Verlag: Mcgraw-Hill Education Ltd Mär 2023, 2023
ISBN 10: 1264807805 ISBN 13: 9781264807802
Sprache: Englisch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
EUR 14,77
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware -The go-to beginner-level Italian workbook-now enhanced with additional new recordingsLibri GmbH, Europaallee 1, 36244 Bad Hersfeld 195 pp. Englisch.
Verlag: Mcgraw-Hill Education Mär 2023, 2023
ISBN 10: 1264698941 ISBN 13: 9781264698943
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 25,56
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbBuch. Zustand: Neu. Neuware - This game-changing guide democratizes the VC world by showing the ropes to those who aren't already part of the 'in crowd,' aren't already wealthy, or don't even know where Sand Hill Road is. With Breaking into Venture, you will have everything you need to leverage the power of venture capital for investing or career success.
Verlag: Mcgraw-Hill Education Mär 2023, 2023
ISBN 10: 126473901X ISBN 13: 9781264739011
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 27,82
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbBuch. Zustand: Neu. Neuware - Providing data and first-hand accounts from senior business leaders proving the effectiveness of his approach in the real world, Devine addresses the yearning for purpose, authenticity, and trust among employees with a bottom-up, socially impactful, commercially realistic approach to social conflict and divisiveness.
Verlag: Mcgraw-Hill Education Ltd Mär 2023, 2023
ISBN 10: 1264693745 ISBN 13: 9781264693740
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 45,53
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware - Up-to-date practice questions that cover every topic on the 2022 version of the CISM examTake the current version of the challenging CISM exam with complete confidence using the detailed information contained in this fully updated self-study guide. Written by an expert in the field, the book features hundreds of practice exam questions that match those on the live test in content, format, tone, and feel. In-depth answer explanations are provided for both the correct and incorrect answer choices. CISM Certified Information Security Manager Practice Exams, Second Edition supplements the CISM All-in-One Exam Guide and completely covers every objective of the 2022 exam release. In total, the book contains more than 300 realistic practice questions. Offers 100% coverage of all four CISM exam domains. Online content includes access to an additional 150 practice questions in the TotalTester Online customizable test engine . Written by a computer security expert, author, and lecturer.
Verlag: Mcgraw-Hill Education Mär 2023, 2023
ISBN 10: 1264851316 ISBN 13: 9781264851317
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 46,79
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware - This comprehensive study guide delivers complete coverage of every topic on the CompTIA Project+ exam.
Verlag: Mcgraw-Hill Education Ltd Mär 2023, 2023
ISBN 10: 1264267193 ISBN 13: 9781264267194
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 54,48
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbBuch. Zustand: Neu. Neuware - Packed with a wealth of information that cannot be found in other books on risk management, this authoritative guide to managing the risks of European funds is the most comprehensive publication on this important topic.
Verlag: Mcgraw-Hill Education Ltd Mär 2023, 2023
ISBN 10: 1266191860 ISBN 13: 9781266191862
Sprache: Englisch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
EUR 70,61
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware -Frank T. Rothaermel wrote Strategic Management 6e from the ground up because the world has changed dramatically since 5e was published (in January 2020). Events such as the COVID-19 pandemic, social justice movements, war, and disenchantment with the economic system profoundly impact how leaders run companies in their quest for competitive advantage. Rothaermel 6e synthesizes and integrates conceptual frameworks, empirical research, and practical applications with current real-world examples to help students make sense of a fast-changing and complex world. Rothaermel 6e is industry-leading in diversity and inclusion by featuring leaders with different backgrounds and companies that today's students can relate to and thus internalize the knowledge acquired. The new 6e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage while developing skills to become successful leaders capable of making well-reasoned strategic decisions. As sole author, Rothaermel continues to provide an unmatched tight linkage between the concepts and cases, resulting in engaging and enjoyable content.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 557 pp. Englisch.
Verlag: Mcgraw-Hill Education Ltd Mär 2023, 2023
ISBN 10: 1266134956 ISBN 13: 9781266134951
Sprache: Englisch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
EUR 72,75
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware -The Sixth Edition of Supply Chain Logistics Management presents Logistics in the context of integration within a firm's Supply Chain Strategy and Operations.The framework of Supply Chain Management is initially presented by creating a foundation for in-depth study of the five logistics operational components in Part Two.Challenges and strategies related to design and operational integration of logistics within a global supply chain are discussed in Part Three. Part Four focuses on administrative challenges related to cross organizational collaboration, performance measurement, and concludes with the challenges of managing risk and achieving sustainability.An essential feature of the overall presentation is the integration of topical materials and examples into the Supply Chain Logistics value creation process. Text materials are supported by study and challenge questions as well as contemporary cases. The presentation integrates the discussion of information technology throughout. Illustrations and examples highlight how firms deal with operational challenges and use logistics performance to gain competitive advantage.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 486 pp. Englisch.
