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  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 2001

    0735202222 / 9780735202221

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    Paperback. Zustand: Very Good. An expert on professional communications teaches women how to transform themselves by shedding weak phrases, gestures and words, in order to command respect, motivate, establish authority, and make a difference. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 2008

    0805361170 / 9780805361179

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    Paperback. Zustand: Very Good. The Interactive Physiology 10-System Suite (IP-10) significantly enriches teaching and learning environments by providing an audio/ visual presentation of complex topics. For use as both a teaching tool in the classroom and a study tool for students, IP-10 features full-color animations and video, both with sound, that thoroughly demonstrate difficult physiology concepts, many of which occur at the cellular and molecular level. Extensive interactive games and Gradable Quizzes reinforce the material. Modules: Muscular System Nervous System I Nervous System II Cardiovascular System Respiratory System Urinary System Fluids & Electrolytes Endocrine System Digestive System NEW! Immune System . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 2007

    0131576070 / 9780131576070

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    Paperback. Zustand: Very Good. Following in the bestselling footsteps of Little Red Book of Selling, Little Red Book of Sales Answers, Little Black Book of Connections, and The Little Gold Book of YES! Attitude, Jeffrey Gitomer's The Little Green Book of Getting Your Waydigs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the reader will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the reader from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges the reader to prepare before they present, to prepare before they try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment. But because persuasion most often takes place in business, he draws special emphasis to the reader's ability to write and sell persuasively. The book talks about the persistence that enables winning persuasion. He brings the Benjamin Franklin quote "If at first you don't succeed, try, try again" to the Gitomer level of "You only fail when you decide to quit," and the book ends challenging the reader how to think about excellence and eloquence. It will be up to the reader to take advantage of the opportunity and harness the power. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 2008

    0789737124 / 9780789737120

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    Paperback. Zustand: Very Good. CCNA Exam Cram Third Edition Michael Valentine Andrew Whitaker Exam 640-802 The Smart Way to Study The CCNA exam is difficult and I would not have passed it if I did not have this book with me. The CCNA Exam Cram is an indispensable resource that guided me from the introduction of networking fundamentals to the application of networking theories. Whether you need to learn from scratch or just need a quick reference, this book is an excellent guide that will definitely reinforce your knowledge of Cisco networking and prepare you for the CCNA.Vincent Gov, CCNA In this book, you learn how to: Develop perfect fluency in subnetting Connect Cisco equipment, make initial configurations, and connect to other devices to build a network Configure Cisco routers and back up and restore your Cisco IOS Software configurations Explain the functions of Ethernet switching and the Spanning Tree Protocol (STP) Configure PPP and Frame Relay for WAN connectivity Understand and apply wireless LAN concepts Mitigate network security threats and secure network devices Build scalable routed systems using dynamic routing protocols including RIPv2, EIGRP, and OSPF Create VLANs and distribute VLAN information using the VLAN Trunking Protocol (VTP) Filter traffic from one network to another with access control lists (ACL) Understand and implement IPv6 Deploy Network Address Translation (NAT) WRITTEN BY CCNA Experts! Mike Valentine has been in the IT field for 12 years, focusing on network design and implementation. He is currently a Cisco trainer with Skyline Advanced Technology Services and specializes in Cisco Unified Communications instruction as well as CCNA and CCNP courses. Andrew Whitaker is the director of enterprise InfoSec and networking and senior training instructor for Training Camp. He has achieved several Cisco certifications and has written on several Cisco topics. CD features new simulation questions! This book includes a CD-ROM that features: Complete coverage of CCNA exam objectives Realistic exam questions for effective practice Detailed explanations of correct and incorrect answers Multiple exam modes Flash Card format An electronic copy of the book. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 2009

    0137126859 / 9780137126859

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    Paperback. Zustand: Very Good. What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behaviorhow shoppers make buying decisions as they move through supermarkets and other retail storesand presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 1994

    0132914778 / 9780132914772

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    Paperback. Zustand: Very Good. Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 1995

    0131510517 / 9780131510517

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    Paperback. Zustand: Very Good. This guide to UNIX system administration is useful both as an introductory tutorial for those new to the system and as a day-to-day reference for power administrators. Practical and hands-on in approach, it covers every aspect of system administration - from basic topics to UNIX esoterica - and provides explicit instructions for dealing with the six most popular versions of UNIX. Included is a CD-ROM with source code, sample programs, and other tools and utilities helpful to Unix system administration. It is designed for system administrators and users of the UNIX operating system. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 2006

