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Taschenbuch. Zustand: Neu. Neuware - Discover the ultimate revision guide to help you excel in your assessments!

Taschenbuch. Zustand: Neu. Neuware -A focus on the practical skills and important developments in businessPearson Benelux B.V., St.-Martin-Straße 82, 81541 München 640 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Familiarise yourself with the essential accounting and finance principles for business decision-makingPearson Benelux B.V., St.-Martin-Straße 82, 81541 München 568 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students.Digital Marketing 9th edition by Dave Chaffey and Fiona Ellis-Chadwick is a comprehensive guide that teaches you how to create digital marketing strategies, techniques, and systems in real-life scenarios. This book goes beyond theory by providing practical examples through engaging case studies and equipping you with the necessary digital skills needed in today's marketing landscape.Digital marketing has revolutionized how businesses and organizations communicate with their target audiences. By utilizing digital data and analytics, companies can gain valuable insights into their customers and tailor marketing campaigns for maximum impact. However, it's important to balance these data-driven approaches with considerations for customer privacy and security.This textbook covers all the essential concepts, techniques, and best practices in digital marketing. It combines cutting-edge academic models with hands-on knowledge and skills that will prepare you for a successful career in the field. You will learn how to leverage the opportunities that digital marketing offers while minimizing potential risks.This updated edition includes a new chapter on digital consumer behaviour, updated case studies from industry-leading companies as well as a Research Spotlight feature that discusses important academic research papers. Additionally, there is a thought-provoking debate on the future of marketing, giving you valuable insights into the distinct scope of digital marketing. Fully updated with the latest coverage of artificial intelligence and the impact of generative AI services through new case studies on Zalando, Brainlabs and new activities such as using GenAI tools to support different marketing activities.This book is also available as an Elektronisches Buch and interactive Pearson eTextbook.Pearson Benelux B.V., St.-Martin-Straße 82, 81541 München 576 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware - A focus on the practical skills and important developments in business.

Taschenbuch. Zustand: Neu. Neuware -Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.Pearson Benelux B.V., St.-Martin-Straße 82, 81541 München 672 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware - Familiarise yourself with the essential accounting and finance principles for business decision-making Accounting and Finance for Non-Specialists, 13th edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the principles and practice of accounting and finance, and is the gold standard textbook for anyone studying these subjects as part of a different course. You will explore the major financial statements, what they contain, and why they are useful in business, and will grow an appreciation of the key roles that accounting and finance play in business decision-making. This easy-to-read textbook will allow you to study techniques widely used in financial accounting, management accounting, and financial management in a single text, laying the foundation for successful business decisions in your future career. It is filled with relevant, real-life examples, helping you understand the relationship between principles and practice and how accounting concepts impact the financial decisions of real businesses. 'Highly recommended. The book comprehensively covers traditional and emerging concepts, simplifies complex financial topics, and provides practical examples, making it accessible for students without a finance background.' - Dr. Elmira Partovi, Senior Lecturer, Business and Law School, University of the West of England 'I recommend Accounting & Finance for Non-Specialists for its clear explanations and practical examples. It demystifies complex concepts, makes financial principles accessible, and is an invaluable read for non-specialists.' - Joan Ballantine, Professor of Accounting, Ulster University Business School Pair this text with MyLab Accounting MyLab Accounting is the teaching and learning resource available to support this title. It combines trusted author content with quizzes and assessments, and self-study capabilities. The MyLab for this book includes over 1500 auto-graded questions for students to attempt, and more than 15 videos explaining key concepts or working through problems. MyLab Accounting is not included with this title. If you would like to purchase both the physical textbook and MyLab Accounting (which also comes with the Elektronisches Buch), search for: 9781292470603 Accounting and Finance for Non-Specialists13th Edition 'MyLab Package' which consists of: Print textbook ETextbook MyLab Accounting Students, MyLab should only be purchased when required by an instructor. If MyLab is a recommended/ mandatory component of the course, please check with your instructor for the correct ISBN. Instructors, contact your Pearson representative for more information.

