lap lambert academic publishing nov 2024 (349 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware -Militarisation has been defined as a step-by-step process by which a person or a thing gradually comes to be controlled by the military or comes to depend for its well-being on militaristic ideas. The more militarisation transforms an individual or a society, the more that individual or society comes to imagine military needs and militaristic presumptions to be not only valuable but also normal. Militarism blurs the boundaries between what can be defined as military and what can be viewed as part of civilian life. Militarism demands that an entire society become permeated with and built according to military values and priorities. The concept of militarisation draws attention to the simultaneously material and discursive nature of military dominance. Having a standing effective military with the ability to offer human resource in public service is both a great milestone but also a call for concern. The latter is premised on the way in which these military institutions are hijacked by the ruling political class to consolidate their often-authoritarian rule, prevalent.Books on Demand GmbH, Überseering 33, 22297 Hamburg 56 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This book offers an engaging exploration of neurology, presenting a rich collection of unique and rare clinical cases that challenge conventional perspectives. Each chapter provides valuable insights into complex neurological disorders, focusing on their diagnosis and management. With a blend of real-world examples and expert commentary, readers will encounter a diverse range of conditions, each illustrating the nuances of neurological practice. Designed to foster active learning, the book includes interactive content such as thought-provoking questions and case studies that encourage readers to deepen their understanding and critically engage with the material. Whether you're a medical student, a practicing clinician, or simply interested in the field, this resource is an invaluable tool for enhancing your knowledge and diagnostic skills in neurology.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -A cross sectional and retrospective study was conducted was from September to December 2019 at Akaki Abattoir to determine the occurrence rate and economic importance of bovine fasciolosis. For the cross section study systemic random sampling was followed and a total of 384 cattle were inspected. And for the retrospective study 2010 to 2019 data was analyzed. The total average annual loss was also calculated from this retrospective data, however, pricing was based on the market during the study period. Postmortem examination was carried out following standard meat inspection procedure. Liver pathology was also characterized as light, moderate and severs following stander procedure. During the study period 384 bovine livers were examined and 125 (32.55%) were found to be affected by the disease. In the retrospective study (2011-2019) .Books on Demand GmbH, Überseering 33, 22297 Hamburg 56 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The book Free-Interest Banking: A Pathway to Ethical and Sustainable Finance explores the concept of banking systems that operate without charging interest, aligning with the principles of Islamic finance. It delves into the foundations of this alternative financial model, rooted in ethical and moral frameworks that promote fairness, justice, and risk-sharing between banks and clients. The book highlights how free-interest banking can foster sustainable economic growth, reduce financial inequalities, and contribute to environmental and social development.It offers insights into various Islamic financial instruments, such as profit-sharing (mudarabah) and cost-plus financing (murabaha), explaining their role in promoting economic inclusivity. Through case studies, practical examples, and analysis, the book illustrates how free-interest banking can be a viable pathway for creating an equitable financial system, supporting sustainable investments, and addressing the shortcomings of conventional banking practices that rely on interest-based lending.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The study investigates the role of community relations in managing the corporate image of Jos Electricity Distribution Company (JEDC) in Benue State, Nigeria. The research explores strategies employed to maintain a positive image, identifies challenges encountered in using community relations, and recommends ways to overcome these challenges. Using a survey method, 380 valid responses were analyzed, highlighting the significance of community relations in building trust, promoting a positive brand, and enhancing employee relations. Key strategies identified include event sponsorship, corporate social responsibility, and media relations, while challenges such as inadequate funding, poor management policies, and insufficient public relations personnel were noted. Recommendations emphasize proper funding, recruitment, and effective management practices to optimize community relations efforts. The findings underline the importance of integrating community relations into corporate strategies for sustainable image management.Books on Demand GmbH, Überseering 33, 22297 Hamburg 56 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This study was designed to assess Public Awareness and Attitude to Radio Benue's Brighter Days among residents in Makurdi local government. Specifically, the study sought to find out whether listeners are aware of Brighter Days on Radio Benue and to ascertain whether listeners listen to Brighter Days on Radio Benue. The study was solely anchored on the Uses and gratifications theory. Using the survey research method, a sample size of 370 respondents were reached using the questionnaire instrument. Notably too, data gathered were analyzed using simple percentages. Findings revealed that respondents are ardent listeners of Brighter Days on Radio Benue. Findings further indicated that Brighter days programme on Radio Benue is very useful. The study concluded that Brighter Days on Radio Benue is very popular among respondents. The study recommended that usage of Brighter Days on Radio Benue in disseminating information to the public should be continued.