    0131986473 / 9780131986473

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    Paperback. Zustand: Very Good. Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! When you've got a YES! Attitude, you assume everything will start with "YES!" .and you'll find a way to "YES!" even when the first, second, and third answer you hear is "NO!" You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's #1 expert in selling (and the author of the best-sellers Little Red Book of Selling and Little Red Book of Sales Answers.) Gitomer knows more about attitude than anyone. Now he's brought those lessons together in a book you can read in one sitting. a book that'll change your life! What makes this book unique? It's not just "inspiration": it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn 7.5 specific things you can do to maintain your intensity, drive, and commitment. discover 20.5 "attitude gems" that capture the value of thousands of dollars of books and courses. learn how to overcome the 10.5 most dangerous "attitude busters". then learn how to maintain your YES! Attitude every day, for the rest of your life! Don't just read this book once: study it, live it -- and win! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Upper Saddle River : Pearson Education, 2004

    0131825526 / 9780131825529

    • Softcover

    Anbieter: ThriftBooks-Dallas, Dallas, TX, USAThriftBooks-Dallas

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    Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 2005

    013147958X / 9780131479586

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    Paperback. Zustand: Very Good. Checklists at the start of each exercise mean candidates can assess which skills are needed to complete the task. Progressive exercises let candidates work at their own pace and gradually build up the experience and skills they need to pass the exam. Each exercise is cross-referenced back to the syllabus. Model answers help learners to assess their own work. Written by an experienced trainer to offer peace of mind about the quality of the content. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 2008

    0321356683 / 9780321356680

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    Paperback. Zustand: Very Good. Are you looking for a deeper understanding of the Java (TM) programming language so that you can write code that is clearer, more correct, more robust, and more reusable? Look no further! Effective Java (TM), Second Edition, brings together seventy-eight indispensable programmer's rules of thumb: working, best-practice solutions for the programming challenges you encounter every day. This highly anticipated new edition of the classic, Jolt Award-winning work has been thoroughly updated to cover Java SE 5 and Java SE 6 features introduced since the first edition. Bloch explores new design patterns and language idioms, showing you how to make the most of features ranging from generics to enums, annotations to autoboxing. Each chapter in the book consists of several "items" presented in the form of a short, standalone essay that provides specific advice, insight into Java platform subtleties, and outstanding code examples. The comprehensive descriptions and explanations for each item illuminate what to do, what not to do, and why. Highlights include: New coverage of generics, enums, annotations, autoboxing, the for-each loop, varargs, concurrency utilities, and much more Updated techniques and best practices on classic topics, including objects, classes, libraries, methods, and serialization How to avoid the traps and pitfalls of commonly misunderstood subtleties of the language Focus on the language and its most fundamental libraries: java.lang, java.util, and, to a lesser extent, java.util.concurrent and java.io Simply put, Effective Java (TM), Second Edition, presents the most practical, authoritative guidelines available for writing efficient, well-designed programs. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 2005

    0805373284 / 9780805373288

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    Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 2001

    0130903701 / 9780130903709

    • Softcover

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    Paperback. Zustand: Very Good. This new edition is relevant to students taking degrees within Biology, Biochemistry, Physiology, Microbiology, Ecology and Biomedical Sciences. Its unique coverage includes 1st year undergraduates taking modules in Statistics and Experimental Design, Data Analysis, Ecology and discovery-oriented laboratory courses. Also relevant to 2nd and 3rd year undergraduates undertaking project work at this level and beyond. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 1991

    0132969890 / 9780132969895

    • Softcover

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    Paperback. Zustand: Very Good. This collection provides executives with over 100 model speeches covering a range of speaking occasions upon which they may be called, including awards and achievements, motivational talks, and speeches to stockholders and the media. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 2004

    0131482025 / 9780131482029

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    Paperback. Zustand: Very Good. Completely revised and up-to-date coverage of Generic programming, restrictions and limitations, type bounds, wilcard types, and generic reflection Swing GUI development, including input validation and other enhancements Exception handling and debugging, including chained exceptions, stack frames, assertions, and logging Streams and files, the new I/O API, memory-mapped files, file locking, and character set encoders/decoders Regular expressions using the powerful java.util.regex package Inner classes, reflection, and dynamic proxies Application packaging and the Preferences API The seventh edition of Core Java 2, Volume I, covers the fundamentals of the Java 2 Platform, Standard Edition (J2SE). A no-nonsense tutorial and reliable reference, this book features thoroughly tested real-world examples. The most important language and library features are demonstrated with deliberately simple sample programs, but they arent fake and they dont cut corners. More importantly, all of the programs have been updated for J2SE 5.0 and should make good starting points for your own code. You wont find any toy examples here. This is a book for programmers who want to write real code to solve real problems. Volume I concentrates on the fundamental concepts of the Java language, along with the basics of user-interface programming and provides detailed coverage of Object-oriented programming Reflection and proxies Interfaces and inner classes The event listener model Graphical user-interface design with the Swing UI toolkit Exception handling Stream input/output and object serialization Generic programming For the same real-world treatment of enterprise features and advanced user-interface programming, look for the forthcoming new edition of Core Java 2, Volume IIAdvanced Features. It includes new sections on metadata and other J2SE 5.0 enhancements along with complete coverage of: Multithreading Distributed objects Databases Advanced GUI components Native methods XML Processing Network programming Collection classes Advanced graphics Internationalization JavaBeans. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 2009

