness, this book is for you. Author and workplace wellbeing coach Lisa Wren specialises in helping people with full lives, full calendars, and full minds. Her methods are designed to fit into real schedules, even if youve only got five minutes.Whether youre seeking focus, resilience, or just a moment of peace in a hectic day, The Mindfulness Habit offers a clear path forward.Reviews:Lisa Wren draws on her own experience of transforming life with mindfulness to help people work - and live - with presence and resilience. This book offers a clear and practical programme that can be of enormousbenefit to anyone who engages with it wholeheartedly.EdHalliwell, author of Into The Heart of Mindfulness, Director of Mindfulness Sussex.The Mindfulness Habit is like having the company of a warm, supportive friend - offering encouragement, empathy, and gentle advice for navigating the messiness of being human.Shannon Phillips, Mindfulness Teacher and Manager, Breathworks Community of Practice.Lisa's compassionate and creativeteaching offers a way into mindfulness that's accessible, buildable, and practical for modern day life.Vidyamala Burch OBE, Founder of Breathworks.Lisa's gem of a book brings together her practical, compassionate, and engaging approach to mindfulness to help the reader both understand it fully and develop a meaningful daily practice.Ashley Lodge, Head of Wellbeing, Oxford University Hospitals NHS Foundation Trust'In The MindfulnessHabit, Lisa has written a guide to mindfulness practice that is inviting and inspirational. She dispels myths about mindfulness and integrates novel ideas on positive habit formation and motivation that show how it is possible to blendmindfulness into even the busiest lives. I would strongly recommend The Mindfulness Habit for those newto mindfulness and to those who have struggled previously to maintain a practice.'Gerry McCarron, Clinical Lead and CBT Therapist, Onebright Mental Health.…

Taschenbuch. Zustand: Neu. Neuware - A practical step-by-step guide to building your digital transformation master plan The Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject. Key features include: multiple checklists and templates you can use in your organisation short case studies in each chapter to help you further engage with the subject and understand the objectives over 80 illustrations to support your understanding of how to apply content into practice The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects.…

Taschenbuch. Zustand: Neu. Neuware - Leverage software architecture as an effective tool for product development and build better software faster. Effective Software Architecture is the essential handbook for making software architecture an effective practice within product development organizations and processes while putting whole software teams on the same page. Industry elite Oliver Goldman provides a comprehensive perspective on the set of real-world skills and practices this work requires: a predictable, repeatable design process; the ability to make decisions expediently and effectively; a comprehensive and consistent communication strategy; tools that promote efficiency; and a team that is greater than the sum of its parts. Goldman's engaging prose articulates why software architecture is essential to building great software products, release after release. Rather than focusing on a specific architectural style or technology, this book's goal is to make software architects better at managing change, design, decision making, and team communication while helping software product managers, program managers, UX designers, and other team members understand how architecture functions within the software development process. Goldman's work is essential to helping the whole team achieve success. - Understand software architecture and its role in product development - Learn to effectively communicate about software architecture - Employ architectural strategies for consistent, reliable design results - Make architecture an integral aspect of product development - Integrate architectural thinking into whole development organizations Effective Software Architecture is a guide for making software architecture an effective tool for product development. Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.…

Taschenbuch. Zustand: Neu. Neuware - In a straightforward approach, Hanania Benklifa provides readers the practical knowledge needed to trade options conservatively in Profiting with Iron Condor Options: Strategies from the Frontline for Trading in Up or Down Markets. The objectives are simple: make 2%-4% a month staying in the market as little as possible. Market experts use option condors to consistently earn monthly returns while trading conservatively and staying in the market as little as possible. Benklifa--who manages $10+ million in condor trades each month--shows you exactly how to run these trades and earn these returns, delivering all the details you need to master every nuance of this remarkable strategy. Benklifa shares option condors examples using market realities, not oversimplified abstractions. You ll learn how to handle real-life market dynamics that can dramatically impact results, including rising and falling volatility, changing bid-ask spreads, and distorted call parity. You ll learn how to profit in the sideways markets where condor options are most widely used--and also in extreme-trending markets that offer their own surprising opportunities. Traders who focus on a specific type of trade have a history of outperforming stock pickers and directional investors. This book will give you that deep and usable level of knowledge about one of today s most well-proven strategies: option condors.…