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This book seeks to assess Ghanaian Small and Medium-Scale Enterprises (SMEs') readiness for the African Continental Free Trade Area (AfCFTA) Implementation. The book collected data using questionnaires from randomly selected 250 SMEs that were registered members of the Ghana National Chamber of Commerce and Industry, Cape Coast Branch and were operating within the various business sectors within the Ghanaian economic. The findings from the study shows that, there is a significant gap between Ghanaian SMEs' readiness for AfCFTA implementation. The study finds out that although majority of SMEs are capable of innovation and developing new products, they also have limited knowledge of export documentation, trade information and infrastructure, trade finance, and funding for expansion. The book recommends that the government and major stakeholders who have a key interest in AfCFTA should intensify their advocacy and training programmes for SMEs in order to educate SMEs on AfCFTA and help them prepare for export. The stakeholders should also advocate and engage the government and the right authorities to find ways to eliminate or reduce the obstacles Ghanaian SMEs faced.Books on Demand GmbH, Überseering 33, 22297 Hamburg 56 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The study aims to evaluate how the handling practices of street food vendors affect customer satisfaction. It investigates the relationship between food handling procedures and customer perceptions of quality, safety, and overall experience. Surveys were conducted with street food vendors and customers across various locations, especially in the Brgy. Tibal-Og, Municipality of Santo Tomas, Davao del Norte, Philippines. Responses were gathered regarding their preparations or practices of the street food vendors and also the customer's experiences, focusing on aspects such as cleanliness, food preparation practices, and vendor hygiene. The Data presented was analyzed to identify correlations between handling practices and customer satisfaction levels.Effective street food handling practices are crucial for ensuring high levels of customer satisfaction. Vendors who prioritize hygiene, adhere to safety standards, and engage positively with customers are more likely to enhance the overall street food experience. Addressing these factors can lead to increased customer loyalty and business success in the street food industry.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This study explores the influence of Radio Benue on public opinion formation and its effectiveness in promoting the adoption of Nigeria's new naira design policy. Through survey research conducted within Makurdi metropolis, the research identifies specific radio programs such as Business World, You and the Economy, and Current Affairs as pivotal communication tools. The findings reveal that these programs, broadcast frequently and strategically, significantly enhanced public awareness, shaped perceptions, and encouraged acceptance of the policy. Leveraging the agenda-setting and social responsibility theories, this study underscores radio's unique capacity to disseminate critical information and mobilize public opinion, particularly in regions with limited access to alternative media. The insights provided are instrumental for policymakers and broadcasters in crafting effective communication strategies for public engagement and policy implementation.Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This study examines the role of Radio Benue's Security Watch program in combating cybercrime, with a focus on internet fraud in Makurdi metropolis, Nigeria. It highlights how radio programs can serve as a powerful medium for raising awareness, influencing public behavior, and encouraging collective action against cybercrime. Utilizing survey data, the research reveals the effectiveness of radio in disseminating information, forming public opinion, and promoting behavioral change among youths. Findings show that Security Watch significantly impacts listeners' attitudes toward cybercrime, fostering a culture of vigilance and responsibility. However, the study identifies challenges, such as limited funding, outdated equipment, and restricted broadcast reach, which hinder the program's full potential. Recommendations include increased investment in broadcasting resources, innovative programming, and collaborative efforts with local authorities to enhance the fight against cybercrime.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The study examines the role of public relations (PR) in fostering peace within tertiary institutions, specifically Benue State University in Makurdi, Nigeria. PR is identified as a critical management function in educational settings, aiming to establish a harmonious environment among students, staff, and other stakeholders. The research outlines various PR strategies, such as crisis management and media relations, to bridge communication gaps that often lead to student unrest and other institutional conflicts. Findings suggest that PR strategies are moderately deployed in the university, but their potential is hindered by inadequate resources, limited staffing, and poor crisis handling. This study highlights the need for well-coordinated PR efforts to enhance institutional peace and recommends further investment in PR personnel and resources.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The study titled 'Influence of Citizen Journalism on Conventional Journalism: Benue State of Nigeria in Perspective' explores how citizen journalism impacts traditional journalism practices in the region. It employs the Diffusion of Innovations Theory and a survey research design, using questionnaires for data collection. Key findings reveal that citizen journalism is widely practiced in Benue State, predominantly via Facebook, but the content often lacks credibility due to bias and stereotyping. While it has compromised professional journalism standards, citizen journalism influences traditional journalists by occasionally supplementing their work, alerting them to newsworthy events, and offering diverse perspectives. The study concludes that despite its prevalence, citizen journalism in Benue State presents ethical and professional challenges. It recommends that regulatory bodies establish and enforce ethical guidelines to improve the quality and impact of citizen journalism on the broader media landscape.