Verlag: Mcgraw-Hill Education Ltd Mär 2023, 2023
ISBN 10: 1266150811 ISBN 13: 9781266150814
Sprache: Englisch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
EUR 72,75
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware -Marine Biology covers the basics of marine biology with a global approach, using examples from numerous regions and ecosystems worldwide. This introductory, one-semester text is designed for non-majors. Authors Castro and Huber have made a special effort to include solid basic science content needed in a general education course, including the fundamental principles of biology, the physical sciences, and the scientific method. This science coverage is integrated with a stimulating, up-to-date overview of marine biology.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 479 pp. Englisch.
Verlag: Mcgraw-Hill Education Ltd Mär 2023, 2023
ISBN 10: 1266263292 ISBN 13: 9781266263293
Sprache: Englisch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
EUR 72,75
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware -Integrated Principles of Zoology is considered the standard by which other texts are measured. With its comprehensive coverage of biological and zoological principles, mechanisms of evolution, diversity, physiology, and ecology, organized into five parts for easy access, this text is suitable for one- or two-semester introductory courses.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 850 pp. Englisch.
Verlag: Mcgraw-Hill Education Mär 2023, 2023
ISBN 10: 1266269800 ISBN 13: 9781266269806
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 74,83
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware - Since its conception, Understanding Human Sexuality has achieved distinction and success by following the science of human sexuality. The first of the modern sexuality textbooks, Understanding Human Sexuality introduced this topic to students through the science that has uncovered what we know about the field. Groundbreaking when it first appeared, this research-based tradition continues to deliver a contemporary, balanced introduction to human sexuality in an integrated learning system that engages students in learning the content of the course, about others, and about themselves. The new Guide to Diversity, Equity, and Inclusion reflects the author's longstanding commitment to integrate issues of diversity with the latest scholarship.
Verlag: Mcgraw-Hill Education Mär 2023, 2023
ISBN 10: 1266146709 ISBN 13: 9781266146701
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 74,83
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware - Thorough. Accurate. Reliable. Engaging. These are just a few words used by adopters and reviewers of Child Development. The topically-organized 16th edition continues with Santrock's highly contemporary tone and focus, featuring over 1,000 new citations. The popular Connections theme shows students the different aspects of children's development to help them better understand the concepts. Used by hundreds of thousands of students over fourteen editions, the proven learning goals system provides a clear roadmap to course mastery. The new Guide to Diversity, Equity and Inclusion, found in the preface, highlights the many updates the authors have made in these critical areas.>.
Verlag: Mcgraw-Hill Education Mär 2023, 2023
ISBN 10: 1266120904 ISBN 13: 9781266120909
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 74,83
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware - Experience Human Development helps students explore the human side of development through exposure to culture and diversity, evaluation of the science on human development, and immersion in practical applications. Long noted for its wide-ranging coverage of questions of diversity and human development, the 15th edition now has a lengthy Guide to Diversity, Equity, and Inclusion in the preface to summarize and provide transparency on the relevant changes to this important topic. The text combines robust scholarship, citations from the latest research, and a rich and respectful coverage of diversity and equity issues, so that all learners can see themselves within this program. McGraw Hill Connect's® digital learning tools are invaluable in helping students synthesize and master the broad scope of content of the lifespan development course.
Verlag: Mcgraw-Hill Education Mär 2023, 2023
ISBN 10: 126617768X ISBN 13: 9781266177682
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 77,88
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware - Methods in Behavioral Research drives home foundational concepts and supports students' mastery of the essential elements of behavioral research with a straightforward and accessible presentation. Fascinating and relatable research-from canonical studies to recent scholarship on Instagram usage and the impacts of Covid-19-engage students in exploring the methodology of research. Focused organization combined with clear and direct writing remains a hallmark of Methods in Behavioral Research: chapters follow the arc of a research investigation, from planning through conducting and presenting. The text provides a strong foundation for students both as future researchers themselves, and as critical consumers of global research studies and claims. The 15th edition, which aligns with APA 7e, foregrounds important questions of diversity, equity, and inclusion in past and future research and its assumed universal applicability.>New Features>A deep, integrated focus on Diversity, Equity, and Inclusion: The authors have thoroughly revised the 15th edition with a focus on both assessing prior research and improving the diversity, equity, and inclusivity of its presentation in the text. Everything from the language used in prior research studies to the limits of its generalizability is analyzed. Research conducted with diverse people by researchers who represent the diversity of humanity is foregrounded.>APA 7e Style Resources. New, easy-to-use guides on APA 7e style formatting are provided for the title page, page and section format, citations, and the reference page.>Sample Paper. A new, fully annotated sample paper-written by an undergraduate researcher-provides an accessible example of good APA style. Annotations point to common questions and common misperceptions and connect students back to the APA Style Resources sections for additional information.>Illustrative articles. These boxes included published journal articles with questions and exercises designed to focus on chapter-related material. Several new articles have been added.>Connect resources: A wide array of assignable assets and activities within McGraw Hill's Connect platform builds students' understanding and confidence with behavioral research methods, including SmartBook, Concept Clips, NewsFlash, and Application-Based Activities, among others.