Taschenbuch. Zustand: Neu. Neuware - This text should be required reading for everyone in contemporary business. --Peter Woodhull, CEO, Modus21 The one book that clearly describes and links Big Data concepts to business utility. --Dr. Christopher Starr, PhD Simply, this is the best Big Data book on the market! --Sam Rostam, Cascadian IT Group .one of the most contemporary approaches I ve seen to Big Data fundamentals. --Joshua M. Davis, PhDThe Definitive Plain-English Guide to Big Data for Business and Technology Professionals Big Data Fundamentals provides a pragmatic, no-nonsense introduction to Big Data. Best-selling IT author Thomas Erl and his team clearly explain key Big Data concepts, theory and terminology, as well as fundamental technologies and techniques. All coverage is supported with case study examples and numerous simple diagrams. The authors begin by explaining how Big Data can propel an organization forward by solving a spectrum of previously intractable business problems. Next, they demystify key analysis techniques and technologies and show how a Big Data solution environment can be built and integrated to offer competitive advantages.Discovering Big Data s fundamental concepts and what makes it different from previous forms of data analysis and data scienceUnderstanding the business motivations and drivers behind Big Data adoption, from operational improvements through innovationPlanning strategic, business-driven Big Data initiativesAddressing considerations such as data management, governance, and securityRecognizing the 5 V characteristics of datasets in Big Data environments: volume, velocity, variety, veracity, and valueClarifying Big Data s relationships with OLTP, OLAP, ETL, data warehouses, and data martsWorking with Big Data in structured, unstructured, semi-structured, and metadata formatsIncreasing value by integrating Big Data resources with corporate performance monitoringUnderstanding how Big Data leverages distributed and parallel processingUsing NoSQL and other technologies to meet Big Data s distinct data processing requirementsLeveraging statistical approaches of quantitative and qualitative analysisApplying computational analysis methods, including machine learning.…

Taschenbuch. Zustand: Neu. Neuware - Our Foundation and Higher tier Student Books for the 2024 French, German and Spanish GCSEs are structured around a carefully designed scheme of work, helping students learn and master the building blocks of grammar, vocabulary and phonics through culture-rich, topic-based modules. - 100% matched to the new specification, with vocabulary embedded and recycled through engaging topics that students can relate to. - Inspiring new approaches to language learning, with cultural launch points to open modules and diverse, inclusive material throughout the course. - Topics in the Student Book have been designed to create fully parallel teaching resources for both Foundation and Higher tiers, to support teaching in mixed-ability settings. - All-new integrated grammar approach, with end-of-module grammar spreads, as well as grammar revision moments, to develop students into confident linguists who can manipulate structures. - Provides targeted support for new elements of the specification, including transactional role plays, phonics, dictation and read aloud. - Comprehensive support for preparing students for the new exams, with exam practice at the end of each module and a dedicated revision module at the end of the course. Please note: audio and transcript content is not included with this purchase. …

Taschenbuch. Zustand: Neu. Neuware - Our Foundation and Higher tier Student Books for the 2024 French, German and Spanish GCSEs are structured around a carefully designed scheme of work, helping students learn and master the building blocks of grammar, vocabulary and phonics through culture-rich, topic-based modules. - 100% matched to the new specification, with vocabulary embedded and recycled through engaging topics that students can relate to. - Inspiring new approaches to language learning, with cultural launch points to open modules and diverse, inclusive material throughout the course. - Topics in the Student Book have been designed to create fully parallel teaching resources for both Foundation and Higher tiers, to support teaching in mixed-ability settings. - All-new integrated grammar approach, with end-of-module grammar spreads, as well as grammar revision moments, to develop students into confident linguists who can manipulate structures. - Provides targeted support for new elements of the specification, including transactional role plays, phonics, dictation and read aloud. - Comprehensive support for preparing students for the new exams, with exam practice at the end of each module and a dedicated revision module at the end of the course. Please note: audio and transcript content is not included with this purchase. …

Taschenbuch. Zustand: Neu. Neuware - Pearson Edexcel Extended Maths Certificate has been designed to support students to dive deeper into maths and work more independently to boost their mathematical confidence at Level 2. - The content is fully matched to the Extended Maths Certificate specification and mapped to Pearson Edexcel GCSE content. - Designed for independent learning with fully worked solutions and explanations, hints to help students start questions or to highlight common misconceptions and talking points to encourage students to reflect on their work while working more independently. - Packed full of practice questions for students to consolidate knowledge and boost confidence - Exam style questions in every lesson so that teachers and students can fully understand the exam requirements. - Mixed Practice chapter at the end of the book brings topics together within each question and provides plenty of exam-style questions to support consolidation toward the end of the course - Maths Challenges help spark interest and engagement of students.…

