mcgraw hill education ltd jan 2001 (2 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a 'position' in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one.Positioning also shows you how to:Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning.Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Buch. Zustand: Neu. Neuware - The First Step-by-Step Manual for Achieving McKinsey-Style Solutionsand SuccessInternational bestseller The McKinsey Way provided a through-the-keyhole look at McKinsey & Co., history's most prestigious consulting firm. Now, the follow-up implementation manual, The McKinsey Mind , reveals the hands-on secrets behind the powerhouse firm's successand discusses how executives from any field or industry can use those tactics to be more proactive and successful in their day-to-day decision-making.Structured around interviews and frontline anecdotes from former McKinsey consultantsas well as the authors, themselves McKinsey alumni The McKinsey Mind explores how McKinsey tools and techniques can be applied to virtually any business problem in any setting. Immensely valuable in today's crisis-a-minute workplace, it discusses:Techniques for framing problems and designing analysesMethods for interpreting results and presenting solutionsKeys for managing teams, managing clients, and managing yourselfThe ability to think in a rigorous, structured mannera McKinsey manneris not a birthright. It can, however, be a learned behavior. Let The McKinsey Mind show you how to approach and solve problems with the skill of a McKinsey consultant and obtain the positive results that have been delivered to McKinsey clients for over a century.McKinsey & Co. is renowned throughout the world for its ability to arrive at sharp, insightful analyses of its clients' situations then provide solutions that are as ingenious as they are effective. McKinsey succeeds almost as well as shielding its revolutionary methods from competitors' scrutiny.Now, The McKinsey Mind pulls back the curtain to reveal the ways in which McKinsey consultants consistently deliver their magic and how those methods can be used to achieve exceptional results in companies from 10 employees to 10,000. Packed with insights and brainstorming exercises for establishing the McKinsey mind-set, this book is an in-depth guidebook for applying McKinsey methods in any industry and organizational environment.Taking a step-by-step approach, The McKinsey Mind looks at the McKinsey mystique from every angle. Owners, executives, consultants, and team leaders can look to this comprehensive treatment for ways to:Follow McKinsey's MECE (mutually exclusive, collectively exhaustive) line of attackFrame business problems to make them susceptible to rigorous fact-based analysisUse the same fact-based analysisin conjunction with gut instinctto make strategic decisionsConduct meaningful interviews and effectively summarize the content of those interviewsAnalyze the data to find out the 'so what'Clearly communicate fact-based solutions to all pertinent decision makersCapture and manage the knowledge in any organization to maximize its valueBecause organizational problems rarely exist in a vacuum, The McKinsey Mind discusses these approaches and more to help you arrive at usable and sensible solutions. It goes straight to the sourceformer McKinsey consultants now in leadership positions in organizations throughout the worldto give you today's only implementation-based, solution-driven look at the celebrated McKinsey problem-solving method.' The McKinsey Mind provides a fascinating peek at the tools, practices, and philosophies that have helped this much-admired firm develop generations of bright young MBAs into trusted corporate advisors. But the book's practical, down-to-earth advice is not just for consultants. The disciplined way in which McKinsey consultants frame issues, analyze problems, and present solutions offers valuable lessons for any practicing or aspiring manager.'Christopher A. Bartlett, Daewoo Professor of Business Administration, Harvard Business School'McKinsey and Co. rescues the biggest.