palgrave macmillan us palgrave macmillan us apr 2017 (11 Ergebnisse)

Buch. Zustand: Neu. Neuware -Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 748 pp. Englisch.

Buch. Zustand: Neu. Neuware -This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 208 pp. Englisch.

Buch. Zustand: Neu. Neuware -This book re-shapes thinking on ¿gender gaps¿¿differences between men and women in their incomes, their employment and their conditions of work. It shows how the interaction between regulation distance and content, labor segmentation and norms helps us understand various aspects of gender gaps.It brings together leading authors from industrial relations, sociology, politics, and feminist economics, who outline the roles the family, state public policy, trade unions and class play in creating gender gaps, and consider the lessons from international comparisons. While many studies have focused on the role of society or organizations, this book also pays attention to the role of occupations in promoting and reinforcing gender gaps, discussing groups such as apparel outworkers, film and video workers, care workers, public-sector professionals like librarians, chief executives, academics, and coal miners.Thisbook will be of interest to practitioners, policy makers, academics and students interested in understanding why inequality between men and women persists today¿and what might be done about it.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 296 pp. Englisch.

Buch. Zustand: Neu. Neuware -This book examines the formation of Gay-Straight Alliances (GSAs)¿formal and informal¿in public schools. These associations provide us with a way to think about intersectionality and tense encounters as spaces of possibility for new kinds of action, new kinds of learning, and newly emergent subjectivities. While such groups are not without problems, they enable a consideration of desire for connection across sexualities, genders, races, and knowledge. By examining subjectivity as a process of negotiation across and within differences in a particular institutional context, the traces of exclusions and gaps in these processes of identification become evident. New formations bear the imprint of exclusions that precede them but also work to fracture divisions, to push at intersections among subject positions, and explore desires for connection and change.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 180 pp. Englisch.

Buch. Zustand: Neu. Neuware -This book is a narrative study of the lives and experiences of sixty-eight Black collegians in a set of northern private colleges in the Midwest between 1945 and 1965. Through oral histories and archival material, this text documents and reflects on their experiences in the racially isolated, northern, rural towns in Ohio, Michigan, Indiana, and Western Pennsylvania. This history illuminates both the empowerment of these collegians and the persistent challenges of enacting institutional values in the face of resistance from both outside and within. Stewart seeks to understand the nature of progress toward pluralistic diversity in college environments characterized by the paradox of racial homogeneity and interracial engagement. In this way, the complex interplay of social movements, institutional context, individual identities, and the experiences of marginalized students in postsecondary education are more effectively demonstrated.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 308 pp. Englisch.

Buch. Zustand: Neu. Neuware -This edited book explores the impact of globalisation on the relationship between religion and politics, religion and nation, religion and nationalism, and the impact that transnationalism has on religious groups. In a post-Westphalian and transnational world, with increased international communication and transportation, a plethora of new religious recompositions religions now take part in a network society that cuts across borders. This collection, through its analysis of historical and contemporary case studies, explores the growth of both national and transnational religious movements and their dealings with the various versions of modernity that they encounter. It considers trends of religious revitalisation and secularisation, and processes of nationalism and transnationalism through the prism of the theory of multiple modernities, acknowledging both its pluralist world view but also the argument that its definition of modernity is often so inclusive as to lose coherence. Providing a cutting edge take on 21st century religion and globalization, this volume is a key read for all scholars of religion, secularisation and transnationalism.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 248 pp. Englisch.

Buch. Zustand: Neu. Neuware -This book examines how neoliberalism is constituted from multiple, diverse elements; how these elements are brought together and made to cohere; and the challenges, contestations, and consequences of such. Informed by assemblage thinking, the collection builds on research that emphasizes the forms of experimentation, adaptation, and mutation through which neoliberalism is enacted and rendered workable across different spaces. Contributors provide original case studies on topics such as democratic administration, carbon markets, the sharing economy, behavioral economics, disease management, free trade, and youth volunteering. They interrogate the forms of expertise through which neoliberalism is rendered knowable; the diverse socio-technical practices that make neoliberalism governable; and the practices, effects, and tensions involved in the assembling of neoliberal subjects.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 352 pp. Englisch.

Buch. Zustand: Neu. Neuware -This is the first edition ever of the Queen¿s correspondence in Italian. These letters cast a new light on her talents as a linguist and provide interesting details as to her political agenda, and on the cultural milieu of her court. This book provides a fresh analysis of the surviving evidence concerning Elizabeth¿s learning and use of Italian, and of the activity of the members of her ¿Foreign Office.¿ All of the documents transcribed here are accompanied by a short introduction focusing on their content and context, a brief description of their transmission history, and an English translation.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 364 pp. Englisch.

Buch. Zustand: Neu. Neuware -This book offers a unique view of how innovation and competitiveness improve when organizations establish alliances with partners who have strong capabilities and broad social capital, allowing them to create value and growth as well as technological knowledge and legitimacy through new knowledge resources. Organizational intelligence integrates the technology variable into production and business systems, establishing a basis to advance decision-making processes. When strategically integrated, these factors have the power to promote enterprise resilience, robustness, and sustainability.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 308 pp. Englisch.

Buch. Zustand: Neu. Neuware -This book represents a brief treatise on the theory and research behind the concept of desistance from crime. This ever-growing field has become increasingly relevant as questions of serious issues regarding sentencing, probation and the penal system continue to go unanswered. Rocque covers the history of research on desistance from crime and provides a discussion of research and theories on the topic before looking towards the future of the application of desistance to policy.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 288 pp. Englisch.

Buch. Zustand: Neu. Neuware -This book offers essays on both canonical and non-canonical German-language texts and films, advancing ecocritical models for German Studies, and introducing environmental issues in German literature and film to a broader audience. This volume contextualizes the broad-ranging topics and authors in terms of the Anthropocene, beginning with Goethe and the Romantics and extending into twenty-first-century literature and film. Addressing the growing need for environmental awareness in an international humanities curriculum, this book complements ecocritical analyses emerging from North American and British studies with a specifically German Studies perspective, opening the door to a transnational understanding of how the environment plays an integral role in cultural, political, and economic issues.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 360 pp. Englisch.