Taschenbuch. Zustand: Neu. Neuware - Our Foundation and Higher tier Student Books for the 2024 French, German and Spanish GCSEs are structured around a carefully designed scheme of work, helping students learn and master the building blocks of grammar, vocabulary and phonics through culture-rich, topic-based modules. - 100% matched to the new specification, with vocabulary embedded and recycled through engaging topics that students can relate to. - Inspiring new approaches to language learning, with cultural launch points to open modules and diverse, inclusive material throughout the course. - Topics in the Student Book have been designed to create fully parallel teaching resources for both Foundation and Higher tiers, to support teaching in mixed-ability settings. - All-new integrated grammar approach, with end-of-module grammar spreads, as well as grammar revision moments, to develop students into confident linguists who can manipulate structures. - Provides targeted support for new elements of the specification, including transactional role plays, phonics, dictation and read aloud. - Comprehensive support for preparing students for the new exams, with exam practice at the end of each module and a dedicated revision module at the end of the course. Please note: audio and transcript content is not included with this purchase. …

Taschenbuch. Zustand: Neu. Neuware - Prepare for Microsoft Exam DP-900 and demonstrate your real-world foundational knowledge of core data concepts and how they are implemented using Microsoft Azure data services. Designed for business users, functional consultants, and other professionals, this Exam Ref focuses on the critical thinking and decision-making acumen needed for success at the Microsoft Certified: Azure Data Fundamentals level. Focus on the expertise measured by these objectives: - Describe core data concepts within Microsoft Azure - Describe how to work with both relational and non-relational data types on Azure - Describe strategic application, data management, storage and processing in the Azure cloud environment - Describe an analytics workload on Azure This Microsoft Exam Ref: - Organizes its coverage by the Skills Measured list published for the exam - Features strategic, what-if scenarios to challenge you - Assumes you have foundational knowledge of core data concepts and their implementation with Microsoft Azure data services, and a general grasp of cloud concepts.…

Taschenbuch. Zustand: Neu. Neuware -Prepare for Microsoft Exam SC-900 and demonstrate your real-world knowledge of the fundamentals of security, compliance, and identity (SCI) across cloud-based and related Microsoft services. Designed for business stakeholders, new and existing IT professionals, functional consultants, and students, this Exam Ref focuses on the critical thinking and decision-making acumen needed for success at the Microsoft Certified: Security, Compliance, and Identity Fundamentals level.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 192 pp. Englisch. …

Taschenbuch. Zustand: Neu. Neuware.

Kombiprodukt. Zustand: Neu. Neuware - Pearson's Global Politics for the IB Diploma Programme has been developed in cooperation with the IB to provide full coverage of the Subject Guide for first assessments in 2026. Features include: - Written by experienced IB teachers. - Matched to the syllabus outline to provide flexibility, covering the Core, Thematic Studies, the Internal Assessment Engagement Project and the Higher Level Extension - Learning outcomes at the start of each chapter and clear links between concepts and Higher Level themes, to help build a strong network of knowledge. - Activity boxes and case examples to encourage further research. - Chapters dedicated to Paper 1, Paper 2, Paper 3, TOK and the Extended Essay. - Full glossary. - Practice questions.…

Taschenbuch. Zustand: Neu. Neuware - The complete guide to planning, configuring, managing, and troubleshooting NX-OS in the enterprise-updated with new technologies and examples. Using Cisco Nexus switches and the NX-OS operating system, data center professionals can build unified core networks that deliver unprecedented scalability, resilience, operational continuity, flexibility, and performance. NX-OS and Cisco Nexus Switching is the definitive guide to applying these breakthrough technologies in real-world environments. This extensively updated edition contains five new chapters addressing a wide range of new technologies, including FabricPath, OTV, IPv6, QoS, VSG, Multi-Hop FCoE, LISP, MPLS, Layer 3 on Nexus 5000, and Config sync. It also presents a start-to-finish, step-by-step case study of an enterprise customer who migrated from Cisco Catalyst to a Nexus-based architecture, illuminated with insights that are applicable in virtually any enterprise data center. Drawing on decades of experience with enterprise customers, the authors cover every facet of deploying, configuring, operating, and troubleshooting NX-OS in today's data center. You'll find updated best practices for high availability, virtualisation, security, L2/L3 protocol and network support, multicast, serviceability, provision of networking and storage services, and more. Best of all, the authors present all the proven commands, sample configurations, and tips you need to apply these best practices in your data centre.…