    0205683088 / 9780205683086

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    Paperback. Zustand: Very Good. The latest discoveries in the rapidly changing fields of neuroscience and physiological psychology are all incorporated in The Tenth Edition of Physiology of Behavior. This classic text continues its tradition as the most comprehensive, current, and teachable text for physiological psychology. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 2008

    0132051648 / 9780132051644

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    Paperback. Zustand: Very Good. Introduction to SPSS in Psychology 4/e, makes using SPSS for the analysis of data quick and simple. This student-friendly text offers the most comprehensive coverage of statistical techniques and how SPSS can handle and manipulate all kinds of data. The fourth edition provides new and extended coverage of what needs to be known about each statistical and data analysis procedure. The user is given a step-by-step guide through what kinds of data to enter and how; the SPSS steps needed to complete the analysis; and how to understand and write-up the results of the analysis. In no time, users will gain confidence that they understand a full range of statistical techniques and how to use them in practice. This book is accompanied by a CD containing datasets, worked examples and exercises to allow practice and revision of techniques covered in the book. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 1992

    0135440246 / 9780135440247

    • Softcover

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    Paperback. Zustand: Very Good. What competences are required to manage organizational change effectively in the 1990s? What demands do complexity and pace make on the change agent? How can the relevant management expertise be developed? These are the central questions addressed in this book. The authors review recent commentary in the field, identify the limitations of advice derived from that commentary (from the point of view of the practitioner) and introduce a fresh perspective to guide the change agent. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 2002

    0130169854 / 9780130169853

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    EUR 2,96

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    Paperback. Zustand: Very Good. This book provides a thorough introduction to the major issues and findings of modern forensic and criminal psychology. The lively text is designed to maximise its practical usefulness to students of the field at any level. It is the most comprehensive single volume covering the broadest range of issues from the childhood of offenders through to assessing risk of future offending. All stages of the process are covered, including police psychology, investigative psychology, interviewing, judges and juries, prison and many other topics. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 2003

    0131838474 / 9780131838475

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    Paperback. Zustand: Very Good. This isn't just "someone's opinion".It's the first, definitive, evidence-based guide to effective management. In The Truth About Managing People.and Nothing but the Truth, Robbins delivers principles you can rely on throughout your entire management career--regardless of your organization, role or title. This is a management book that cuts through the soft opinion and conjecture books that have dominated the business shelves in recent years and shows what management researchers know actually works, or doesn't work, when it comes to managing people.Drawing on the author's 30+ years of research and textbook writing experience, Robbins has distilled the results of thousands of research studies on human behavior into over 60 proven "truths" that can transform how you manage people--and the results that are achieved. The author provides guidance to you organized around key, human-behavior-related problem areas that managers face (hiring, motivation, leadership, communication, team building, conflict management, job design, evaluating performance and coping with change), along with guidance to help you apply the information and improve your managerial effectiveness. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 2009

    0205668941 / 9780205668946

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    Paperback. Zustand: Very Good. This best-selling text is a succinct guide to thinking critically and writing precisely about film.Both an introduction to film study and a practical writing guide, this brief text introduces you to major film theories as well as film terminology, enabling you to write more thoughtfully and critically. With numerous student and professional examples, this engaging and practical guide progresses from taking notes and writing first drafts to creating polished essays and comprehensive research projects. Moving from movie reviews to theoretical and critical essays, the text demonstrates how an analysis of a film can become more subtle and rigorous as part of a compositional process. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 1999

    020530902X / 9780205309023

    • Softcover

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    Paperback. Zustand: Very Good. You know the authors' names. You recognize the title. You've probably used this book yourself. This is The Elements of Style, the classic style manual, now in a fourth edition. A new Foreword by Roger Angell reminds readers that the advice of Strunk & White is as valuable today as when it was first offered.This book's unique tone, wit and charm have conveyed the principles of English style to millions of readers. Use the fourth edition of "the little book" to make a big impact with writing. . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 1994

    0201580438 / 9780201580433

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    Paperback. Zustand: Very Good. This book is a concise, yet clear introduction to the C++ programming language. Practicing programmers can use this book to learn the essentials of the language without a lot of time-consuming overhead. Key concepts and techniques are learned in their natural order as features are added to a short, yet representative C++ program. Also available: On to C and On to Java. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 1998