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This study examines the role of Radio Benue in promoting maternal and child health in Makurdi, Nigeria. It investigates the effectiveness of radio health programs in raising awareness, influencing health behaviors, and addressing maternal and child health issues. Using a survey of Makurdi residents, the study evaluates how radio health broadcasts contribute to community health, particularly among young mothers and families. Findings indicate that Radio Benue's programs have a significant impact on health education by providing accessible, timely, and relevant information. The study underscores radio's potential as a powerful tool in public health promotion and highlights areas for improvement to enhance its effectiveness in rural and urban communities.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This book discusses the multi-faceted aspects of leadership in today's business environment, focusing on key themes such as business ethics, sustainable growth strategies, financial literacy, regulatory compliance, conflict resolution, and common leadership pitfalls. Each subject matter is analyzed for its contribution to developing effective management and organizational success. The book emphasizes that ethical decision-making and professionalism of the leader must be developed hand in hand with strategies for sustainability of business. It also confirms the need for financial literacy in leadership to make informative choices with regard to complex situations of a monetary nature. After that, it goes on to give the role of regulatory compliance and corporate governance as within organizational integrity and accountability. Also, effective negotiation and conflict resolution techniques are presented as vital leadership skills in managing interpersonal dynamics within teams. Finally, it outlines the ten common mistakes a leader makes, with insider knowledge to keep from those traps with a view to developing effective leadership.Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Accounting is often referred to as the 'language of business,' and in a country as economically diverse and dynamic as India, mastering this language is key to understanding the financial health of any organization. In the globalized world of business, the role of accounting has grown beyond mere record-keeping to encompass strategic decision-making, financial planning, and compliance with regulatory frameworks. For businesses and professionals in India, a strong grasp of the fundamental rules and processes of accounting is essential not only to ensure smooth day-to-day operations but also to stay compliant with the evolving regulatory environment. This book aims to provide a comprehensive guide to the basic principles and practical processes of accounting in the Indian context. It is designed for students, professionals, and business owners who wish to deepen their understanding of financial recordkeeping, reporting, and analysis. Whether you are a budding entrepreneur seeking to build a sound financial foundation for your business, a student preparing for exams, or an established accountant looking to refresh your knowledge, this book will serve as a valuable resource.Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This book is designed to evaluate challenges on journalistic practices in government owned media organizations. The work adopted the survey research method in data gathering and used tables, simple percentages in presentation and analysis of data gathered. Based on the findings the researcher discovered that misappropriation of fund, shortage of staff, lack of modern equipments, management not given free hand inadequate funding employment of non-professionals are the problems of government owned media. It was also found that government officials and agencies interfere with the operations of government owned media. Findings also pointed out that the effects of media constraints on journalistic practice include, inability to present issues in a balance way, giving only one side to a story the opportunity to be heard, praise-singing the dominant class and unprofessional journalistic practice.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This study examines economic trends across five major trade blocs¿SAARC, ASEAN, NAFTA, OECD, and the EU¿focusing on how GDP growth, trade openness, FDI, and exports interact with each bloc¿s unique strengths and vulnerabilities. SAARC displays volatile growth, impacted heavily by global crises, whereas ASEAN shows resilience through high trade integration. NAFTA and OECD exhibit steady growth, balancing domestic interests with moderate trade openness, while the EU¿s interconnected economies reveal heightened sensitivity to internal issues. ASEAN leads in trade openness, reflecting proactive trade policies, while SAARC¿s low openness highlights internal barriers. The EU and NAFTA lead in outward FDI, supporting global reach, while SAARC and ASEAN prioritize internal development. Export trends vary, with upward momentum interrupted by crises, and a fixed-effects panel regression model shows that exports, trade, and FDI have limited direct impact on GDP, suggesting that regional characteristics-like policy frameworks and industrial composition-are more critical. Policymakers, therefore, should focus on structural reforms and targeted policies that strengthen regional characteristics.Books on Demand GmbH, Überseering 33, 22297 Hamburg 76 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -In today's globalized and interconnected world, workforce diversity has emerged as a critical factor influencing organizational success. The book examines the intricate relationship between diversity in the workplace and employee performance. This book digs into various dimensions of diversity including race, gender, age, and cultural background and examines how these factors contribute to enhanced creativity, innovation, and problem-solving capabilities within teams. Through a combination of empirical research, case studies, and practical strategies, this work provides awareness for leaders and managers on fostering an inclusive environment that harnesses the strengths of diverse teams. By unlocking the potential of workforce diversity, organizations can not only improve employee performance but also drive overall business success in an increasingly competitive landscape.