Taschenbuch. Zustand: Neu. Neuware -A practical step-by-step guide to building your digital transformation master plan The Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject. Key features include: multiple checklists and templates you can use in your organisation short case studies in each chapter to help you further engage with the subject and understand the objectives over 80 illustrations to support your understanding of how to apply content into practice The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects. 224 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware -Fundamentals of Corporate Finance offers a practical introduction to modern-day core finance principles. The text arms you with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that you can apply in your future career.Pearson Benelux B.V., St.-Martin-Straße 82, 81541 München 848 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware -The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practicePearson Benelux B.V., St.-Martin-Straße 82, 81541 München 808 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware - The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementationMarketing Strategy and Competitive Positioning, 8th Edition,by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning.This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment.Key features include:- Focus on two central issues in marketing strategy formulation identifying target markets and creating a differential advantage- Increased emphasis on competing through differentiation and customer knowledge, including new business models- Updated content to reflect changed context and impacts on businesses, consumers/society and marketing activity- Emphasis on competing globally within a digitalization context- Updated vignettes and new case studies to help you connect marketing principles with practical applications.…

Taschenbuch. Zustand: Neu. Neuware -describes the world through statistics using stepped-out instruction, extensive real-life examples and exercises, and design that fits content to each page makes the material more digestible. The authors' combination of theory, teaching and learning aids, and design helps you understand concepts and use statistics to describe and think about our world.Pearson Longman, St.-Martin-Straße 82, 81541 München 760 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware - Shape your critical understanding of the 'why' behind the 'how' in Financial and Management Accounting. Financial & Management Accounting: An Introduction, 9th edition, is a well-respected text written by experts drawing on many years of experience in teaching Accounting. Ideal for undergraduate students in Business and Accounting courses, this revised edition provides new material on the relationship between corporate reporting and sustainability issues, including climate reporting. At the same time, the book retains all the features that have contributed to its popularity: focus on the accounting equations, extensive use of real-world case studies, a clear and accessible writing style, a wide range of student activities throughout each chapter, and a unique running case study applying accounting principles to a services company. Key features include: A discussion on sustainability and climate reporting with greater commitment to lower carbon use, and how international organisations have influenced corporate reporting in these areas Revised structure for flexible learning to suit your chosen study route Definitions and terminology aligned with the Conceptual Framework Thoroughly revised content to reflect regulatory changes, including the transition to the Audit, Reporting and Governance Authority (ARGA) Chapter case studies illustrating key ideas in the book and featuring a variety of well-known companies and organisations A range of activities throughout each chapter to help you consider issues from different viewpoints A large body of end-of-chapter questions to test your understanding of the essentials and go further by applying knowledge to realistic scenarios. With a strong focus on the 2018 Conceptual Framework of the International Accounting Standards Board, this textbook guides you in understanding the &'why' and not just the 'how' of financial and management accounting.Pair this text with MyLab Accounting NEW for 2026MyLab Accounting is the teaching and learning resource available to support this title. It combines trusted author content with quizzes and assessments, and support for self-study and further learning. The MyLab for this book also includes an adaptive module Gap Finder that provides targeted learning in mathematics knowledge needed in Accounting.MyLab Accounting is not included with this title. If you would like to purchase both the physical textbook and MyLab Accounting (which also comes with the Elektronisches Buch), search for ISBN 9781292496153,which consists of:Print textbookETextbookMyLab AccountingStudents, MyLab should only be purchased when required by an instructor. If MyLab is a recommended/ mandatory component of the course, please check with your instructor for the correct ISBN. Instructors, contact your Pearson representative for more information.…

Taschenbuch. Zustand: Neu. Neuware - Operations Research uses a balanced combination of theory, applications and computations to help you learn the basics of operating research (OR). It focuses on algorithmic and practical implementation of OR techniques. Easy-to-understand numerical examples explain often difficult math concepts, helping you grasp the foundational idea without getting stuck on complex theorems or notations. Full case studies and math-free anecdotes show how algorithms are used in real-life applications.The 11th Edition introduces analytics, artificial intelligence, and machine learning topics that strengthen and streamline the decision-making processes involved in OR. New stories, 3 new chapters, new case studies and sections provide an up-to-date introduction to the field of OR.…

Taschenbuch. Zustand: Neu. Neuware -Trust the best-selling Official Cert Guide series from Cisco Press to help you learn, prepare, and practice for exam success. They are built with the objective of providing assessment, review, and practice to help ensure you are fully prepared for your certification exam. 944 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware - Fundamentals of Corporate Finance offers a practical introduction to modern-day core finance principles. The text arms you with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that you can apply in your future career. Updated with new data, examples and exercises, the 6th Edition gives you the opportunity to practice and apply course concepts. It also connects you to the latest financial issues and policy in today's world of business.…