    0136216161 / 9780136216162

    • Softcover

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    Paperback. Zustand: Very Good. This is a core textbook for courses in Supply Chain Management, or a supplementary text for courses in Purchasing, Materials Management, and Logistics- all in the college of business. Supply Chain Management is the culmination of discussions with procurement, logistics, and operations managers in a number of different industries. This text provides an introduction to the core tasks and challenges required to effectively manage a supply chain. This book is intended to provide students and managers with a topical discussion of what supply chains are, why they are important, and the types of challenges implicit in managing supply chains. . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 1997

    0201834103 / 9780201834109

    • Softcover

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    Paperback. Zustand: Very Good. This best-selling series takes the mystery out of the composition process as it helps college-bound and college-level ESL students quickly improve their ability to write effectively in English. Addressing organization, rhetoric, grammar and mechanics, and sentence structure, these texts offer clear steps, numerous models, and many opportunities for writing practice . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 1998

    013081542X / 9780130815422

    • Softcover

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    Paperback. Zustand: Good. Designed for one/two-semester, junior/graduate-level courses in Biostatistics, Biometry, Quantitative Biology, or Statistics, the latest edition of this best-selling biostatistics text is both comprehensive and easy to read. It provides a broad and practical overview of the statistical analysis methods used by researchers to collect, summarize, analyze, and draw conclusions from biological research data. The Fourth Edition can serve as either an introduction to the discipline for beginning students or a comprehensive procedural reference for today's practitioners. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 2000

    0130873764 / 9780130873767

    • Softcover

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes KönigreichWorldofBooks

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    Paperback. Zustand: Very Good. For undergraduate psychology courses in Learning, Learning Theory, Behavior Modification, Behavioral Psychology, and Social Learning Theory.This text provides a comprehensive introduction to, and overview of, the major psychological principles of behavior: operant conditioning, Pavlovian conditioning, social learning theory, and cognitive behaviorism. It closely links these basic abstract principles to relevant, concrete examples from everyday lifeshowing students how each behavior principle operates in easily understood settings, and how to apply them in complex natural situations. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 2008

    0137004540 / 9780137004546

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    Paperback. Zustand: Very Good. For courses in Cognitive Psychology, Cognitive Neuroscience, Learning and Memory, Philosophy of Mind, and Philosophy of Psychology.The first book that fully integrates information about the brain and neural processing into the standard curriculum in cognitive psychology. Based on aneed for a text that could accurately, productively, and seamlessly integrate information on both the brain and neural processing, Edward E. Smith (Columbia University) and Stephen M. Kosslyn (Harvard University) created Cognitive Psychology: Mind and Brain 1.e.Without question, the study of cognition has progressed enormously over the past decade. Most importantly, much of the recent progress in cognitive studies has come from the advent of cognitive neuroscience, which uses neuroscientific methods and data to address psychological issues. However, throughout years of academic teaching, the authors came to realize that no currently available book was able to summarize and make accessible themajor findings, theories, and researchthe field had produced. Now, in this text's first edition, these issues have been addressed.Using findings in neuroscience to illuminate and motivatekey distinctions in cognitive psychology, the authors have written a cognitive psychologybook that is informed by neuroscience - the first ofits kind andone poised to set a new standard in undergraduate cognitive studies. . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 1998

    0138948585 / 9780138948580

    • Softcover

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes KönigreichWorldofBooks

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    Paperback. Zustand: Very Good. For graduate-level courses in Marketing Research, Research Design and Data Analysis . Well-suited for the non-statistician, this applications-oriented introduction to multivariate analysis greatly reduces the amount of statistical notation and terminology used while focusing instead on the fundamental concepts that affect the use of specific techniques. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

  • Sprache: Englisch

    Verlag: Pearson Education (US), United States, Upper Saddle River, 2006

    0131789287 / 9780131789289

    • Softcover

    Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes KönigreichWorldofBooks

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    Paperback. Zustand: Very Good. For undergraduate courses of beginning graduate courses in Introductory Cognitive Psychology.Using a unique question-and-answer format, this text comprehensively addresses many of the overarching questions that confront and motivate today's cognitive scientists. When Daniel Willingham first approached the prospect of creating his own cognitive psychology text, he did so with the knowledge that his years of teaching experience had brought him: while many texts were relatively adequate in coverage, his students never liked them. Usually underexposed to social sciences in pre-college courses, he found his students often struggled with understanding how and why cognitive psychologists approach the problems that they do. Here, by using a unique question-and-answer format, he is able to start with questions frequently asked by students, relate those to questions cognitive scientists ask in their own research,present clear answers, andframe those answers in an interesting, lively, and comprehensive coverage of the core material. Through this accessible narrative style, Willinghamshows the logical connections between each section and,by means ofseveral new pedagogical features, encourages students to apply what they have learned in their daily lives. . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…