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The introductory book on cybersecurity offers a comprehensive overview of the fundamental principles and practices essential for protecting digital information and systems. It explores core concepts such as confidentiality, integrity, and availability, and introduces key cybersecurity frameworks and standards. The book covers various types of threats and vulnerabilities, including malware, phishing, and insider attacks, and discusses strategies for risk assessment and mitigation. It delves into critical areas like network security, encryption, authentication, and incident response. Additionally, the book addresses current trends and emerging challenges in the field of cybersecurity, including the impact of evolving technologies. With practical examples and case studies, it provides a foundational understanding of how to safeguard digital assets and maintain secure systems in an increasingly connected world.Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This monograph outlines the main types and properties of biocompatible materials, as well as the mechanism by which dental implants integrate with the surrounding tissues. Special emphasis is placed on the techniques for installing various types of dental implants, the indications and contraindications for implantation, preoperative preparation, and postoperative monitoring of patients. The main methods of reconstructive oral surgery and the principles of prosthetics supported by dental implants are covered. Detailed explanations are provided regarding possible complications that may arise during and after dental implantation, as well as their prevention and treatment.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Digital marketing has become essential for brands aiming to expand their online presence. Technological advancements have reshaped the field, with tools like websites, social media, apps, and blogs enabling constant consumer engagement. Social media has redefined communication, with platforms like Facebook, YouTube, Instagram, and TikTok each attracting different age groups. With consumers constantly connected to their smartphones, social media is now indispensable in marketing. The rise of digital influencers has become a strategic asset for brands. Partnering with influencers allows brands to connect more authentically with their audiences by leveraging the influencers¿ credibility and reach. Followers value influencers who are genuine, engaging, and informative, and appreciate when brands tailor content to align with an influencer¿s style, creating a more relatable experience. Influencers with inspiring personalities and quality content are often seen as 'human brands,' sharing personal experiences and sponsored products that meet consumer needs. This approach strengthens the brand-audience relationship, making digital marketing a dynamic and powerful tool in the business world.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The Book, broadcast media and promotion of culture in Nigeria was set to investigate the extent to which Radio has promoted the culture of the immediate communities. The researcher discovered that, adults are more interested in cultural programmes than the youths. The males in rural areas also listen to cultural programmes than the females as it is only few females that possess personal radio sets. The study also arrived that Radio does not have enough cultural programmes and the time allotted to each cultural programmes are not enough.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This research work was designed to ascertain readers perception of the use cartoons and its influence on readership of newspaper in Benue State Nigeria. The work adopted the survey research method in data gathering and used tables simple percentages in presentation and analysis of data gathered. The researcher discovered based on concrete findings that cartoons though don¿t motivate readers to buy newspapers, they have a positive influence on newspaper readership. It was also discovered that newspaper cartoons are not just humorous but informative, educative and it also serve as a tool for sensitization. In another major finding it was disclosed that newspaper organization use cartoons as a medium of communication to a high extend. Finally, it was discovered that, readers perceive cartoons in newspapers as satire. Evidence also revealed that cartoons are perceived to have positive values by readers.Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This study ¿Impact of Radio Benue¿s Trader-Buyer Connection Programme on the sales of products and services in Makurdi, Nigeriä was designed to evaluate the impact of Radio Benue¿s Trader-Buyer Connection Programme on the sales of products and services in Makurdi Metropolis. The research used survey method to collect data from respondents in Makurdi Metropolis. Diffusion of Innovations Theory was harnessed to support the research. Major findings revealed that, that traders and buyers are very familiar with the Trader-Buyer Connection programme and they heard about the programme through radio. The study also found that traders and buyers listen to most episodes of the programme and they are regular participants. The researcher also found that the positive impact of Trader-Buyer Connection programme on sales and customer base is minimal. The study finally revealed that the main strength of Trader-Buyer Connection Programme is support for local businesses, the main weakness is inadequate promotion and generally, traders and buyers are not satisfied with the programme. The study recommended that Radio Benue develop a comprehensive marketing plan to increase the visibility.Books on Demand GmbH, Überseering 33, 22297 Hamburg 84 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This book explores the interplay between great power diplomacy and global environmental sustainability, emphasizing the role of major nations in shaping environmental policies and agreements. It analyzes historical and contemporary examples of diplomatic efforts aimed at addressing climate change and ecological degradation. The book highlights the importance of collaboration among great powers to achieve sustainable development goals, while also discussing the challenges posed by geopolitical rivalries