Taschenbuch. Zustand: Neu. Neuware - The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practiceA key text both for undergraduate and postgraduate programmes in Marketing Management.An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes.Key features of this book include:A structure designed specifically to fit the way the course is taught in EuropeNew and updated in-depth European case studies help readers bridge the gap between knowledge and practiceFocus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practicesCoverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainabilityFeaturing work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks in marketing management.…

Taschenbuch. Zustand: Neu. Neuware - Elementary Statistics: Picturing the World describes the world through statistics using stepped-out instruction, extensive real-life examples and exercises, and design that fits content to each page makes the material more digestible. The authors' combination of theory, teaching and learning aids, and design helps you understand concepts and use statistics to describe and think about our world.This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.…

Taschenbuch. Zustand: Neu. Neuware -The complete guide to planning, configuring, managing, and troubleshooting NX-OS in the enterprise-updated with new technologies and examples. Using Cisco Nexus switches and the NX-OS operating system, data center professionals can build unified core networks that deliver unprecedented scalability, resilience, operational continuity, flexibility, and performance. NX-OS and Cisco Nexus Switching is the definitive guide to applying these breakthrough technologies in real-world environments. This extensively updated edition contains five new chapters addressing a wide range of new technologies, including FabricPath, OTV, IPv6, QoS, VSG, Multi-Hop FCoE, LISP, MPLS, Layer 3 on Nexus 5000, and Config sync. It also presents a start-to-finish, step-by-step case study of an enterprise customer who migrated from Cisco Catalyst to a Nexus-based architecture, illuminated with insights that are applicable in virtually any enterprise data center. Drawing on decades of experience with enterprise customers, the authors cover every facet of deploying, configuring, operating, and troubleshooting NX-OS in today's data center. You'll find updated best practices for high availability, virtualisation, security, L2/L3 protocol and network support, multicast, serviceability, provision of networking and storage services, and more. Best of all, the authors present all the proven commands, sample configurations, and tips you need to apply these best practices in your data centre. 864 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware -Shape your critical understanding of the 'why' behind the 'how' in Financial and Management Accounting. Financial & Management Accounting: An Introduction, 9th edition, is a well-respected text written by experts drawing on many years of experience in teaching Accounting. Ideal for undergraduate students in Business and Accounting courses, this revised edition provides new material on the relationship between corporate reporting and sustainability issues, including climate reporting. At the same time, the book retains all the features that have contributed to its popularity: focus on the accounting equations, extensive use of real-world case studies, a clear and accessible writing style, a wide range of student activities throughout each chapter, and a unique running case study applying accounting principles to a services company. Key features include: - A discussion on sustainability and climate reporting with greater commitment to lower carbon use, and how international organisations have influenced corporate reporting in these areas - Revised structure for flexible learning to suit your chosen study route - Definitions and terminology aligned with the Conceptual Framework - Thoroughly revised content to reflect regulatory changes, including the transition to the Audit, Reporting and Governance Authority (ARGA) - Chapter case studies illustrating key ideas in the book and featuring a variety of well-known companies and organisations - A range of activities throughout each chapter to help you consider issues from different viewpoints - A large body of end-of-chapter questions to test your understanding of the essentials and go further by applying knowledge to realistic scenarios. With a strong focus on the 2018 Conceptual Framework of the International Accounting Standards Board, this textbook guides you in understanding the &'why' and not just the 'how' of financial and management accounting. 856 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware -Operations Research uses a balanced combination of theory, applications and computations to help you learn the basics of operating research (OR). It focuses on algorithmic and practical implementation of OR techniques. Easy-to-understand numerical examples explain often difficult math concepts, helping you grasp the foundational idea without getting stuck on complex theorems or notations. Full case studies and math-free anecdotes show how algorithms are used in real-life applications.The 11th Edition introduces analytics, artificial intelligence, and machine learning topics that strengthen and streamline the decision-making processes involved in OR. New stories, 3 new chapters, new case studies and sections provide an up-to-date introduction to the field of OR. 1160 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware -Fundamentals of Corporate Finance offers a practical introduction to modern-day core finance principles. The text arms you with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that you can apply in your future career. Updated with new data, examples and exercises, the 6th Edition gives you the opportunity to practice and apply course concepts. It also connects you to the latest financial issues and policy in today's world of business. 848 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware -The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practiceA key text both for undergraduate and postgraduate programmes in Marketing Management.An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes.Key features of this book include:A structure designed specifically to fit the way the course is taught in EuropeNew and updated in-depth European case studies help readers bridge the gap between knowledge and practiceFocus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practicesCoverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainabilityFeaturing work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks in marketing management. 808 pp. Englisch.…