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Verlag: Pearson Education (US) Jun 2014, 2014
ISBN 10: 0321988191ISBN 13: 9780321988195
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Neuware - Nicely Said: Styling Web Content with Purpose is a practical guide to writing for digital products and websites. This book will help students develop clear digital communications and improve them over time.This book answers questions like:- How do we get people to care about our products - What's the business value of empathetic communications - Why do we need to worry about voice, tone, and wording - How can we create better web content as our audiences grow The book walks students through making a framework for great communications-with stories, recipes, and brief examples to learn from. When they finish this book, they'll see their content in a more meaningful light. They'll understand how to manage a communication process, find their company's brand voice, and adjust their tone for different situations. They'll know how to build trust with customers and show empathy in their writing.