Verlag: Mcgraw-Hill Education Ltd Mär 2023, 2023
ISBN 10: 1266273131 ISBN 13: 9781266273131
Sprache: Englisch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
EUR 77,03
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware -Fundamentals of Investments is aimed at the introductory investments class with students who have relatively little familiarity with investments. The text is written in a relaxed, informal style that engages the student and treats him or her as an active participant rather than a passive information absorber. Fundamentals appeals to intuition and basic principles whenever possible because the authors found that this approach effectively promotes understanding. The text also makes extensive use of examples, drawing on material from the world around us and using familiar companies wherever appropriate. Throughout, the text strikes a balance by introducing and covering the essentials while leaving some of the details to follow-up courses. Topics are organized in a way that would make them easy to apply-whether to a portfolio simulation or to real life-and support these topics with hands-on activities. This tenth edition provides a terrific framework and introduction for students looking to pursue a career in investments-particularly for those interested in eventually holding the CFA charter.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 750 pp. Englisch.
Verlag: Mcgraw-Hill Education Ltd Mär 2023, 2023
ISBN 10: 126622405X ISBN 13: 9781266224058
Sprache: Englisch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
EUR 77,03
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware -International Financial Management provides students with a foundation for analysis through a text that is well-organized, comprehensive, and provides up-to-date coverage of the topics. Like the first nine editions, it is written based on two tenets: emphasis on the basics and emphasis on a managerial perspective.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 596 pp. Englisch.
Verlag: Mcgraw-Hill Education Ltd Mär 2023, 2023
ISBN 10: 1266085963 ISBN 13: 9781266085963
Sprache: Englisch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
EUR 77,03
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware -Das Urheberrecht an bibliographischen und produktbeschreibenden Daten und an den bereitgestellten Bildern liegt bei Informazioni Editoriali, I.E. S.r.l., oder beim Herausgeber oder demjenigen, der die Genehmigung erteilt hat. Alle Rechte vorbehalten.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 996 pp. Englisch.
Verlag: Mcgraw-Hill Education Mär 2023, 2023
ISBN 10: 1266198121 ISBN 13: 9781266198120
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 79,26
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware - Since its inception, An Introduction to Business Ethics by Joseph DesJardins has been a cutting-edge resource for the business ethics course. The book's unique multidisciplinary approach offers critical analysis and integrates the perspective of philosophy with management, law, economics, and public policy, providing a clear, concise, yet reasonably comprehensive introductory survey of the ethical choices available to us in business. Students are encouraged to think critically about issues from the perspectives of employee, customer, and citizen, as well as from the perspectives of business manager or executive. Instructors can customize An Introduction to Business Ethics (as print or Elektronisches Buch) to include selections from Discourses, McGraw Hill's collection of more than 450 classical and contemporary philosophy readings, offering convenience in discussing ethical issues with the exemplars they prefer.>>.
Verlag: Mcgraw-Hill Education Ltd Mär 2023, 2023
ISBN 10: 1266131752 ISBN 13: 9781266131752
Sprache: Englisch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
EUR 80,24
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware -International Economics, 18e combines rigorous economic analysis with attention to the issues of economic policy that are alive and important today in this field. Written in a concise and readable format, Pugel uses economic terminology when enhancing the analysis so that the reader can build their understanding of global economic developments and evaluate proposals for changes in economic policies. The text is informed by current events and includes the latest in applied international research. Like earlier editions, Pugel also places international economics events within a historical framework. The overall treatment continues to be intuitive rather than mathematical and is strongly oriented towards policy.International Economics is thoroughly integrated with the adaptive digital tools available in McGraw-Hill's Connect, proven to increase student engagement and success in the course. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 766 pp. Englisch.
Verlag: Mcgraw-Hill Education Mär 2023, 2023
ISBN 10: 1266261508 ISBN 13: 9781266261503
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 80,84
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware - Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0.