Taschenbuch. Zustand: Neu. Neuware - Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students.Digital Marketing 9th edition by Dave Chaffey and Fiona Ellis-Chadwick is a comprehensive guide that teaches you how to create digital marketing strategies, techniques, and systems in real-life scenarios. This book goes beyond theory by providing practical examples through engaging case studies and equipping you with the necessary digital skills needed in today's marketing landscape.Digital marketing has revolutionized how businesses and organizations communicate with their target audiences. By utilizing digital data and analytics, companies can gain valuable insights into their customers and tailor marketing campaigns for maximum impact. However, it's important to balance these data-driven approaches with considerations for customer privacy and security.This textbook covers all the essential concepts, techniques, and best practices in digital marketing. It combines cutting-edge academic models with hands-on knowledge and skills that will prepare you for a successful career in the field. You will learn how to leverage the opportunities that digital marketing offers while minimizing potential risks.This updated edition includes a new chapter on digital consumer behaviour, updated case studies from industry-leading companies as well as a Research Spotlight feature that discusses important academic research papers. Additionally, there is a thought-provoking debate on the future of marketing, giving you valuable insights into the distinct scope of digital marketing. Fully updated with the latest coverage of artificial intelligence and the impact of generative AI services through new case studies on Zalando, Brainlabs and new activities such as using GenAI tools to support different marketing activities.This book has a supporting website at Digital marketing strategy advice - Smart Insights Digital MarketingPair this text with MyLab Marketing MyLab is the teaching and learning platform available to support this title. By combining trusted author content with digital tools and a flexible learning experience, MyLab Marketing personalises learning and assessment to help improve results. MyLab Marketing is not included with this title. If you would like to purchase both the physical textbook and MyLab Marketing (which also comes with the eTextbook), search for: 9781292762593 Chaffey Digital Marketing 9th edition MyLab Package, which consists of: Print textbook eTextbook MyLab Management Students, MyLab should only be purchased when required by an instructor. If MyLab is a recommended/mandatory component of the course, please check with your instructor for the correct ISBN. Instructors, contact your Pearson representative for more information.

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware - Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware - Our Student Book provides a concise yet comprehensive treatment of the course, covering all aspects of the specification, sufficient to lead to assessment success. Written by an expert author team of BTEC teachers and professionals, this Student Book includes: Full coverage of all four mandatory units in the qualification. Content broken down into manageable study sessions, each of roughly three hours' suggested duration, which can be delivered over one or two standard school or college lessons. Plenty of case studies and examples that students can relate to. Additional features include: Activities, Key terms, 'Did you know', Getting started, Specification focus, Take it further, Skills practice, Tips, Link it up and plenty of assessment practice. Available separately online, for teachers and students, are suggested answers to questions and activities in the text. ContentsIntroduction and how to use this book1 Children's Development2 Keeping Children Safe3 Play and Learning4 Research and reflecting practice in an Early Childhood settingGlossaryIndex.

Taschenbuch. Zustand: Neu. Neuware -Dieser praktische Leitfaden zum Projektmanagement zeigt Ihnen, wie Sie ein Projekt erfolgreich aufsetzen, durchführen und erfolgreich abschließen können. Die Erfahrungen und Ansätze des Autoren Richard Newton bieten anderen Projektmanager\*innen optimale Unterstützung bei ihren Herausforderungen und Problemen.Pearson Studium, St.-Martin-Str. 82, 81541 München 223 pp. Deutsch.

Taschenbuch. Zustand: Neu. Neuware -Achtsamkeit angewöhnen ist ein schrittweises Achtsamkeits-Coaching-Programm, mit dem Sie Achtsamkeit zu einem Teil Ihrer täglichen Routine machen und Stress, Ängste und Unsicherheit in Ihrem Alltag besser bewältigen können.Pearson Studium, St.-Martin-Str. 82, 81541 München Deutsch.

Taschenbuch. Zustand: Neu. Neuware - Achtsamkeit angewöhnen ist ein schrittweises Achtsamkeits-Coaching-Programm, mit dem Sie Achtsamkeit zu einem Teil Ihrer täglichen Routine machen und Stress, Ängste und Unsicherheit in Ihrem Alltag besser bewältigen können.

Taschenbuch. Zustand: Neu. Neuware - Dieser praktische Leitfaden zum Projektmanagement zeigt Ihnen, wie Sie ein Projekt erfolgreich aufsetzen, durchführen und erfolgreich abschließen können. Die Erfahrungen und Ansätze des Autoren Richard Newton bieten anderen Projektmanager\*innen optimale Unterstützung bei ihren Herausforderungen und Problemen.

Taschenbuch. Zustand: Neu. Neuware -Der Aufnahmetest Psychologie ist die ideale Vorbereitung für den Psychologie-Aufnahmetest in Österreich. Er bietet angehenden Studierenden einen umfassenden Überblick über die drei Testteile und zeigt, wie sie ihre Ressourcen effektiv einteilen können, um am Prüfungstag bestens vorbereitet zu sein und sich für einen Psychologie-Studienplatz zu qualifizieren.Pearson Studium, St.-Martin-Str. 82, 81541 München Deutsch.