and differing national interests. Ultimately, the book argues for a reimagined approach to diplomacy that prioritizes global environmental stewardship alongside traditional political and economic considerations.Books on Demand GmbH, Überseering 33, 22297 Hamburg 56 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This study ¿Evaluation of the influence of broadcast media functions for rural development in Nigeriä is set out to examine the place of radio in rural development in Benue State. The rationale behind the study is to find out the prospects and challenges of using radio as a tool for rural development in Nigeria. Communication generally, has a very crucial role to play in bringing about positive attitudinal change. The first requirement for the development of an information society that enables the effective use of the radio is wide spread access to the radio set and radio programmes. It was discovered that Radio can play a very significant role in the development of the rural and urban areas of any society. Several problems are however associated with the use of radio as tool for rural development in Nigeria; some of which are: communication related problems, message related problems, illiteracy, the use of English Language by the electronic media, multiplicity of language in Nigeria, lack of audience feedback, ownership problem, dearth of qualified personnel, urban-centred development journalism and dearth of community based or vernacular radio/telecommunication.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -It was evidence that Small Scale Gold mining operations have impacted so much on the economic activities of the people as well as the negative impacts on the environment all though it has provided an employment avenue for the working force thereby raising the living standards of the people.The small-scale mining of precious minerals predates the advent of mechanized mining in Ghana. While the implements used in such mining activities have continued to be largely rudimentary, the recent trend has been the gradual upgrading of both equipment and methods of operation.Varying degrees of environmental damage, which have been associated with such operations, have been a source of concern to Government. However, given the potential socio-economic benefits of the activity, the Government of Ghana has initiated measures to mitigate these negative environmental impacts. Such measures include field extension services, training programmes and the development of other supporting infrastructure.Books on Demand GmbH, Überseering 33, 22297 Hamburg 76 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Africäs narrative has been written for African people. The continent is now on the tip of an incredible transformation into a future full of potential; it is enough to look at demographic trends to understand the challenges. And the world¿s powerful Nations already started to have a foot on the land. Without any doubt, Africäs future is a colossal challenge. Partnership is the name of Globalization game and Reciprocity is the narrative refrain concerning Africa. Commercial disputes have replaced traditional wars, and consequently the conquest of markets has replaced the conquest of territories. To prevent the Continent becoming a territory of conquest, there must be the joint efforts of each one and every people, particularly African Investors. The Mattei Plan forwarded to EU and renamed Africa-EU Global Gateway offers European institutions a platform to co-develop strategic infrastructure projects with a consistent investment package.The Author has proposed a Business Approach Model via jobs creation and supporting opportunities, taking inspiration from the UN 2030 Agenda for SDGs.Books on Demand GmbH, Überseering 33, 22297 Hamburg 84 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The paper discusses the concept of political participation and community development in Etche Local Government Area of Rivers State. Political participation in any democracy offers the individuals the opportunity to effectively contribute to the democratic process which will in turn provide the needed development in the community. Deriving from this therefore, this research work attempts to find out the level of political participation of the communities in Etche L.G.A, the level of development project in this L.G.A and find out if their participation in politics has any influence in the development of communities within Etche local government area. It was concluded that political participation has a significant impact to the level of development in the communities in Etche Local Government Area. This work adopted structural functionalism theory as propounded by Gabril Almond. Both primary and secondary research methods were used in analyzing the data. Some of the recommendation proffered by the researcher includes: Government should ensure adequate political education. If the citizens areadequately educated politically, it will enhance political participation, discourage Apathy.Books on Demand GmbH, Überseering 33, 22297 Hamburg 56 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The study was conducted to evaluate the relationship between liquidity and profitability of some selected manufacturing companies in Nigeria. Liquidity management, which is very casual for the survival of a company, should not impair profitability. Companies with an improper level of liquidity management sooner or later will be force out of operation. Therefore, this study assessed the relationship that exists between liquidity and profitability of manufacturing firms dealing with consumer goods. Research design for the study was historical and descriptive; population consist of all the 25 consumer producing manufacturing firms in Nigeria. Simple size consist of 5 selected manufacturing firms which are; Nestle Plc, Guinness Nigeria, Nigeria Breweries, Leventis Plc and Lafarge Cements. The study used secondary data, which was extracted from the annual financial statement of the sampled company listed on the Nigeria Stock Exchange with covers 6 years (2010-2015). Correlation analysis and the three alternative regression methods; pooled effect, fixed effect and the random effect. It was revealed that working capital turnover and acid test ratio are positively related to profit.Books on Demand GmbH, Überseering 33, 22297 Hamburg 76 pp. Englisch.