Verlag: Mcgraw-Hill Education Mär 2023, 2023
ISBN 10: 1266198261 ISBN 13: 9781266198267
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 80,84
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware - Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).
Verlag: Mcgraw-Hill Education Mär 2023, 2023
ISBN 10: 1266256148 ISBN 13: 9781266256141
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 80,84
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware - Reflecting on both ethical corruption and success stories, the 6th edition of Business Ethics: Decision Making for Personal Integrity and Social Responsibility aims to tell the stories of both the good and bad in business. The questions today are less about IF ethics should be a part of business strategy than about WHICH values and principles should guide business decisions. This textbook provides a comprehensive, yet accessible introduction to the ethical issues arising in business. The authors' goal is to help students make responsible decisions for themselves. They have created a distinctive text that emphasizes a decision-making approach to ethics, helping students reach conclusions without imposing someone else's answers on them. The 6th edition also provides strong pedagogical support for both teachers and students. Numerous small cases and examples help teachers and students integrate concepts and material from philosophy, law, economics, management, finance, and marketing with the very practical goal of making real-life decisions.
Verlag: Mcgraw-Hill Education Mär 2023, 2023
ISBN 10: 1266287159 ISBN 13: 9781266287152
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 80,84
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware - Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.
Verlag: Mcgraw-Hill Education Mär 2023, 2023
ISBN 10: 1266283153 ISBN 13: 9781266283154
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 80,84
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware - Negotiation is a critical skill needed for effective management. Negotiation 9e by Roy J. Lewicki, David M. Saunders, and Bruce Barry explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and intergroup conflict and its resolution. It is relevant to a broad spectrum of management students, not only human resource management or industrial relations candidates.
Verlag: Mcgraw-Hill Education Mär 2023, 2023
ISBN 10: 126615664X ISBN 13: 9781266156649
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 83,48
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware - Cachon Matching Supply with Demand, 4e is a clear, concise and more rigorous approach to an introductory Operations management course. Written by Wharton authors who use their guiding principles 'real operations, real solutions' to bring the text and concepts to life, writing the majority of chapters from the perspective of specific companies. The 'real solutions' refers to providing students with tools and strategies they can implement in practice and apply the author's models in a realistic operational setting. The authors strive for 'real simple' by using as little mathematical notation as possible, focusing on many real-world examples and consistent terminology and phrasing throughout.
Verlag: Mcgraw-Hill Education Mär 2023, 2023
ISBN 10: 1266271112 ISBN 13: 9781266271113
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 83,48
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware - The Seventeenth Edition of Purchasing and Supply Management provides a comprehensive introduction to the purchasing and supply chain management field, supported by over 45 case studies. Cases cover purchasing and supply chain issues in a variety of settings, from process industries to high tech manufacturing and services as well as public institutions. The text focuses on decision making throughout the supply chain. Based on the conviction that supply managers, in concert with suppliers and distributors, have to contribute to organizational goals and strategies, this edition continues to focus on how to make that mission a reality.
Verlag: Mcgraw-Hill Education Mär 2023, 2023
ISBN 10: 126607709X ISBN 13: 9781266077098
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 82,75
Währung umrechnenAnzahl: 2 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware - The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertising 17th has been revised to include the latest trends and industry disruptors impacting the world of advertising today. - Our biggest changes are significantly more discussion of digital media in IMC and advertising throughout the book and specifically in the chapters on creative, media, and social media with the help of experts in these disciplines. - This edition includes greater attention to ongoing issues of consumer privacy and data protection as well as ethics, diversity, and inclusion in the industry. - Digital disruption is featured in new content on cable's biggest competitor, streaming or OTT video. Also, Chapter 13, formerly 'Using Electronic Media: Television and Radio,' is now titled 'Using Audio and Video Media,' reflecting how television is no longer the primary medium for video and how branded opportunities in audio include far more than radio.
Verlag: Mcgraw-Hill Education Mär 2023, 2023
ISBN 10: 1266114769 ISBN 13: 9781266114762
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 82,75
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware - Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0. class='EOP SCXW34903494 BCX8' data-ccp-props='{'201341983':0,'335559740':259}'.
Verlag: Mcgraw-Hill Education Mär 2023, 2023
ISBN 10: 1266269185 ISBN 13: 9781266269189
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 82,75
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware.
Verlag: Mcgraw-Hill Education Mär 2023, 2023
ISBN 10: 1266200460 ISBN 13: 9781266200465
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 82,75
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbTaschenbuch. Zustand: Neu. Neuware - Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.